...Executive Summary Students have prepared a Marketing Plan based on Houzit Home wares based in Brisbane QLD Australia, with Head Office in Milton QLD. Houzit Home wares supply home wars to the marketplace and are looking to expand. The marketing strategies outlined by the CEO are to obtain: ● Increased sales from $15million per year to $20million per year in the next three years. ● Increase our loyalty customers list from 10,000 to 15,000. ● Establish brand recognition in Brisbane so that at least 1 in 3 people recognise our brand in a random survey taken in 18 months’ time. To accomplish the above listed objectives, they strategies the students have chosen are: 1) Establishing a Joint Venture 2) Current profit maximisation 3) Market-Share Leadership To choose Market Skimming Pricing or Price skimming, for current profit maximisation, Houzit Home wares is in a position to ‘skim’ revenues layer by layer from the market. In order to achieve the sales of an extra $5 million from the market, Howzat Home wares can use this strategy to achieve its goals of maximising profit. For example, by discounting a particular products price-instead of advertising outside and lose money, by marketing to the loyalty program customers (txt, e-mail, snail mail etc.), Howzat Home wares can get these customers to come into the store and probably make another purchase, not just the discounted product. This strategy could in-turn increase the customer loyalty program and bring more customers...
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...number of resources means that the competition is only getting stiffer every day. Engaging in marketing activities on a daily basis is vital for ensuring the growth and success of any company. The marketing plan for Houzit stores was developed over 12 months ago and I am actively engaged in implementing the strategies to achieve the marketing objectives. Specifically, I am instigating those marketing activities that meet the marketing objectives of a 12% market share (up from 11%) and an increase in sales by 8.5% over last year’s result. Some of the marketing activities are listed below: ● magazine advertising and PR ● in-store promotions ● web based promotions. 2. Integration of organisational activities: Integration relates to how the different areas of the company coordinate their operations. A highly-integrated company has strong connections between departments and product lines, with each section working under a cohesive set of rules and strategies. Integrated companies are highly vertical and hierarchical in nature. These companies operate from a "topdown" mindset, where the management dictates the structure of each department rather than allowing the individual departments to set their own agendas. Some of the integrated of organizational activities for Houzit are: ● ● ● ● visual advertising links throughout web address on all material PR copy – used in all mediums key word throughout. 3. Monitor progress: In order to monitor the progress, it is in need to follow the...
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...Houzit is a chain of homewares stores in Brisbane . They sell bathroom fittings, bedroom fittings, mirrors and decorative items. They currently have 25 stores spread accross the greater Brisbane aera with all stores being managed and coordinated from their head office in Milton. Houzit want to expand brand from 15 stores greater Brisbane to 100 Australia wide. They also want to increase sales to 15 millions to 20 millions and etablish a brand recognisation 1 in 3 people with random survey taken in 18 months time. And to increase the loyalty customers from 10000 to 15000. it is currently 15 stores, $15 millions sales, 100 000 customers loyalty, 15-20 staff full time plus several casuals. They also recognises the following trnds and focuses its efforts on them such as a hight quality, unique items, and a lot of selection. They have a gap of 85 stores until their goal in 5 years gap of 5000 in customers loyalty gap of limited budget and they have 5 millions gap of the current sales. We need to reduce the emission and the sustainability. It's also different opportunities such as an expansion ( new stores ) which means more customers, more stores and more sales in a suitable aera. We also need to manage the customers and their informations ( What they want and why are they here for ) So we should improve the customer service and train all the staff to make sure they know everything about any products they will have work more hours and harder for few months but we will give them...
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...You are the marketing coordinator for achain of home-ware stores in Brisbane called Houzit. The marketing plan for the 15 Houzit stores wasdeveloped over 12 months ago and you are actively engaged in implementing thestrategies to achieve the marketing objectives. Specifically, you areinstigating those marketing activities that meet the marketing objectives of a12% market share (up from 11%) and an increase in sales by 8.5% over lastyear’s result. No expansion stores are planned during this phase ofconsolidation and on average the stores achieved $24,680 per week for the year. The next six months of the marketing plancalls for increased marketing to match the growth in seasonal demand thatoccurs during this period. In particular, you should focus on magazineadvertising and PR, together with in-store promotions and web based promotions. You are assisted in the marketing role byMarie and Tony. Marie manages the advertising/PR while Tony is a specialist searchengine optimiser and webpage designer. You enjoy taking responsibility for thein-store promotions because it keeps you connected with the key personnel andthe trends in merchandise category sales. Lamberts Consulting are also apreferred supplier of market research, marketing audits and marketingconsultancy. The market for home-wares in Brisbane isestimated last year at $175 million per annum with an anticipated growth rateof ten percent in the coming year. The next six-month campaign is designed totake advantage of...
