...knowledge of what type of information should be included in the final decisions of starting a product or service. Knowing what marketing means to a certain product or service, is the first step in completing a Marketing Plan. Knowing what type of market, that one would want the product or service to attract attention from, is up to the producer of that service or product. Having done research prior to the production of the service or product is the best thing that can be done. After all factors have been thought about, the price and distribution channels can help make the product or service a success. With the information that is available within this paper, one will be able to determine what decisions would be best for a different product or service. Marketing is the purchasing and selling of a service or product to either, consumers or businesses. But that it has much more to do with the environment in which this product or service is being provided. Marketing of any product or service can help or hurt the promotion of the product and the business. The service that was chosen to do further research was Home Healthcare Services. The Home Healthcare Service that was chosen is New Horizons Home Healthcare in Rock Hill, SC. This is a very well-respected company that delivers services in: Assisted Living, Micro-Community, and Alzheimer's Care. This home healthcare service is located within minutes of a well-known hospital. New Horizon's Home Health Care Service helping the elderly...
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...Running Head: DEMOGRAPHICS PAPER Demographics Paper- Aging population in Southwest Florida Keisha Henry University of Phoenix Demographics Paper- Aging population in Southwest Florida Port Charlotte Harbor, Fl is a small rural town in Southwest Florida. Surrounded by the Mexican Gulf inlets it is known for its private residential communities and easy living. This community formerly was mostly cattle pasturealnd, but now it is popular for its retirees and vacationers. After Hurricane Charley in 2004, the population in Charlotte County increased significantly and the town suffered significant damage from the storm(Huff, 2011). Luckily, the people affected by the disaster were quickly assessed by public health agencies in the area. Hurricane preparedness is divided into pre- and post-storm responses, according to Jeffrey Goldhagen, director of the Duval County Health Department in north Florida (Krisberg, 2011). Before, during and after a hurricane, public health workers are responsible for, among other things, the safety of the sick and elderly, preventing diarrheal diseases, education on food and water contamination, and watching for the spread of infectious diseases in shelter. The impact of the demographics in this situation is affected by many factors. Some elderly may not have access to the internet or other mass media channels that are emerging today. Healthcare costs and services can vary depending on how many people are in need versus those who cannot afford...
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...Demographic Paper HCS/490 University of Phoenix Pam Rodriguez This paper will discuss the demographic that is being targeted which is breast cancer and who are the patients that are most at risks and what the changes that need to be done in healthcare that will help patients that are diagnosed with breast cancer. The paper will also discuss the general impact that changing demographics may have on the health care market as well as why and how changes in the demographics of the breast cancer population affect healthcare. The paper will discuss two key health care related challenges to the breast cancer population such as increases in healthcare costs, increases in prescription drug cost, or the need for in home medical care. The paper will also discuss how a chronic disease wellness program may affect the costs for breast cancer patients. The paper will also discuss what the breast cancer demographics tell us about marketing needs or services needed. Breast cancer is one of the leading causes of death in women and continues to grow but with the new treatments and discoveries in treatment it is getting easier and easier to be diagnosed but one of the key things with breast cancer is awareness. What makes breast cancer so difficult is because the causes are not fully known but there are some facts of the disease and that is anyone can get breast cancer, the older the women is the more likely they are to get breast cancer, young women can get breast cancer to even in their...
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...Demographic Paper HCS /490 Demographic Paper This paper will expound upon the demographics of the aging population, data that is gathered of the said population and describe the general impact that the changing demographics may have on the health care market. Why and how will the changes in the aging population affect healthcare. In addition, identify two key health care related challenges for the aging population such as increase in health care costs, increases in prescription drugs costs, or the need for in home medical care. How a chronic disease wellness program may affect the cost of the aging population. What can the demographics tell you about the marketing needs of services needed for the aging population, finally how can a patient; the community and society as a whole address the challenges of the aging population. After gathering data about the aging population, it is understandable that it is similar to the statistics of the human population such as birth, deaths, infant mortality, and life expectancy rates. According to Kotler, Shalowitz, & Stevens (2008), people seek health care services for a number of reasons, such as illnesses, accidents, preventions and incurring injuries in one form or another. In addition, most people seek health care services because of the influence of merchants, mainly pharmaceutical companies that encourage patients to seek care for a diversity of known diseases and symptoms. This encouragement may come from public service announcements...
