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Hotel Launch

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Submitted By e147312
Words 5965
Pages 24
New Spa creation

Report deleveloped by: John-­‐Alexander Paquet, Sofia Tazi, Aurika Pavard and Yohan Poulet

TABLE OF CONTENT Introduction 1) Competition analysis a) Market analysis

b) Different type of Spa

c) Swot & analysis of the competition

2 2 4

2) Our new partner a) Description of the brand Caudalie b) Treatment menu

c) Advantages

8 10 12

3) Implementation a) b) c) d) The infrastructure of the Spa The bar

Staffing

Work in progress

13 16 18 18

4) Financial costs a) Investment & costs b) The revenue

c) Profit & ROI

19 21 22 23

5) Opportunities

Conclusion Appendix

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Introduction

A space of 400m2 was free and unused on the rooftop of our newly franchise Crowne Plaza Findel airport. In order to give our establishment a unique added value we decided to transform this space in a SPA. Moreover we will feature a bar in this new facility. The benefit of a new space located on the rooftop of our hotel. It is indeed a great opportunity. This could bring a unique selling proposition to the Crowne Plaza Findel airport and it would also attract an outside clientele in our establishment. The creation of SPA facilities and a swimming pool within our establishment has a lot of advantages but obviously these advantages have a cost. These costs will all be studied in details in this report. What we need in order to pursue this amazing project is a loan of an amount furthered explained in this report. In the next week a presentation will be done to present the project with a visual support to make it even more realistic and feasible. The presentation will be addressed to our bankers and investors. The order in which we will present the new wellness facilities is the following: firstly, we will see in detail how our partner Caudalie is working. Then we see how to implement the Spa within our hotel, where, when and who will be in charge of it. In a second part will be displayed the way we are going to sell our project according to the SWOT analysis of the competition. What will be highlighted is where the reservations will be available and what packages will be launched but also the services menu. Last but not least, all the financial side will conclude our project, with the explanation of the total costs of our SPA construction, bar set up and advertising. Moreover the forecasts will be stated, as well as the forecasted return on investment

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1. Competition analysis

a) Market analysis:

The Findel area and Luxembourg are an international area connected by European highways from Belgium, Germany and France. Thanks to its location and its transportation department opened for Europe, Luxembourg welcomes business people as well as leisure for city trip or short duration stay. Luxembourg is composed of around 150 hotels from hotel chain and independent and is located usually close to main point such as the airport, the city centre, transportation hub and touristic places. By this way, we can see that Luxembourg is over build concerning the hotel industry and we have to be innovative to win and keep our market segmentation. In order to know well our environment, we will analyse in details our competitors thanks to one specific criteria: the spa and wellness centre. This specificity plays a big role about guest making choice to come and to stay in our establishment.

b) Different types of Spa



Traditional Spa

A traditional spa brings together an extensive range of spa treatments and therapies with the purpose of improving health, beauty and relaxation, resulting in an unforgettable spa experience. It is likely to contain facilities such as Jacuzzi, sauna and steam room that you may use in addition to your treatment. It can also include hydrotherapy circuits, a fitness centre and swimming pool

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Destination Spa

This provides you with a comprehensive healthy holiday programme that includes spa treatments, physical fitness activities, holistic exercise classes, wellness lectures and healthy cuisine. It is typical for customers to actively partake in the programme at the spa and fully integrate it into their wellbeing holiday, rather than visiting for a one-­‐off treatment whilst at the destination. • Relaxation and Pampering Spa

This is characterised by being owned and located within a resort, providing professional relaxation and beauty treatments. It typically does not extend to other areas of the resort but rather remains within its own spa centre, offering first class treatments such as personalised massages, body scrubs, hydrotherapy treatments and thermal circuits. • Ayurvedic Spa

