...Company Name Marketing Plan Date Presented by: Your name(s) Marketing Plan Executive Summary Executive summary goes here on its own page. **The executive summary must contain a short version of the recommendations. This area is a SHORT summary – its purpose is to entice the reader to open the case and read it. This is the LAST section that you should complete after you’ve reached a decision(s). It also should be on its own page as well, and it should “fill” the page. It’s a good idea to list (in point form – usually numbered) the alternatives that you have decided to investigate. Follow that by what you’ve recommended. Here’s an example for you: Problem Statements List the main problem(s) here. (PARAGRAPHS) Company Objectives What are the company’s objectives? How does this relate to the problem? (PARAGRAPHS) Company Background List some details here. Remember, the person who is reading this (your client) already knows a lot about the company. This portion does not need to be very long. Some good points to list here may be about the products or services that they provide, how long they’ve been in business, and other things that stand out. (PARAGRAPHS) Situation Analysis Strengths • Point form • These points must be about the company – things that they have control over Weaknesses • Point form • These points are also about the company – again things they have control over Opportunities • Point form • These are opportunities...
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...Running head: RUNNING HEAD FOR PUBLICATION GOES HERE Title of Your Paper Goes Here Your Name Goes Here Institutional Affiliation Goes Here [ ]Abstract On this page, you write your abstract. The abstract is a brief, comprehensive summary of the contents of your paper. It provides a snapshot of your paper for the reader. Abstracts should be concise, specific and accurate. The length of your abstract should not exceed 120 words. Please note that the abstract is not indented. If your paper does not include an abstract, you can delete this page. To do so, select all of the text on this page and press the “Delete” key. If necessary, press the “Delete” key again to remove the page break completely. APA Headling Level 5 (Heading 1) APA Heading Level 1 (Heading 2) APA Heading Level 2 (Heading 3) APA Heading Level 3 (Heading 4) APA Heading Level 4. (Heading 5) Normal body paragraph Normal body paragraph with no indent Long quote paragraph Long quote paragraph with indent The listing above outlines the style settings that have been made for this document template. Please note that the APA heading number and the Microsoft Word heading number are not the same. This is necessary should the user choose to autogenerate a table of contents. In that event, APA Level 5 must be the first heading level, or else the table of contents will be incorrectly structured. For further explanation, see the APA Publication Manual. Remember that APA Heading Level 4 is the first line of a...
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...characteristics of Beowulf are his personality, his great strength and his heroic code. The personality trait that Beowulf contributes to being an epic hero is his humility. This supports him being an epic hero because it shows his humbleness when it comes to how great other people thought he was. He didn't take pride in being the strong and noble person he was. For instance, when Beowulf goes to battle with Grendel, he says he will win if it is God’s will. Here, Beowulf shows how he is not overconfident about himself and he shows how he is trusting in what ever happens, if he wins or loses, that that will be the right thing to happen. Another example of his humbleness and modesty is when Beowulf goes to Herot and approaches the king, Hrothgar, with deep respect. This shows how Beowulf does not have pride in himself. Something an epic hero wouldn't have either. The second characteristic that Beowulf proves to have to be an epic hero is his physical strength. In lines 380-384, it shows how much actual strength Beowulf possesses. Another example would be when he goes into battle with Grendel’s mother. Here, he proves his extraordinary strength when he decides to throw his sword aside and fight Grendel’s mother with his bare hands. He actually fought and killed her only using his hands, nothing else. Yet another characteristic Beowulf possesses to be an epic hero is his heroic code. For example, in lines 261-266 it shows his noble birth from his outstanding and wise father, Edgetho...
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...How to Create a Tableless Website Using Dreamweaver CS3 or Higher This seatwork and guide should make it easy for you to learn how to apply css in creating a tableless website layout. The end result of this seatwork will look like this: Setting up your project Let us start from scratch by setting up your project. 1. By now you should have already defined your site for WebDev1. 2. Create a folder under the root folder (web) and call it “tableless”. 3. Create a folder inside the tableless folder and call it “images”. Copy the image files provided into the folder. The image files are: a. Logo.gif b. Mother_baby.jpg 4. Create a folder called "css" under the root folder. The css folder is where you will later save your css file. 5. Make sure you are in the tableless folder; create the blank pages of for your site. They are: c. Index.htm d. Services.htm e. Aboutus.htm f. Contactus.htm Create template and external css 1. Let’s start with creating a new template. You have two options. a. File > New > Blank Page > HTML template > none > create b. File > New >Blank Template > HTML template > create 2. Save the template. Name it template_css. It will get saved as a .dwt file in a new "Templates" folder that will create itself. 3. Edit the title to “Sitename”. 4. In the css panel click the NEW CSS RULE icon. In the window do these: c. Selector type...
