...Business and marketing strategy fundamentals Course code Course title Business and marketing strategy fundamentals Type of course Compulsory Level of course Graduate Department in charge Graduate School Year of study 1st Semester Fall Number of credits 10 ECTS; 56 hours of class work, 210 hours of selfstudy; 2 hours of consultations Lecturer Benas Adomavičius & PhD. Neringa Ivanauskienė Date of the course XYZ Prerequisites Undergraduate diploma in social sciences Form of studies Friday/Saturday Language of instruction English/Lithuanian Course description Business and marketing strategy are critical components of business success since strategic issues and possibilities arise in all sectors. Important aspects are not only the company’s positioning in relation to its market, but also the technological development, the supply of labour, political developments in society and other factors relevant for how organizations manage their business. 1 2013 Fall semester To a large extend strategic work is about understanding these factors and reinterpreting them so that they become assets rather than restrictions. Business strategy and marketing management concepts and techniques are studied. The course serves as an opportunity to develop skills for environmental and market analysis, understanding of the major business and marketing strategy issues, formulating business and marketing strategies and tactics. Course aim Students are going to discover knowledge...
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...Goolsby-Inspired Emotional Leadership: Integrity - Courage - Impact MANA 5350 – Spring 2013 Professor: James Campbell Quick, Distinguished Professor of Leadership & Organizational Behavior John and Judy Goolsby – Jacqualyn A. Fouse Endowed Chair Executive: Prashant Ranade, CEO and President, Syntel Office: 617 Hours: W, 6-7 p.m.; by appointment in Arlington or at the Fort Worth Center. Phones: Office: 817.272.3869 Home Office: 817.496.0567 (messages) E-mail: jquick@uta.edu COURSE OBJECTIVES: This course is an advanced graduate elective inspired by John Goolsby ’64. The motto of the Goolsby Leadership Academy is: Integrity - Courage - Impact. Goolsby-inspired leadership is founded on cutting edge science and practice. The substantive anchors of the Goolsby model are: authentic leadership, emotional competence, and personal integrity. See: www.uta.edu/goolsby This practice-based class relies on learning from distinguished leaders, personal experience, and from the science. Self-awareness is a hallmark of authentic leadership and other-awareness is a key to effective leadership. Each leader must find her/his own way. We pursue 5 learning outcomes: 1. The students will be able to identify their own strengths/limitations and, with this knowledge, begin to explore and explain their own leadership approach. 2. The students will be able to describe the strengths/limitations of others and to describe the effects that...
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...Matrix e-mail account. This shall be the official means by which you will receive university communications. Faculty will not respond to student enquiries from any other e-mail address. See Pol# 157 found at www.ryerson.ca/senate/policies/ for further information on this issue. COURSE DESCRIPTION This course introduces the concepts and complexities of the contemporary global business environment with an emphasis on global competitiveness and the main functional areas of management: planning, organizing, controlling, and leadership. Topics include: origins of management, forms of business ownership, entrepreneurship and intrapreneurship, organization structure, strategy, and international management. A computer-assisted management simulation will be used. Lecture: 3 hrs. COURSE OVERVIEW |Learning Goals |Learning Objectives |Assurances of Learning...
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...Strategic Marketing Management MBA5320 E Fall 2013 Professor Office Telephone E-Mail Office Hours Class Location Class Hours Simin Foster, Ph.D., MBA Desmarais 5140 Contact via e-mail simin.foster@uottawa.ca By appointment (confirm via e-mail) Desmarais 4170 Thursday 4:00 pm - 7:00 pm Weight on Final Grade 15% 15% 10% 15% 20% 25% Course Deliverable Case 1 – Black & Decker (A) Case 2 - Marketing Simulation Case 3 – A Case for Brand Loyalty Case 4 – Online Marketing at Big Skinny Peer-to-Peer Learning Experience Final exam Due Date September 19 Part A: September 26 Part B: October 3 Par November 14 November 21 A. February 7 To be assigned To be announced Please note that all assignments must be submitted via Turnitin™ in addition to hard copy. COURSE DESCRIPTION The objectives of this course are to demonstrate the role of marketing in the company; to explore the relationship of marketing to other functions; and to show how effective marketing builds on a thorough understanding of buyer behavior to create value for customers. Using lectures, case studies, and class discussions, students learn how to control the elements of the marketing mix—product policy, channels of distribution, communication, and pricing—to satisfy customer needs profitably. The Telfer MBA distinguishes itself by training students to Lead High Performance Organizations. Successful firms are those that integrate the objectives and resources of the organization with the needs and opportunities...