From the Sanskrit meaning “the knowledge for long life”, traditional Ayurveda medicine is an ancient Hindu healing system. This concept improves one’s health and well being by creating a balance between mind, body and spirit through an assessment of lifestyle. The treatments are based on herbal preparations, diet, purification and yoga. It is widely regarded as the oldest form of healthcare in the world and is viewed as a more popular choice for healing holiday. • Medical Spa

Also known as Medi-­‐spas, they offer medical services as well as traditional spa therapies, often in a spa like environment. The treatments generally focus on one of two areas-­‐ aesthetic enhancement or wellness. They have become more popular in recent year for both men and women. A medical doctor overseas the spa and typically provides a health consultation before your stay, whilst other medical professionals, such as physiotherapists, osteopaths, and aestheticians, handle the daily spa treatments and therapies. • Thermal Spa

A thermal spa is built around a hot spring that is formed from the heated water from the earth’s crust. The heat from the thermal waters increases blood flow and body metabolism, bringing improved nourishment to vital organs and muscles and aiding digestion, whilst removing unwanted toxins from the body. Additionally, as heated water can hold more dissolved solids, thermal waters often contain a high number of minerals that can have a number of healing benefits and therapeutic values, offering pain relief from all kinds of different types of injuries and ailments, as well as skin conditions.

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Hammam Spa

Created around the time of the Roman Thermae and built on traditions of communal bathing and cleansing that evolved over a thousand of years, today’s urban Hammam spa experience has been formed. It allows refreshing essential oils to be infused in the air as the steam is absorbed through your pores, helping to cleanse and relax you and release built-­‐up stress and toxins. Now popularised as a Turkish tradition, this Middle Eastern variant of a steam bath can be seen as a wet alternative to the sauna.

c) Swot & analysis of the competition:

Airport’s area gathers business customers as well as passengers and tourists coming to Luxembourg to stay in hotels such as Ibis Hotel and Budget, Mercure Hotel and our Hotel du Duché. All of these hotels are located less than 3km from the airport so each establishment is very close from it. It is very important for guests who are in transit or staying in Luxembourg just for one night due to business activities, in order to be close to transportation hub. But according to the standing of the hotel available in this area, 3 of 4 hotels belong to Accor Group and are almost low budget hotels, which are not providing a high quality service. Hotels providing high quality service will be located in Luxembourg City. The city centre is located at 10km from the airport by highways and public transports. City’s hotel such as Novotel Kirchberg, Suite Novotel, Sofitel Grand Ducal, Park Inn by Radisson Blu, Hotel Le Royal and Le Mélia. These establishments are 4* and 5* located in the city centre, warranting high quality service and comfort. We have the same market share concerning business and leisure segments. They are more focused on leisure market due to their location in the city centre of Luxembourg City. Moreover, in the suburb of Luxembourg City and in the Findel area, we can find other hotels such as Campanile Luxembourg Airport, Legere Hotel Luxembourg, Sofitel Luxembourg Europe, Novotel Luxembourg Centre, Parc beaux arts hotel Luxembourg, Hotel Pax Luxembourg and Hotel Vauban. They are all establishing in a proper location, which is linked to a business activity such as business center area, touristic places, well knows area or transportation hub. Most of the case, these hotels provide 3* or 4* services and 5* service for one or two hotels of the list. By the way, the Findel and Luxembourg are small areas; easy to drive and to commute in a half day, therefore we must keep in mind that each hotel is able to be a competitor of our establishment. Being aware of our capacity of 150 rooms and our competitor’s capacity going from around 100 to 250 rooms for most of them, thus we are in strong competition. But according to our location, close to the airport, surrounded by European highways and to our standards and services, we have an innovative and attractive way to catch new market share and become a strong competitor to 4* Palace and 5* hotels concerning Business as well as leisure market, thanks to our new spa and wellness centre.