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...Organizing the Preparation Outline I. Start with Main Points A. Look at the research and try to find a way to organize your main points (chronological, spatial, topical, problem- solution, cause-effect). B. You should have at least two and no more than four main points. C. Try to keep the wording as similar as possible in all the main points, and state them in full sentences (not in fragments). Also, devote an appropriate amount of time to each one. II. Next, Make Components of the Main Points with Subpoints A. Look at the research that fits under each main point and come up with key ideas that belong to these main points. These will be your sub points. You need at least two sub points for each main point. B. Subpoints can be in complete sentences or fragments. III. Support Your Subpoints with Sub-Subpoints (your facts and examples) A. You must have at least four sources, that will be cited in the context of your speech, in your outline, and on your Reference section at the end of your outline (look at the Hula sample outline). These sources will help you support your main points. B. Make sure in the body of your speech you tell us where your information came from, and/or who said it, in other words, CITE YOUR SOURCES IN YOUR SPEECH. C. Sources could be books, book chapters, magazine/newspaper articles, interviews with expert or knowledgeable individuals, Web...
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...Case Study: Entrepreneurship Impacting United States Women in the Twenty-First Century Brittany DeWalt Alabama Agricultural and Mechanical University Abstract Entrepreneurship is a major cause in the twenty-first century and it is important to understand the steps it takes to become a successful entrepreneur. This paper discusses the impact entrepreneurship has on United States women in the twenty-first century. I will explore the different reasons why women are breaking from the gender-specific roles and venturing into small and medium-scale enterprises (SME). According to Toeh et al. (2008) SME has been recognized as a major source of global economic growth and employment and women entrepreneurs have been acknowledged to play critical roles in bringing their ideas and capabilities towards successful achievement of the SME development in their countries. Even though this approach is beneficial to women, it does not define what is entrepreneurship and how it affects women. Furthermore, I will explain what motivates women to enter small and medium-scale enterprises (SME) and how it relates to motivation factors surrounding demographic characteristics, source of revenue, present constraints, and prospects for revenue. Keywords: entrepreneurship; gender; entrepreneurial factors; women; small and medium-scale enterprises; SME; capital; demographic Introduction Entrepreneurship facilitates more career opportunities to women who...
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...Stress management ppt 1 of 15 Stress management ppt 176,502 1 Share Like Download jaswinderkaur144 Follow 1 87 0 27 Published on Dec 28, 2011 Published in: Health & Medicine, Career 18 Comments 63 Likes Statistics Notes Full Name Comment goes here. 12 hours ago Delete Reply Spam Block Are you sure you want to Yes No Your message goes here Share your thoughts… Post http://www.slideshare.net/jaswinderkaur144/stressmanagementppt10708404 2/20 2/28/2016 Stress management ppt Usman Nawaz , Marketing Intern at Fatima Memorial System informative lec 8 months ago Reply Are you sure you want to Yes No Your message goes here wafaa osman , lecturer of pschiatric mental health nursing at Helwan University very Nice & wonderful ppt. 1 year ago Reply Are you sure you want to Yes No Your message goes here savarimuthu19 It's good and simple 1 year ago Reply Are you sure you want to Yes No Your message goes here savarimuthu19 Itis simple and good 1 year ago Reply Are you sure you want to Yes No Your message goes here sunitaiacr nice view 2 years ago Reply Are you sure you want to Yes No Your message goes here Show More Namita Shirley Dayal 1 week ago Patricia Chel 1 week ago Praveenpaliwal1994 What is Stress Management? Types of Stress Management 3 weeks ago http://www.slideshare.net/jaswinderkaur144/stressmanagementppt10708404 3/20 2/28/2016 Stress management ppt ...