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...Chapter 1 Discrete Probability Distributions 1.1 Simulation of Discrete Probabilities Probability In this chapter, we shall first consider chance experiments with a finite number of possible outcomes ω1 , ω2 , . . . , ωn . For example, we roll a die and the possible outcomes are 1, 2, 3, 4, 5, 6 corresponding to the side that turns up. We toss a coin with possible outcomes H (heads) and T (tails). It is frequently useful to be able to refer to an outcome of an experiment. For example, we might want to write the mathematical expression which gives the sum of four rolls of a die. To do this, we could let Xi , i = 1, 2, 3, 4, represent the values of the outcomes of the four rolls, and then we could write the expression X 1 + X 2 + X 3 + X4 for the sum of the four rolls. The Xi ’s are called random variables. A random variable is simply an expression whose value is the outcome of a particular experiment. Just as in the case of other types of variables in mathematics, random variables can take on different values. Let X be the random variable which represents the roll of one die. We shall assign probabilities to the possible outcomes of this experiment. We do this by assigning to each outcome ωj a nonnegative number m(ωj ) in such a way that m(ω1 ) + m(ω2 ) + · · · + m(ω6 ) = 1 . The function m(ωj ) is called the distribution function of the random variable X. For the case of the roll of the die we would assign equal probabilities or probabilities 1/6 to each of the outcomes....
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...customers who threaten to take their case to YouTube. by Dan Ariely Daniel Vasconcellos J IM MCINTIRE, vice president of customer service at Atida Motor Company, was just about to shut down for the day when he received an e-mail from his brother. “Go to Hell, Angel!” the subject line shouted. The message linked to a YouTube video. In “A Letter for Bill Watkins, CEO, Angel Airlines,” two stolid executives – “Jeff” and “Jerry” – wearing identical pinstripe suits, took turns narrating the story of their airline nightmare. In one scene, the pair sat chained to their coach seats in a stuffy, tarmac-stranded plane. Sweating women and children in prison garb begged for water from surly flight attendants dressed as guards. In the next, the two men crawled on their knees before a leather-clad gate attendant, crowned with devil horns and holding a long whip. They begged her to finally assign them their “guaranteed” seats HBR’s cases, which are fictional, present common managerial dilemmas and offer concrete solutions from experts. hbr.org 1717 Ariely_REV_LAYOUT.indd 31 | December 2007 | Harvard Business Review 31 11/1/07 7:53:09 PM HBR CASE STUDY | The Customers’ Revenge on an overbooked plane. “Not a chance,” she replied huffily. She snapped her whip dismissively and shouted, “Next in line!” In the final sequence, the men took turns reeling off a series of probabilities. “Lifetime chances of dying in a bathtub: one in 10,000...
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...CASE INTRODUCTION AND CONTEXT: Main character of the case: Maureen Frye who joined the company Quaker Steel and Alloy Corporation after graduating with an MBA from Harvard Business School. She joined the company first as a trainee moving on to be a market analyst and eventually became an assistant product manager for Titanium Alloys which is her current role. Her background is in marketing and finance. Maureen is responsible for coordinating the efforts of the salespeople selling extruded titanium alloy products which amounted to $300 million in 1995. Maureen had to face some difficulties in her current role mainly being: there are few women managers at Quaker, she was hired as an outsider, she had to learn the Quaker way of working, she has less experience in the field and only knows a small number of the salespeople well. A brief overview of the company: Quaker Steel and Alloy specializes in high-margin and high quality metal alloys. The company has a strong philosophy for servicing and assisting customers. They enjoy customers’ loyalty in spite of the higher margin charged. The company has a small-town feeling, work culture is friendly and open. There is lack of hierarchy and managerial positions are usually filled from within. Issue on hand: Maureen has been asked to roll out an action plan for adjusting the call patterns of the salespeople. Presently the salespeople spends a large portion of their time on small business accounts. Maureen had attempted earlier...