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...Demographic Paper Cherrylou E. Nunez HCS/490 April 29. 2013 Yvette Thompson Demographic Paper The demographic of aging population study in California is such an interesting study because of the wide range of various populations with different cultures and ethnicities that you will find with in California alone. According to the latest census it shows that there are 3.6 million of the 34 million living in California as of April 1, 2000 are 65 or older of age of which representing nearly 11% of the state’s overall population. It is somewhat lower than the 13% of Americans who are elderly. In addition, at the same time, nearly 30% of Californians were 19 or younger, and 59% were ages 20 to 64. The differences of California from the rest of the nation is that in large area of the state’s has nearly have numbers of international immigrants who in the younger generation from the rest of the population and are more in the side of male. On this study, it indicate that there is an important change in the age distribution of population forecast over the next fifty years, because of the decline rate of mortality and life expectancy increases. Presently, the life expectancy in California is 78.8 statistically nearly one year longer compare as a whole in the nation. In addition, it gives a study that by year 2050, the probability estimate of life expectancy in California is 50%, and that would give a figure of 84.2 more than three years larger than the present world record which...
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...Final Course Project This report was written to provide the reader with a demographic profile and a brief overview of the healthcare organizations, as well as informed them of the potential healthcare needs one might anticipate in this geographic area of Valley, Alabama. Not only that, it will also discuss the marketing analysis that will identify a specific proposed healthcare service for Lanier Hospital which is a cancer treatment center. It will also go in great detail about the overall marketing goals for the cancer treatment center that is being added to Lanier Hospital. It will also identify specific marketing objectives in the target market. Last but not least, it will make mention of the marketing plan that will give identify specific marketing strategies for achieving those objectives and goals such as, Product Strategies, Distribution Strategies, Promotion Strategies, and Pricing Strategies. After reading this information you will fully understand the marketing plan for the cancer treatment center at Lanier Hospital. Demographic profile As of the 2010 census the population of Valley is 9,524. The racial breakdown is whites 64.0%, Blacks 33.0%, American Indian and Alaska Native 33.0% Asian 0.1%, Native Hawaiian and Other Pacific Islander 1.2%, people reporting more than one race 0.1%, Hispanic or Latino origin 1.1%, and white not Hispanic 1.7%. When it comes to the percentage of education it is listed as High school graduates falls at 74.1%. The people amount with...
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...Marketing Plan: HUH Surgical Service Center of Excellence Submitted October 31, 2011 Marketing Plan: HUH Surgical Service Center of Excellence 0.1 Company Overview A private, nonprofit three hundred fifty-bed hospital, the institution is the nation's only teaching hospital located on the campus of a historically Black university. The rich tradition of leadership and service at HUH dates back to 1862. Over the course of its 145-year history of providing primary, secondary and tertiary health care services, HUH, a Level 1 Trauma Center also has a Center for Weight Loss Surgery, Cancer Center, Center for Sickle Cell, Diabetes Center, and a Heart Center. In April 2007, the Hospital ranked number one among selected area hospitals on 19 quality measures published by the U.S. Health and Human Services Department. The hospital has approximately thirty five hundred employees, which include physicians, Midwives, Nurse Practitioners, Certified Registered Nurse Anesthetist and other allied healthcare professionals such as Physician Assistants and Surgical Assistants. Since HUH is a teaching hospital, medical and surgical residents provide care to patients with oversight by the attending physician. The hospital runs and Average Daily Census (ADC) of approximately two hundred and two hundred and fifty patients per day. The Length of Stay (LOS) is approximately 4.5 to 5.0 days, which is high when compared...
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...Chapter 6- Health Care Marketing 1. According to Buchbinder & Shanks, (2012) marketing is defined as the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, and society as a whole (Buchbinder & Shanks, 2012, p. 96.). The main principles of marketing are to satisfy customers, target the 'right' customers, facilitate exchange relationships, stay ahead of competitors and enhance profitability. These principles are essential for managers to understand and satisfy their customers in the health care industry. The person receiving care must be pleased with the services received from the health care facility, and the health care facility must likewise be satisfied with the financial reward received in the exchange. The hospital that adopts the key components of the marketing concept is likely to identify patients needs, provide products and services at an acceptable price and stress the benefits through promotion. The most important reason to satisfy customers seeking medical service is that they will become repeat customers or users of the facility. Consumers want to feel they are getting the most value for their money, and this includes the health care industry. Therefore, marketing mainly consists of satisfying target customers while striving to seek their loyalty and consumption. 2. In the past, healthcare organization were slow to incorporate marketing because many felt it was an inappropriate and unethical...
