...15, 1999 SUBJECT: Great West Casualty v. Estate of D. Witherspoon After I read about the Great West Casualty v. Estate of G. Witherspoon case it has attracted me to recommend the company to do something that could help save company business and save your reputation. Also it is important that, the company should act fast and work on their communication skills. Background Great West Casualty Company is known for serving the special needs of the trucking industry, which now has an issue with bad public relations. From an accident that took place on July 1. 1998, the adjuster at Great West Casualty Company has made a small issue into a legal issue from a miss communication phone call from Ms. Lang requesting information about her mother’s death. The adjuster thought that the family was preparing legal action against the company, so he took it in to his own hands to file suit on behalf of the company against Mrs. Witherspoon estate. This is why they company is in this situation now. The adjuster should have discussed this phone call with the communications department before sending Ms. Lang a legal claim filed against the Witherspoon estate. Discussion With this stated above you have to beware of the consequences of this problem. Great West Casualty Company has to review their communications guidelines before the loss of business, staff, and loyal or potential customers. This issue may also bring many problems against the Great West Casualty Company in future client...
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...1 { { { Management Communication in Transition This book will argue that management communication is the central skill in the global workplace of the twenty-first century. An understanding of language and its inherent powers, combined with the skill to speak, write, listen, and form interpersonal relationships, will determine whether you will succeed as a manager. At the midpoint of the twentieth century, management philosopher Peter Drucker wrote, “Managers have to learn to know language, to understand what words are and what they mean. Perhaps most important, they have to acquire respect for language as [our] most precious gift and heritage. The manager must understand the meaning of the old definition of rhetoric as ‘the art which draws men’s hearts to the love of true knowledge.’”1 Later in the twentieth century, Harvard Business School professors Robert Eccles and Nitin Nohria reframed Drucker’s view to offer a perspective of management that few others have seen. “To see management in its proper light,” they write, “managers need first to take language seriously.”2 In particular, they argue, a coherent view of management must focus on three issues: the use of rhetoric to achieve a manager’s goals, the shaping of a managerial identity, and taking action to achieve the goals of the organizations that employ us. Above all, they say, “the essence of what management is all about [is] the effective use of language to get things done.”3 The job of becoming a competent, effective...
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