...BUS/475 Strategic Plan, Part I: Conceptualizing a Business A successful strategic plan must be based on the company's mission, vision, and values. The purpose of this paper is to define a selected business, products, services, and customers by creating a mission statement. In addition, this paper contains a vision for the organization that demonstrate the expected future for the business, and it will define the company values considering important topics such as culture, social responsibility, and ethics. It will also analyze how the vision, mission, and values guide the company's strategic direction. Finally, it will evaluate how the company address customers needs and how competitive advantage will be achieved. The name of the company is Bella Boutique. Bella Boutique is a trendy fashion and accessory boutique. Bella, which means "beautiful" in Spanish, defines the concept of the boutique. Bella Boutique will carry a wide variety of contemporary clothing, accessories, shoes, and make up. Bella Boutique also offers free personal style advice, which includes and detail style assessment based on body type, skin color, style, and personality of the customer. The target customers of Bella Boutique are young adult women, including college, professional, modern girls. These girls enjoy shopping in a fun environment that offers trendy and affordable fashions with a superior personalized service. Bella Boutique will stand out from the competition by having a good location in a high-shopping...
Words: 1079 - Pages: 5
...Achievement Standard 91209 – Version 2 22222222 ‘C’ is for Contemporary NCEA Level Two Dance Achievement Standard 91209 Version 2 Perform a repertoire of dance (2.5) Credits: 6 Task Instructions: This achievement standard requires you to learn and perform a repertoire of dances from the same style/genre. You will be assessed on how well your performances demonstrate an in-depth understanding of the stylistic requirements of the dance genre. This assessment activity requires you to perform a repertoire of three dances from the Contemporary Dance genre. Your performances will each be at least 1-2minutes in length. You will receive an indicative grade for each dance based on the overall assessment criteria. However, your final grade will be determined holistically over the three dances. This task will take approximately 9-10 weeks to complete, although this time will be divided up through out your dance course. The material and information covered in this unit will support the development of your knowledge of the Modern Contemporary Dance genre. The dances you will be performing within the contemporary genre are: Contemporary Dance One: “The Shadow People” Term 3, Week 10 A group dance choreographed by multimedia artist and choreographer, Sharyne Lewis. This dance is based on ideas associated with being a ghost in modern society, with the belief of existence outside of society’s acceptable norms. The dance incorporates techniques by Pina Bausch and Michael ...
Words: 2598 - Pages: 11
...The aim of this research is to understand women’s sports today, the relationship between sports the body and personal identity. There has been much attention given to the role of sports in the lives of men than to the importance of sports to women. The twentieth century saw a massive change in women’s involvement in sport and exercise. When women first began to take part in activities, they had nothing to wear. Clothing had been divided into menswear and womenswear. Men and women dressed appropriately for their sex. In ancient times and the late nineteenth and early twentieth century sport took place in the public sphere and in public women were expected to wear the fashion of the time. Women’s clothing for sport was by definition clothing for interaction with men....
Words: 511 - Pages: 3
...that are intended to stimulate the way an audience perceives a work, to evoke emotion or to create a statement. However, others, particularly graphic designers, tend to focus on the decorative powers of text. Regardless of the artist’s intentions, the appearance of text within art can shift our appreciation of their sound and meaning. Artists that explore text in art include: Barbara Kruger, Yukinori Yanagi, Katarzyna Kozyra, Jenny Holzer, Wenda Gu, Shirin Neshat, Miriam Stannage, Colin McCahon and Jenny Watson. Artists such as Jenny Holzer, Wenda Gu and Shirin Neshat explore the cultural implications of language in art and the importance of language to identity through the inclusion of text that reflect a postmodern concern with the way we receive information in our contemporary society. Jenny Holzer is an American conceptual artist who belongs to the feminist branch of artists that emerged during the 1980’s. Originally an abstract painter and printmaker, Holzer became heavily interested in conceptual art and began creating works using text. The...
Words: 1913 - Pages: 8
...In the world today, media has become as necessary as food and clothing. It has played a significant role in strengthening the society. Media is considered as a "mirror" of the modern society, in fact it is the media which shapes our lives. The media has claimed to be governed by righteousness and equity,but greed and self-aggrandizement has poisoned its virtues. Media has responsibilities, and these responsibilities need to be made clear and upheld by society. Unfortunately media today does not abide by moral standards, this sends mixed messages to our society. Most times these messages are daunting, callous and untrue. I will attempt to apply the classical theory of virtue ethics and the contemporary perspective of emotovism to this topic. Virtue ethics is the study of the virtuous character of a person.(Mosser 2010) Emotovism is basing ones moral decisions on ones feelings and emotions. (Mosser 2010) The constitution gives us the freedom of speech, however we must know that exercising these freedoms includes duties and responsibilities. The media has become an integral part of everyday life and has become a leading player and influence of our society. The basic role of the media is to basically and formally update a person on everything that is happening around them by informing them through the various communication channels. The media therefore has moral responsibilities, social responsibilities, and ethical responsibilities, with all working to form a responsible...
