...PEST ANALYSIS –APPLE by Student’s name Code + course Professor’s name University name City Date Introduction Every organization’s financial success is influenced by factors operating in its external and internal environment. This can be done by adopting strategies that assist in manipulating production factors to the advantage of the company. Through the understanding of this, factors that the organization can forecast change and take advantage of the change. In respect to this, macro environment contains external factors and forces that an organization cannot change them directly hence the need for the organization to adopt and manage their environment in a way that can bring financial gains (Johnson, Scholes, & Whittington 2008). Pest Analysis PEST is the study of the market in respect to politics, economy, social aspect, and technology. PEST becomes more important and relevant to a large and more complex business or proposition; however, even for very small local businesses or organizations a PEST analysis is capable of detecting one or several very significant issues that might otherwise be overlooked. It is often utilised for business development and marketing assessment and decision-making; the PEST template stimulates thinking that is proactive rather than relying on instinctive or habitual reactions (Kumar 2011). Political Political issues, legislations, and policies can be analysed through this method of analysis. It allows Apple...
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...important to control and manage our finances well inbusiness or family, without financial statements, then we will find it hard to know where the adverse financial or beneficial to us. Many ways can be done to make the financial statements. One of the simplest is to set up a monthly accounting report and details of current routine and out of our finances. Even that for beginners. Financial statements play a significant role in a collective bargaining agreement (CBA), that is, a mechanism that allows employers and employees to reach an agreement regarding rights and duties of workers. For example, a labor union delegate may show available cash balance to top management and explain that the corporation may not experience liquidity needs if benefits were increased by a certain amount. At regular period public companies must prepare documents called financial statements. Financial statements show the financial performance of an company. They are used for both internal-, and external purposes. When they are used internally, the management and sometimes the employees use it for their own information. Managers use it to plan ahead and set goals for upcoming periods. When they use the financial statements that were published, the management can compare them with their internally used financial statements. They can also use their own and other enterprises’ financial statements for comparison with macroeconomical datas and forecasts, as well as to the market and industry in which they...
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...Market vertically: A vertical market is a market in which vendors offer goods and services specific to an industry, trade, profession, or other group ofcustomers with specialized needs. It is distinguished from a horizontal market, in which vendors offer a broad range of goods and services to a large group of customers with a wide range of needs, such as businesses as a whole, men, women, households, or, in the broadest horizontal market, everyone. Documentum was founded in the summer of 1990 by database engineers Howard Shao and John Newton. Documentum leveraged Shao and Newton’s relational database knowledge with software systems dedicated to enterprise document management. Documentum software has the capacity to interface with many operating platforms and manages unstructured content such as technical procedure documents, medical records, financial, and inventory data. During the timeframe examined during the Harvard Business School case “Documentum, Inc.”, Documentum was in “Stage One – Growth” as they were a new industry that offered a superior buyer surplus compared with the available substitutes. This surplus was founded on innovative product features through the management of unstructured document information. Documentum was focused on automating the business processes of large enterprises. As a startup, they were required to bridge the trust gap of that enterprise. It has been noted that firms choosing to implement technology developed by fledgling...
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...advertised on the career section of your website. I am 2 months away from receiving my Bachelor of Science degree from Cetys Universidad in Marketing Administration. With the knowledge and skills I have learned through my career, and my previous experience working in the marketing area has led me to believe that I am qualified to work in the Multicultural Marketing position. I have always had a strong interest in cars, but in the past 3 years I discovered the capabilities of 4x4 trucks and the thrill of going off road, that was when I became a Jeep Wrangler enthusiast. I have always liked the way the Jeep brand uses advertising to create a sense of attachment between people and their cars. I have previously worked in the Advertising and Market Research area on my University, and I strongly believe that the experience that I’ve obtained during the time that I worked for my school could be applied on the job position that you’re requesting. Since a lot of the work that I had to do was intended to be printed an also distributed, I had to be sure of not making any mistakes, and I believe that is an ability that Jeep Company seeks in their employees. Some of my advertising job qualified to be shown through the three campuses of Cetys Universidad, and that work included creating the concept for flyers and also the text content; some of my work can be see on Cetys Universidad website at http://www.cetys.mx/ One of the main reasons that I believe I qualify for the position is that I...