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...Marketing Midterm Essays 1. i.) Net Marketing Contribution is defined as Sales Revenues x Percent Gross Profit – Marketing Expenses; while Net Profit = Sales Revenue – Cost of Goods Soles – Operating Expenses. Sales revenues are made up by the following: Market Demand x Market Share x Average Selling Price x Channel Discount. Consequently, if one of these is changed, revenues can greatly vary as well and a marketing strategy with multiple product lines will cause further variability. With multiple product lines, the NMC is a functional tool in categorizing marketing profitability for each product line. To fully grasp the impact for marketing profitability though, net profit should be calculated, without the “least profitable” product. When there are fewer product lines, or the product lines are performing at a relatively comparable rate, the NMC will simply give you the numbers you need. Usually the Marketing Manager will find the Net Marketing Contribution most useful, while an accountant or financial analyst would be most interested in the net profit ii.) 4. Broad and narrow marketing definitions greatly affect the direction of every organization, once one is decided upon. As seen in this case, the NFL “broadly” defines their market, which plays a main factor in its success. A narrow market focus only addresses articulated needs of customers, which leaves a large part of the potential market unserved (unfulfilled market potential). The NFL brand on the other hand...
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...Demographics – Impact of the Aging Population Your Name Here University of Phoenix HCS/490 Health Care Consumer – Trends and Marketing Demographics Demographics is the study of the population as it pertains to particular geographic areas concerning age, sex, race, income, disability, and a host of other determining factors. Demographics of a population can be obtained through various means, the of the most reliable is that obtained through the government census. As instructed in Article 1, section 2 of the Constitution of the United States, the Constitution requires a census of the population every 10 years. The purpose of this is to obtain a correct count of the population for determining the number of representatives for each state to seat in Congress. The government also uses the collected information and breaks the demographics down according to state, counties, cities and towns for a true picture of the population of these areas. With this being known, the government uses this information for the distribution of monies for the various demographic needs of the population. Each individual of every age, sex, race, income, and disability has different needs, and as a result affects each geographic location differently. The Demographics of Monroe County, Michigan Monroe County, Michigan has a population of 152,949 as of the 2008 population estimate (U.S. Census). This reflects an estimated population increase of 4.8% from the 2000...
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... MARKET GROWTH 6 2.2.3 MARKET DEMOGRAPHICS 6 2.2.4 TECHNOLOGICAL FORCES 6 2.2.5 POLITICAL LEGAL REGULATIONS 7 2.3 SWOT ANALYIS 8 2.3.1 STRENGTHS 8 2.3.2 WEAKNESSES 8 2.3.3 OPPORTUNITIES 8 2.3.4 THREATS 9 2.4 PRODUCT OFFERING 9 3.0 COMPETITIVE ANALYSIS 10 3.1 COMPETITORS 11 3.2 COMPETITOR ANALYSIS 12 4.0 SPECIFIC BUSINESS GROWTH OBJECTIVES 17 4.1 NICHE 17 4.2 STRATEGY 17 4.3 PROMOTION 17 5.0 FINANCIAL ANALYSIS 21 5.1 SALES PROJECTIONS 22 5.2 PROFIT AND LOSS STATEMENT 23 1.0 EXECUTIVE SUMMARY Sonal Holdings Kenya Limited was incorporated in 2002 and commenced operations in April of the same year. The company was started by Mr. Paresh Dodhia- a young and simple innovative, dedicated and hardworking pioneer business entrepreneur. The company was incorporated to trade in wide range of pharmaceutical products, household goods and general merchant trading. Noticing an ever increasing in demand for the over the counter (O.T.C) pharmaceutical products, the company has since manufactured and marketed, through its suppliers, its branded products which are gaining ever increasing popularity in the low and middle end segment of the market. The business is located approximately 15 km from the heart of the city centre in Baba Dogo, industrial area, next to Chandaria Group of Companies. 1.1 CURRENT ACTIVITIES The current activities involve, designing, manufacturing and marketing of custom made products, manufactured...