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To talk about spa and wellness centre in Luxembourg, their services and features available to our competitors. In our business environment, we are in competition with “Centre de Relaxation aquatique Badanstalt” in Luxembourg City. This wellness centre has a swimming pool, sauna, Jacuzzi, whirlpools with hydro jet, Turkish bathes, solarium and fitness center. It will be our main competitor due to its location close to the city centre (approximately 500 m). Then, the second one is located in Walferdange, at approximately 5km from Luxembourg City. “PIDAL” wellness centre suggest whole body service treatments thanks to their swimming pool, Jacuzzi, Spa Suite, sauna, massages, solarium, fitness, Turkish bath, fitness courses, hammam, treatments and salt water pool. The third most relevant competitor will be “MONDORF – Domaine Thermal” located in Mondorf les Bains at 20km from Luxembourg City. This establishment gathers a whole hotel and wellness business suggesting a spa, a wellness centre, a fitness centre, health zone and the hotels with restaurants and MICE operations. The spa can suggest 4 rituals, massages, health care, packages and weekends. About the wellness centre, thermal swimming pool, saunas and team courses will be available as well, according to fitness with courses and body courses. The last service will be the Health zone furnishing cares, physiotherapy, etc. Eventually, the last one is the “BEL AIR” 4* hotel – The spirit of Wellness, located at 30km from Luxembourg City and has created a full resort proposing indoor swimming pool, Jacuzzi, hamman & sauna, fitness centre, Hot tube bath, hydro jet shower, solarium and a vegetable cave . As available activities close to the hotel, we will find a trekking circuit, golf course, kayaking and fishing. This resort is located in Echternach in the North East of Luxembourg. In order to match our expectations, we have to check the SWOT analysis of our most relevant competitors in Luxembourg. This is why we decided to keep only 4 spa and wellness centre depending of the location and the services available. These 4 centres are our 4 main competitors who are able to win and catch our potential market segmentation, and to reduce our occupation and therefore, our revenue. You can find the SWOT analysis according to our market of our 4 competitors below.

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Centre de relaxation aquatique Badanstalt:

PIDAL, Walferdange:

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Mondorf – Domaine Thermale

BEL-­‐AIR 4* -­‐ The spirit of wellness:

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2. Our new partner

a) Description of the brand Caudalie

The origin of Caudalie Spas The first Vinothérapie® Spa Caudalie was instaured by Mathilde Thomas in 1993 in Bordeaux. It is located among the Grand Cru Classé vineyards of the Graves region at Château Smith Haut Lafitte. Mathilde Thomas and her husband imagined a place of retreat, far from noise and everything else but wine, grapes and vineyards. This was how the idea for the first Vinothérapie® Spa was born. Today, set deep within the vines, this Spa is emblematic of the Caudalie philosophy. The Caudalie Spas have spread around the world: • Spas in France Les Sources de Caudalie BordeauxLes Étangs de Corot Paris Les Granges d'en Haut Chamonix • Spa in Spain Marqués de Riscal -­‐ Bilbao • Spa in the USA The Plaza -­‐ New York • Other Caudalie Spas The Yeatman -­‐ Porto The L'And Vineyard -­‐ Alentejo Hôtel Les Ottomans -­‐ Istanbul

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What is Vinothérapie®? “Vinothérapie® combines the virtues of naturally warm spring water, rich in minerals and trace elements drawn from more than 540 meters underground, with the latest scientific findings on the benefits of the vine and grapes.

Our Vinotherapists’ expert hands will lavish you with exceptional treatments using Caudalie products with anti-­‐oxidant and anti-­‐aging properties.”

Vinothérapie® is the ability to use the virtues of grapes and wine as treatments for the skin and the well-­‐being of the users. (Source: http://en.caudalie.com/cosm-­‐ethics.html#ixzz30Gf35D9B) Ethic of the brand The “cosm’ethics” (ethic) of the brand is to be organic and sustainable. They are against animal testing for their products. They are member of 1% for the Planet, WWF, Nordesta and Coeur de foret. Our hotel has the European Eco-­‐Label. It would enhance our ecological image to customers if they see our latest partnership is with a sustainable brand. The criterion of Caudalie to open a spa are focused on the service, the treatments and the music. The service will be provided by our masseurs and will be done according to Caudalie’s standards. Caudalie itself will provide them with a training. They will then be able to perform massages and other treatments the exact way Caudalie wants it. Regarding the treatments, they will be done by the trained masseurs and the treatment menu will be the same in each Caudalie spa. The music will be a calm and peaceful one, helping customers to relax and enabling them to enjoy their treatments.