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...METABICAL In this case, Cambridge Sciences Pharmaceuticals (CSP) developed a new weight-loss drug named Metabical. In order to manufacture Metabical and launch it into market successfully, CSP had made market research, product experiment, and market communications strategy. Based on my analysis, CSP’s plan should be a medium risk strategy. The reasons were, it would be a little difficult to target the right customers in overweight segmentation, and people did not have any measuring standards for Metabical. The first reason was it would be a little difficult to target the right customers in overweight segmentation. Metabical was the first prescription drug which targeted at overweight group. Before Metabical was developed, there was no drug for the Body Mass Index (BMI) between 25 and 30 (Gonzalez, 2014, p. 25). Until CSP noticed in this segment that would be a potential market, then they advanced Metabical. But there were different preference customers in the overweight group which could divide by age, gender, psychographic data and educational level. In other words, if CSP wanted to locate the right customers accurately, it would have to do amount market surveys. The second reason was people did not have any measuring standards for Metabical, which indicated they were not familiar with this new product that might lead people not to trust Metabical at the first place. To build credibility and good reputation always needed...
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...Marketing Research on Instant Noodles consumptions by students in higher institution. 1. Defining the problem and research objectives. To conduct marketing research on the consummation of instant noodles by students undergoing their higher level of education. The first step is defining the problem and research objectives. To identify the problem and objectives, the three things that are uses are exploratory research, descriptive research and causal research. Firstly, exploratory research is conducted to gather preliminary information that will help define the problem and suggest hypothesis. According to the initial information that obtained, the main problem in this research is to determine the cause of students in higher institution prefer to take instant noodles in their diet routine. After that, the second method is through descriptive research. Descriptive research is used to describe things such as the market potential for a product. Marketing research results show that the potential market for instant noodles among students in high institution are very encouraging. The next method is causal research. Causal research is to test hypothesis about cause and effect relationships. In this research, the main cause of students in high institution more takes instant noodles in their diet routine because it is cheap and easy available. Effect, noodles product in high institutions has expended and the students of high institutions are the target market for instant noodles...
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...Running head: MARKETING RESEARCH PAPER Marketing Research Paper Name University Marketing Research Paper – Kudler Fine Foods Gathering reliable information is a crucial activity before the deployment of a rewarding marketing plan. Kudler Fine Foods is a specialty grocery store located in the San Diego Metropolitan area that focuses on high-end food products. The company hopes to expand its scope of operations and boost the loyalty of its customer base. In order to achieve these goals, the company will conduct marketing research to identify opportunities and threats that exist in the external environment (Staff 2012). Marketing research can be defined as the process of collecting custom data and competitive intelligence that will enable managers to make value-adding decisions. The following paper will analyze the importance of marketing research as it relates to the business plan of Kudler Fine Foods. Areas that Require Additional Marketing Research Kudler Fine Foods has enjoyed a high rate of success in the regional grocery store industry, but there are areas of weakness in the business model that must be explored. Currently, the company is only taking advantage of newspaper advertisements in the local area to run sales. The importance of newspaper as a marketing medium is rapidly diminishing for many businesses. Younger generations of consumers do use printed newspapers to obtain information in their daily lives – rather they opt to use social media, mobile technology...
