Premium Essay

Hawaii Punch

In:

Submitted By JerryYu
Words 3088
Pages 13
Background of the company chosen:
Hawaiian Punch is a well-known brand of fruit punch drinks owned by Dr. Pepper Snapple Group, Inc. (DPS). The company experienced several ownership handovers and some of the most recent ones include Procter & Gamble sold Hawaiian Punch to Cadbury Schweppes in 1999, and Dr. Pepper Snapple was spun off from Cadbury Schweppes in 2008.
The Current Situation of the Company:
The main source of our study comes from an intensive case study that illustrates Hawaiian Punch’s “Go-to-Market Strategy” decision option, faced by the company’s Marketing Director Kate Hoedebeck during the time span from year 2004 to 2005. As the number one fruit punch drink sold in the United States, Hawaiian punch enjoyed its continuous success. Its goals are very much aligned with the customers’ needs, in the long-term it aims to maintain its competitiveness through high customer satisfaction, extensive product development, easy accessibility and better profits attainable for retailers to stock and sell. In terms of its strengths, it has already become Cadbury Schweppes’ fourth largest brand by volume. Since the acquisition of Hawaiian Punch by Cadbury Schweppes from Procter & Gamble in 1999, the company had employed two distinct and separate manufacturing, sales and distribution networks to stock and serve identical or similar beverages for the same retail customer. This dual distribution strategy by many has been seen as one of Hawaiian Punch’s strength, leading it towards diverse product lines with intensive product depth. However, there are also many weaknesses that need to be addressed as if not taken care of they might turn into severe obstacles preventing the company from a healthy and steady growth. In terms of its offerings, case sales were modest for the new flavors, this has resulted from multiple factors including but not limited to weak positioning

Similar Documents

Premium Essay

Attack On Pearl Harbor Research Paper

...Attack on Pearl Harbor Why was the Attack on Pearl Harbor such a big deal back during World War 2? It started as a normal Sunday morning, and nothing seemed out of place. The date was December 7th, 1941 and unfortunately the soldiers at Pearl Harbor on the island of Oahu in Hawaii were clueless about what was heading their way that fateful morning. On the morning of December 7th, 1941 just shortly before 8 a.m. the first wave of over 200 Japanese aircraft fighters fired guns and dropped torpedoes and bombs on Pearl harbor creating what we know as the Attack on Pearl Harbor. The attack was out of nowhere, and no one expected. The American public was completely shocked and terrified to learn that 2,400 and more American Military Service...

Words: 920 - Pages: 4

Premium Essay

The Decreasing of Politeness in East Java Deal with Gender and Age

...The Decreasing of Politeness in East Java Deal with Gender and Age Syukur Insani Study Program of English Education and literature Faculty Studies of Culture Universitas Brawijaya As time goes by, people of Java that used to be judged as friendly and kind people, lose their politeness and good attitude slowly but surely. Nowadays fact, not all of them are friendly and kind people, many of them jokes in a very impolite way, they usually insult one's physical. This is the problem of the politeness degradation and this problem is getting worse. It is ironic, so many entertainers become popular or much more popular because they do rude and impolite jokes and the targets of the entertainers are young people that later will become the model of the next young people. Many young people who are still labile or unstable and usually still do not know how to behave but they love to watch television very much become love at joking in this way very much because it has become one of the trends of young people in their daily. Nowadays, there are some television shows that have entertainers or hosts who are often and tend to joke in rude and impolite way. The ways they joke often make someone or a group offended. One of the most controversial cases was when a celebrity couple broke up because of jokes in a television show. The celebrity couple broke up is A&B and A’s partner is Z. “Aku sering ribut karena ketersinggungan saya di acara itu” (I used to get mad because I am offended...