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b) Treatment menu Caudalie’s Vinotherapists lavish guests with unique treatments and massages based on all the benefits of the vine and the grape. (The massages are beauty, well-­‐being and relaxation treatments. They are non-­‐therapeutic and have no medical benefit.) These are all the ingredients whose virtues are used for the well-­‐being of our guests: • Resveratrol Resveratrol is an anti-­‐ageing revolution that naturally intensifies the firmness and youthfulness of the skin. No other molecule has been cited in as many scientific publications and fueled as much hope for health, notably in the field of cell degeneration. Resveratrol has increased efficacy against carbonyl stress and exceptional cutaneous bioavailability as it is stabilized by oleic acid. • Polyphenols Grape-­‐seed polyphenols are the most powerful anti-­‐oxidant in the plant world and are amazing skin youth agent.

• Vineferine Vineferine from grapevine sap is the most effective natural molecule against dark spots and creating a radiant complexion. It acts on the tyrosinase and helps preventing dark spots.

• Organic grape water This plant-­‐based water is packed full with active ingredients. Extracted from fresh grapes, it is rich in soothing trace elements such as potassium and calcium, just like thermal water, and also contains hydrating sugars. It boosts the natural irrigation system in the epidermis to continuously distribute water within the skin, helping to limit dehydration.

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Grape-­‐seed oil This precious oil multiple properties is obtained from grape-­‐seed after extraction and refinement. It is the emblematic product of the brand and is highly concentrated in Omega 6.

• Vinolevure® Extracted from wine yeast during vinification, the Vinolevure® possesses natural fortifying and protective properties, such as reinforcing the immune defense of the skin for example.

(Source: http://en.caudalie.com/patents-­‐active-­‐ingredients/our-­‐patents-­‐active-­‐ ingredients/resveratrol.html#ixzz30MEsTbNp)

See Appendix for the “Packages” and “Treatment Menu”, available to purchase on our website.

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c) Advantages

Being partners with the cosmetic brand Caudalie would represent a great opportunity for us as Caudalie is already a well-­‐known brand around the world. It would enable us to attract and influence more segments, such as regular spas users, interested in body treatments, massages etc. Besides, Vinotherapie is a very original concept which could attract the curious ones. The regular customers of Caudalie itself would then be interested in our hotel, as we would have a Caudalie spa in it. The spa would not only be reserved for in house guests but also for outsiders. The treatments we provide are luxurious A spa is not a required criteria for the Crowne Plaza brand. As a matter of fact, having a spa in our hotel would represent for us a huge advantage not only within the Luxembourg as it is a Caudalie spa, but also around the world through the Crowne Plaza chain and brand. Moreover, if we get a Caudalie spa in the hotel, we would be able to sell their products at the reception of the hotel, as well as on our website. This would then represent a new way to generate revenue.

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3. Implementation

a) Infrastructures of the Spa

• Indoor/ Pool Outdoor Swimming

The centerpiece of our luxury spa hotel in Luxembourg is the indoor and outdoor swimming pool decorated with tropical plants. And there is a possibility for our guests to relax after a swim, as we decided to install deckchairs. The pool is 17-­‐metres long and its crystal clear waters are treated with ozone to reduce the chlorine levels, making for a more enjoyable swimming experience. For our guests' comfort and safety the pool is 1.4 meters deep throughout. In winter our guest will mainly enjoy the indoor pool, but as soon the sun comes out ( from April to September), we will open the access to the outdoor pool. This swimming pool is an added value for our hotel as there is no pool similar to ours in the surroundings. It will attract guests from our hotel as well as outside customers.