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...Table of Contents Assessment objective: 2 Written organizational guidelines for conducting research 2 Summary note 3 Resources 3 Consultants 4 BSBMKG607B Manage market research Assessment task 1 Develop market research plan Assessment objective: Establish guidelines for researching and gathering information and work with the staff to gather and evaluate the data. Written organizational guidelines for conducting research OHS: Compliance with legislation. Ensure safety of customers, contractors and staff at all the times. The enjoyment of these standards at the highest levels is a basic human right that should be accessible by each and every worker. Regardless of the nature of their work, workers should be able to carry out their responsibilities in a safe and secure working environment, free from hazards. These rights are set out in legislation to ensure that employers are clear about the obligations and the consequences for neglecting them. Data privacy: the relationship between collection and dissemination of data, technology, the public expectation of privacy, and the legal and political issues surrounding them. To keep safe all recorded interviews, audio tapes, video recordings and group interviews. Privacy concerns exist wherever personally identifiable information or other sensitive information is collected, stored, used, and finally destroyed or deleted – in digital form or otherwise. Improper or non-existent disclosure control can be the...
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...must submit their own original work and are not permitted to copy the work of other students. Plagiarism is never acceptable. 7. Assessments must be submitted on their due dates. 8. Extensions are permitted in consultation with the trainer. Performance objective For this task you are required to respond to a range of prompt questions that examine your understanding of key legislative and financial management requirements for a case study organisation. This assessment also requires you to review available financial information and establish a budget for the organisation. Introduction I am making a budget plan and am going to recommend financial managing application for the business as a business manager. The company is named Houzit Pty Ltd, it is a retailer for home wares. It is a growing business. It has 15 stores in Brisbane area. It has 150 staff members. It is registered with ASIC. As per the review of financial structure of this company the report below has been made. 1. The statutory requirements for tax compliances are listed...
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...Running Head: MARKETING 1 Marketing Student Name: Date Professor Name of Professor Developing Marketing Plan: A management plan for the marketing activities, with clear strategies and actions for the achievement of marketing objectives: The following are the steps described the management plan for the Houzit stores marketing activities: Marketing Activities: The three marketing activities those indicated the potential for the Houzit stores are: • Leading home-ware magazines • In-store advertising displays that will display featured products with other areas in Houzit’s assortment and with displays the web address line of ‘Find us at www.houzit.com’ • The company’s web page will display visual advertise on the home page and will use the PR copy in article marketing on popular article content sites Integration of organizational activities: The PR article and featured in the advertising of ‘stylish bathroom’ and ‘exotic mirrors ‘are integrated with the range of marketing, promotional and sales activities to ensure the achievement of the established marketing activities. The tagline of the products featured and advertising campaign can be helped the company’s to create image in the customers mind and attracts them that ensure it achieve the goals of the established marketing activities (Florès, 2014). Monitor progress: Houzit’s marketing team monitor process through the collects statistical, information, feedback and data from the...
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...for. Introduction of Four Season Hotel Elegant, stylish and simply grand, the Four Seasons Hotel is arguably the leading Sydney 5 star hotel overlooking Circular Quay. The Four Seasons Hotel is where people want to stay for the views, the service and the sheer opulence of the suites. With 531 guest rooms, a world class restaurant, grand ballroom capable of seating over 600 guests and an ambiance of vibrant sophistication, you will want for nothing while enjoying privacy on a level usually reserved for royalty. The Four Seasons is among the very best hotels in Australia. It has approximately 500 employees including housekeeping staff, kitchen, security, barista, room service and maintenance etc. Manage the Marketing Process Case study Houzit Marketing Management plan 1. Marketing activities Marketing objectives The market for home-wares in Brisbane is estimated last year at $175 million per annum with an anticipated growth rate of the percent in the coming year. Here I outline the following marketing objectives: 12% market share (up from 11%)...
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