...Management Situational Analysis While their menu changes from region to region to accommodate the tastes of people in different parts of the country, it is still a mostly "American" menu with large portions. Usually the menu consists of such items as spinach and artichoke dip, fried chicken, different types of steaks, salads, as well as hamburgers, French fries, ice cream and apple pie. These are different types of foods from those offered by Chili's, and they promote more of a small town family feeling as compared to Chili's party mood. Atmosphere is another characteristic that shows how Applebee's is a small town restaurant and Chili's is a party restaurant. For example, it can be seen that Applebee's strives to be a hometown restaurant bar and grill. Applebee's likes to call itself a "neighborhood" place to go. In order to enhance the small town neighborhood image, Applebee's uses light pinewoods for trim for the tables, bench seats, and chairs. The booths are roomy to accommodate lots of people. Free balloons are offered to kids in the restaurant as well, further promoting the neighborhood feel. In general it can be said that Applebee's atmosphere is that of a small town, neighborhood, and family restaurant. External Environmental Analysis (outside the organization) Economic According to restaurant.org, restaurant-industry sales are forecast to advance 3.9 percent in 2010 and equal 4 percent of the U.S. gross domestic product. This shows that there is a growing trend...
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...TYPES OF SERVICES PREFERENCES BY CUSTOMERS IN SELECTED RESTAURANT A Thesis Proposal presented to the faculty of the College International Hospitality Management University of Perpetual Help System DALTA in partial fulfillment of the requirements in Research 1 for the degree of Bachelor of Science in Hotel and Restaurant Management John Emmanuel Cauilan Krystlelyn Cruz Jhon Salvador De Luna Gabriel Magana Mikhail Mananquil February 2012 STATEMENT OF THE PROBLEM The Study will be conducted in order to determine the type of service preference by customers in selected restaurant. Specifically, it aims to answer the following questions: 1. What are the Different types of Services 2. What are the preferred types of services of the customers 3. What are the benefits of the customer in knowing the different types of services 4. What types of services is suitable to the age of customer 5. Is the Economic status of a customer affects the types of service they wanted INTRODUCTION Restaurants fall into several industry classification based upon menu style, preparation methods and pricing. Additionally, how the food is served to the customer helps to determine the classification. Historically, restaurant referred only to places that provided tables where one sat down to eat the meal, typically served by a waiter. Following the rise of fast food and take-out restaurants, a retronym for the older...
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...McDonalds and Starbucks: Different But Similar Michal Jonson-Marquis American Public University Abstract Over the years it would seem even through these harsh economic times Starbucks and McDonald’s have stayed the course and have not had to suffer through the recession. Both are still able to make huge profits, this is a testament to the way they market and sell their products locally and globally. Over the past few years both have been competing against one another to grab a foothold (McDonald’s fast foods and Starbucks coffees) internationally. McDonald’s has chains in over one hundred countries, while Starbucks has over fifty-five. While they seem different, there are similarities between them that may be surprising. McDonalds and Starbucks are the elite in the respective domain of service. While McDonalds is the giant among the fast food market, Starbucks is the giant in the fast coffee market. They both have similarities in the way they present their products to the customers, “think globally but act locally” (Montgomery Research, 2008). Both are geared toward speedy service and customer satisfaction through their products. McDonalds is through the fast food (hamburgers, cheese burgers, Big Macs, etc) and Starbucks is through their coffee products. McDonalds has been in business for over fifty years and boast that they have sold to over a billion people. In the sense of things McDonalds has a restaurant on every corner. They use the theory of...
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...For many cities in the United States and Canada, having a professional or college sports team is highly coveted. Different cities value different sports and certain regions hold different sports in higher regard than others. Many people think that having a sport teams in their city or region is a gigantic source of revenue. However, that’s not always true. Time and time again we have seen sports franchises fold or relocate because their overall presence didn’t fit their location. For example we have seen Atlanta fail to support a National Hockey League (NHL) team twice, the Flames and Thrashers. Both teams relocated to Canada. This has happened in all of the major sports leagues. But, is a city or region necessarily dependent on these sports franchises to boost their economy? Has Atlanta’s economy declined since the Thrashers left? No. Also, let’s make sure that we don’t leave division one college football and basketball programs out of the discussion. Now, we’ll take a deeper look to see if college and professional sports teams make as big of an impact on their regions economy as we might think they do. The National Football League (NFL) is the biggest sporting draw in the United States. There is activity related to the NFL going on in fifteen cities around the United States on a Sunday at any given time during the season (30 teams play each other). Monday night is also a large draw for the NFL. Because of the massive attendance numbers and money that is spent...