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Hydro therapy Pool

You will find the hot tubs in the left corner of the Spa, surrounded with tropical plants. We want to create a simple but cozy atmosphere. Our 6 Hydrotherapy pools comprise five different treatments -­‐ -­‐ -­‐ -­‐ -­‐ Our hydrotherapy spa pool treatments benefit the body's blood circulation and respiratory system, or toning the body, relaxing the soul, relieving the stress and removing the rigors of the modern lifestyle. This is the place if you don’t want to swim or be seated in a hot tub, you can lay down and activate the jet spot of your choice.


Sauna

air tub with vibrant all body massage air bench with soft body massage in the seated position series of body jets with deep, precise massage of muscles and joints

neck massager, giving varying pressure neck and shoulder massage

deep massage for the lower body

Saunas and Shower

Sensation Showers

Cloakroom

Saunas are an excellent way to cleanse the body, unclog pores, strengthen the immunological system, and improve oxygen exchange. Available to you are a Wood-­‐ heated saunas, infrared sauna. The 2 saunas will be situated in the changing rooms of bitch men and women.

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Wood-­‐heated saunas The sauna strengthens the immunological system, immunizes the body, has a favourable effect on the locomotor system, and all eviates stress. The wood burning slowly inside a little oven to heat the stones, the wood-­‐heated sauna offer a nice smell and penetrating warmth. Furthermore, the crackling of the burning wood creates a relaxing atmosphere that further eases the body and takes the mind away. Shower It is not only a shower. There's nothing like an invigorating shower to start or finish your day off right this why we invested in quality. Massage rooms We decide to build a massage room. Where guests are going to be able to try our different massages. They will need to book through the reception of the Spa or hotel. Our customers will be able to get massage by two if needed.

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b) The bar According to our services in our wellness spa and to our guest segmentation, which are coming, we have to implement a new drinks menu according to the theme of our Spa : Wine. Matching with guest expectations and guest’s cure, our bar will serve wine & organic, fruit and sorbet drinks with main ingredient grape. The wine will be taken from the wine list already settled in our « Odessa » bar. The wine list:

We made a selection of wine coming from the 5 continents, that we are going to update every 3 months. The main goal is to attract curious customer who are eager to discover new tastes, and make them travel through many countries. For the first three months of the new bar, we made a selection of wine from: -­‐ China for Asia -­‐ Australia for Oceania -­‐ U.S.A, Argentina and Chile for America -­‐ South Africa for Africa -­‐ France, Luxembourg and Italy for Europe Of course, when we will update our wine list, the new selection will be constituted from wines from different origins than the previous ones. We decide to implement this rule in order to continually make discover new tastes to our customers and make them travel

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As you can see above, it is a selection of 3 rosé wines, 3 sparkling wines, 3 white wines and 11 red wines. We didn’t set the price yet, but as the price of the bottle was between 10 and 20 euro, the glass will be sell approximately at 9 euro, and the bottle between 40 and 70 euro. Luxembourg is a country with a high purchasing power and we expect to have good profits. We know that people tend to spend money on high quality products. With this wine list changing on a regular basis of three months, we hope to attract externals customers, who can come regularly to try wines coming from another country, made from different grape varieties. We want to make them travel throughout their five senses.

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Other products: Virgin COCKTAILS of Fresh Fruits with grapes as main ingredients for 7,50€

-­‐ Fruit basket : Red Grapes-­‐Pineapple-­‐Strawberry

-­‐ Purple passion : Red grapes-­‐grapefruit

-­‐ Hot Grap Juice: Hot red grape juice-­‐orange-­‐Cinnamon

-­‐ Mountain: Strawberry-­‐Raspberry-­‐Blackberry

-­‐ Red cucumber: Red grapes-­‐ Cucumber juice-­‐Sparkling water Fresh Fruit Juice 5€ -­‐ Red grape and white grape juice Sorbet 4€

