“The Influence of Haptic Information on Product Evaluation – an Experimental Research on Undergraduate Students of Four Private Business Institutions of Karachi, Pakistan”

Bachelors of Business Administration

Fall 2012

Prepared by –

Advisor –
Mr. Zohaib Sufiyan

Acknowledgement

Firstly we would like to thank the Allah Almighty for his blessings and for the timely completion of the research. We would also like to thank and appreciate the efforts of our thesis advisor – Mr. Zohaib Sufiyan for his assistance at every step of the report.

We would like to thank following people for providing us with valuable information which formed the basis of our research and expanded our knowledge base:

Ms. Wajeeha Javed – Head of Academics, SZABIST
Mr. Fahad Zuberi– BBA Coordinator, SZABIST
Mr. Rizwan Bashir– CEO/Consultant, Training House
Mr. Khurram Abbas– Territory Manager – Reckitt Benckiser

Thank you all

Table of Contents

1 Executive Summary 4
2 Introduction 5 2.1 Variables of the Study 5 2.2 Research Methodology 6 2.3 Sampling Size & Sample Techniques 9 2.4 Scope of Study 10 2.5 Research Objectives 10 2.6 Research Questions 11
3 Assumptions 11
4 Literature Review 12
5 Theoretical Framework 34 5.1 Flowchart 34 5.2 Explanation 34 5.3 Question Statement 35
6 Data Analysis 36 6.1 Study 1 36 6.2 Study 2 41 6.3 Data Collection Methodology 56
7 Conclusion 57
8 Recommendations 58
10 Limitations of the Study 59
11 Area of Further Study 60
12 References 61
13 Appendix 68 13.1 Questionnaire for Measuring Need for Touch (NFT) 68 13.2 Questionnaire for Measuring Attitude Confidence for Study 1 69 13.3 Questionnaire for Measuring Attitude Confidence for Study 2 71 13.4 Written Description of Selected Products 73 13.5 Plagiarism Check Report Front Page 75
Executive Summary
The purpose