...1. Cervecería Heineken, fundada en Amsterdam, visión cerveza más alta calidad. 2. Ganó medalla de oro en París 1889, una de las cervezas más vendidas en los Países Bajos. 3. En 1993, ventas netas 9.049 millones florines, utilidad 798 millones de florines. 4. 82% ventas a la cerveza, 18% bebidas gaseosas, alcohólicas y vino. 5. En 1993, ventas cerveza bajo supervisión Heineken 5.6 mil mm de litros (2do en el mundo) , Anheuser -Busch el primero con 10,000 mm de litros. 6. Ventas de marca, Heineken 1.52 mil mm de litros en 1993, otras marcas Amstel, Buckler y Murphy's de distribución internacional. 7. Heineken otorgaba licencia a fabricantes de cerveza extranjeros para que lo produjeran según la fórmula original. 8. No podía ejercer influencia sobre la forma en que un concesionario comercializada sus propias marcas, pero imponía un control riguroso sobre producción y comerciación. 9. El socio ideal para Heineken era aquel que no tuviera ambiciones internacionales para sus marcas locales. 10. Industria cervezera en 1990, cada vez más global, tendencia a mercados en desarrollo por creciente consumo per cápita que prometían crecer más rápido que en mercados maduros (países desarrollados). 11. Europa, excesiva oferta, presiones sobre margen, esfuerzos por segmentar mercado (tipos de cerveza). 12. 1993, Heinkeken 24% volumen total...
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...Shalonda Beal Book Review “My review of Hiroshima by John Hershey is as follow.” The plot is about how six people lives are affected when Hiroshima was destroyed by the first atom bomb ever dropped on a city. Their lives are being followed day by day. They try to go back to their normal lives after the bomb dropped but they can not because they will always have in their mind the day that the bomb hit and memories of what they saw and what they had to go through just to recover. They wanted to help a lot of other people who were trapped under houses but they could not because after the fire started to spread rapidly they only could look out for themselves or die trying to help them. The main characters are “Miss Toshiko Sasaki, a clerk in the personnel department of the East Asia Tin Works, Mrs. Hatsuyo Nakamura, a tailor’s widow, Dr. Masakaza Fujii, a physician at his private hospital, Reverend Mr. Kiyoshi Tanimoto, pastor of the Hiroshima Methodist Church, Dr. Terufumi Sasaki, a young member of the surgical staff of the city’s large, modern Red Cross Hospital, and Father Wilhelm Kleinsorge, a German priest of the Society of Jesus.” Thousands of people were killed by the atomic bomb, and these six were among the survivors. They wondered why they lived through their wounds when so many others died. They lived so many lives and saw more deaths and suffering than they ever thought they would see. Even though they lived they went through a great deal of suffering and sometimes...
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...Heineken N.V.: Global Branding and Advertising (Harvard Case) a. What are the Heineken's strengths and weaknesses? Is Heineken a global brand? The company presents a global approach but a local thinking manifesting itself through a different brand perception depending on the market. The strengths include: - World’s premium brand of beer characterized by being globally acknowledged - Well-arranged and effective acquisition strategy - Usage of attractive packaging and the feature of having a light flavor - Characterized by a rich tradition and history The weakness include: - Differences between brand image and positioning in various parts of the world - Lack of worldwide advertising campaigns - No strong customer loyalty and customer base tending to switch brands - Decrease in the volume of the sales b. How should Heineken brand be developed through marketing communications? Heineken should base on the results of the research projects and associate with the expression of head and heart – quality and historical origin complemented by huge dose of open-hearted friendship and reliability. According to the project Comet results, it would be necessary to re-build global credibility of Heineken brand image focused on its “good taste”, characterized by: excellent flavor, historically high quality of lager and premiumness perception (which was considered as price of entry). Heinken should reinforce and refresh...
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...Organizational external environment for Heineken First we describe the term ‘organziational external environment’, before linking to Heineken. The ‘organziational external environment’ is a combination of events, conditions, entities and factors surrounding an organization that influence its choices and activities, and determine its risks and opportunities. Operating environment is oftenly used instead of the organizational external environment. The first Organizational external factor we will take a look at is the customer segment. Due to the fact that Heineken operates all over the workld, we can state that it is hard to satisfy all these customers needs with only one type of product. Heineken owns over 250 local, regional and international speciality brands aswell as other beverages, thus meeting a wide range of consumer preferences and tastes. In addition to their ‘flagship’ Heineken brand they continuously invest in the expansion of their other global brands, for example including the commonly know Strongbow, Desperados, Sol and the dutch Amster Premium Pilsner. These are all brands which increase the rate of innovation for Heineken to drive top-line growth which refers to an overall growth rather than a segment growth. Besides this, a world-class in-store execution and strong customer management capabilities enable Heieken to create value for customers as well as for the long-term business success. When we take a look at governemntal factors influencing an organization...