-­‐ Red grape -­‐ White grape

b) Staffing Regarding the manpower of our Spa, we plan to hire new staff members. We will hire: 2 receptionists in order to welcome guests, 2 masseurs, 2 housekeepers and 2 bartenders. This Spa is completely innovative. The service will not be the same as in our hotel, as well as the clientele. The employee should be ready to work in a different environment and adopt another way of behaving.

c) Work in progress

For the moment, the last floor isn’t use but is able to welcome our new idea. We thought to implement a new SPA concept here in order to attract in house guest and local inhabitants. Our new Spa concept will be attractive; will create some stimuli to catch new market segmentations. By using the last floor as a new SPA area, we don’t need to close some hotel public areas or floors in order to do our works in proper way. Our works will be done in a private area without disturbing guest’s stays and employees working days. Secondly, we won’t destroy existing areas used for business or private guest in the hotel in order to be able to provide each facility, service or accommodation during our SPA creation schedule.

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4. Financial costs In order to realize this important project we need to put in place a strong and evident financial analysis to reassure the feasibility of this concept. In this part of the report we will forecast all the costs, revenues resulting in a return on investment materialized over several years.

a) Investment and costs

Investment (in €) Construction Caudalie Entrance fee Spa Outlet Launch party Total We decide to build a new floor only reserved for the spa. The construction by Cardoso & Fils costs 800.000 € (2000 €/m2). Caudalie costs will include the decoration, equipment (uniform, towels...), furniture, inventory, insurance, training and supplies. It will represent a total cost of 630.000 €. The entrance fee for the opening of our Caudalie Spa will cost 150.000 €. We will also install a small outlet at the Front Desk for 5.000 € in order to increase the sell and the visibility of the SPA and his products. We also decide to plan a Launch party for 400 people (our suppliers, Caudalie directors, Crowne Plaza directors, managers, press and the hotel staff), we will provide drinks and the total costs will be of 6.000 €.

800.000 630.000 150.000 5.000 6.000 1.591.000

Ø The total investment represents 1.591.000 €

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Variable costs (in €)

Wages Energy costs Purchases Royalties Advertising fees Total

2015 268.800 55.000 25.920 36.288 12.096 398.104

2016 275.280 55.200 29.160 46.656 15.552 423.844

2017 278.809 55.350 30.240 51.840 17.280 435.536

We decide to hire 8 employees (2 bartenders, 2 housekeepers, 2 receptionists and 2 masseurs) for a total of 268.800 € for 2015 and then with the indexation and the increase of demand we will need some extra and thus the wages will growth each years. We forecast to have an energy consumption of 55.000 € for 2015. For the purchase of Caudalie product we calculate with the product that we will sell. We expect to sell for 43.200 € (have a look below on the revenue table) and we have a margin of 40% on it means that the purchase cost will represent 25.920 € for 2015. The Royalties fee will represent 6% and the advertising fee 2% of our total SPA revenue (Have a look below on the revenue table). It means that for 2015 it will cost 48.384 € for the two fees, in 2016 (62.208 €) and in 2017 (69.120 €) We don’t have new communication costs because the advertising will be done by Caudalie or in the local magazine where we have already paid for hotel advertising. Ø The total variable costs for 2015 will be of 398.104 € and it will increase for 2016 (423.844 €) and 2017 (435.536 €)

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b) The revenue Please find below the hotel revenue table with all the important figures. As you can see we expect to increase our total hotel revenue between 2014 and 2017 of 122% thanks to the SPA and the sales of Caudalie products.