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...MODULE B Professional Ethics LEARNING OBJECTIVES | | | | | |Review |Exercise, Problems, | | |Checkpoints |and Simulations | | | | | |Understand general ethics and a series of steps for making ethical |1, 2, 3, 4 |54 | |decisions. | | | | | | | |Reason through an ethical decision problem using the imperative, | |55, 56, 57 | |utilitarian and generalization principles of moral philosophy. | | | | | |...
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...video games since I was five years old, they have been a huge part of my life. They have made me the person I am today for better or worse, but I believe for the better. They have helped me significantly in my social life. They helped me make friends, and have allowed me to have a common ground with people I would other wise never have anything in common with. It allows me to meet new people and keep in touch with friends in far off places. The challenges that video games have presented me have taught me how to analyze the situation quickly so I can react just as fast. Also I have learned a lot of random facts from video games about the real world. Many of the situations in video games have connections to the real world and thanks to the simulations of real life in video games I know how to react to certain situations or perform certain task appropriately with out actually ever doing them before. I believe video games have many benefits to offer everyone, they have been great to me and I am sure they can help everyone. Video games are deemed as toys with no apparent value but to waste time. This is very untrue, video games can be very beneficial if used properly. They can increase analysis and problem solving skills, they allow people the ability to keep in touch with their friends from all around the world and even make new ones because they have a shared interest, and they can teach you how to defend yourself without actually having to defend yourself. Video games can be...
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...CHAPTER 4 Engagement Planning LEARNING OBJECTIVES | Review Checkpoints | Exercises, Problems and Simulations | 1. List and describe the activities auditors undertake before beginning an engagement. | 1, 2, 3, 4 | 53, 54, 55, 62, 66 | 2. Identify the procedures and sources of information auditors can use to obtain knowledge of a client’s business and industry. | 5, 6, 7, 8, 9 | 52, 56, 59, 65 | 3. Perform analytical procedures to identify potential problems. | 10, 11, 12, 13, 14, 15 | 47, 48, 49, 51, 58, 63, 64 | 4. List and discuss matters of planning auditors should consider for clients who use computers and describe how a computer can be used as an audit tool. | 16, 17, 18, 19, 20, 21, 22 | 57, 60 | 5. Review audit documentation for proper form and content. | 23, 24, 25 | 50, 61 | SOLUTIONS FOR REVIEW CHECKPOINTS 4.1 A CPA can use the following sources of information to help decide whether to accept a new audit client. Financial information prepared by the prospective client: * Annual reports to shareholders * Interim financial statements * Securities registration statements * Annual report on SEC Form 10K * Reports to regulatory agencies Inquiries directed to the prospect's business associates: * Banker * Legal counsel * Underwriter * Other persons, e...
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...and a member of the team receiving the Hesburg Award for Educational Innovation TEACHING Teaching Role. My recent teaching has been in Rensselaer’s resident MBA program (both full and parttime), Professional and Distance Education Program and undergraduate programs. My research and teaching have made important contributions to efforts to build the marketing and management and technology curricula in the School of Management at Rensselaer and at other universities who have adopted our teaching materials. As a pioneer in interactive leaning material on product development and manufacturing, I have developed several interactive multimedia cases and collaborated on the development of simulations designed to teach marketing principles and bridge management and engineering disciplines. The simulations teach marketing, design and manufacturing concepts by exposing students to tradeoffs inherent in new product development. They help provide an understanding of design, manufacturing, and marketing decisions, as well as cash and investment flows, inventory management, and product planning. These materials have been used by several universities in the U.S. and abroad, as well as in the training...
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...Business Success in the New Normal - Analysis Techniques Business Perspectives GB 500 December 2013 1.Organizations are directly influenced by the constantly changing external factors that directly and indirectly impact their business decisions and performance. Doing an analysis opens a portal to more informed decision making and plans, even if the future is not predictable. PESTLE is generally used in workshops, meetings or groups where collective information is being shared. It analyzes the social impact of external factors. Each letter in PESTLE represents a component of the external operating environment. They stand for Political, Economic, Socio-cultural, Technological, Legal and Eco-environmental. This analysis will lead to an assessment of external opportunities and threats. PESTLE analysis find out where the business or product is in the context of what is happening outside. In 2011 Starbucks conducted a PESTEL analysis, below are the findings: Political- 1) Industry explicit rules and regulations 2) the level of relationships between USA and countries that produce coffee beans 3) level of political stability within a country Economics – 1) Buying Power of consumers 2)Local currency exchange rates 3)Local economic environment within each market Starbucks operates 4) Taxation levels Social – 1)Changing family patterns in USA and Europe 2) Consumer preferences 3) Changing work patterns 4)Change in lifestyles of population...
