...23 - FEBRUARY, 2015 BRANDING FOR THRASH METAL BAND MAHESH NADKARNI BRANDING FOR THRASH METAL BAND 1 ABSTRACT The given case paper talks about a young man called Billy who has immense passion for music. He has always been different from others in one way or the other. His immense love for music and a possessed wealth for creativity have established him as a founder and lead guitarist of an upcoming metal band, playing a specific type of music called the Thrash Metal. In a small period of time Billy along with his band – Shredder Business Bureau has made a niche for thrash metal and is well known locally and regionally. Billy has established his band locally; however he wants to make it big. Hence he dropped in my office, wherein I work as the identity manager offering creative talents to customers via local advertising agency. I have a good name and recognition in the field of branding. Billy comes to me seeking help to brand his image as a musician. This is taken as a challenge as I have mostly worked for branding of companies. It was for the first time that I will be working for identity branding. The good part is that I will be doing this for Billy !! BRANDING FOR THRASH METAL BAND 2 BRANDING Branding is the process involved in creating a unique name and image for a product in the consumers mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that...
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...their beliefs, it also gives the listener the feeling that there are people in the world that has the same feelings that they have. Not all music has a meaning or a message. Some music is just that, music; beats of a drum, strums of a guitar, electronic collaborations to make a melody, with no real message. Whether it is political, cultural, social, or just for the sake of music, artists have the means to express what they feel, and the popular ones have an audience. The first chapter of William Roy’s book, Reds, Whites, and Blues, focuses on folk music and social movements from the 1930s-1960s. He states that the importants of music was that, “…freedom songs was less important for their mass appeal than in the activity of blacks and whites joining arms and singing together (Roy 2010). Roy goes on and explains that social movements mobilize around culture, and music is culture. Ron Eyerman and Andrew Jamison explore social movements as it relates to music and how it transforms cultures. In the beginning of the book, they state that, “…nowhere has the “role” of music been more important than in the United States, where social movements have been less ideological and more emotive than in other countries” (Eyerman and Jamison 1998). John Street took a hard line in Music and Politics. In the Introduction, Street states that his book is, “…about politics of music, and the music of politics” (Street 2012). Street expresses his views on censorship in American music, comparing...
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...1. Autism has a strong genetic basis, although the genetics of autism are complex and it is unclear whether ASD is explained more by rare mutations, by rare combinations of common genetic variants or by external influences causing changes in gene expression. In some cases, autism is strongly associated with agents that cause birth defects. Controversies surround other proposed environmental causes, such as heavy metals, pesticides or childhood vaccines; The vaccine hypotheses are biologically rejected by some as implausible and lacking convincing scientific evidence, however in clinic practice one sees numerous exceptions to this skepticism. 2. The prevalence of autism is about 1–2 per 1,000 people; the prevalence of ASD is about 6 per 1,000, with about four times as many males as females. The number of people diagnosed with autism has increased dramatically since the 1980s, partly due to changes in diagnostic practice; the question of whether actual prevalence has increased is unresolved. 3. Prevalence in the United States is estimated at 1 in 68 births. 4. 5. Myth: Autism is a mental health disorder. Autism is a neurological disorder. Studies of the people with autism have revealed abnormalities in brain structure and neurotransmitter levels. 6. Myth: All individuals with autism have savant abilities. While there is a higher prevalence of savant abilities among those with autism, only about 10 percent of individuals with autism exhibit savant abilities...
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...appropriate because of the “dirty” sound from the guitar, and the messy, unkempt appearance of most grunge musicians (“Grunge Music”). Grunge musicians were actually able to create a fashion trend, not because they meant to, but because they were just simply lazy. Music journalist Charles R. Cross even said “Kurt Cobain was just too lazy to shampoo,” (“Grunge Music”). Typically, grunge artists wore oversized flannels with other various thrift store items. They also normally had long, messy hairstyles. Another reason that the word grunge is seen as appropriate is because of the punk and heavy metal influences within its music. Grunge bands had more of a punk attitude within its lyrics, and the instruments used in songs had more heavy metal influences; however, some bands emphasized one of these influences in their music more than the other. Grunge song lyrics tended to have similar themes and ideas such as social alienation, apathy, anger, frustration, depression, drug addiction, and a desire for freedom (“Grunge Music”). These bands also “seemed to send a message about the status quo of society and the helplessness that was felt among the teens and early adults of the era. Songs like Nirvana’s “Smells Like Teen Spirit” spoke about a teen revolution in a seemingly meaningless world,” (Pearson). Overall, grunge music influenced...