2014 2015 2016 2017 Increase between 2014 -­‐ 2017 Room Revenue 3.460.200 € 3.633.200 € 3.676.500 € 3.719.800 € 108%

F&B Revenue

1.458.500 €

1.481.100 €

1.508.600 €

1.516.100 €

104%

MICE Revenue

730.000 €

733.000 €

735.000 €

735.500 €

101%

SPA Revenue Caudalie product sales

665.710 €

777.600 €

864.000 €

-­‐

43.200 €

48.600 €

50.400 €

-­‐

Total Revenue

5.648.700 €

6.556.210 €

6.746.300 €

6.885.800 €

122%

Ø Let’s analyse more in details those forecasts

The SPA revenue and the sales of Caudalie products The SPA revenue (it includes the spa wine bar revenue) is a totally new income for the hotel. For 2015, we forecast to have an income of 665.710€, for 2016 (777.600 €) and for 2017 (864.000 €). We expect to generate better revenue for the SPA over the year thanks to our future loyalty guests, the advertising and our different attractive packages. The sales of Caudalie products will be a great opportunity to increase the revenue but

also to improve the visibility at the front desk for our SPA. We plan to sell more Caudalie products over the year. The Spa is also the good opportunities to attract local guests for a day and thus they will be able to consume in our different F&B outlets.

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Hotel revenue Caudalie SPA are well –known all around the world for their quality of treatments and thus it will attract a lot of new potential guest for the hotel. Moreover with the packages, it will increase our room occupancy rates and our F&B revenue. We expect to have an growth between 2015 and 2017 of 108% for the room revenue and 104 % for the F&B department. Ø The most significant figures are that we expect an increase of 122% of the total hotel revenue between 2014 and 2017. It means that we will generate a higher revenue of 1.237.100 € per year for an investment of 1.191.000 €

c) Profit and ROI For the SPA and the selling of Caudalie products, in 2015 we expect to have a profit of 247.881 €, in 2016 (403.336 €) and in 2017 (478.864 €). It means that in 3 years we will have a profit of 1.190.991 € for a total investment of 1.591.000 €. The return on investment (ROI) will be orchestrated according to the obtained profit over the several years. The return on investment will then be calculated while taking into account the total costs divided by the average calculation of the yearly profits.

The return on investment will then occur in: 4 Years and 1 Week

It is an interesting timeframe while considering the fact of the huge investment, which is needed to implement and realize this project. It means also that we will be able to reimburse our bank loan in 3-­‐4 years depending the interest rates.

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5. Opportunities

For the future, in 2016 we have the idea to plan the possibility of booking packages or buying our Caudalie products on our website. We think the visibility and the occupancy of our SPA will be increase due to the direct online reservation. Our ultimate is still to increase our revenue.

The online reservation prices will be discounted of 10% to encourage our clients to buy it as soon as possible so that we can forecast the SPA occupancy per day and the SPA revenue per day. It will be easier in order to schedule our staff. We have also still enough space in order to install a solarium. We could create a partnership with solarium Pro-­‐Sun. It is a good opportunity to attract more and more guests because solarium is really increasing market in Luxemburg.

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CONCLUSION The opening of this new project, Caudalie Spa, shall be a big opportunity for our Hotel. As you were able to see it in the report, it has all the facilities to attract a large number of new customers. Its originality and its exclusive products and treatments can only draw their attention. A space of 400m2 was free and unused on the rooftop of our newly franchise Crowne Plaza Findel airport. In order to give our establishment a unique added value we decided to transform this space in a SPA with an amazing wine bar. In this report, firstly, we did a deep analyse of our competitor in Luxembourg and through SWOT analysis. In the second part, we displayed in detail how our partner Caudalie is working. Then we saw how to implement the Spa within our hotel, with the different packages, products... To conclude our report, we spoke about the financial figures and the future possible opportunities. As we saw, this project will increase our revenue; it will take only 3 years to have a return on investment. We hope the bankers and investors to give a loan of 1.191.000 €. We won’t have any problem to reimburse, we plan to pay 80.000 € each year during 15 years. Let’s persuade next week our investors and the bankers about this amazing new project, which will only have a long-­‐term positive impact for our Hotel and will reach our main objective, increase our revenue!

