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Hallstead Jewelers Case Study

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Hallstead Jewelers Case Study

Amanda Dutcher
October 6, 2011 1) Fixed Costs=Salaries+Advertising+Administrative Expenses+Rent+Depreciation+Miscellaneous expenses
Breakeven=Fixed Costs/Contribution Margin
2003-3230000/377.03=8,566.96 units
2004-3333000/357.68=9,318.39 units
2006-4921000/352.52=13,959.49 units
Breakeven$=Breakeven Units*Unit Price
2003-8566.96*845=$7,239,079.12
2004-9318.39*812=$7,566,532.68
2006-13959.49*819=$11,432,822.31
Margin of Safety=Sales-Breakeven Sales
2003=8583000-7239079.12=1343920.88=15.66%
2004=8102000-7566532.68=535467.32=6.61%
2006=10711000-11432822.31=-721822.31=6.74%
The breakeven point increases from year to year because of the increases in fixed costs. Because these costs are increasing, the company needs to produce and sell more units in order to cover them. The margin of safety decreases from year to year for the same reason. The change from 2003 to 2004 for breakeven units and the margin of safety were not nearly as significant as the change in 2006. This change in fixed costs is because they moved to a new, larger location causing them to increase dramatically. This caused for not only an increase in rent, but also most likely an increase in the amount of employees. This major increase in fixed costs is what caused the major change in both the breakeven point and the margin of safety. 2) New Price=$737.10
New Sales Volume=14,0000
Sales=$10,319,400
$10,319,400-10,711,000=$-391,600
The decrease in price also causes a decrease in sales by $391,600 so Hallstead’s net income would not be increased.
New COGS=(5570000/10711000)*(819*14000)=$59,62,619.74
New Commission=(536000/10711000)*10319400=$516,403.55
New Breakeven=4,921,000/274.31=17,939.56
Breakeven$=$17,939.56*737.1=$13,234,013.41

3) The elimination of commissions would affect the breakeven volume. The commissions are classified as a

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