Words: 1659 - Pages: 7

Free Essay

Human Factors - Business Technology

...Business Technology – How has it improved or not improved business needs Alicia N.Swann University of Phoenix TEC/401 – Human Factors in Technology Tynia Landry September 12, 2011 Abstract This research paper will discuss how the ever changing technology has or has not helped out the business needs within my company. The discussion will be on the computers, to printers, to ordering supplies, and even how employees sign in and out for payroll purposes. Business Technology – How has it improved or not improved business needs Computers The technology division at my place of employment is currently looking at ways to replace our current computers with energy efficient computers. In the past employees were asked to shut the computers down completely, however, that didn’t work for numerous reasons. The idea was brought up to replace our existing computers with energy efficient computers but still the computer must perform with high performance as the computers we currently have. As an administrative assistant it is sort of a benefit because assistants are the first line of employees who receive the newest or latest upgrades, however, it can also be a downfall. Many times with the new software it simply does not meet county expectations. When the expectations do not meet the standards it often times holds up the administrative work progress. This is due to the removal of the software that was installed, or the software didn’t work correctly, some computers we...

Words: 1246 - Pages: 5

Free Essay

Essay

...Nicolas ROLLAND Not reporting on observed unethical behaviour is morally wrong. Not using the company's established whistle-blowing procedure to report on sexist/racist/personalized jokes by managers, non-compliant financial or business activities... is wrong. First of all, we all agreed on the fact that in this kind of situations, it is crucial to proceed with caution. Indeed, if everybody in the company learns about an unethical behaviour, it can weaken the working atmosphere in the company as well as the relationships between all the employees. For that reason, the first reaction to have is to communicate directly to the person accused and not to the other employees, in order to keep positive working conditions in the firm. Moreover, denouncing unethical behaviour can be seen as a sign of distrust towards all the colleagues and may weaken your position in the firm. Here the issue is twofold because two behaviours can explain a bad joke: either the person is light-hearted which can be excused, or it’s a real discriminatory behaviour. In this second case, the person has the duty to report this conduct to the administration and the firm has the duty to impose disciplinary measures on this person. To me, there’s a reason why codes of ethics are being increasingly adopted in companies worldwide, that’s why in many situations, denouncing unethical behaviours is legitimate and imposing disciplinary sanctions is a logical consequence for unethical behaviours. Indeed,...

Words: 435 - Pages: 2

Premium Essay

Mgt 434 Week 4 Dq 2

...Office Manager for a marketing company. The company has Nights Out once a quarter. At these events, the President will cheer the group on with her comments about sales and other positive events. She will also acknowledge birthdays, anniversaries with the company and other employee related topics. Alcohol is served during the evening. Participation is not mandatory. Ar the end of the year Nights Out, held on December 15, she has had a few drinks. When it is time for her to give her speech, she tells the group that she heard a great blonde joke on Letterman. Before she tells the joke, she tells Sandy, her admin, not to get too upset with her blonde joke. She tells the joke. It is not funny and, in reality, is quite dumb. People groan at the punch line. Two days later, word filters to you that blonde jokes are now being posted on the company’s intranet.  They have become quite crude and dirty, placing Sandra as the blonde in the joke. Sandy comes to you and says that she is offended by the jokes. She says that people have told her that she can go to EEOC and file a claim for sexual harassment and hostile work environment. You tell her that you are gong to investigate the matter. When you do, you learn that the jokes were primarily posted by the IT night crew. You contact the team leader of IT. You confront her about the jokes and say that people will have to be disciplined for such problematic conduct.. Upon hearing that, the team leader says to you: “Well, we all take the same...