Words: 502 - Pages: 3
...The Judge of Wars and American Society --Black Humor in the Slaughterhouse Five American society was unstable at 1960s. Korean War and Vietnam War catalyze anti-war emotion among the American people. Black humor was normally appeared in the both literature works and comic works during that period. Black means oppression, sadness, helpless and death. Black humor is a way of using ironical comedy to show tragedy. Kurt Vonnegut and Joseph Heller were the most famous writers in American at the period of anti-war writing. Slaughterhouse Five and Catch 22 were the representative work of black humor back then. In the Slaughterhouse Five, through the using of dark humor in the language and the characters, Kurt Vonnegut suggests the meaningless, indifferent and ruthless of the wars and American Society. In the Slaughterhouse Five, there are senses of embittered humor with the Tralfamadorian phrase “So it goes” and “blue and ivory”. These two phrases appear in the novel more than a hundred times. Through the using of repeating phrases after each time when death happens, Vonnegut built their meaning with each incremental refrain. It may look upon as funny in an ironic way when one see “So it goes” at the first time. However, when one reads further in the novel, that phrase becomes irreverent and irritating. Also at the same time, Vonnegut compares the war scene which is “all the young people in bright elastic clothing and enormous boots and goggles, bombed out of their skulls with snow,...
Words: 1106 - Pages: 5
...woman and her dress, an indivisible whole.” (Baudelaire 1972: 423-4) For a long time, femininity is often defined by how the female body is been perceived and represented, ‘a woman’s character and status are frequently judged by her appearance’ (Betteron 1987) Clothes, make-up and demeanour constitute identity, sexuality and social position are some of elements that constitutes a feminine body. And for centuries, Western fashion has resolutely inclined towards a more structured and tailored kind of silhouette, which exalted the virtues of sexuality, glamour and status—the backbone of the European haute couture design. Western female clothes have historically been designed to exemplify the contours of the body. While 1980s was majorly characterized by everything glitzy and glamour – with people earning big money and spending conspicuously, the era saw a emergence of a new generation of young Japanese designers whose designs exemplified the ideology of “anti-fashion” and some of these designers were Issey Miyake and Yohji Yamamoto. The purpose of this essay is to see how Miyake and Yohji’s emergence and their unconventional design philosophy, silhouettes they created and techniques they have adopted, have called forth a new interpretation of the existing regulations and norms of clothing and fashion; and how women should be perceived and represented. To see how the representation and perception of the feminine body and western fashion had been drastically changed since the emergence...
Words: 1271 - Pages: 6
...Hannah Wilke’s influence can be seen in contemporary art performance by artists such as Milo Moiré and Deborah de Robertis. Both of these artists have used nudity to confront bourgeois prejudices in public. Moiré’s PlopEgg No. 1 was a performance in which she ‘plopped’ paint-filled eggs onto a canvas in public, in the nude, and from her vagina (Jones 2014). The same year, de Robertis sat in front of Gustave Courbet’s painting, Origin of the World, with her legs opened wide to display her vagina (Vartanian 2014). Jonathan Jones’s reaction to Moiré typifies the male hegemony in the art boys’ club that, Koolhaas’s analysis suggests, refuses to take women’s body art seriously. This would seem a not unreasonable assessment. In harking back to a...
Words: 1554 - Pages: 7
...Essay Plan Introduction * Introduce the argument that consumption reflects and shapes our lifestyle and identity. * Why do we consume? * Introduce key points such as Theorists, The big four and how they restrict shopping choices and why, How some people consume in a certain way to protect the environment, inequalities some people can consume whilst others can’t because of money, disabilities etc. Transportation. Main Body * Introduce theorists 1. Baumen-Seduced and repressed 2. Veblen-Leisure class 3. Susman-Society is shaped * How the big four shape our shopping choices. * The ways in which some people consume, what effect consumption has on the environment. * Inequalities. Conclusion * Talk about the links between the concepts the theorists have and how they are evidence to the point that consumption shapes and reflects our lifestyle an identity. * Talk about the big four and the conclusions drawn TMA02 Outline the claim that consumption reflects and shapes our lifestyle and identity. Contemporary UK society today has moved from an industrial society that revolved around work to a society that now focuses on purchasing and having certain possessions, a ‘consumer society.’ There are many reasons why people consume such as to fulfil the desire to live a certain lifestyle or to reflect their hobbies and interests. The claim that Consumption reflects and shapes our lifestyle and identity can be backed by many forms of evidence...