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...opportunity if not exploited, can turn into a threat for a company” Introduction: About STARTUP companies fail? In today’s peer group or in industrial trends, every individual wants to start-up something new products/services lines in Industry. Scrutiny for start-ups are: • It might be because of existing industrial success rate in start-ups • Dominant vocalizations • Due to financial stabilization, • Having minimal skillset in one particular area of interest and finding sensation factor in it can turn into Start-up! • Availability of resources in industry, • Industrial challenges and demand and supply • Risk taking attitude • Innovation • Business process maturity They create new markets, disrupt old ones, get ridiculous amounts of money from venture capital firms, throw wild launch parties, have the best-looking offices — the list goes on. But is it really that easy to reach startup fame, or do these idyllic stereotypes hide a harsher truth? As it appears, the reality is harsh indeed, because 90% of all startups fail. That sounds horrible. Well, let that sink in. It counts for just 1% of total startup funding, as 82% of startups are self-funded and 24% of entrepreneurs rely on friends and family to keep their business dreams afloat. As for wild parties and lavish offices, the more extravagant they are, the more money is being thrown away, reducing the chance of success and abusing the trust of investors. What is the...
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...Douglas Design LLC: Strategy and Market Analysis Modernization and globalization in both developed and developing countries have changed consumer-buying patterns. Recently, younger generations are more prone to purchase low costing, portable contemporary furniture and home furnishing products. The purpose of this report is to ascertain how Douglas Design LLC should determine its strategic position in Washington DC and abroad. A) Brief Analysis of the Market: Office furniture sales in US largely depend on the US economy whilst the volume of home furniture mostly depends on the level of home sales. The profitability of individual companies is closely linked to volume they sell, since many costs are fixed. Large companies enjoy economies of scale* in purchasing. Small companies can compete effectively if they produce specialty items or high-quality workmanship that can sell for a price in accordance with what competitor sells. In general, the largest 50 companies generate about 40 percent of revenue. In US, Douglas Design LLC would face competition from Hellman Chang, Pottery Barn, Sears, Minimalista, Conran, Cratel & Barrel, Ethan Allen etc. Globally the main competitors are IKEA and Walmart, which sell very low cost and good quality furniture. The competitors offer differentiation in terms of styles and functions. Conran has a low cost strategy; Cratel & Barrel offers higher priced furniture in a box; Ethan Allen targets a more exclusive market; Wal-Mart is classified as less...
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...Contents 1. Executive Summary Pages 2-3 2. Introduction Pages 4-8 ❖ Aims and Objectives ❖ Unique Selling Point ❖ Ownership (Personal Requirements) ❖ Skills that are required ❖ Monitoring my business to effectiveness 3. PESTLE Analysis Pages 9-11 4. Market Research Pages 12-22 ❖ Primary Research ❖ Secondary Research ❖ Competitive Analysis 5. Market Planning (The Marketing Mix) Pages 23-26 ❖ Product ❖ Price ❖ Promotion ❖ Place 6. Legal Status Pages 27-29 ❖ Laws and Regulations ❖ Food and Safety Health Regulations 7. Financial Plan Pages 30-34 ❖ Operating and Start-up costs ❖ Cash Flow Projection ❖ Profit and Loss Account ❖ Financial Analysis 8. Growth and Expansion Plan (5 Year Future Plan) Pages 35-37 Executive Summary Business Name: Fresh Creams Owner/Sole Trader: Mr Kaan Polat Fresh...
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...and have no doubt made tremendous success. The company has since met all necessary standards both NAFDAC and SON. . With all necessary certification in its kitty and the ever growing Lagos market at its disposal couple with a production capacity far outweighing demand, the company has a dire need to further explore the market and get its deserved share and ultimately dislodge the current market leader-CWAY. Specifically the company hopes to increase its monthly refill from the present 7000 units to 20,000 units by end of 2013.In achieving this, Lifeline Foods and Beverages Limited will be making an in road into major Supermarkets, Shopping Malls, Distributors, Corporate Offices, Hotels, Housing Estates Facilities Managers etc. especially on the Lagos Island. In achieving this however, the company is very mindful of its overhead cost especially staff cost; ensuring that an increase in sales is not wiped out by a corresponding increase in cost. To this end we have been engage to render sales and marketing outsourcing services. The Market: There are well over 100...