Words: 329 - Pages: 2

Premium Essay

Race and Your Community

...living in Honolulu, Hawaii. My father moved to Honolulu in 1969, at a request of his company’s boss in order to oversee the trading operations of their American branch in Hawaii. My family liked Hawaii so much that they decided to relocate permanently. I was born two years later, in 1971. My parents initially thought that they were eventually going to return to Tokyo (office headquarters located there) that they insisted I get educated in Japanese, so that I can fit in with my peers upon their return. That never materialized, and after attending the private Japanese elementary school I moved to American high school. It is in high school that I started socializing and feeling more as an American, since at home I was only allowed to speak Japanese. In our class about 70% of students were Asian, Native Hawaiian and Pacific Islanders. According to the US Census “[e]thnic minorities account for 75 percent of Hawaii's population. Asians make up 55 percent, the largest percentage in the nation. Native Hawaiians and Pacific Islanders are 21 percent of the state's population” (Star-Bulletin, 2008). Based on such numbers, it is not a surprise that the majority of students were non-white. About 20% of students in my class are also third or fourth generation Japanese, who cannot speak a word of the language. Apparently their parents cannot speak it either. I was envy in the class, because I could speak fluent Japanese and they could not; even though I was born in Hawaii. Around the...

Words: 1469 - Pages: 6

Free Essay

Journal Entry

...be covered. I listen, but I'm not sure even she believes everything she says. My name is Suri Songhai, and I live in Hawaii, the year is 1922. I came to Hawaii because my family enlisted a nakodo’s (go-between) on my behalf in my homeland of Korea, to find me a husband to take care of me. Many Korean men have been leaving our poor area outside of Okinawa to find more lucrative work. There have been quite a few who leave with the intent of working in Hawaii and building a beautiful home and having a family. There were many stories at the time of how well Korean mother's sons were doing in Hawaii, many pictures of homes, properties, beautiful beaches, gardens and animals. Additionally, a monthly check is sent from the sons to support their families back home in Korea. Many hundreds of young men have left Korea to work in the sugar cane fields in Hawaii. Families never know of the hardship their son's suffer, as the son's would never say; it would do no good to have their families worried or afraid for them. So they put on a happy face for all of the pictures, and sent as much money as they can without starving. Mothers of daughters saw these things and wanted their daughters to marry these successful men and live the beautiful life they saw in pictures. So they hired nakodo's to find suitable partners for their daughters, and would send our pictures to Hawaii, and so we were called "picture brides". My nakodo's name was Daka, and he never, ever smiled, even when my baby brother...

Words: 1283 - Pages: 6

Free Essay

Paper on a Cultural Event

...Paper on a Cultural Event HUM/100 02/03/2011 University of Phoenix In May 2007, I took a long flight to the Hawaiian Island Oahu. I flew into Honolulu airport for a 15-day vacation. Samoans greeted me saying, “Aloha’’, which is their greeting word. The trip was a life experience. The natives on the island were very spiritual and musical. All around the island natives were singing dancing and playing instruments. The natives were also skilled in the art of fire knife dance. This was only something that I have seen only on TV and for the first time I am watching in person. The entire trip was a culture event. Samoan Culture My first stop was the Polynesian Culture Center home of the Samoan Fire Knife Dance award winning Ali’I Luau. The 42-acre Polynesian Cultural Center has the largest night show. The show features more than one hundred performers. Fire Walkers and Fire Knife Walkers has been a part of Samoan Culture since the beginning of their civilization 200 years ago. This was something I have watched on TV. In person, watching each performer, he or she can see the passion in their eyes, and he or she could tell they lived it. Not only did the performers do this as an island attraction they did performances with just family and friends at the beach or a family cookout. I thought it was interesting to see even with all the world’s modernizations the Samoan s left time in their lives for family traditions. This was a cultural shock to me to see ancient traditions still...

Words: 536 - Pages: 3

Premium Essay

Native American

...Native Americans are the indigenous peoples within the boundaries of the present-day United States, including those in Alaska and Hawaii. They are composed of numerous, distinct tribes and ethnic groups, many of which survive as intact political communities. The terms used to refer to Native Americans have been controversial. According to a 1995 U.S. Census Bureau set of home interviews, most of the respondents with an expressed preference refer to themselves as "American Indians" or simply "Indians"; this term has been adopted by major newspapers and some academic groups, but does not traditionally include Native Hawaiians or certain Alaskan Natives, such as Aleut, Yup'ik, or Inuit peoples. Since the end of the 15th century, the migration of Europeans to the Americas has led to centuries of conflict and adjustment between Old and New World societies. Many Native Americans lived as hunter-gatherer societies and told their histories by oral traditions; Europeans therefore created almost all of the surviving historical record concerning the conflict.[2] The indigenous cultures were quite different from those of the proto-industrial and mostly Christian immigrants. Many[citation needed] native cultures were matrilineal and occupied hunting grounds and agricultural lands for use of the entire community. Europeans at that time had patriarchal cultures and had developed concepts of individual property rights with respect to land that were extremely different. The differences in...