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...SPLITTING THE CHECK: AN IN-DEPTH LOOK AT DARDEN RESTAURANTS, INC. vs. BARINGTON CAPITAL GROUP LP Table of Contents Executive Summary 4 Position 5 Sense 6 Uncover 7 Solve 8 Build 9 Achieve 10 Bibliography 23 Executive Summary This is the first paragraph of your executive summary. It should be indented, it should be double-spaced, and it should be in 12 pt Times New Roman font (as should the rest of the body of your term paper). An executive summary should be no longer than two pages (and preferably shorter), and should be written after your paper has been completed. It is a complete summary of your recommendations, and the reader should get a clear picture from this section alone. Assume that the reader reads nothing else. Darden Restaurants, Inc., a multi-billion dollar full-service restaurant company, is facing – and will be facing many difficult challenges. In addition to billions in lost revenue from the economic downturn and a severe shortage in their most served menu item, they have recently been challenged by a new minority shareholder who is pressuring them to reorganize their corporate structure. This activist investor, Barington Capital Group, LP, is known for being particularly aggressive and frequently getting what they want. Darden’s revenues are down significantly over the last couple of years in their two flagship – and typically most profitable restaurants, Red Lobster...
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...Case for chapter 5: Personality and Value The Situation The Allen Company had just recruited and hired six people for production supervisors from various universities in the Midwest. Ron and Bill were told to take three a piece for assignment into their departments. The men have seen these new employees for only thirty minutes during their company interview visits. Ron and Bill now have to give their recommendation to human resources from placement. Ron thinking it would nice to work directly with Bill on this issue called for a meeting. The meeting was set for Wednesday afternoon at 2:30 and the human resources department needed the final recommendations by Friday at noon. The new people were going to report to human resources on Monday. The Decision Makers Ron, a white male, grew up in an affluent neighborhood in the western Chicago suburbs. He attended private schools including the finest prep school in the area. After prep school, he was accepted at an Ivy League school. He was a member of a top fraternity on campus and was joking referred to as the big man on campus. He graduated near the top of his business school class. After college, he married an eastern socialite from a campus sorority. They have one infant child. This is his first job since graduating from college and he is viewed by the company as a fast tracker and a keeper. His job as production supervisor can be viewed as a temporary assignment on his way to the top. Bill, an African-American...
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...thomas a . meyer How Great companies Get Started in terrible times Innovate! Innovate! How Great Companies Get Started in Terrible Times THOMAS A. MEYER John Wiley & Sons, Inc. Copyright © 2010 by Thomas A. Meyer. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions. Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose...
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...EXECUTIVE SUMMARY McDonald’s is a quick service restaurant founded in 1955 by Ray Kroc. From its early days of serving burgers, McDonald’s has grown into a global household brand. McDonald’s now has restaurants in over 100 countries and has become the 9th most powerful global brand according to Interbrand. McDonald’s aims to be “customers’ favorite place and way to eat and drink.” However, as the fast food industry has progressed, McDonald’s has lost its identity as that favorite place and is no longer at the cutting edge of the industry. McDonald’s makes every effort to localize its offerings to the consumer segments it appeals to around the world, catering to local tastes and flavors. The company also tries to segment by income level and cater to consumers on varying budgets with its Dollar Menu, premium items, and extra value meals. McDonald’s does not differentiate itself in any one category of fast food, with competitors dominating in taste in other categories, but it does stand out for its variety and convenience. Due to the fact that McDonald’s does not provide the best fare in any given category, it has relied heavily on positive advertising and messaging that targets emotions. McDonald’s messaging focuses on building the brand and highlighting the emotion of happiness. This can be seen in commercials and the long-time slogan of “I’m Lovin’ It,” for example. In order to understand what the brand truly means to consumers, our group conducted a number...
