...process of analyzing data from different perspectives and summarizing it into useful information - information that can be used to increase revenue, cuts costs, or both. Data mining software is one of a number of analytical tools for analyzing data. It allows users to analyze data from many different dimensions or angles, categorize it, and summarize the relationships identified. Technically, data mining is the process of finding correlations or patterns among dozens of fields in large relational databases. Continuous Innovation Although data mining is a relatively new term, the technology is not. Companies have used powerful computers to sift through volumes of supermarket scanner data and analyze market research reports for years. However, continuous innovations in computer processing power, disk storage, and statistical software are dramatically increasing the accuracy of analysis while driving down the cost. Example For example, one Midwest grocery chain used the data mining capacity of Oracle software to analyze local buying patterns. They discovered that when men bought diapers on Thursdays and Saturdays, they also tended to buy beer. Further analysis showed that these shoppers typically did their weekly grocery shopping on Saturdays. On Thursdays, however, they only bought a few items. The retailer concluded that they purchased the beer to have it available for the upcoming weekend. The grocery chain could use this newly discovered information in various ways to increase...
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... Abstract With the growing popularity of online video games, there have been anecdotal reports suggesting that these games are highly addictive, with some gamers spending in excess of 40 to 50 hours per week playing. Thus, research into the individual characteristics that lead to excessive play is warranted. This paper examines two individual variables – personality and perceptions of media – and explores how they relate to online game play, specifically online game addiction. By presenting a revised metric for online game addiction, this paper explores the relationship between addiction and both personality and perception. Online addiction is presented in this paper as a process addiction with four unique factors: perceived social sanctions, excessive play, uncontrollable play, and displacement. Both personality and perception are found to be significantly associated with online game addiction. These results are interpreted and discussed, and future research direction is suggested. Keywords: online game addiction, Big Five personality traits, media perception, MMOs Perception and Addiction of Online Games as a Function of Personality Traits Computer games as a leisure activity have become an ever-increasing part of many young people’s day-to-day lives (Griffiths & Davis, 2005; Durkin, 2006). More recently, with the rapid diffusion of broadband Internet services and high-end graphic cards for computers and console systems, online video games – games played over...
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...SOC1000 Intro to Human Society Capella University March 9, 2014 Problem Definition Over time, our lives are being consumed with Social networking. Is Social networking creating a safe environment or creating chaos? Some of the social networking sites have caused people to lose their identity, predators have lured children away from home, but yet some people have reunited with friends and family, and are able to communicate with them on a daily bases. Networking sites like YouTube has created a marketing environment as well as education. LinkedIn, has helped to create more jobs and recruiting, while Facebook has helped people stay in touch with each other. Emails and texting have replaced extra phone calls. Ideologies and Cultural Patterns Facebook, a tool for people to communicate, has over 1.4 billion users, YouTube has 490 million user per month and Twitter has 190 million tweets per day. These facts show just how much society is communicating through social networking sites. News spreads faster through these sites but can also give false information just as fast. There are problems that have become a social issue such as cyberbullying and security attacks. “49.5% of students reported being the victims of bullying online and 33.7% reported committing bullying behavior online. 800,000 minors were harassed or cyberbullied on Facebook according to a June 2012 Consumer Reports survey (PR, N., 2012)”. Adults are also victims of cyberbullying, and the problem with that...
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...A Compete Guide For Marketing Simulation Written By Amanath Table of content Executive summary………………………………...3-4 Strategy…………………………………………….5-11 Summary…………………………………………...12 References………………………………………….13 Executive Summary A Compete Guide for Marketing Simulation is written to help future students in winning compete simulation game. Before implementing proposed strategy, students should know answers for following questions: 1) What students should do? Read manual: The student should read “Compete: A Dynamics Marketing Simulation.” Without reading complete manual, you can’t able play simulation game. It gives you an insight on marketing simulation (Compete-background, developing the marketing program and playing compete). 2) What students should know? Student should know about Industry, Market, Company, Product, Regional and Seasonal Sales Fluctuations. This report will help students in preparing sales and marketing strategy. Assume that your company Renaissance Electronics is one of up to five firms operating in an industry that produces and markets state-of-the-art consumer electronic products. Then, you should maintain unique strategy by product by region. This guide gives nine combinations of strategies by product by region. The Compete simulation is very challenging and uncertain game. Each company begin playing compete game with their custom design strategies and makes decisions accordingly. The good decision will result company in healthy...
