...the organization’s marketing strategy and tactics and how each is implemented. Hawaiian Airlines is a well-know company in the Hawaiian Islands. The company’s mission statement is to “grow a profitable airline with a passion for excellence, our customers, our people and the spirit of Hawaii” (“Mission, Vision & Values”,2012). In order to achieve the stated mission statement, Hawaiian Airlines has devised a creative marketing mix. The first element in the marketing mix is product. The product for Hawaiian Airlines is airline tickets. Some of the aspects Hawaiian Airlines marketing team researched were what the customer expected from the airline and what elements differentiated them from their competitors. Hawaiian Airlines concluded that customers expected affordability and quality customer service when purchasing from their airlines. Hawaiian Airlines is branded to represent Hawaii and the “aloha” spirit. Hawaiian Airlines’ logo which is a woman with a flower in her ear is a representation of the culture in Hawaii. The logo or image is the second product Hawaiian Airlines sells and it also differentiates them from other airlines because of the representation of the Hawaiian culture. The results of the research affect the development of Hawaiian Airlines’ marketing strategy and tactics by appealing to the needs of the consumers. On Hawaiian Airlines’ website, passengers are able to put special request notifications such as: wheelchair services, accommodations for an infant...
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...HAWAII LEGENDS: Introduction by King Kalakaua, 1888 Geography: Physical Characteristics The Hawaiian Islands occupy a place in the great expanse of the Pacific “between the nineteenth and twenty third degrees north latitude, and the one hundred and fifty fourth degrees of longitude west of Greenwich. They are two thousand one hundred miles southwest from San Francisco, and about the same distance from Tahiti. The group consists of ten islands*, including two that are little more than barren rocks. The farthest are about three hundred miles from each other, measuring from their extreme boundaries, and their aggregate area is a little more than six thousand one hundred square miles. Of the eight principal islands all are habitable, although the small islands of Niihau and Kahoolawe are used almost exclusively as cattle-ranges. The most of the shores of the several islands are fringed with coral, but their origins seem to indisputably show in the numerous creates of extinct volcanoes scattered throughout the group, and in the mighty fires still blazing from the mountain-heights of Hawaii. By far the largest part of the area of the islands is mountainous; but from the interior elevations, some of them reaching altitude of from ten to fourteen thousand feet, flow many small streams of sweet water, widening into fertile valleys as they reach the coast, while here and there between them alluvial plateaus have been left by the upland wash. With rare exceptions the...
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...The white underclass is economically oppressed and given a certain social status. For example, the white underclass was ongoing economic oppression in the automotive industry. The automotive industry took a decline with the end of WWII. The combination of high oil prices and competition from foreign manufactures effected companies such as Chrysler and Ford. The beginning of WWII, the automotive industries received ten million dollars in war efforts. With the great depression, it brought blue collar working class to white underclass status. The unemployed white underclass used to work in the automotive industry and made decent money. The automotive industries were not located in the cities, but in rural towns like Duluth, Minnesota and Portland, Maine. There was no reason for blue collar class people of Lakeside to attend school. Their education level did not exceed the tenth grade. With no extended education, it made the white underclass underemployed. Parents told their sons to not waste their time with school and come to work in the automotive industry as young as 14 to 15 years old. The girls were told to go to college to find a husband (Lecture). Today, American car parts are being manufactured overseas. In Flint, Michigan the majority of people made parts and worked on the assembly line. It went from fifty people working on the assembly line to just having three people making sure the machines were working properly (Lecture). The economy once driven by industry is now...
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...report was commissioned to show what are characteristics of Hawaiian business ethics and what should you expect if you are going to do business in Hawaii. This report shows that Hawaiian culture in its state nowadays is mixture of number of different cultures and heavily influenced by US. At the same time “Aloha spirit” makes Hawaiian culture something special. After analyzing information we found on Hawaii we concluded that the main difference from US is that Hawaiian culture is more of collectivism, and the whole society is based round the idea of “Ohana” which means family, even business use this concept. Building business there you have to know that relationships between company, it’s employees and customers are very close and not as formal as you can expect. Reflection of this can be found in dress-code which is very loose. Another point that emphasizes fact of “Ohana” concept in business is that during our researches it was hard to find examples of bad ethics. Another important thing to remember about Hawaii business ethics is that even though they are very openhearted and welcoming to any other cultures, they give a great value to their own culture and always trying to protect all their traditions. Despite the fact that Hawaii is one of the most distant and mysterious islands in terms of business ethics, in this report we tried to gather all possible information about most significant differences in Hawaiian business culture. Table of content Introduction 3 ...
