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Great by Choice Article Review

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Submitted By kendricm
Words 554
Pages 3
Kendric McNair
Sebastian
Bus 109
10 March 2012
Great by Choice Review The first the thing I would like to start with in this review is a quote from the epilogue. I believe that the values in this quote resound strongly within me and are crucial to success and greatness. Jim Colins writes, "The greatest leaders we've studied throughout all our research cared as much about values as victory, as much about purpose as profit. As much about being useful as being successful. Their drive and stamina are ultimately internal, rising from where deep inside." What I derive from this quote is that; in order to win, you cannot only care about winning. Winning is a side effect of working hard on something you are passionate about. To care about values as much as victory means that doing it the “right” way is more important than doing it the most profitable way. To care about purpose as much as profit means that you will not sacrifice the integrity of your company and what it stands for in order to make a quick buck. Greatness is derived from these ideas. The great people throughout time such as Ghandi, Abraham Lincoln, Bill Gates, Jack Welch, are not great because they wanted to be. It is because they are passionate. Another idea that struck a chord with me is the 10xer. A 10xer is a company that beats its competitors by at least 10 fold. Jim Colins mentions several companies that satisfy that constraint. Some of those companies are: Amgen, Biomet, Intel, Micosoft, Progressive Insurance, Southwest Airlines and Stryker. Why do these companies, completely dominate the industry that they are in? Porter would argue that they have an excellent control of the Five Forces. Jim Colins would argue that they have three common characteristics; fanatic discipline, empirical creativity, and productive paranoia. These are the forces that Jim Colins believes will create Level 5 ambition. It is not hard to see why empirical creativity and productive paranoia are factors of each company’s success. I believe that in order to be great you need to creative and constantly offering the customer something none of your competitors can offer. Creativity allows a company to stand out amongst its competition. Productive paranoia is synonymous with hard work. It is nearly impossible to become great without working your ass off. The last constraint, fanatic discipline, is actually quite interesting. A company must be disciplined not only to make sure that they do not compromise their values, but also in a way that they do not take risks that are beyond their capabilities to recover from. It is the idea of self-control. Hard-work, creativity, and self-control are the keys to greatness. Lastly, I want to leave the review with another quote. This quote basically is the question that the book attempts to answer. Jim Colins states that, “All we know is that no one knows. Yet some companies and leaders navigate this type of world exceptionally well. They don’t merely react; they create. They don’t merely survive; they prevail. They don’t merely succeed; they thrive. They build great enterprises that can endure. We do not believe that chaos, uncertainty, and instability are good; companies, leaders, organizations, and societies do not thrive on chaos. But they can thrive in chaos.”

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