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...hello my friendsExecutive Summary/Overview Harrison Innovation, LLC seeks to provide individuals, organizations, corporations, and small businesses with the resources to market themselves in the most profitable way while promoting community awareness. While the company is Kentucky-based, Harrison Innovation (HI) currently works with clients locally, nationally, and internationally. Some of our clients include: Muhammad Ali Center, LEO Weekly, The Steward’s Staff (a local non-profit organization), Madison and Mulholland (a New York firm), and Bridge-kids (international non-profit organization). Harrison Innovation is a limited liability company which means that there are unlimited numbers of shareholders and is taxed as a partnership while liability is limited to its use to avoid personal lawsuits (Ferrell, Hirt, Ferrell, 2009 pp. 145). Mission Statement The mission statement of Harrison Innovation, LLC is to connect businesses with non-profit organizations through special events which unites commerce opportunities, provides additional resources and builds positive brand-awareness for both entities. Target Market The target market of Harrison Innovation, LLC is mid-size to high income corporations and businesses to low income start-up non-profits locally, nationally, and internationally. Harrison Innovation excels with a total market approach meaning an approach whereby a firm tries to appeal to everyone and assumes that all buyers have similar needs (Ferrell...
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