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...GONE GIRL August 29, 2013 GONE GIRL Based on the novel by Gillian Flynn Screenplay by Gillian Flynn TWENTIETH CENTURY FOX 10201 W. Pico Blvd. Los Angeles, CA 90035 FINAL SHOOTING SCRIPT AUGUST 29, 2013 Revisions September 15, 2013 & September 27, 2013 ALL RIGHTS RESERVED. COPYRIGHT 2014 TWENTIETH CENTURY FOX FILM CORPORATION. NO PORTION OF THIS SCRIPT MAY BE PERFORMED, PUBLISHED, REPRODUCED, SOLD OR DISTRIBUTED BY ANY MEANS, OR QUOTED OR PUBLISHED IN ANY MEDIUM, INCLUDING ON ANY WEB SITE, WITHOUT THE PRIOR WRITTEN CONSENT OF TWENTIETH CENTURY FOX FILM CORPORATION. DISPOSAL OF THIS SCRIPT COPY DOES NOT ALTER ANY OF THE RESTRICTIONS SET FORTH ABOVE. GONE GIRL by Gillian Flynn Based on the Novel By Gillian Flynn Yellow Revised Pink Revised Blue Script White Script — - 9/27/13 9/15/13 8/29/13 7/30/13 Al BLACK SCREEN NICK (V.0.) When I think of my wife, I always think of her head. FADE IN: INT. BEDROOM SOMETIME Al - We see the back of AMY DUNNE’S HEAD, resting on a pillow. NICK (V.0.) I picture cracking her lovely skull, unspooling her brain, Nick runs his fingers into Amy’s hair. NICK (V.0.) Trying to get answers. He twirls and twirls a lock, a screw tightening. NICK (V.0.) The primal questions of a marriage: What are you thinking? How are you feeling? What have we done to each other? AMY wakes, turns, gives a look of alarm. * BLACK SCREEN 2 EXT. NORTH CARTHAGE MORNING 2 - A carved faux-marble entry—reading FOREST...
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...T H E S I M P L E PAT H T O C O O K I N G L I K E A P R O , L E A R NING ANY THING, AND LIVING THE GOOD LIFE TIMOTHY FERRIS S Published by Houghton Mi in Harcourt Boston | New York 2012 Produced by 49316_CH00_FM_p001t015_092012_NB.indd 3 9/25/12 10:27 AM 49316_CH00_FM_p001t015_092012_NB.indd 4 9/25/12 10:27 AM PUBLISHER’S DISCLAIMER The material in this book is for informational purposes only. Since each individual situation is unique, you should use proper discretion, in consultation with a health-care practitioner, before undertaking the diet and exercise techniques described in this book. The author and publisher expressly disclaim responsibility for any adverse e ects that may result from the use or application of the information contained in this book. NOTICE ON FOOD HANDLING This book is about cooking; it’s not a food processing and handling manual. I strongly encourage you to read and follow the established safe food processing and handling guidelines available through the USDA, FDA, and Department of Health and Human Services, including: foodsafety.gov fsis.usda.gov fda.gov/food/foodsafety NOTICE ON INTERNET RESOURCES My full curriculum is within the covers of this book. For those of you who want to “go beyond” in your research, I have provided links to Internet resources. My team and I have worked to check that these links are accurate and point to resources available when this book was released for publication. But Internet resources...
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...Best Buffalo Bison Ranch About this Sample Entrepreneur Business Plan: The following sample NxLeveL Entrepreneur Business Plan was originally written by a class participant, and subsequently modified to protect proprietary information. As it is primarily a student’s work, it is not represented to be a “perfect” business plan, although the presentation is in keeping with the NxLeveL format and content. It can be used as a sample of what a business plan might contain, and as a model for constructing the various sections. Your instructor may ask that you review certain sections and suggest improvements, modifications or additions. The purpose of each individual business plan may be different, with varied intended readers. You may also be asked to discuss what information might need to be included or deleted based on the purpose of the plan. NxLeveL Entrepreneur Sample Business Plan Best Buffalo Bison Ranch – June 2001 Table of Contents Section Page Section I: Executive Summary 3 Section II: Mission, Goals, & Objectives 4 General Description of Business Mission Statement Goals and Objectives Section III: Background Information 6 Background Industry Information Current and Future Trends Business Fit in the Industry Section IV: Organizational Matters 9 A. Ownership, Regulations, and Contracts 9 B. Management Issues 10 Section V: The Marketing Plan 14 A. The Products and Services 14 B. The Market Analysis 17 C. Marketing Strategies 22 Section VI: The...
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...Licensed to: iChapters User Licensed to: iChapters User Modern Food Service Purchasing Robert Garlough Vice President, Career and Professional Editorial: Dave Garza Director of Learning Solutions: Sandy Clark Senior Acquisitions Editor: Jim Gish Managing Editor: Larry Main © 2011 Delmar, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may be reproduced, transmitted, stored, or used in any form or by any means graphic, electronic, or mechanical, including but not limited to photocopying, recording, scanning, digitizing, taping, Web distribution, information networks, or information storage and retrieval systems, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the publisher. Product Manager: Nicole Calisi Editorial Assistant: Sarah Timm Vice President Marketing, Career and Professional: Jennifer Baker Executive Marketing Manager: Wendy Mapstone Senior Marketing Manager: Kristin McNary Marketing Coordinator: Scott Chrysler Production Director: Wendy Troeger Senior Content Project Manager: Kathryn B. Kucharek For product information and technology assistance, contact us at Cengage Learning Customer & Sales Support, 1-800-354-9706 For permission to use material from this text or product, submit all requests online at www.cengage.com/permissions. Further permissions questions can be e-mailed to permissionrequest@cengage.com. Library of Congress Control Number:...