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...BIOMETRICS BY: WILLIAM C. NEWTON SECR 5080 INFORMATION SYSTEMS SECURITY TABLE OF CONTENTS 1. TITLE PAGE………………………………………………………………………1 2. TABLE OF CONTENTS………………………………………………………….2 3. ABSTRACT………………………………………………………………………..3 4. HISTORY…………………………………………………………………………..4 5. TYPES OF BIOMETRICS………………………………………………………….6 6. FACIAL RECOGNITION…………………………………………………………..7 7. RETNA SCANNER………………………………………………………………….8 8. FINGERPRINT……………………………………………………………………….9 9. HANDPRINT…………………………………………………………………………9 10. VOICE AUTHENTICATION………………………………………………………10 11. AUTHENTICATION………………………………………………………………...11 12. SUMMARY…………………………………………………………………………..11 13. REFERENCES………………………………………………………………………..12 ABSTRACT This paper previewed my research of biometrics from the early 500 BCs to the 21st century. Upon understanding some of the biometrics differences and earlier methods used, I think the world is definitely is a better place to live in, as well as a much safer world to be in. One example of how this was used to make the world a better place was where biometrics were used at the NFL Super Bowl game in Tampa, Florida. There are many different types and ways of using biometrics to prevent entry into certain places or even to catch criminals from further causing damage in society. Biometrics is the overall study of measurable characteristics, specifically in computer security biometrics refers to the different authentication techniques that rely on measurable physical characteristics...
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...Ena Ladi3, Ellen Robey3, Sally Temple4, and Badrinath Roysam1 1 Rensselaer Polytechnic Institute, Troy, NY 12180, USA, 2 Oregon Health & Science University, 3181 SW Sam Jackson Park Road, L606, Portland, OR 97239, USA 3 University of California, Berkeley, Berkeley, CA 94720, USA 4 Center for Neuropharmacology & Neuroscience, Albany Medical College, Albany, NY 12208, USA ABSTRACT An algorithmic information theoretic method is presented for object-level summarization of meaningful changes in image sequences. Object extraction and tracking data are represented as an attributed tracking graph (ATG), whose connected subgraphs are compared using an adaptive information distance measure, aided by a closed-form multi-dimensional quantization. The summary is the clustering result and feature subset that maximize the gap statistic. The notion of meaningful summarization is captured by using the gap statistic to estimate the randomness deficiency from algorithmic statistics. When applied to movies of cultured neural progenitor cells, it correctly distinguished neurons from progenitors without requiring the use of a fixative stain. When analyzing intra-cellular molecular transport in cultured neurons undergoing axon specification, it automatically confirmed the role of kinesins in axon specification. Finally, it was able to differentiate wild type from genetically modified thymocyte cells. Index Terms: Algorithmic information theory, Algorithmic statistics, Information distance, Gap statistic...
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...| ONLINE GAMING | MIS Term Paper | | | 3/27/2014 | | Submitted By: Sahan Shrestha 11761 Room 208 TABLE OF CONTENTS Introduction 3 1.1 Background of the Study 3 1.2 Objectives of the Study 3 1.3 Methodology of the Study 3 1.4 Limitation of the Study 3 Analysis of “Latest Online Game Technology” 4 2.1 Introduction 4 2.2 History 4 2.3 Development of Online Game Technology 5 2.4 Impact in the society 7 2.5 Timeline of Online Game Technology 8 Summary and conclusion 10 3.1 Summary 10 3.2 Conclusion 11 REFERENCE Introduction 1.1 Background of the Study Apart from the regular curricular activities, KUSOM has delivered an opportunity to students that certainly engaged us student in activities like report writing and presentation. Students must built capability and skills of report writing and presentation of the report. Besides gaining managerial, leadership and entrepreneurial knowledge throughout the semester, knowledge of report writing and presentation is also essential for the real working environment. For this development of skills and capability regular report writing and presentations are really helpful. 1.2 Objectives of the Study * To analyze the online games in a better way and understand it’s intended meaning rather than just having the entertainment. * To think critically about the topic. * To learn about the report writing. 1.3 Methodology of the Study We have approached the secondary source...