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APPENDIX v

Packages

Spa and night weekend

Caudalie starter One day access to the SPA 50 Minutes Caudalie Massage 50 Minutes Caudalie Facial of choice 4O Minutes Wine Lesson

60 €/person

Two Days access to the SPA 50 Minute Caudalie Massage Vinotherapie Spa Manicure 1 night in the hotel 1 breakfast included 170 €/person

Full package

Spa & night One day access to the SPA 50 Minute Caudalie Massage Vinotherapie Spa Manicure 1 night in the hotel 1 breakfast included 115 €/person

Two days (For Two) access to the SPA 50 Minute Caudalie Massage Vinotherapie Spa Manicure 1 night in the hotel 1 breakfast included 1 gastronomic dinner 210 €

v Treatment Menu FACIAL • VINOPURE TREATMENT Purifying A detoxifying and balancing facial for blemish-­‐prone skin. Skin is deeply cleansed, thorough extractions are performed and the skin is transformed with Caudalie's Purifying Concentrate to help clear the complexion and regulate excess sebum. The Purifying Mask leaves skin shine-­‐free and matt with noticeably finer, tighter-­‐ looking pores. Your skin's freshness, luminosity, comfort and evenness are restored. PRICES 50 minutes: 150€ 80 minutes: 220€

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• VINOSCULPT FACIAL Instant lift This high-­‐tech facial starts with micro-­‐current to tone, lift and re-­‐educate the muscles and is followed with LED light to stimulate the body’s own cell regeneration to accelerate healing and act against bacteria. Concluding with an oxygen infusion to deeply infuse the brand-­‐signature serums into the complexion to plump, calm, and offer an instant glow, skin is visibly transformed. PRICES: 50 minutes: 200€ 80 minutes: 220€

BODY

• DRY BODY TREATMENT

Moisturizing This treatment combines the signature Caudalie Massage technique with a sumptuous shower of luscious, fresh rapes, caressed over the body to soothe and reinvigorate. With the help of the natural actives in the grape, the skin is also gently exfoliated and relieved of uncomfortable dryness and tightness. Even flaky, dull skin emerges nourished and renewed. The ideal treatment to relieve and soothe dry, dehydrated skin anywhere on the body. PRICES: 50 minutes: 140€

• WET BODY TREATMENT

Merlot wrap, purifying The detoxifying and perfecting wrap for skin in need of intensive pore cleansing. A warm mixture of bentonite clay, five deep-­‐cleansing essential oils and nourishing grape-­‐seed oil envelopes the body in a sumptuous, soothing cocoon. In minutes, impurities are gently dissolved and pores breathe free. When the wrap is removed, tone, color and texture are visibly improved. Your skin feels wonderfully clean, refreshed and balanced, aglow with a deep sense of health and well-­‐being.

PRICES: 15 minutes: 70€

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MANICURE & PEDICURE



CLASSIC OR VINOTHERAPIE SPA PEDICURE

Classic Pedicure Traditional cleaning and grooming of the nails, cuticles and rough calluses, complemented by a gentle foot massage and followed with a perfect polish. Vinotherapie Spa Pedicure The perfect complement to the Vinothérapie® Spa Manicure. Feet receive the same lavish attention as the hands, to leave them feeling and looking as soft and supple as a grape. PRICES: Classic Pedicure 45 minutes: 50€ Spa Pedicure 60 minutes: 70€

• CLASSIC OR VINOTHERAPIE SPA MANICURE

Classic Manicure Traditional grooming of the cuticles and nails, complemented by a gentle hand massage and finished with a perfect polish. Vinotherapie Spa Manicure Nails and cuticules are cleansed, soaked and groomed with fresh grapes. The specially formulated Merlot Friction Scrub is used to gently massage the hands and remove dry skin. Application of Caudalie’s Vinoperfect Radiance Serum enhances the luminosity of the skin and a Moisturizing Mask for the hands locks in hydration. A stress-­‐relieving head and neck massage is performed as the serum and mask soften and condition. The experience concludes with application of the Hand & Nails cream, followed by a perfect polish. Your hands look and feel years younger. PRICES: Classic Manicure 30 minutes: 35€ Spa Manicure 60 minutes: 60€

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