...[pic] Westminster International College Module Title: Marketing Management Programme: BABS Semester: Four Academic Year Period: February 2015 - May 2015 Lecturer: Reena Nadarajah Date of Completion and Submission: 16 April 2015 Presentation dates will be scheduled later on and will be communicated once the registration period is over along with the group membership One copy of the report must be submitted onto Turnitin before the 16th of April 2015 Submission Method: Online via Turn It In Assessment Type: Group presentation and report Assignment Question: You have joined HMV’s marketing department in the UK and have been asked to recommend a marketing plan for HMV to ensure continued growth in the future. You should think about new ways in which HMV can distribute music and create alternative revenue streams. You have agreed the plan will include: ➢ An audit of the marketing environment; o This will include an overview of the internal and external marketing environment as well as an analysis of competition; o A SWOT analysis; ➢ SMART Objectives; o To clarify what HMV will achieve ; ➢ A clear segmentation, targeting and positioning (STP) strategy; o To indicate your chosen market and how HMV will stand out from the competition; ➢ Proposals for each of the 7Ps; o Your report will explain how you will use or adapt the tools of the marketing mix; ➢ Control and evaluation; o Which will...
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...Introduction This is an informal report addressed to the City Analyst outlining the analysis and evaluation of HMV Group plc’s environmental and strategic position, giving suggested new organisational strategies and plans. Environmental and Organisational Audit Environmental and organisational audits are used to discover a company’s position in their market and environment, and the company’s physical position. Two possible environmental audit techniques that can be done on a company like HMV Group plc are Porter’s 5 Forces and PESTEL analysis. Porter’s 5 Forces (Source: Franteractive Inc, 2008-2009) Porter's Five Forces model is made up by identification of 5 fundamental competitive forces: Rivalry among the existing players HMV Group plc is one of the world’s leading retailers of music and DVD and the leading retailer of books in the UK and Ireland in terms of total sales; with HMV operating through 692 stores in 7 countries and online, and Waterstone’s operating through 313 stores in the 4 countries and online (HMV Group plc, 2009a). Even though HMV Group plc is a huge successful company, they still have to keep a close eye on their competition, because it is always possible for one of the competitors to develop in a way that will increase their market share overtaking HMV. Such competitors include, Amazon, Play.com, supermarkets, iTunes, eBay, WH Smiths, Borders and although illegal, piracy. Threat of new entrants Threats of new entrants...
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... How can HMV optimize social media for music promotion Content Abstract 3 1. Introduction 4 2. Industry Context 5 3. Management Issue 9 4. Literature Review 15 4.1 Digital Music Market and Retailer 15 4.2 Social media 18 4.3 Social Media Tool and Music Retailer 21 5. Research Gap and Significance 25 6. Research Aims 25 7. Research Methodology 27 7.1 Research Source: Secondary data 27 7.2 Research Method: Case study 28 7.3 Research Steps 29 8. Research Analysis and Findings 31 8.1 Research Analysis 31 8.1.1 Audience Insight 32 8.1.2 Direct, Simple and Convenient Design 37 8.1.3 Insider Strengthening 39 8.2 Research Findings 41 8.3 Research Recommendation 42 9. Research Limitation 43 10. Conclusion 44 References 46 Abstract HMV is a British entertainment retailer, which is selling music including physical music and digital music. However, HMV does not runs good social media. In this dissertation, I will explain music industry context and HMV’s social media issue, followed by reviewing literatures about digital market, social media and music retailers. Furthermore, I design a research with secondary data research and case study method, and investigate how to deal with HMV’s social media issue through exploring what and how do other successful cases do for this challenge especially on social media. Key words: Digital market, Music, Retailer, Social media, Introduction HMV, which is...
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...Business Project – HMV Chan Ho Yeung 13431908 Context 1. Introduction 2 2. Comparative Analysis of the company’s competitive position in its various markets 3 2.1 PEST 4 2.2 Porter 5 forces 5 2.3 Value Chain 7 3. Considerations for the company’s position in relation to cross-cultural issues 10 3.1 Hofstede Cultural dimensions 10 3.2 Iceberg model of culture 14 4. The company’s position in relation to corporate social responsibility 16 4.1 Carroll’s CSR Pyramid 16 5. Conclusion 21 6. References 24 1. Introduction People who were born in 1990s or before, they should have gone to CD shops to buy CDs and supported their favourite singers. So that, you must know HMV. HMV, everyone knows that it is a CDs retailer basically. HMV opened in Oxford Street London on 20th July 1921. HMV’s full name is “His Master’s Voice”. At that time, HMV was a part of EMI - Electric and Musical Industries. In 1998, HMV was divested from EMI. It needs to especially mention the logo of HMV. HMV’s logo is based on a dog that called Nipper, is listening to a gramophone. In 1921, when HMV had started, they were a company which sold gramophone and also used HMV’s name to produce TVs and radios. After that, HMV did not sell gramophone, they was transiting gradually to sell CDs. Until now, HMV has changed a lot. They are not only selling CDs, they also sell the other products including film, games and headphones. In 1988, HMV has opened their first overseas store in Canada...