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...Value Added Services: The Next Wave 2 PwC Executive Summary Traditionally, speed has been considered as limiting factor in growth of value added services. The ongoing roll-out of 3G and BWA services could potentially address this gap. India is a young nation with over 64% of its citizens below the age of 34 years and with literacy rate of around 80% amongst the age group of 1524 years. The nation’s growth and employment opportunities have made the younger generation mobile with the rising income. Though current VAS adoption is limited to select set of services, this combination of age, income and people’s mobility promises a great future. We, in this report, through a primary market survey, attempt to highlight the issues that are holding back the growth of Mobile VAS in India and map future consumer preferences. Our market research covers consumers across SEC A, SEC B and SEC C. This report also assesses the current state of VAS ecosystem and how it will evolve. The report evaluates the challenges faced by different stakeholders in VAS ecosystem and how each of them should react to be able to succeed in this new environment. Population Pyramid - India 2010 Source: US Census Bureau VAS adoption in India will spur due to positive demography, growing middle class and increasing spending power of people at the bottom of the pyramid. Connect with Consumer - Value Added Services 3 VAS: Way Forward Executive Summary Page 03 Page 43 Tax Imperatives of VAS Study Methodology...
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...take the form of a foreign firm buying a firm in a different country, or deciding to invest in a different country by building operations there. With FDI, a firm has a significant ownership in a foreign operation and the potential to affect managerial decisions of the operation. The goal of our coverage of FDI is to understand the pattern of FDI that occurs between countries, and why firms undertake FDI and become multinational in their operations as well as why firms undertake FDI rather than simply exporting products or licensing their know-how. The opening case describes the international growth of Starbucks. The closing case explores Cemex’s foreign investments. OUTLINE OF CHAPTER 7: FOREIGN DIRECT INVESTMENT Opening Case: Starbucks’ Foreign Direct Investment Introduction Foreign Direct Investment in the World Economy Trends in FDI The Direction of FDI The Form of FDI: Acquisitions versus Greenfield Investments The Shift to Services Country Focus: Foreign Direct Investment in China Theories of Foreign Direct Investment Why Foreign Direct Investment? The Pattern of Foreign...
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...Cognitive, Conscious, Energetic and Behavioral Impact of Violent Video Gaming Experiences Gabriel Aaron Dionne Strayer University English 215 December 11th 2011 Cognitive, Conscious, and Behavioral Impact of Violent Video Gaming Experiences “Nonviolence means avoiding not only external physical violence but also internal violence of spirit. You not only refuse to shoot a man, but you refuse to hate him.” Martin Luther King, Jr. Brainy Quote (2011) Identifies Violence as: The quality or state of being violent; highly excited action, whether physical or moral; vehemence; impetuosity; force. Injury done to that which is entitled to respect, reverence, or observance; profanation; infringement; unjust force; outrage; assault. Ravishment; rape; constupration. To assault; to injure; also, to bring by violence; to compel. This statement gives insight to the ideology of violence being compelled or brought about in an individual through excited actions. The level of violence in video games is astounding not to mention the level of realism which can totally encapsulate you in the gaming experience leaving you feel like that experience was real on a conscious, cognitive, and behavioral level. Long gone are my days of Mario bouncing on mushrooms these days it is assault rifles, hand grenades and tactical missile strikes. Entertainment Software Rating Board (n.d.) provides a list of potential violent behaviors that may be found within our children’s gaming experience and it...
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...Executive Summary Megatrends affect the whole economy over years. In 2014, the new business of streaming started in Europe. People get the chance to influence their own televi-sion program. Most TVs have the ability to install applications, like Netflix. Older screens can be updated by a small hardware player to get this capability. Usually living room video entertainment is done by traditional companies like the RTL group. The customer can switch the channels, but is not able to choose his program by a remote click. Netflix is the pioneer and market leader in the US in streaming and offers shows and movies by video on demand. New streaming companies will mix up the tradi-tional market. A kind of quantum leap infects the television screen. The conver-gence of technologies combines an internet stream on the classic television. Traditional companies, like RTL, should consider following a different another strategic management course than for example Netflix. This assignment analyzes the streaming market, the forces, threats and opportu-nities as a Macro Environment Analysis. It’s a fast growing business and has a huge potential. The company Netflix is screened by a Micro Environment Analysis to show their portfolio and key figures. In the targeting and positioning part, a possible way of a strategic corporate management is developed, by references on the analysis of Porter’s three generic strategies, Ansoff and Mintzberg. For the final conclusion the current strategy...