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...Introduction 1. The hippie subculture was originally a youth movement that arose in the United States during the mid-1960s and spread to other countries around the world. 2. The word 'hippie' came from hipster, and was initially used to describe beatniks who had moved into New York City's Greenwich Village and San Francisco's Haight-Ashbury district. 3. The origins of the terms hip and hep are uncertain, though by the 1940s both had become part of African American jive slang and meant "sophisticated; currently fashionable; fully up-to-date". 4. The Beats adopted the term hip, and early hippies inherited the language and countercultural values of the Beat Generation. 5. Hippies created their own communities, listened to psychedelic rock, embraced the sexual revolution, and some used drugs such as cannabis, LSD, and magic mushrooms to explore altered states of consciousness. 6. Hippie fashions and values had a major effect on culture, influencing popular music, television, film, literature, and the arts. 7. Since the 1960s, many aspects of hippie culture have been assimilated by mainstream society. 8. The religious and cultural diversity espoused by the hippies has gained widespread acceptance, and Eastern philosophy and spiritual concepts have reached a larger audience. 9. The hippie legacy can be observed in contemporary culture in myriad forms, including health food, music festivals, contemporary sexual mores, and even the cyberspace revolution. Origin 1. A July 1967 Time...
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...The global impact of e-waste Addressing the challenge SECTOR Sectoral Activities Department SafeWork Programme on Safety and Health at Work and the Environment The global impact of e-waste: Addressing the challenge The global impact of e-waste: Addressing the challenge Karin Lundgren SafeWork and SECTOR International Labour Organization Geneva 2012 Copyright © International Labour Organization 2012 First published 2012 Publications of the International Labour Office enjoy copyright under Protocol 2 of the Universal Copyright Convention. Nevertheless, short excerpts from them may be reproduced without authorization, on condition that the source is indicated. For rights of reproduction or translation, application should be made to ILO Publications (Rights and Permissions), International Labour Office, CH-1211 Geneva 22, Switzerland, or by email: pubdroit@ilo.org. The International Labour Office welcomes such applications. Libraries, institutions and other users registered with reproduction rights organizations may make copies in accordance with the licences issued to them for this purpose. Visit www.ifrro.org to find the reproduction rights organization in your country. Lundgren, Karin The global impact of e-waste: addressing the challenge / Karin Lundgren; International Labour Office, Programme on Safety and Health at Work and the Environment (SafeWork), Sectoral Activities Department (SECTOR). – Geneva: ILO, 2012 ISBN 978-92-2-126897-0 (print) ISBN...
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...Shell´s Environmental Responsibility in Vila Carioca, Sao Paulo, Brazil [1] by Jose Antonio Puppim de Oliveira Associate Professor Brazilian School of Public and Business Administration - EBAPE Getulio Vargas Foundation - FGV Praia de Botafogo 190, room 507 CEP: 22250-900, Rio de Janeiro - RJ, Brazil phone: (55-21) 2559-5737 fax: (55-21) 2559-5710 e-mail: puppim@fgv.br Introduction: Shell defines its aim as “to meet the energy needs of society, in ways that are economically, socially and environmentally viable, now and in the future.”[2] Shell was one of the pioneers in the movement for Corporate Social Responsibility. The company says it is committed to sustainable development and human rights: “Our core values of honesty, integrity and respect for people define how we work. These values have been embodied for more than 25 years in our Business Principles, which since 1997 have included a commitment to support human rights and to contribute to sustainable development.”[3] The case in Vila Carioca (São Paulo City) below illustrates a tough decision the company must make in order to keep its commitments, especially when the company’s past actions occurred in a different institutional and regulatory environment. Vila Carioca is a neighborhood in the southern part of São Paulo, the largest city in South America.[4] Greenpeace and the Union of Workers in the Mining and Petroleum Sector (Sinpetrol) alleged in the 1990s that the region had its...
