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Grounded Theory Vs Ethnographic Studies

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Great post. The expansive scope for researchers who want to apply ethnographic researchers and grounded theorists is to understand the events, behaviors and cultural meanings and interpret the experiences. While applying ethnographic approach, the researcher is able to build a substantive grounded theory (Streubert & Carpenter, 1999) by describing and interpreting their observations related to a particular culture. According to Glaser (1978), grounded theorists consult a lot of literature; In contrast, ethnographers can consult the conceptual literature. While grounded theorists focus on the discussion of conceptual analysis and substantive theory which they have build from the collected data (Charmaz & Mitchell, 2001; Speziale & Carpenter,

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