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...Competitive Analysis Competitive Analysis Who are my competitors? How do I analyze them? SWOT Porter’s Five Forces Strategic Group Maps PEST analysis Strategic group map of the video game industry High Game publishers Complexity of game Arcade owners Low Arcades Sony, Sega, Nintendo Consoles PCs There are many ways to analyze your competitors; we’ve selected the strategic group map technique. After answering a few questions, you’ll be ready to draw a strategic map for your industry. This map will illustrate the competitive forces within your industry, your competitive position, and your competitors’ positions. Distribution channels Creating a strategic group map 1.___________________(Direct) 1. List your five nearest competitors. These can be indirect or direct competitors but should be companies that compete closely with your product or service. These are the strategic groups that you’ll plot on your map. 2.___________________(Direct) 3.___________________(Direct) 4.___________________(Indirect) 5.___________________(Indirect) 2. Identify the two top competitive factors in your market. One competitive factor should be expressed in a high to low range. The other variable is more flexible, but should still reflect the most important competitive factor in your market. These two factors will be the X and Y map variables. High High High Possible axes for your strategic map Product price Low Broad Narrow Strategic...
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...Safe to Buy or Invest in Europe? It’s amazing what goes on outside the United States when you really start to look at every little move countries around the world make to survive or restructure their financial situation and how it really impacts our global economy. In reading many of these business and financial stories happening around globe, as a business investor or entrepreneur, one may miss the boat if you are not up to date and only focused on what goes on here in the U.S. and not abroad. Living here in the U.S. we hear about our economic problems (US deficit), our high unemployment rates (US 9.9%), big companies filing bankruptcy (Kodak), but do we really care what happens aboard? As business majors and as investors it is our duty to know and make it our concern about what goes on around the world when making business decisions. Many companies do business abroad and sometime invest lots of money in to overseas businesses just like foreign companies invest here in the U.S. But looking at the European market today is it safe to invest or buy stock? Europe’s been rattled about Greece’s economic problems. Not knowing if Greece can pay its bill has many investors concern when it comes to investing in Europe. Other nations in Europe also face debt trouble too. But one could argue this is the time to invest in European stock. Many risky investors have made investments when others saw danger. Most famously here in the U.S., in March 2009, with the Standard & Poor's...
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...of Presentation 1. HD Introduction 2. Summary of Article 3. Issues 4. Recommendation & Implementation 5. Conclusion PRESENTATION TITLE GOES HERE 2 Home Depot 3 Home Depot [Company History] • Founded in 1978 (by Bernard Marcus, Arthur Blank, Ron Brill and Pat Farrah) • American retailer of home improvement and construction products and services. • Head Quarter : Atlanta, US Stores • US: Including all 50 US states • Canada: All 10 provinces • Mexico, China, South America and UK Market Position • Largest home improvement retailer in US in terms of overall revenue based on strong customer service ethos Culture “Everybody here feels that it is their company” - Home Depot director, Don Keough “Directors were required to meet with customers & offer insights…” - Business Week 4 Nardelli career history • 1971 : joined General Electric in 1971 as an entry-level manufacturing engineer • 1988 ~ 1991 : executive for a division of the construction equipment maker, J. I. Case Company • 1995 :president and CEO of GE Power Systems, also having the title of GE senior vice president. Also known as "Little Jack", after his mentor Jack Welch ambitious for succession after Jack Welch • received a job offer from Kenneth Langone, who at the time was on the boards of both GE and The Home Depot. PRESENTATION TITLE GOES HERE 5 Brief history of The...
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...roll) -Is her conflict internal or external? -Shift toward insanity (eng of page6) I lay here... (Not taking care of baby, not working-not allowed) -Page 3 (top of Page 3 its big airy room) Doesn’t sound like a babies infirmary -Page 10 (seems because is/ one women becomes many) -Bottom page 10- jenny comes into room, when I asked…no one should find out myself) talks about toad stool-sulfur yellow..talks about smell -Page 13: bottom Hoorah this is the last day…( look back at hints on pages 3,5,6,9, 11) vicous thing=wallpaper -page 14: things are gone..bed is fairly ( not written in chronological order) -Middle of pg 14-I peeled off all the paper..come out of that wallpaper as I did.(theme) -last 2 paragraphs ( I kept on creeping…yellow smooches) on shoulder as she goes around rom as she goes around john..yellow smooches from running against wall!! -who is jane? Jane has never been mentioned (confused with jenny?) -baby is a boy -Schizophrenia -Can either look at john as monster or as a guy with good intentions? -She is resistant yet also compliant -A short story is the most compressed prose, therefore every word is important, and it is not there bi accident. -Sense of sarcasm (disengagement- begins on first page) -Page 5 She gets worked up (antagonist is trying hard to stay in her roll) -Is her conflict internal or external? -Shift toward insanity (eng of page6) I lay here... (Not taking care of baby, not working-not allowed) -Page 3 (top of Page 3 its big airy...