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...Post Graduate Diploma in Management Faculty | Dr. M.V. Anuradha | Year/Term | Term-3/2016 | Course Name | Groups in Organizations | No. of Credits | 3 | No of Contact Hours | 30 | Duration | 90 mins. | Email: anuradha.m@greatlakes.edu.in Phone: 044- 30809088 Course Objectives and Key Takeaways The previous course on Organizational Behavior focused on individuals within organizations and the aspects of their behavior that would be relevant for a manager. This course moves a step further and looks at the group and organizational level dimensions of organizational behavior. Work most often than not involves interactions between two or more people. It also implies that these interactions need to be managed for effective functioning of organizations. This course covers important sociological and psychological theories explaining group behavior and leadership, their implications for teams within organizations. We will also discuss some crucial aspects of organizational structure, culture and managing organizational change effectively. At the end of the course the students will be able to: * Understand the dynamics underlying group and team behavior within organizations and therefore be better equipped to deal with interpersonal dynamics at the workplace * Expose students to the concept of leadership and its relevance at the workplace * Understand and appreciate the complexities of the organizational context-...
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...AEROSPACE MBA Syllabus & Curriculum 2015-2016 Contact: Phone: +33 5 61 29 48 64 Fax: +33 5 61 29 48 07 E-mail: aerospace.mba@tbs-education.fr TABLE OF CONTENTS Welcome to the Toulouse Business School Aerospace MBA program 3 The pedagogical philosophy 4 The general structure of the Aerospace MBA 4 Assessment guidelines 7 Team Building Seminar and Leadership Development 10 Core Management 14 Process Workshops 23 Electives 34 Corporate mission project / Professional thesis 35 Academic team 37 Administrative and Management Team 39 Appendix I: Details on Multicultural Team Project 40 Appendix II: Details on Corporate mission project / Professional thesis 41 2 Welcome to the Toulouse Business School Aerospace MBA Program Preamble The Aerospace MBA is a post-experience degree seen as a career accelerator or a means to make a career shift after a minimum of 3 years’ professional experience. This MBA is a generalist degree in business administration with a broadening management program linked to the Aerospace sector and environment. The Aerospace MBA has a minimum length of one year of full-time or 2 years of part time study in the wonderful city of Toulouse. The Aerospace MBA will require a significant amount of classroom study or structured contact. In all, the program requires a minimum of 1800 hours of personal work. This MBA program is intellectually demanding...
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...AEROSPACE MBA Syllabus & Curriculum 2015-2016 Contact: Phone: +33 5 61 29 48 64 Fax: +33 5 61 29 48 07 E-mail: aerospace.mba@tbs-education.fr TABLE OF CONTENTS Welcome to the Toulouse Business School Aerospace MBA program 3 The pedagogical philosophy 4 The general structure of the Aerospace MBA 4 Assessment guidelines 7 Team Building Seminar and Leadership Development 10 Core Management 14 Process Workshops 23 Electives 34 Corporate mission project / Professional thesis 35 Academic team 37 Administrative and Management Team 39 Appendix I: Details on Multicultural Team Project 40 Appendix II: Details on Corporate mission project / Professional thesis 41 2 Welcome to the Toulouse Business School Aerospace MBA Program Preamble The Aerospace MBA is a post-experience degree seen as a career accelerator or a means to make a career shift after a minimum of 3 years’ professional experience. This MBA is a generalist degree in business administration with a broadening management program linked to the Aerospace sector and environment. The Aerospace MBA has a minimum length of one year of full-time or 2 years of part time study in the wonderful city of Toulouse. The Aerospace MBA will require a significant amount of classroom study or structured contact. In all, the program requires a minimum of 1800 hours of personal work. This MBA program is intellectually demanding...
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