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...Wild Planet adheres to in their product development? Think about non-product benefits to the child and in the long term benefits to the Wild Planet which ensue. Wild Planet conducts Market Research for each of their products. It seems like they go through the whole marketing research process as explained in figure 4.1. They are addressing their customer needs by their value proposition, which is a combination of quality, service, and price. Their products enhance kids imagination, prompt them to be active. They design toys that kids find cool, and at the same time parents can afford and would want to buy for their kids, so they are taking care of both sets of customers, parents and kids. They do ethnographic research, watch kids in their play environment. They are also involving kids in the product development, by the Kid Inventer Challenge Program. They take opinion of kids about what kind of toys they want and they also test their newest toy ideas on the kids to get direct feedback from them. They are getting information from primary data source, which is more time consuming and expensive, but it is definitely paying off for their company, as they develop a relationship with the consumers. Specifically how does wild planet involve the children in their marketing process, what type of research is/are being employed? Wild Planet is involving kids at every step of their marketing process. Their consumer is “kids”. They are using marketplace and marketspace. They are taking...
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...1) The competitive strategy of the ALLTEL Pavilion is largely focused on differentiation. With no substantial competitors in the geographic region, they are looking to create an “experience” for the audience and thus maintain the sustainability of the venue. They do this primarily through solid Marketing efforts. They are focused on the making the venue and each event as profitable as possible, by making it as highly visible as possible. Working within an established marketing budget of $20,000 per event, the team analyzes demographics, options, and potential ROI in order to make decisions about how to spend this money. Looking beyond each individual event, they are also looking to build visibility for the venue. However, in this case the strategy of differentiation should not work in a vacuum. Many experienced concert attendees may feel that the venue makes like difference to the experience that the performer brings. It is also wise to consider some cost leader strategies as well. This could be done through a more thorough look at ALLTEL’s SWOT analysis. They have an identified strength in how best to utilize available marketing funds and appear to have a solid process in place for overall execution at the events. However, have they adequately analyzed their opportunities? How many events do they secure each year? Are there substantial gaps? Would a marketing spend that exceeds $20,000 yield a greater return with certain events? Are the present ancillary vendors providing...
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...in the world since 1886. Coca-Cola is the first international soft drink brand to enter the Indian market in the early 1970’s. Till 1977 Coca-Cola was the leading brand in India; later, due to FERA (Foreign Exchange Regulation Act), they left India and didn’t return till 1993. Coca-Cola had to face many issues regarding its quality, resource exploitation and market exploitation along with price-quality trade-offs. People all over India are challenging Coca-Cola for its abuse of water resource. Coca-Cola had affected both quality and quantity of ground water. Due to its waste extracts, Coca-Cola was criticized for polluting the nearby fresh water and ground water and soil; because of this issue, farmers are suffering from water scarcity. Despite all these social and cultural issues, customers are using Coca-Cola due to its strong brand reputation all over the world. This is because Indians are now using more soft drinks and the youngsters are more in this category. However, with many studies and policy changes, Coca-Cola will be able to establish its brand reputation and increase its market share in the near future. This report is prepared from an organizational point of view. The point here is to prepare a report from a consultant point of view, as Coca-Cola has hired us to do a market study and analysis on the cultural factors the company is envisaged to face in the Indian Market. Read further to gain better understanding about the impact of culture on business processes and activities...
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...Research Applications Paper Valerie Smith University of Phoenix HRM/558 Research in Human Resource Management Human resource is where you define the strategy and plan that is necessary to implement the company’s mission, goals, and vision. Also, human resources strength in decision making and implementation of strategies and hiring process is very important to the company’s bottom line. In this paper, the goals of research in HR will be discussed, the comparison of the applications of primary and secondary research, and an explanation of how reliability and validity are used and why they are important to human resource research. The goals of research in HR are to understand the resources that are available to a company. Also, research will help a company understand what weaknesses they have and also its strengths. Research in HR is also important to understand if the company is achieving the goals that they set out to do when the creation of the company was being done. Research will provide information on how to get a project started, what resources are needed, and how many employees are needed to achieve these goals. When trying to find the right employee for the company, human resources use two types of applications for research and they are primary and secondary research. Primary research is designed to answer specific questions and data is gathered directly from the market or field (Devault, 2013). Focus groups, surveys, field tests...
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