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...shapes of organizational change in the case of Heineken Inc a large, Dutch beer-brewing company consists of initial radical change succeeded by incremental change. The change in the distribution system of beer from factory to consumer was a radical change by General Manger Feith. The impact of this radical change became intensely personal with the agents and management. Because the agents where the eyes and ears of Heineken and their job duties were to serve as many pubs as possible they were threaten by the sudden change. However, the organization change was a cultural shock and encountered much resistance by sales people, lower management and commercial managers. Similarly, CEO Freddy Heineken was not keen on diversification and blocked the majority of initiatives. He was too set in his ways. After all, “the study focuses on a major change in the distribution system of beer and a period of structural inertia, caused by long CEO tenure” (Beugelsdijk, Slangen, & Herpen, 2002). It took many years but finally the shape of the organization change resulted from a radical change into an incremental change. Actually, it is said that “incremental change goes on all the time-or at least it ought to” (Nadler, 1998, p. 50). In sum, the change in the distribution system of Heineken was the very first major change ever. References: Beugelsdijk, S., Slangen, A., & Herpen, M. (2002). Shapes of organizational change: The case of Heineken Inc. Journal of Organizational Change Management...
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...Heineken N. V. Annual Report 2013 Front cover image igNITE beer bottle We are always committed to surprising and exciting our consumers. That’s why we have introduced the interactive igNITE beer bottle. The bottle lights up when you ‘CHEERS’ or drink and flashes along to the beat of the music. It ignites the night. Annual Report 2013 Contents Overview Report of the Executive Board Report of the Supervisory Board Financial statements Other information Welcome to HEINEKEN HEINEKEN is the world’s most international brewer with its brands available in 178 countries around the world. We are We value We want A proud, independent, global brewer committed to surprising and exciting consumers everywhere. A passion for quality, enjoyment of life, respect for people and our planet. To win in all markets with Heineken® and with a full brand portfolio in markets where we choose. Overview 2 The Quick Read Regional Review 16 Our Regions 58 Consolidated Statement of Cash Flows Report of the Executive Board 3 Chief Executive’s Statement 17 60 Consolidated Statement of Changes in Equity 5 Outlook 2014 19 6 Executive Committee 20 Central and Eastern Europe Contents Operational Review 8 Our Business Priorities 10 Grow the Heineken® brand 11 Consumer-inspired, customeroriented and brand-led Africa Middle East 18 Americas Asia Pacific 21 Western Europe ...
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...Duck and Cover Arzetta Grays His/145 April 5, 2012 Michael Breakey When reviewing the video duck and cover, it would seem as though we were just as afraid of being attacked. So in precaution we reassured everyone that there were ways to be protected when a bombing should accrue. It looks as if like the government put out this video out to give the people a piece of mind, so that they would not be in a panic or rage of it happing to them. Even with the smallest bit of since people should realize that crouching down in a ball is not going to help you out in no shape or form from a nuclear bomb. When comparing this to the threat of terrorism some of the similarities were the panic and the damage to the land as well as damage to the people emotionally. I do not really think that it was many differences between the two. If only two well-armed countries are involved in the gloomy encounter, and if each set off less than 10 percent of its total nuclear arsenal over the other's largest cities, the mildest imaginable outcome is 35 million dead and 10 million seriously injured in each country, with one-half the total industrial capacity of each side destroyed. Our main enemy would be Russia in the attack if we were to go head to head. The other cultural context I got from the film I that America will do anything to make citizens feel safe even if that means dropping a bomb on a threat, or make up a implausible video to keep people in there right mind....
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...I can't wait any longer. It's time.... RICHMOND THE SHIT YEARS! Proudly brought to you by The Real AFL Alliance and Bailey Ladders. Our ladder won't take 37 years to climb. Tonight we look back on season 1990. It was the birth of the AFL. And the Rebirth of the Richmond Football Club. Let’s have some fun with this tonight. I am a Star Wars fan. At least of the original trilogy (The others have been shit). For those of you who are also Star Wars fans, I want you to imagine the following as the opening scroll of a new Star Wars movie, one devoted to the Tigers of 1990. For those who have no idea what I’m talking about, it will still make sense to you to I promise. So…..here we go……. RICHMOND THE SHIT YEARS! EPISODE VIII THE LAST TIGER It was a hopeless time for the Republic at Tigerland. The club had just secured it’s second wooden spoon in three seasons. Crippling debt saw the Tiger Republic on the verge of total destruction. The new leader of the Evil Galactic Empire (Collingwood), Lethal Leigh Matthews was training a new group of storm troopers at a secret location near Degobah (Victoria Park) The training was going well. Soon this unstoppable force would be unleashed on the Football world changing the landscape as we knew it. The Tiger Resistance gathered together a rag tag bunch of freedom fighters at its secret base (Punt Road) aiming to quell the Empire’s new forces. Lead by former Jedi master and superboot Obi wan Kaye Bee (Bartlett) the Tiger’s resistance fighters...
