Product
A number of products are offered including
• FedEx Express is the second largest civil fleet around the world providing services across U.S. mainland, Puerto Rico, the Dominican Republic, and other Caribbean islands.
• FedEx ground provides services around America and Canada.
• Home delivery and smart posts are also offered.
• FedEx trade networks provide custom and insurance.
• A toll free help line is provided to the customers at FedEx TechConnect.
• Other products include FedEx Supply Chain Services, FedEx Corporate Services, FedEx Office and Print Centers, and FedEx Ship Centers.
•Customer care centers are always alert for criticism.
Price
• FedEx offers its discount program on FedEx ground specifically.
• Pick up services are provided with $6 as its additional cost.
• FedEx Ground will provide pickup service to business locations, upon request, for an additional charge of $6 per week.
Placement
Mainly located in United States and is catering the services with in America and Canada but also approaches to the destinations worldwide through its air fleet.
Promotion
• FedEx campaigns runs in the print media throughout the year.
• Spends heavy amounts on Commercial ads, that’s why high quality ads are formulated and remembered for years like John Moschitta ad.
• The company ahs been a chief and sometime sole sponsor of motor sports, football and a number of sports being played at a junior level.
• One major reason of its success is political lobbying at large scale, billions of dollars being spent until now with $4.9 million spent in first three months of 2010.
Competitors
DHL, United Parcel services and TNT are its worst competitors in the market. The competition is basically on price and profits. Other small and private carriers are also competing with FedEx (Foust, 2003).
Strengths
• Major strength of FedEx is its fastest home