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...Unit One IP: Principle of Marketing Unit One IP: Principle of Marketing By Porschia Cullen AIU Abstract The following material will reflect the Industry of Home Healthcare and the service it provides. Also to mention, this material that is discussed coincides at a marketing level and addresses key points of the marketing world and how home healthcare service contributes to society . The key points of interest that will be discussed are the following: Describe the function of marketing and demonstrate its importance to the overall success of the organization, Illustrate the environmental forces that effect marketing, Demonstrate investigative/research skills, Demonstrate a systematic approach to the application of relevant marketing tools to a variety of situations, Analyze the major challenges facing marketers, Identify the reasons why it is essential for the marketing department to collaborate with other departments in the organization in order to be effective, Demonstrate information processing skills. Therefore an understanding of marketing lingo, its contributions and how home healthcare service interacts within marketing. When discussing marketing and a service or product, there are a few factors that coincide with how and why a service or product distributes to society. Society is the overall dollar sign and determines how much a service or product will earn in revenue. When referring to marketing there is a simple formula that is...
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...1946 through 1964 and are surging toward the gates of retirement (transgenerational). This growth will steadily increase and the population must be prepared to accommodate the aging population. According to the Bureau of Vital Statistics the aging population is the fastest growing population and will continue to increase. This dramatic growth in numbers and proportions, increased life expectancies, and energetic life styles, now enables us to live 20 to 25% of our lives in active retirement. Moreover, today's physically and intellectually active younger generations predict that tomorrow's elderly population will be better educated, healthier, culturally literate and, as individuals, more discerning consumers. Changes in Demographics Sustainable development means sustainable and healthy development of the whole human society on the basis of mutual coordination and common development of population, society, economy, resources and environment and under the guarantee of resources and with a benign environment. Its purpose is not only to satisfy demands of contemporary population, but also not to pose threats to development of later generations. Sustainable development is centered with human being and regards the overall development of human being or the society as its...
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...METABICAL CASE STUDY REPORT INTRODUCTION Excess weight had become a big crisis in the US, affecting about 65% of the adult population leading to different kinds of health complications. In the past, several manufacturers had introduced various weight loss products like over-the-counter (OTC) drugs, herbal products, supplementary fad diets, etc. All of these have proven to be unsuccessful because of their ineffectiveness, severe side effects and lack of credibility among consumers. At this juncture, Barbara Printup, the Senior Marketing Director of Cambridge Sciences Pharmaceuticals (CSP) wants to introduce CSP’s newest revolutionary prescription drug, Metabical. It is the only FDA approved prescription drug for overweight people, which has minimal side effects and long term benefits. PURCHASING DECISION MAKING PROCESS (Q1) The communication strategy of Metabical targets both the health care provider and the consumer. Depending on the initiators there are two different purchase decision processes in the purchase of Metabical for the overweight problem. 1. For Customer: a. Problem identification: The various health awareness programs, BMI table etc help a health conscious or beauty conscious individual to identify the overweight problem. b. Information search: Once the problem is identified the individual decides on the course of action. He/She may decide to either ignore the problem or work on it. Metabical is interested in the group of individuals who are ready to...
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...Demographic Paper Wanda Strickland HCS 490 11-28-11 Dr. Cindy Perkins Demographic Paper American men and women do to medical science and technologies are living much longer. This paper will discuss the demographics of senior citizens’ living longer than they ever had in the United States. This paper will gather data about the senior citizens’ population demographics. It will gather information and try to discuss what type of impact the senior citizens’ have on the healthcare market. This paper will also discuss the issues with the elderly immigrants and what type of effects they have on our healthcare market. This paper will also discuss challenges to this population, such as increases in health care costs, increases in prescription drug costs. This paper will also discuss How can the individual patient, the community, and society as a whole address these challenges and how a chronic disease wellness program may affect the costs for this demographic. The Effect That the Elderly Have on Healthcare According to this committee (National Committee to Preserve Social Security & Medicare, 2009) reports has triggered analysis on claims that an aging population is the major cause of spending growth on Medicare and other social insurance programs. They also goes to say that those that would like to undermine the current Social Security and Medicare programs can be expected to use the Trustee's reports' data on solvency as a rationale for privatizing, or otherwise dismantling...
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