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...negative. This essay will focus on all aspects in hopes of turning some of these negative stereotypes into more positive ones. The word Emo is often used to describe anyone who is perceived as being too emotional, often too sad or too dark. The term Emo is short for “Emotional Hardcore” which describes the genre of music an Emo follower would listen to. According to author Brian Bailey (2005), “[Emo music] is characterized by feelings of vulnerability, and...confessions about adolescence. Emo music draws from various genres of music including rock, punk, indie, pop, and heavy metal...The behaviors, attitudes, and values expressed through Emo music involve...despair, nostalgia, heartbreak, hope, and self-loathing.” These emotional characteristics and topics described in this genre's music often associate with the life experiences and characteristics of its listeners. Emo music is characterized by heavy, distorted, or acoustic guitar with male vocals ranging from soft whispering to screaming. Lyrics are expressive and melancholy. Mainstream Emo bands include Dashboard Confessional, My Chemical Romance, Black Veil Brides, Taking back Sunday, and Jimmy Eat World. Emo music has 2 specific subgenres: Screamo and Emo-Pop. The characteristics of Screamo are more aggressive and focus on shifting between soft singing and screaming vocals. According to Johnathan Dee of The New York times, “the music [of Screamo] is most often characterized by dual guitars...by frequent shifts...
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...In the fourth century A.D. the Roman Empire fell and Europe was invaded by various barbarian tribes. One of the dominant groups was the Franks of central and western Europe, who gradually expanded their power until their leader Charlemagne became emperor of the West. Powerful local lords and their mounted warriors offered protection to peasants, who became their serfs in return. By the 11the century a new social order was formed my armored knights, who served a local lord, count, or duke, and were in turn served by serfs. When males were about seven, a boy of noble birth who was going to become a knight was usually sent away to a nobleman’s household, often that of his uncle or great lord, to be a page. Here he learned how to behave and how to ride. About 14, he was apprenticed to a knight whom he served as a squire. He was taught how to handle weapons and how to look after his master’s armor and horses. He even went into battle with his knight, helping him put on his armor and assisting him if he was hurt or unhorsed. He learned how to shoot a bow and to carve meat for food. Successful squired were knighted when they were about 21 years old. Young men who wanted to be knights had to keep fit. So squires trained constantly to exercise their muscles, and improve their skills. They practiced with each other and also sometimes with their knightly masters. The main body armor worn my early knights was made of mail, consisting of many small, liked iron rings. During the 12th...
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...What is autism? Definition Autism is a severely incapacitating developmental disorder of brain function characterized by three major types of symptoms: impaired social interaction, problems with verbal and nonverbal communication, and unusual or severely limited activities and interests. The definition of Autism and Autism Spectrum Disorder (ASD) is provided by the Diagnostic and Statistical manual of Mental Disorders (DSM-IV). Children with autism are less able to interact with the world as other children do. To provide a comprehensive definition of Autism Spectrum Disorder, there are separate labels given to children with autism for different points on the Autism spectrum. At the least affected end, you may find labels such as "Asperger's Syndrome", "High Functioning Autism" and "Pervasive Developmental Disorder - Not Otherwise Specified" (PDD-NOS). At the other end of the spectrum you may find labels such as "Autism", "Classic Autism" and "Kanner Autism". Description Autism is a neurodevelopmental disorder characterized by impaired social interaction, verbal and non-verbal communication, and by restricted and repetitive behavior. The diagnostic criteria require that symptoms become apparent before a child is three years old. Autism affects information processing in the brain by altering how nerve cells and their synapses connect and organize; how this occurs is not well understood. It is one of three recognized disorders in the autism spectrum (ASDs), the other two...
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...Environmental Issues and the Industrial Revolution Temara Huston Argosy University Online SCI201— Ecology and Environmental Sustainability Module 1, Assignment 3 Dr: James Lilly 02/17/16 The Industrial Revolution The Industrial Revolution was a major turning point in earth’s ecology and the relationship between humans and environment. There were several negative environmentally impacts. Three in particular that are ripple effects to each other are urbanization, pollution and global warming. From 1695 – 1801 there was a 60% population growth rate. There were advancements in farming that reduced the need for farmhands. People migrated to the cities to find work and places to live; but these cities were not prepared for such an influx in such a short period of time. The main motivation for the continuous building was money; because of this, houses were built quickly, cheaply and as many as possible. There we’re no bathrooms, toilets or running water. Many didn’t bathe because it was easier than collecting water from a local pump to do so in a tin bath. There was a courtyard between each row of houses for waste to be thrown out. Sanitation and hygiene barely existed and throughout the eighteenth and nineteenth centuries the great fear was a cholera, typhus or typhoid epidemic. These issues weren’t address for the same reason they existed in the first place; money. Wealthy men owned the factories and mines and had huge influence in the cities, the laws that were in...
