Cover Page

Content page

The summary

Business Description segment

Sweetelicious Pastries, is the name chosen for our business. The name was chosen as a group to promote and sell delicious pastries which is composed of sweets that will give additional calories to our health and we all need those calories.

The business is planned to sell small ranges of products and within the time we will make available new products to grow and expand the business. We plan to distribute our products nationally and intemal if possible.The internal potential growth of the business is that it will be successful because within the time, the business will offer new line of products like coffee. Also the business will be able to put other branches in Benque and so have more profits. In addition, games for kids could be an advantage to call the attention of kids and so the parents go the business and buy. Furthermore, the workers can be trained more so they have more knowledge of their work. The external potential of the business is to merge with another business in order to obtain more customers and have a lot of sales. For instance, it can merge with an ice-cream shop where lots of people will go and buy to the shop. With all these causes then the business will be able to help organizations in the country and help with the development of the industry. For example, the venture will then be able to invest money in making playgrounds for children and fixing roads within the community.

The Marketing Segment

First of all, there is competition that exist everywhere when setting a business in the San Ignacio area. San Ignacio is a busy customer traffic area where lots of people go on a daily basis to purchase things. Therefore, we must have competition. In the business that we are setting as the pastry shop, there are various stores selling almost the same products