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...When reading the article on p.109, there is a component of the overall security objective, which deserves the most attention in the environments that were mentioned. That component is gun violence. “Gun violence has become a major concern in the nation, and churches are not immune.” Personally, I believe that security would be the component that is less pertinent for these particular environments during a vulnerability assessment. The reason I say this is because, if there was proper security at churches then the shootings, fires and bombs would not have happened. Relative to the security of the churches, some countermeasures or possible solutions for the shootings, incidences of arson, and bombings, would have to be cracking down on the security. Churches are usually more of a tight little family so it’s unbelievable when things like these happen. Especially when it is done by a member of the church. If churches were to have at least one security guard present, I believe that it would lower the chances of someone coming in with a gun, and causing innocent people harm. I also believe that if churches had a security surveillance system it would crack down on the chances of arson and bombing. The reason I say this is because, we all know that no one wants to commit a crime knowing that there are cameras. I also believe that churches, should have a night guard on duty to walk the premises while no one is there. Components of the overall security objective that would...
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...Junyu Huang Professor Li WR097 O1 24 November 2012 Timing Bomb -An Analysis of “Montana 1948: A Novel” by Larry Watson The novel Montana 1948, written by Larry Watson, depicts complicated conflicts between family relationship and society responsibility which happened in the family Hayden family in Montana, with a 15-year-old boy David, his father Wesley, uncle Frank and grandfather Julian. The story of conflicts is aroused by the exposure of Frank’s crimes of sexual assaulting Indian girls and finally comes to his death. The author impressively conveys how a single character, Frank, messes up a huge family, just like a bomb blows up and ruins the Haydens’ peace, honor and happiness. Frank is originally presented as a hidden timing bomb – no one yet knows its existence and when it will explode. The author paves the way of conflicts in the very beginning of the novel, where David describes Frank – “handsome”, “a star athlete in high school and college” and “a genuine war hero” (24). Just as what David comments on Frank, Frank is “completely with decorations and commendations”(24) that he seems to be such a super perfect person way better than Wesley, which hints Julian’s Partiality to Frank. Also such Frank is shown as an implicit trigger of the future family conflicts, since it is the perfect image of Frank that its molder will lead to a serious consequence and at the moment barely anyone knows Frank’s true look under his masquerade. And soon the bomb is displayed to Wesley...
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...Current Events in Business Research In chapter three of the textbook Business Research Methods, The United States Army hires a research team to investigate a munitions testing area that local activist claimed was an environmental hazard and a contributing factor in civilian deaths. The Army disagreed with the activists but a U.S. Senator forced the Army to investigate. The research team theorized that some of the un-detonated munitions, or duds, could ignite causing the civilian deaths. The Army believed that it was not possible for the duds to ignite unless a live bomb was used to detonate it and thought the problem needed a public relations angle (Cooper, D. & Schindler, P., 2011). The research team observed the Army as they conducted the munitions testing. The team also noticed that about every 20th bomb did not detonate. The army produced reports stating that these duds were inert and the only way to ignite them was to use another live bomb. Later that night the research team heard a loud explosion and set up an all night observation study of the area. The study revealed that civilians were dismantling the un-detonated bombs for the scrap metal and occasionally the bombs would detonate killing the civilians involved. The research team then focused their study on the local townspeople. They collected data on public sentiment about the army testing site and noticed that the people had thrill-seeking tendencies. The Army used the research team’s findings to make...