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...2: Contingency planning Page. 15 Recommendation 2: SWOT analysis Page. 16 Recommendation 3: Competitive environment analysis Page. 17 Conclusion Page. 18 Bibliography Pages: 19-20 Introduction: In 1921, HMV’s first official store was opened in London’s Oxford Street by the very well-known British composer and conductor, Sir Edward Elgar. Through the years the company steadily increased in size but “it was really in the Eighties, through the combined catalyst of Liveaid in 1985 and the advent of the compact disc around the same time that HMV really took off as a leading retail brand with a national footprint” (HMV, 2013). In 2002, HMV was valued at one billion pounds on the stock market (Beeching, 2012). On 15 January 2013 HMV announced that it was to go into administration, putting over four thousand jobs at risk in the UK alone. Management Problem: From 1921 until the middle...
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...HMV Group plc Annual report and accounts 2010 Contents Overview 1 2 4 6 8 Introduction Strategic progress and future focus Market overview Chairman’s statement Business review The basics Inspirational brands HMV and Waterstone’s are renowned for their specialist appeal, offering the widest ranges of entertainment and books in their markets. Our stores and the people who work in them strive to be always passionate and inspirational about the products we sell, and provide great service and value for money to ensure that our customers get closer to the entertainment they love, or feel every word between the covers of a good book. We attract the most enthusiastic customers in our markets, with over 4 million loyalty card holders across both brands. Business and financial review: 18 Financial review Governance 24 Board of Directors 26 Corporate governance 30 Directors’ remuneration report 40 Corporate responsibility 46 Directors’ report 51 Independent auditor’s report to the members of HMV Group plc Financial statements 52 Consolidated income statement 54 Statements of comprehensive income 55 Balance sheets 57 Statements of changes in equity 59 Cash flow statements 60 Notes to the financial statements 103 Group financial record HMV In-store Online & digital Live HMV is evolving rapidly as an entertainment brand. Our market-leading retail businesses operate through 417 stores in the UK, Canada, Hong Kong and Singapore and transactional local territory websites...
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...Title – Principles of Marketing Module Code - 4BUS1010 Academic Year - 2012/13 Semester - A Module Leader – Caroline Wilson Contents: 1. Contact details for the module leader (and teaching team) Name | Room | Phone extension | E mail address | Drop in & feedback sessions | Caroline Wilson | M230 | | c.wilson4@herts.ac.uk | Mon 10-11 am & Tues 11am -12pm | Hamad Khan | M218 | 2791 | m.khan42@herts.ac.uk | tba | Grace He | M218 | 2791 | p.he1@herts.ac.uk | tba | Neil Brooks | M218 | 2791 | | tba | Jonathan Cahill | M218 | 2791 | | tba | Maria Thomas | M249 | | m.thomas@herts.ac.uk | tba | Sarah Jayne Hill | M218 | 2791 | | | 2. Module aims This initial marketing module, which assumes no prior knowledge of marketing, aims to introduce students to some of the key ideas of marketing and is suitable for both marketing and non-marketing students. It examines the environment within which organisations operate and the role of marketing within the organisation in order for students to be fully able to understand the context within which marketing personnel work, and the different activities which are carried out under the umbrella term of ‘marketing’. Concepts central to an understanding of marketing are considered: 4 P’s (product, price, promotion and place), segmentation, targeting and positioning, services marketing and buyer behaviour. * Develop a basic understanding of the key concepts of marketing; & * Understand...