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...step off the plane into the land of Aloha and being welcomed into paradise by being showered with leis. A lei comes from the ancient Hawaiians, which were Polynesians who wore them. During 300 and 600 A.D.(http://www.infoplease.com/ipa/A0108204.html) the leis had a different meaning and look then they do now. Originally they were braided leaves. The more modernized lei is native Hawaiian flowers strung together into a necklace. These flowers are symbols of love and friendship. The Polynesians offered them to their gods as gifts of love. The lei grew to be more poplar then even in the1800’s during the boat day. Traveler who visited Hawaii would be greeted with leis. Many legends of the lei were formed. It was said that if the visitor was leaving the island and threw their lei into ocean and it floated to the beach it meant that one day they would return to the island. The lei is an important symbol of Hawaii and has its own day on May 1st called lei day. (Eyewitness Travel Guide p.22) Our Service Can Write a Custom Essay on Hawaii for You! Another tradition of Hawaiians is their music and dance which is put together with a feast called a luau. A luau is a feast to celebrate special occasions. In ancient times Hawaiians believed it was importune to honor their gods with feasts. In the late 1850’s is when luaus were originated . In Hawaiian luau means the young edible leaves of the taro plant. The leaves from the taro plant were used to wrap and cover the food put into the...
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...Kamehameha was the king of Hawaii. He became king after he unified the Hawaiian islands. He had help while ruling the islands from advisers, who were loyal friends and warriors. Once the war was over foreigners came to Hawaii trading and bringing new things. So since this happened Kamehameha had to become a more effective leader. Kamehameha was an effective leader because he was strict, intelligent, and truthful. Kamehameha was a very strict leader. This was a good thing because he had to be strict about a very strict law system, called the kapu system. The kapu system was a Hawaiian law system that was taken very seriously. One specific rule that he was very concerned about was the sandalwood tree kapu. When foreigners came they saw that...
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...later on became a restaurant. Said to offer a casual dining experience unlike any other where not only can you expect great food and drinks but also plenty of fun to go around. T.G.I. Friday’s marketed a casual dining restaurant is a restaurant that serves moderately-priced food in a casual atmosphere which targeted the middle income population which was a big majority when they first started out. They targeted their market with different types of promotions and programs such as:- Give Me More Stripes This program offers specials to customers that sign up and can redeem points that will be added into their card whenever they head on to T.G.I. Fridays and dine there. After collecting over a hundred or more points, one would receive a bonus or a special. This way customer would be lured in by the bonuses or specials with the mentality to earn more points every time they dine it so they would be offered the multiple opportunities for the specials BINGO Menu T.G.I. Friday’s has a large enough menu to put together this program. Basically, A BINGO Menu would consist of twelve different items on the T.G.I. Friday’s Menu, ranging from appetizers to entrées and finally a couple desserts. It can be any sixteen items on the menu and even after a few months or after a new menu comes out, they can remake a new BINGO card. The key rules that would be involved with this BINGO Menu would be: 1. Each person who comes in will be asked by the server if they would like to see and try out...
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...Neel Patel Professor Naomi Taub Rhetoric 105 F6 14 September 2015 Hawaiian Empowerment: A Native’s Point of View In “From a Native Daughter,” writer, activist, and Native Hawaiian academic, Haunani-Kay Trask recounts her personal feelings along with her people’s feelings with how the ‘haole’ (white) people overwhelmed and distorted the historical context of the native Hawaiian inhabitants. Trask’s purpose is to convey the message that the native Hawaiians’ ancient culture is described as oppressive and tyrannical by white historians, rather that it was a society that functioned efficiently before the Europeans seized the land. She adopts an affectionate yet blunt tone throughout the course of the selection in order to contend the principles about the Hawaiian people to the Western world. Trask launches her exposition by highlighting how she gains much of her knowledge of her ancestry and people from her family and by expressing early on that she learned about how the whites took over her people. She appeals to her ethos and credibility by telling her audience, “I learned about the life of the old ones –and they had flourished” (Trask 113) and that her “mother said Hawaiians had sailed over thousands of miles to make their home in these sacred islands (Trask 113).” She makes these claims regarding her mother and people in order to express that she is experienced on this topic from her first-hand encounters and her Ph.D. knowledge. Soon after establishing her dominance...
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...herbal healing leaving them practically obsolete. Through technology, many argue that we’ve been able to “improve” our overall health and extend our longevity. But through technology, many have lost sight tradition, the ways of our ancestors, the “organic” way of living. Taking a look back at our history, it’s clear to see that Hawaiians survived thrived even, off the land. It provided much more than just food, water, and shelter, it provided other things like medicine and healing. With the Hawaiian Islands being the northernmost Polynesian settlement and the most isolated, a unique and diversified plant life was able to develop. According to Gutamanis, before the initial contact in 1778, the Hawaiian culture was oriented around these ideals of harmony and interconnectedness. Hawaiians placed high value on the Hawaiian plants and were even called “gardeners” instead of farmers by Dr. E. S. Craighill Handy, one of the first people to study La’au Lapa’au in depth. Nowadays, many would agree that Hawaiian medicine was skillfully developed as they recognized the importance of both mental and physical health. In the same way, Abbott speaks on how Hawaiians placed diseases into 2 categories, causes from forces outside the body and causes from forces within the body. She continues on by saying that the first category mentioned above, came from things like “spite, hate, or jealousy of another person; from the displeasure of a ghost, spirit, spiritual guardian, or ancestor; or from a...
