Haley Davidson plant Analysis
Abstract
This paper analyses the Harley Davidson Company from a company that almost went bankrupt to a company that experiences a double increase in terms of growth yearly. Many companies are continuously looking for ways to improve their returns over and increase their scope in terms of market share. This company is one of the many that has implemented new marketing styles and improvements in its business to be able to defeat its competitors. The main focus of this paper is on analysis of the company and the strategies it has implemented to bring it success over the years. The company has up to 1800 employees and 1500 supply reserves everywhere. Their main focus is on production of heavy-weight motorcycles that is reliable and safe to use. They have been able to maintain and improve on their customer loyalty not forgetting the brand loyalty. The company has both female and male customers. It is currently focused on creating light weight, stylish motorcycles that appeal to this group.
Some of the threats experienced by the company include the increase in tariffs that make it difficult for them to reach their European customers. They also keep their customers in a waiting list for very long periods and may be at a risk of losing some customers to their competitors. Appendixes created on the financial statements show that the company is doing wonderfully and is expected to increase its sales over time.
Introduction

started 1903
Main station Milwaukee
Net sales for year 2001: $3,353.4 million
Net Income for 2001: $467.7 million
Business Units: Harley-Davidson Motor Co.,
Eaglemark Financial Services Inc.
Number of Employees: 8,100
Dealers: 1,200 worldwide
Year Motorcycles Production : 275,000 in 2002; next targeting 290,000 by 2003 Harley Davidson is the world’s producer and supplier of heavy weight motorcycles