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...of calendar year 2006. With high technology giants gaining the attention of C-level customers, many conferencing and collaboration managers are beginning to look at this new class of enterprise communications system more closely and to examine their assumptions and perceptions around the concept of telepresence. Differentiating Telepresence from Videoconferencing Many in the end user community are very familiar with videoconferencing, a solution set that has been around for over twenty years. Videoconferencing provides two-way, interactive audio and video communications between two or more end points. In the past decade, videoconferencing technology and products have advanced along multiple fronts – including the move to IP networks that provide higher bandwidth, lower costs, and vastly improved connection reliability; the evolution from low resolution to high resolution images and now to high definition (720p and 1080i) video; and equally important - the advances from tinny, low bandwidth (3 kHz) AM-quality audio to 7, 14, and even 22 kHz wideband, stereo, spatial audio that is equivalent to CD quality, greatly improving speech intelligibility while vastly reducing “meeting fatigue.” Many people are confused by the concept of...
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...to the top The Center for Marketing Research at the University of Massachusetts Dartmouth, under the direction of researchers Barnes and Mattson, recently conducted a new in-depth and statistically significant study on the usage of social media in fast-growing corporations. This new study revisits the Center’s study of Inc. 500 social media usage for the third consecutive year, making it a valuable and rare longitudinal study of corporate use of these new technologies. (For a complete list and executive summaries see www.umassd.edu/cmr.) The new study compares adoption of social media over the last three years (2007, 2008 and 2009) by the Inc. 500, a list of the fastestgrowing private U.S. companies compiled annually by Inc. magazine. The 2009 Inc. 500 list was released in the September issue of Inc. magazine. In this third iteration, 30 percent (148) of the Inc. 500 participated. The companies include five of the top 10, 12 of the top 25 and 38 of the top 100 companies from the Inc. 500 list. All interviews were conducted with the chief marketing officer or other marketing professional at each company. Questions probed respondents about their familiarity with six prominent social media tools (blogging, podcasting, online video, social networking, message boards and wikis). This included the popular micro blogging service Twitter and other popular social networking sites like Linkedin, Facebook and MySpace. Respondents were also asked about their usage, level of success and their...
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...moisture content? Thearea has an economy based primarily on agriculture, with a high percentage of the landscape developed for use in growing and processing produce. We are asking if this development has a significant impact on the environment and if the continual use of this land in this manner is sustainable in the long-term. Washington State Next Generation Science Standards 1. Developing & Using Models. 2. Constructing explanations and design solutions. 3. Natural Resources. 4. Cause and effect. 5. Energy and Matter. 6. Stability and Change. Identify key skills students will learn in this project. List those skills that you plan to assess (2-4) 1. Data Collection, taking samples. 2. Graphing and logging results. 3. Reviewing and analyzing data i.e.; soil moisture content and temperature, air temperature and humidity levels. 4. Public presentation and discussion of results and outcomes on a regular basis and during a culminating event. 5. Use of the Scientific Method. Identify the habits of mind that students will practice in this project (1-2). 1. Thinking Flexibly. Am I only gathering data and charting results, or am I trying to understand the overall purpose of the project? 2. Metacognition. Am I thinking and rethinking, analyzing why I come to certain conclusions? Do my thinking patterns help or hinder my growth? 3. Gathering Data...
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...Marketing Report – Toohey’s New Five Seeds Cider Morgan Grace and Sciobhan Leahy Word Count: 1500 Table of Contents 1.0 Introduction 1.1 Executive summary 2.0 Situational Analysis 3.0 Swot Analysis 3.1 Strengths 3.2 Weakness 3.3 Opportunity 3.4 Threats 4.0 SWOT Matrix 5.0 PEST Analysis 5.1 Political 5.2 Economical 5.3 Socio-cultural 5.4 Technology 6.0 Marketing Strategy 7.0 Marketing Mix 7.1 Product 7.2 Price 7.3 Promotion 7.4 Media and Advertising 7.5 Promotion 8.0 Critique 1.0 Introduction This marketing report addresses the SWOT analysis, PEST analysis, marketing strategy, marketing mix and critique of Toohey’s Five Seeds Cider. It also credibly evaluates the marketing, promotions and the creators of Toohey’s Five Seeds Cider 1.1 Executive Summary 2.0 Situational Analysis The following situational analysis has been prepared in order to address the Macro environment issues surrounding the target market and destination. 3.0 SWOT Analysis 3.1. Strengths Toohey’s is apart for the Lion Nathan which is a premium Australasian Alcohol Company, which was established in the late 1980’s and by 1990 was one of Australia’s largest corporate companies. Lion Nathan embodies a sense of Australian pride, owning two breweries, Castlemaine Perkins in Brisbane and Toohey’s brewery in Sydney. Furthermore employees over 1800 Australians and 1400 New Zeeland’s, and holds shares on both the Australian and New Zealand stock...
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