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...a chance to ask a question about knowledge, if he was here today. Socrates explains another Plato’s theories about knowledge. He goes on to say that knowledge can be reality that comes from within the soul through a form of recollection, rather than not knowing at all. Before I explain that he supports it by saying the soul is immortal, in Plato’s opinion. His point is demonstrated threw a geometry experiment with a boy who knows nothing about geometry. The boy is asked to construct a square twice the size of a given square. After one or two failed attempts the boy succeeds. Now, how is this possible if he was never taught to do so. This goes back to saying that knowledge is in the inner soul; in other words the geometry was already in his soul. I definitely agree, for I have done something from a academic stand point before that I was never taught to do and succeeded. His point is that a person would not seek what they know, but rather what they don’t know, and that’s the basis of what we come to know. Socrates begins to prove his point more from a religious stand point. He goes on again about the soul is immortal, and has been born many times, and has seen all things, both here and the other world. Therefore the soul can recall knowledge of virtue, or anything else, which as we see it. His point is that the soul has learned everything, and bases his findings from other religious influences. If Socrates were here I would ask how much of a college is considered knowledge...
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...Demand and Supply – by Jeff Traczynski, 8/28/07 Demand Our discussion of demand begins with the definition of the Law of Demand: Law of Demand: the quantity demanded of a good or service is an inverse function of its price, holding everything else constant. So, what does this mean? There are two important things to take away from this definition. First, this means that when the price of a good goes up, people want to buy less of it. This part is pretty intuitive, and gives demand curves their general shape as shown below. Here, we see that when the price of the good (P, on the vertical axis) is high, the quantity demanded of the good (Q, on the horizontal axis) is low, and vice versa. You’ll also notice that while we’ve been calling this a demand “curve”, the picture is clearly a straight line. For simplicity, we’ll be using straight line demand curves at many times throughout the class. This assumption makes the math simpler (especially when we get to monopolies) without sacrificing too much generality. As you’ll see below, we’ll often make the same assumption about supply curves. The second important part of the Law of Demand is that last little phrase, “holding everything else constant”. Economists call “everything else” which needs to be held constant the Determinants of Demand. These determinants are a list of things which affect how much of the good in question consumers want to buy at a given price, which is exactly what the demand curve represents. Thus, changes in...
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...Are we born with discrimination or racism? Is it easier for some to hold back their anger when being discriminated against? How It Feels to BE Colored Me, is a book reflected on racism and discrimination. Hurston goes on to describe how she experiences her life events. She grew up in a small town Eatonville, Florida. At the age of thirteen, she begins a new chapter in her life in a city outside of Eatonville, Florida. From there, she talks about life experiences she encounters and discusses some of her reactions to those encounters. In the beginning of the essay, Hurston talks about her childhood. Her childhood was an easy going one. Hurston grew up in a small town described to be exclusively of only colored people. While living there, she, from time to time, would see what she refers to them as Southerners and Northerners. Right here, she is already distinguishing the difference between her people (Southerners) and the people to the north of them (Northerners). Although she doesn’t know it, she is already beginning to label others. Why? This might be due to the fact that she is a part of a town that is mainly colored people. But the Northerners were something else again. They were peered at cautiously from behind curtains by the timid here (Hurston, 265). She goes into detail on how white people are unknown to her in the city she grew up in. If we were to dissect this sentence, a bigger picture is “painted”. “But the Northerners were something else again.” What exactly does...
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...Robert Frost’s The Road Not Taken, a poem revered for decades, portrays the decisions we face in life; through a narrative. With each of its four stanzas incorporating different literary devices to create a solid storyline, open to interpretation by the reader. A narrative; “a story told, by a narrator about events that may by factual, fictional, or mythical.” (Threadgold 232) described here by Terry Threadgold, is one literary category Robert Frost’s The Road Not Taken comes under, due to it containing, “the principal parts of a narrative – setting, complication, climax, denouement, and coda” (Threadgold 231). The setting takes place in a “yellow wood” (Frost 127) where two paths diverge, and the complication comes from deciding which of the two paths the narrator should travel along. The climax arrives when the narrator finds himself torn between his decision and is shortly followed by the denouement when he makes his decision on which path to take, concluding with saying “and that has made all the difference” (Frost 127): the coda. Frost’s poem is also open to interpretation by the reader, whereby they “[do] not necessarily follow the txt’s or the narrative’s instructions” (Threadgold 232), an act that leads to a deeper sense and meaning of the poem. Making it easy to distinguish a metaphorical link between the difficult decisions individuals make in their lives, and the decision between the paths the narrator must make. The connection between Robert Frost’s The Road...
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