Hilo Hattie vs Ron Jon Surf shops and website comparison
The initial idea that I see with these two companies is that they both cater to a specific market of surf style, beach goer, and active lifestyles directly. They both offer specific categories of sales markets on the websites such as men, women, kids, and sale sections. They both also have links to social media to spread news of ecommerce on Face book, Twitter, Pinterest, and YouTube. However, Hilo Hattie ( http://www.hilohattie.com/) is definitely very proud of the fact that they are only based in the Hawaiian Islands which gives a cultural edge over the other websites aimed at the same market. Hilo Hattie also offers items that would be indigenous to only Hawaii such as fruit, flowers, local style jewelry, and USS Arizona commemorative items of Pearl Harbor. The ideal of the fact that the stores are all based in Hawaii adds an appeal of a more exotic and unique flavor and style. Therefore, if you receiving something from there it required more thought from whom you received the items .
Despite the exotic appeal of Hilo Hattie’s surf shop I think that Ron Jon Surf Shops (http://www.ronjonsurfshop.com/) is a much more recognized name in my opinion. The company has also looked at a lot more business opportunities. They have expanded their market by also tapping into the skateboarding market among other things. They also have an extensive merchandising unit that covers a lot of items such as drinkware, home decorations, watches, clothing, swimwear, surfboards, wetsuits, bags, and die-cast Volkswagon collectibles. Along with that they have also have a very up-to-date social media sharing which includes instagram. They have also had some collaborations with some major big name companies in the surfing world such as Billabong, Hurley, Quiksilver, and more http://www.ronjonsurfshop.com/men/collaboration.aspx.
So I think that Ron Jon’s business analyst have done a superior job. They have made the company highly recognized name brand even if you are not into surf culture. They have also extended into many markets and looked at business opportunities and taken chances to extend into them such as skateboard industry. As they have also become completely associated with beach life and sun, therefore they have also entered into the market of vacation resort condo with their Cape Caribe timeshare in Cape Canaveral, Florida https://www.vrbo.com/648450?k_clickid=1e687660-495e-40c0-a3ee-be007533ff5b&gclid=CL2dhJHZxMwCFQ8yaQod5WoMPw. I am sure they will be around for a long time as long as they keep their cutting edge business analysis team working hard to stay on top of things.