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Green Bay Packers Swot Analysis Paper

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Discussion Forum Unit 2

The Green Bay Packers are a professional American football team based in Green Bay, Wisconsin, that competes in the National Football League (NFL). They are members of the league's North division of the National Football Conference (NFC). Green Bay is the third-oldest franchise in the NFL, organized and starting play in 1919.It is the only non-profit, community-owned major league professional sports team based in the United States.Home games are played at Lambeau Field.

The Packers are the last vestige of "small town teams" common in the NFL during the 1920s and 1930s. Founded in 1919 by Earl "Curly" Lambeau and George Whitney Calhoun, the franchise traces its lineage to other semi-professional teams in Green Bay …show more content…
Green Bay Packers 2012/2013. Outreach Report. Retrieved from http://prod.static.packers.clubs.nfl.com/assets/docs/2013_CO_report.pdf

Strengths

By been one of the three first football franchises created, and with a high participation on many post-season games the franchise has many followers across the planet. Having a Proprietary name and logo allows for a high VRIO that translates in a much easier global reach.

Weaknesses

The seasonal exposure has as a result of low sales on off-season periods, with many other teams competing for sales of they products.

Injuries cause on regular and post season have a great impact on the performance of the team.

Opportunities

The sports have been increasing in popularity over the years, with a base of strong loyal fans, and the opportunity of raising Internet reach, the possibility of more followers is vast.

Threats

Strong rival teams turn into strong competitors for products. The increase of media coverage due to injuries scare people from developing into participants either active or passive of the sport.

How would you formulate the vision for this product or

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