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...VERDICT in ASSOCIATION WITH SAS HOW THE UK WILL SHOP: 2013 Introduction Welcome to our forecast for UK retail in 2013 UK retailing is set for another year of tough trading as the hoped for economic recovery is put back further and austerity continues to reign. This Verdict/SAS research shows those sectors and retail channels best placed to weather the storm, and those that will struggle and sets the scene for retail in 2013, highlighting the strategies, trends and innovations that will best ensure survival and aid growth. For more information contact: Cindy Etsell Industry Marketing Manager – Commercial SAS UK & Ireland Wittington House Henley Road Marlow SL7 2EB Tel:: +44 (0)1628 490 929 ■ Mobile 07918 724 381 cindy.etsell@suk.sas.com www.sas.com/uk Maureen Hinton Practice Leader UK Retail Verdict Research 119 Farringdon Road London EC1R 3DA Tel: +44(0) 207551 9423 maureenh@verdict.co.uk www.verdict.co.uk About SAS SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. About Verdict Verdict Research is the leading authority on retailing. Its research and publications provide executives in a wide range of business sectors with unrivalled independent analysis of retail sectors & trends. SECTION ONE INTRODUCTION & SUMMARY UK retail in 2013 – summary of key points UK retail set to grow by 1.8% in 2013 to £300.7bn – the highest rate of growth since the recession began...
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...Introduction This report is assessing the point of view of different stakeholders seeking the influence the aims and objectives of two contrasting organisation which are McDonalds and Cancer Research and evaluating the influence stakeholders exert in McDonalds. http://tse1.mm.bing.net/th?&id=OIP.M7e5e0cf9f5213ab25420d34178a24b0co0&w=300&h=300&c=0&pid=1.9&rs=0&p=0What is a stakeholder? A stakeholder is anyone who has an interest in the business, there are two types of stakeholders internal and external. Internal stakeholders are within the business and external stakeholders are outside the business. The point of view of different stakeholders seeking to influence the aims and objectives of McDonalds and Cancer Research. Profit organisation-McDonalds http://tse1.mm.bing.net/th?&id=OIP.M456a4c54989f135bb9ed00d6a4697c1fH0&w=300&h=300&c=0&pid=1.9&rs=0&p=0Customers-McDonalds customers want high quality products as they are spending their money on the products. McDonald’s response to this need is by making sure that they produce high quality products which can be easily accessed by the public by expanding and opening new branches. As McDonalds will be expanding, the customers will seek influence of McDonald’s objectives of achieving growth which is what McDonalds want. This is an advantage for both McDonalds’ and the customers as for McDonalds their business will be expanding and strengthen economically which means McDonalds...
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...Barnes & Noble Vs. Amazon To attain a competitive advantage over Amazon.com, Barnes & Noble needs to develop a proper strategy and implement a successful marketing plan. SITUATION ANALYSIS Barnes & Noble first must consider the issues and problems facing their company, and then perform an opportunity analysis to determine their strengths and weaknesses in relation to their customers, competitors, and company capabilities. In regards to the main concerns of Barnes & Noble, the company needs to worry about the uncertainties associated with the expected rapid growth of the Internet, the changing profile of Internet users, increased competition and indeterminate future developments in electronic retailing from publishers, wholesalers, and retailers, and intense price competition. By 2000, more than 80 million users will be on the World Wide Web, with an increase in females and a broader spectrum of education levels and age, changing the market demographics. Additionally, some book publishers, namely Simon & Schuster and Bertelsmann, have expanded online, while the national leading wholesaler, Ingram, is developing a website where wholesalers could ship directly to consumers. In the meantime, small publishers and universities have started to publish directly on the Web, avoiding print versions completely and thereby challenging the posterity of conventional books. Within the Barnes & Noble Corporation, their smaller traditional bookstores such...
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...Marketing Plan For Sonic [pic] [pic] [pic] [pic] INTRODUCTION Marketing is an integrated communications-based process through which individuals and communities discover that existing and newly-identified needs and wants may be satisfied by the products and services of others. Perhaps the most important factor in successful marketing is marketing plan. A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or service, a brand, or a product line. The purpose of this marketing plan is to clearly identify the direction that we have decided to take in order to MARKET our business - to promote our business, attract and retain customers and exploit identified marketplace opportunities. The marketing planning process forces us to assess what is going on in your marketplace and how it affects our business. Based on the above analysis we are going to identify and analyze marketing plan to our new product “ The Sonic 1000” through its information. [pic] I. EXECUTIVE SUMMARY According to the latest industry research, the sells of personal digital assistants (PDAs) are growing as well as turning out to be more popular among educated people. Consequently, Sonic, a hypothetical start-up business is preparing to launch “The Sonic 1000 PDA product” with exclusive features at a value-added price for consumer and business market in order to compete with the existing PDA makers...