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...Big Island is a fantastic city in the world. It is located in US state of Hawaii and about 185 thousand people live in there. The area is 4,028 square miles and it is the largest island in state of Hawaii. Many tourists visit Big Island because it has lots of things to do. It has various tours and attractions. You can go to hawaii Volcanoes national Park, do snorkeling in Kealakekua Bay, see the lava chasing, or experience manta ray night dive. It is also well known for Kona coffee and Mauna Kea tour. Kona coffee is one of the most famous coffee in the world. Kona coffee has soft scent of flowers and fruits, and cultivates 3000~4000 tons every year. You can tour at the coffee farm like Greenwell Farms, Royal Kona Museum & coffee Mill,...
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...that, the Hawaiian culture is majestic and long-lived, and there are many things to explore about Hawaii. Those less-known things are what I am here to tell about. I hope you enjoy your time reading all about Hawaii! Geography There are many interesting things about the Hawaiian geography, and each of them help to draw different tourists. First you should know that there are no other states bordering the Polynesian-founded Hawaii, and that it is located in the North Pacific Ocean . Next, I think it would be surprising for you to know that there...
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...Jack Porter Cabinet of Kamehameha III Religious Persecution Timoteo Ha’alilio Oceanside High School The start of the late 1700s has made the Kingdom of Hawaii an extremely vulnerable country to missionary efforts. From the early 1790s into 1838, Hawaii has experienced increasingly difficult political and economic situations due to foreign interaction through not only the church, but other countries aiming to gain more economic and political influence in Hawaii: especially France, the United States, and Britain. British and Hawaiian merchants had first suspected that the Christian missionary efforts was a method for the United States to acquire more influence in Hawaii. After the colonization West of the Louisiana Purchase, large amounts of...
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...Facts The Hawaiian Memories, Inc. was formed in 2007 as a C corporation, and it deals in specialty tourism products. The two main incorporators of the company own 1,000 voting common stock and 100 preferred stock in shares each. The company’s eight employees own 500 nonvoting stock collectively. Two of the eight employees own 100 shares each and the other six own 50 shares each, totaling to 500 nonvoting stock. Several of these employees have worked for this company for certain amount of years and managed to purchase the shares when they were offered. All of the company’s shareholders are Hawaiians except one who is of Swedish origin. Besides the owners and the employees, the company has another stockholder, the Plantation Sugar Partnership that owns 500 nonvoting common shares. Issue...
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...This volcano is the youngest in Hawaii. It is also 1 out of the 5 most active volcanoes in Hawaii. It is 60 km deep. The Kilauea Volcano is a shield volcano. The volcano got its name from the Hawaiian word meaning spreading or spewing. The last time it erupted was in November 2008. It reached sea level about 100,000 years ago but is between 300,000 to 600,000 years old. One of the major eruptions that has happened so far in 1790 killed about 80 people. The Kilauea volcano has had 62 eruptions so far. Its crater is 3,646 feet deep. Some of the hazards that come with this volcano are small earthquakes, lava entering the ocean which could harm some animals, volcanic gas, and explosive eruptions. It’s caldera is believed to be the volcano goddess...
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... Ph.D. November 5, 2013 Campbell 2 When there is light shed on the history of the native Hawaiian people some can not help but agree with what Haunani- Kay Trask is taking about in her book “From a Native Daughter”, because the American people just looked at the Hawaiian Islands for themselves not in the interest of the Hawaiian people. Their interest got to the point that the United States annexed their islands. The Hawaiian people were not being helped or taken care of, but they were people being imperialized. This imperialization was recognized by the United States though did they do anything about it and learn from their wrong doings? The idea that the Hawaiian people needing help is a thing someone should laugh at, for before Captain James Cook came to explore there islands the Hawaiian people were a flourishing society. In the words of Trask “he brought diseases that ravaged my people until we were but a remnant of what we had been on contact with his pestilential crew”. From this moment in time there society as they now it will fall, they have become weak in there very soul. When America found out that the English went to Hawaii and brought disease they suddenly became very interested with the island and wanted to dominate the sandalwood trade. This is when the Jehovah witnesses came into the islands and decided to convert the people of Hawai’i. From here the Hawaiian people converted believing it would help save their people from dying, which it did not. They...
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