Words: 314 - Pages: 2

Free Essay

Origin of Surfing

...a sport but an outlet for a connection with the ocean and the adrenaline rush between the surfer with the waves and the board. I believe that the origin of surfing began in the Hawaiian Islands but the written history of surfing says otherwise. Before looking up how surfing originated, based on how everything evolved and migrated to Hawaii, I assumed that many of the activities we find in Hawaii are actually not authentic but found to be part of Hawaii’s lifestyle as we see today. I believe that many of the cultural things that are practiced in the Islands migrated from somewhere else and introduced to the Locals. Although it was introduced to the Locals, I think that because it was improved and specialized as the surfing we know today, I give credit to the Hawaiian Islands for the modern surfing people learn everyday. Just as the ukulele, which I thought originated from Hawaii was actually introduced to the Hawaiian Islands by Portuguese immigrants. Many of the activities or products that people assumed to be native to Hawaii may have been originated from else where but introduced to the Hawaiian Islands years later the people of Hawaii adopted these cultural aspects and made it their own. Many of the articles I have read states that the revolution of surfing began in the oceanic Island of Polynesia. As stated on the website...

Words: 683 - Pages: 3

Free Essay

Persuassive Essay

...Persuasive Essay My Dream Vacation to Hawaii Ronna Farrell Hawaii is the land of beautiful beaches, impressive waterfalls and so many different cultures. While you may think a trip to Hawaii is too expensive, I feel traveling is one of the most important things we can do as a family. Hawaii has so much to offer us including traveling between 3 primary islands and exploring what each island has to offer like hiking the waterfalls and visiting the Pearl Harbor memorial. You would love the surfing, snorkeling and all the water activities that come along with a trip to Hawaii. Even though all of you may feel a trip to Hawaii is too expensive, I feel traveling is one of the most important things I can do for the family. I don’t feel you can put a price tag on the quality time you get when you go on vacation and have the chance to make so many lasting memories. Taking the family on vacation to a place like Hawaii gives them first hand information and the knowledge on how other people live and the cultures they live by. How will you ever be able to see and explore Hawaii unless you open up your mind to all the possibilities? The possibilities are endless when you have 3 great islands to explore. The first one we would be the visiting “The Heart of Hawaii” also known as Oahu is home to the war memorial Pearl Harbor, the USS Battleship Missouri, unforgettable Luau’s and wonderful cuisine. The next island that we would be visiting would be “The Magic Isle” also known as Maui, well known...

Words: 766 - Pages: 4

Premium Essay

Ethics 125 Assignment #4

...Spanish galleons. When they escaped the Spanish galleons they fled into the bayous of Louisiana. As stated in the Ancestors in the Americas: Asian America history timeline, In the 1830s Chinese were "sugar masters" working in Hawaii. There were also Chinese sailors and peddlers in New York. Ancestors in the Americas: Asian America History Timeline, as retrieved from http://www.cetel.org/timeline.html A resource from one of the largest, up to date survey, which is the American Religious Identification surveys shows that not one religion can claim the majority for the Asian American Community. It shows a 27% of Asian Americans follow Eastern Religions such as Buddhist, Hindu, Taoist, Sikh. This report also shows that 17% of the Asian Community is Catholic. This percentage has declined from 27% in 1990. The Asian Nation website states, “Chinese Americans are the oldest and largest ethnic group of Asian ancestry in the United States. They have endured a long history of migration and settlement that dates back to the late 1840s…”, Lai, E., Arguelles, D. (2012) The New Face of Asian Pacific America: retrieved from http://www.asian-nation.org/chinese.shtml. Most Chinese immigrants arrived in the United States as contract labor. First in Hawaii for plantation followed by mining in the West Coast and after that working on transcontinental railroads west of the Rocky Mountains. There were many acts of discrimination towards Chinese immigrants. The discrimination against...