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...expanding abroad, therefore International expansion offers international reputation which is necessary when wanting to become a leader. Internationalization Theory The Uppsala model (a.k.a the Stage Model) is an important theory that explains how firms expand abroad, under this model, internationalization is seen as an incremental process whereby firms increase their international involvement in a stepwise manner (Bhardwaj et al 2011). The Uppsala model is based on two assumptions: (i) the resource-based theory and (ii) the incremental process (Forsgren 2002). Under the resource-based theory, Anderson and Kheam (1996) explain that for some firms, their lack of knowledge of foreign markets constitutes a major hurdle to their expansion plans and adds to their “market uncertainty”. To reduce this...
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...MTV India – 78-665-02 Travis Lafferty – 104310841 Muhammad Majid - 104329571 Syed Husain - 103707301 MD Maruf Chowdhury - 104300198 Mushfiqur Rahman - 104336715 The University of Windsor MTV, originally Music Television, is an entertainment and music based television channel owned by Viacom. In each region MTV is in it aims to target the youth, specifically teenagers, via specifically created shows to appeal to the specific region they are in. MTV currently broadcasts in more than 170 countries and in 32 languages. There are 136 distinct MTV channels and 230 different web sites. This allows MTV to target each region specifically and develop different programming for each region, as what the youth enjoys varies greatly by region. MTV first launched in 1981 as a basic cable channel dedicated to music in the United States of America. The original target market was young adults, specifically those aged 15-34 as this would allow them to target at least one quarter of Americans. The channel was hosted by VJs, or video jockeys. MTV began to expand outside of the US market by entering the European market in 1987. They then began to expand even further around the world, specifically the Asia Pacific region, focusing on India and Pakistan. MTV India was launched in 1996. Launch of MTV India MTV India had a first mover’s advantage in India as it arrived before any of its competition. However, they first made the mistake of simply coming to India as MTV, with no changes to...
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...School of Business Course: HND Business Level 5 Unit Name: Marketing Principles Student Name: Date Issued: 10/07/2014 Fail P1 P12 P2 P13 P3 P14 P4 P15 Pass P5 P6 M1 P7 M2 Lecturer’s Name: Completion Date: 07/08/2014 Merit P8 M3 P9 D1 P10 D2 Distinction P11 D3 Year: 2013/14 Learning Outcomes: 1 Understand the concept and process of marketing, 2 Be able to use the concepts of segmentation, targeting and positioning, 3 Understand the individual elements of the extended marketing mix, 4 Be able to use the marketing mix in different contexts. Comments: Assessor’s Signature: Date:______________ Referred Late: Yes No Internal Verification: Yes No I declare that the work I am submitting for assessment contains no sections in copied in whole or part from any other source, unless it is explicitly identified by means of quotation mark or by means of wholly indented paragraphs. I declare that I have also acknowledged such quotations by providing detailed references in an approved format. I understand that unidentified and un-referenced copying both constitutes plagiarism which is an offence. I give my consent for my work being scanned by Turnitin formatively and summatively for the purposes of assessment. Student Signature: Received: Date: Date: T +44 (0)20 8795 5509 ǀ info@csbm.co.uk ǀ www.csbm.co.uk Capital House ǀ 388 High Road ǀ Wembley ǀ Middlesex ǀ HA9 6AR ǀ Registered in Cardiff. 7027500 EDEXCEL HND Business Level 5 Unit 13: Personal and Professional Development ...
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...Amazon goes global Gary Sanghera BUSM 4200 Amazon goes global Gary Sanghera BUSM 4200 Table of Contents Executive Summary 2 General External Environment 3 Industry Analysis 6 Internal Environment 7 Porter’s Value Chain 10 SWOT Analysis 12 Endnotes 13 Executive Summary Amazon.com Inc. is the largest online retailer in the world. The purpose of this report is to find out whether Amazon should take a break from its global expansion and focus on strengthening its existing operations or if the company should continue to explore new market opportunities and if so to find out which market Amazon should enter if it continues to expand. The external environment indicates many significant trends that Amazon should consider and use to its advantage, for example the rapidly growing online retail industry; more investment from governments in information and communication technologies and a strong demand for this investment from the all markets is causing a rapid expansion in customers buying online. Porter’s five forces indicate that online retail industry is difficult to enter into due the brand image that the top firms have now established, but it is very easy for customers to compare prices among the top online retailers to find the best product for the cheapest price; indicating a high buying power for consumers. Suppliers do have some power if they offer a unique product that cannot be easily bought elsewhere, like Amazon selling Harry Potter novels. However...
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