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...CHAPTER TWENTY-THREE CHAPTER TWENTY-FOUR CHAPTER TWENTY-FIVE CHAPTER TWENTY-SIX CHAPTER TWENTY-SEVEN CHAPTER TWENTY-EIGHT CHAPTER TWENTY-NINE CHAPTER THIRTY ACKNOWLEDGEMENTS FOLLOW PENGUIN For my grandmother, Betty McKee chapter one The big man at the end of the bar is sweating. He holds his head low over his double Scotch, but every few minutes he glances up and out, behind him, towards the door. A fine sheen of perspiration glistens under the strip-lights. He lets out a long, shaky breath, disguised as a sigh, and turns back to his drink. ‘Hey. Excuse me?’ I look up from polishing glasses. ‘Can I get another one here?’ I want to tell him it’s really not a good idea, it won’t help, it might even put him over the limit. But he’s a big guy and it’s fifteen minutes till closing time and, according to company guidelines, I have no reason to tell him no, so I walk over, take his glass and hold it up to the optic. He nods at the bottle. ‘Double,’ he says, and slides a fat hand down his damp face. ‘That’ll be seven pounds twenty, please.’ It’s a quarter to eleven on a Tuesday night and the Shamrock and Clover, East City Airport’s Irishthemed pub, which is as Irish as Mahatma Gandhi, is winding down for the night. The bar closes ten minutes after the last plane takes off, and right now it’s just me, an intense young man with a laptop, the cackling women at table two and the man nursing a double Jameson’s waiting for either the SC107 to Stockholm or the DB224 to Munich – the latter has...
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...PART 1 Introduction CHAPTER 1 Introduction to Global Marketing Case 1-1 The Global Marketplace Is Also Local onsider the following proposition: We live in a global marketplace. McDonald’s restaurants, Sony digital TVs, LEGO toys, Swatch watches, Burberry trench coats, and Caterpillar earthmoving equipment are found practically everywhere on the planet. Global companies are fierce rivals in key markets. For example, American auto industry giants General Motors and Ford are locked in a competitive struggle with Toyota,Hyundai,and other global Asian rivals as well as European companies such as Volkswagen. U.S.based Intel, the world’s largest chip maker, competes with South Korea’s Samsung. In the global cell phone market, Nokia (Finland), Ericsson (Sweden), Motorola (United C States), and Samsung are key players. Appliances from Whirlpool and Electrolux compete for precious retail space with products manufactured and marketed by China’s Haier Group and LG of South Korea. Now consider a second proposition: We live in a world in which markets are local. In China, for example, Yum Brands’ new East Dawning fast-food chain competes with local restaurants such as New Asia Snack.1 France’s domestic film industry generates about 40 percent of local motion picture box office receipts; U.S.-made movies account for about 50 percent. In Turkey, local artists such as Sertab account for more than 80 percent of recorded Exhibit 1-1: England’s Burberry Group celebrated its...
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...I PRAISE FOR The 4-Hour Workweek "It's about time this book was written. It is a long-overdue manifesto for the mobile lifestyle, and Tim Ferriss is the ideal ambassador. This will be huge." —JACK CANFIELD, cocreator of Chicken Soup for the Soul®, 100+ million copies sold "Stunning and amazing. From mini-retirements to outsourcing your life, it's all here. Whether you're a wage slave or a Fortune 500 CEO, this book will change your life!" —PHIL TOWN, New York Times bestselling author of Rule #/ "The 4-Hour Workweek is a new way of solving a very old problem: just how can we work to live and prevent our lives from being all about work? A world of infinite options awaits those who would read this book and be inspired by it!" —MICHAEL E. GERBER, founder and chairman of E-Myth Worldwide and the world's #1 small business guru "This is a whole new ball game. Highly recommended."—DR. STEWART D. FRIEDMAN, adviser to Jack Welch and former Vice President Al Gore on work/ family issues and director of the Work/Life Integration Program at the Wharton School, University of Pennsylvania "Timothy has packed more lives into his 29 years than Steve Jobs has in his 51." —TOM FOREMSKI, journalist and publisher of SiliconValleyWatcher.com "If you want to live life on your own terms, this is your blueprint." —MIKE MAPLES, cofounder of Motive Communications (IPO to $260M market cap) and founding executive of Tivoli (sold to IBM for $750M) "Thanks to Tim Ferriss, I have more time in my life...
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