Words: 1929 - Pages: 8

Free Essay

How the Environment Started

...The introduction of foreign species to Hawaii has greatly affected the populations of the islands’ native species. In many cases, the introduction of foreign species has wiped out the entire population of certain species, rendering them extinct. This is especially devastating because many of these species are endemic, meaning they are found only in one particular location and nowhere else in the world. The majority of species living in Hawaii are the result of thousands of years of island biodiversity. A few birds of one species migrate from some distant island due to some rare occurrence of nature and eventually evolve into several new species, each perfectly adapted to the environment in which it has come to live. Unfortunately, each of these endemic species is especially susceptible to the effects of invasive species, which means the impact on Hawaii’s animal life has been tremendous.         When goats were first introduced to Hawaii by Captain Cook in the late 1700s, they immediately began eating all the local plant life. Most of these plants were unused to being preyed upon until the introduction of foreign species into their habitat, and so suffered massive population loss from grazing animals. The goat population, on the other hand, grew rapidly, as it had no natural predators to keep it in check. The introduction of European pigs to Hawaii had similar effects on the native species, although, due to a scarcity of protein in natural Hawaiian forests, the European pig population...

Words: 769 - Pages: 4

Premium Essay

Proposal

...The objective of this project is to develop a business proposal for an air charter company that caters to the tourism trade from an information technology standpoint operating in the Hawaiian Islands. The technologies that will be discussed will range from hardware and software requirements for weather, flight planning, crew scheduling and maintenance operations. To begin we will examine the flight planning system known as Jeppesen Flite Star IFR which is considered one of the world's leading desktop flight planning technologies. It includes advanced features and innovations such as Vector Plus mapping technology and vector chart themes, which offer low and high altitude en-route chart emulations as well as user-customizable charts which includes all of the complexities involved in the planning of a typical commercial airline flight from the aspect of the flight operations dispatcher. Next as we continue we will turn the discussion to crew scheduling which will lead us to Flight Pak which provides management with aircrew scheduling in both local and ZULU times. The discussion will point to how the system will provide more accuracy in the scheduling challenges managers face and additionally because of its extremely fast, point and click graphical scheduling capabilities which is designed to be not only compatible across all networks, but is also usable as a standalone tool as well which will enhance the competitive advantage of the business Finally we will discuss...

Words: 263 - Pages: 2

Premium Essay

Paper Tigers Response

...Austin Jones ENC 1101 -037 10/8/13 Yang Response In his essay “Paper Tigers,” Wesley Yang discusses his own experiences as an Asian American, tying them into the larger picture of Asians functioning in American society today. Yang’s argument is that even though Asian Americans are one of the most successful ethnicities in the country, stereotypes that Asian Americans are exposed to affect the way other Americans view them. Because of personal bias and racism, human society fails to see other people for who they are and put too much emphasis on what they are supposed to or not supposed to be in America today. Stereotypes cloud people’s vision and judgment and keep some from achieving their goals because others have a pre-created idea for who or what one person of a certain ethnic background. Through community building and diversity, stereotypes can be put to rest so that a new understanding of who individuals really are can begin and success can be achieved. There is a common stereotype that Asian Americans are naturally smarter than everyone else on this earth. While some Asian Americans may be smarter than the average human, it is more than likely not a naturally occurring phenomenon. Asian Americans do not support or believe in the idea of intrinsic, or natural, intelligence. What they do believe in is that “constant practice of test-taking will improve the scores of whoever commits to it (535).” It’s not about natural ability, rather the amount of effort one is...

Words: 1486 - Pages: 6