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...The Social Events of the 1950's, 60's, 70's, 80's, and 90s Introduction Over the past 50 years, there have been many changes within the social movement in the United States. Some of these changes have been for the better and some not so great. These changes were made with the hopes and dreams of making life better for all cultures, species, families, and environment. Now the question is, how did these change come about, and what were these changes about? Social Life of the 1950's In the early 1950's was a new beginning for the United States. With the end of the Great Depression and World War II, people felt that they could start living, and have things they thought they would never have, like a home, cars, a wife or husband, and children. With the new beginning, families started moving from large city life to the suburbs, for the reason that life in the suburbs was considerable less hectic and peaceful than what city life was like. Due to the Great Depression, many men and women put off getting married or starting families for the reason of lack of money or homes, and with the War, many were afraid they might not come home. However, with the new feeling of security and peace couples were able start the family they always wanted and so began the Baby Boom years. People moving to the suburbs triggered...
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...Submitted by: 6th August 2011 Table of Contents | 1.0: Introduction ……........................................................................................................................... | 2.0: Findings………………......................................................................................................................2.1: Political Philosophy and Ideology …………………………………………………………………………2.2: Economic Philosophy and Ideology ……………………………………………………………………….2.3: Geographic Philosophy and Ideology……………………………………………………………………..2.4: History Philosophy and Ideology ………………………………………………………………………….2.5: Language Philosophy and Ideology ……………………………………………………………………….2.6: Religion Philosophy and Ideology …………………………………………………………………………2.7: Social Structure Philosophy and Ideology …………………………………………………………….. | 3.0: Analysis…………………………………………………….………………………………………………………………44.0: Implication........................................................................................................................4 | 5.0: Conclusion...............................................................................................................4 | 6.0: Referencing.................................................................................................................................5 | | | 1.0 Introduction 2.1 Political Philosophy and Ideology Zimbabwe’s current political type is parliamentary democracy which they had constituted in 21st Dec 1979. Where the parties with...
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...History of Rock and Roll Who invented rock and roll? Well, the answer is nobody. Rock music is the innovation and evolution of many different types of music from a wide variety of groups of people. No one planned rock and roll, and it took over a great deal of American culture and revolutionized popular music. Rock and roll was influenced by African American music as well as white American styles. Since the introduction of minstrel shows in America in 1840, people have created and developed many other kinds of music. Mostly originated from African Americans, swing, blues, and jazz music was an early beginning to rock music. Many musical qualities were brought with African slaves into America. Some of the qualities include improvisation, “call and response” singing, and a dynamic rhythm. They created spiritual music and blues, which later evolved into what we know today as gospel music and “rhythm and blues.” White American music is based on of folk-style songs, mostly ballads in small bands of musical instruments. At the start of the 20th century, these folk style songs became referred to as hillbilly music. The transition to country-western music began with singers like Jimmie Rodgers and Gene Autry. After World War II, soldiers returning home wanted to feel at home again. This started the era of playing music on the radio, with programs such as Grand Ole Opry, which still runs today. This genre of music used guitars, Hawaiian guitar and drums on occasion to create a new...
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...POPMUS 305 The Punk movement as a reaction to stagnant music scene of the 70s Ivan Stevanovic 3461726 The Punk movement is often seen as a reaction to what was regarded as a blown up and stagnant, self-indulging music scene in the mid-70s. In wider perspective, it is considered not merely as a music genre, but more as a complex mixture of social, cultural, rebellious upheaval of the marginal, disillusioned young white generation, first in the US and UK and then in the rest of the western world. This essay will try to explore these statements and find out whether any of the two can be considered as the only cause for the emergence of punk. MUSIC INFLUENCES AND BACKGROUND One would say that any form of modern music in its initial phase is a protest, by default. That could be supported by numerous examples throughout the music history when rebellious young artists were crossing the boundaries of the conventional music genres and styles and often rejected from the music establishment. The stylistic music origins of punk could be found in second half of the twentieth century. First it was rock’n’roll of the fifties that shook the post war society with its wild rhythms and raw cords played on electric guitars amplified to produce more “noise”. The other influences were R&B, country and rockabilly and in the 60s many sub-genres that emerged on the rock music scene like: garage rock, frat rock, psychedelic rock, pub rock, glam rock, and proto-punk. Although its origins...
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