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...Movie Title: After the Dark Starring: Bonnie Wright, Maia Mitchell, James D'Arcy Director: John Huddles Writer: John Huddles Summary: At an international school in Jakarta, a philosophy teacher challenges his class of twenty graduating seniors to choose which ten of them would take shelter underground and reboot the human race in the event of a nuclear apocalypse. In one scene, ten off the students tried to escape the nuclear blast in a jeep but were taken out by the nuclear blast winds. Physics Summary: With being that close to an atomic bomb, first they would have been blinded; especially with nonstop atomic bombs being detonated all around them. Second, they would have been taken out by the pressure waves long before the blast winds and debris. It took 8 seconds from the time the bomb went off, to the students being hit by the nuclear blast winds. With blast winds from atomic bombs being around the speed of sound, the nuclear blast winds are traveling at about 300 m/s for 8 seconds. Meaning that the blast and killing point only had a displacement of 2.4 km. Which is between the “Severe Damage” and the “Moderate Damage” rings for a nuclear blast. ∆x=∆v∆t ∆x=300m/s8s=2400m Conclusion: In this scene, they students die from a nuclear blast wind, that flips and destroys there vehicle. However, this would happen, but not until the students would have been blinded by the light energy emitted from the blast that would have slowed them down from driving or made them stop...
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...Sakharov was born in Moscow on May 21, 1921. His father was Dmitri Ivanovich Sakharov, a private school physics teacher and an amateur pianist. His father later taught at the Second Moscow State University. Andrei's grandfather Ivan had been a prominent lawyer in imperial Russia who had displayed respect for social awareness and humanitarian principle that would later influence his grandson. Sakharov's mother was Yekaterina Alekseyevna Sakharova, a great-granddaughter of the prominent military commander Alexey Semenovich Sofiano. Sakharov's parents and paternal grandmother, Maria Petrovna, largely shaped his personality. Although Sakharov's paternal great-grandfather had been a priest in the Russian Orthodox Church, and his pious mother had him baptised, Sakharov was an atheist in later life. However, he did believe that a "guiding principle" governed the universe and human life. Sakharov entered Moscow State University in 1938. Following evacuation in 1941 during the Great Patriotic War, he graduated in Aşgabat, in today's Turkmenistan. He was then assigned to laboratory work in Ulyanovsk. In 1943, he married Klavdia Alekseyevna Vikhireva, with whom he raised two daughters and a son before she died in 1969. He returned to Moscow in 1945 to study at the Theoretical Department of FIAN.He received his Ph.D. in 1947. After the end of World War II, he researched cosmic rays. In mid-1948 he participated in the Soviet atomic bomb project under Igor Kurchatov and Igor Tamm. The first...
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...Nicholas Bissen Comp. 2 Rough Draft 11/21/2011 The Atomic Bomb Aftermath The mushroom cloud is a familiar image, but few people are aware of the less visible and longer lasting effects of the atomic bomb. In the following paragraphs, there are going to be three main topics to be discussed. First, the medical effects from the atomic bomb are going to be analyzed and discussed. The main medical effects to be analyzed is Leukemia and Breast Cancer. Second, the injuries that were associated with the survivors of the atomic bomb. There are many characteristics that will be discussed. Third, the damages that were caused by the dropping of the atomic bomb. Some of the damages were ground shock, flash burn, and long and short range blast damage. The first topic is the medical backlash. The main medical effect is Leukemia. Leukemia cases were divided into two categories. The first category was being possible cases which the information used was collected from death certificates. The second category was probable cases in which the diagnosis was determined from hospital studies.( Heyssel 314) Survivors who were living in Hiroshima and who were exposed at less than 1000 m. received a very large amount of radiation. Conversely, those who were 2000 m. or further away received a much smaller amount of radiation.(Heyssell 315) Another little know effect is that males who were exposed to a 1000 m. or closer were more likely to get Leukemia than that of females. (Hessley...
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...The odds of a meteor landing on your house is 182,138,880,000,000 to 1 (source - funny2.com). So, you can assume it probably won't happen, ever. I mean, you have far better chances of winning the lottery. Or getting struck by lightning. Or even winning an Olympic gold medal; three for that matter. Unfortunately, I do not have a story concerning my house being hit by a meteor to tell you. Nor have I been struck by lightning or have won the lottery, if that were the case, I wouldn't be typing this essay. An event that did happen to me, though, has an even smaller chance of occurring than all of the ones listed above combined. The chances of it happening twice in one lifetime? Zero. It’s happened to you as well. What is this incredible event you might ask? Simply existing. Being born. And I'm here to make the most of it. “Are you doing it?” my desk mate would ask after the math assignment was handed out. “I doubt it”, I’d laughed back. My friends were far from straight-A students. They weren’t involved with any clubs or sports and had no desire to accomplish anything great in life. They were merely floating through life as a leaf does in the wind. Although, something inside me wanted more in life. I was not born to simply survive, I wanted to live! We were approaching the last few days of the ninth grade and I asked my teacher to sign my yearbook. The three words he wrote down would stick with me for the rest of my life. Don’t be water At the time, I was clueless on what he was...
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