Words: 1611 - Pages: 7
...Table of Content Table of Content………………………………………………………………………1 1. ZANE…………………………………………………………………………..2 1.1. Name meaning…………………………………………………………..2 1.2. Corporate culture………………………………………………………..2 1.3. Values……………………………………………………………………2 1.4. Vision and Mission……………………………………………………...2 1.5. Slogan…………………………………………………………………....2 1.6. Product Range…………………………………………………………...2 1.7. Target Market……………………………………………………………3 2. H&M………………………………………………………………………...…4 2.1. History…………………………………………………………………..4 2.2. Shared Values…………………………………………………………...4 2.3. Values……………………………………………………………………5 2.4. Company Culture………………………………………………………..5 2.5. Product Range…………………………………………………………...7 2.6. Stores around the world…………………………………………………9 2.7. Geere Hofstede’s Analysis in Sweden…………………………………14 2.8. Globe and Trompenaars analysis………………………………………15 2. FOREVER 21………………………………………………………………..20 3.9. History……………………………………………………………….…20 3.10. Company culture……………………………………………………….20 3.11. Product Range………………………………………………………….21 3.12. Stores Around the world……………………………………………….21 3.13. Geere Hofstede’s Analysis in US………………………………………22 3. OPENING OUR STORE……………………………………………………..25 4.14. Why New Zealand……………………………………………………..25 4.15. New Zealand Geere Hofstede’s Analysis……………………………...25 4.16. Globe and Trompenaars analysis………………………………………27 ...
Words: 7329 - Pages: 30
...Explain how Yeats portrays feelings towards death in ‘Sailing to Byzantium’. ! ! ‘Sailing to Byzantium’ shows Yeats in the latter years of his life as he is quickly approaching the certainty of death; Yeats is aware that he is ‘fastened to a dying animal’, and accepts the concept. Yeats writes the poem with four separate stanzas to portray the numerous thought patterns and ambiguity occurring in his mind towards death; these thought patterns occupy stages on his journey to the ‘holy city of Byzantium’. This contrasts with the airman in ‘An Irish Airman’, where Yeats’ singular stanza reflects the airman’s certainty and single arc of thought.! ! Yeats’ opening is blunt and directly to the point, showing an apparent lack of enthusiasm for his old age; Yeats appears worn down with age. The rhythm of the opening stanza is slow and steady, which portrays the Yeats, the ‘paltry thing’, has also slowed down due to his age. Yeats opens the poem with ‘that’, which shows a sense of disconnection from the scene he is describing, as he is no longer part of the world as previously known. The slow, trudging tone of the poem reflects Yeats’ largely negative feelings towards old age and the realisation of death. The tone is almost tedious, the very antithesis of ‘In Memory Of’, in which Yeats speaks of the beauty of youth with bright imagery, ‘light of evening, and glamorous clothing, ‘silk kimonos’. Both ‘In Memory Of’ and ‘Sailing to Byzantium’ include the mention of summer...
Words: 1121 - Pages: 5
...was very much bound to the whims of this frivolous society, and he painted primarily what his patrons wanted to see. It appears that their sight was best satisfied by amorous subjects, both mythological and contemporary. The painter was only too happy to supply them, creating the boudoir art for which he is so famous. Boucher was born in Paris on Sept. 29, 1703, the son of Nicolas Boucher, a decorator who specialized in embroidery design. Recognizing his sons artistic potential, the father placed young Boucher in the studio of François Lemoyne, a decorator-painter who worked in the manner of Giovanni Battista Tiepolo. Though Boucher remained in Lemoynes studio only a short time, he probably derived his love of delicately voluptuous forms and his brilliant color palette from the older masters penchant for mimicking the Venetian decorative painters. | | | | | | | Marie-Louise O’ Murphy was the youngest child of an Irish army officer. She was a celebrated French beauty, one of the younger mistresses of Louis XV and the model for Francois Boucher “The Resting Girl”. The youngest of seven, Marie-Louise was born to ex-Irish army officer Daniel O’ Murphy and his French wife relocated the family to Paris after the death of her husband. Through trying to make ends meet, the O’ Murphy family had to become a part of France's irreputable lifestyle, Marie-Louise danced, her mother traded in secondhand clothing and one of Marie-Louise’s sisters became an actress...
Words: 1058 - Pages: 5
...because it is assumed in society that boys can only play with trains and actions figures, have to mask their emotions and should not take pride in their attire. A sacred cow is something that is widely acknowledged in society with no question as to why it is readily accepted, usually without justification. Sacred cows are troublesome in that we should not be blindly following what is “standard” thought. We should be questioning every widely held belief to see if it is accurate and linear with our own ideology. In actuality, it should be completely acceptable for boys to have a kitchen set, play house...
Words: 1096 - Pages: 5
...dire statement was pronounced in the midst of a German society torn by cultural tension between Germans and Muslim immigrants. In theory, a society that embraces multiculturalism is one in which two or more cultures coexist whilst harboring mutual respect for the other’s values and lifestyles and upholding a common national identity (Parekh 6). Multiculturalism implicitly assumes cultural equality, the notion that no culture is superior to another. The idea that cultural differences should be encouraged and protected is currently embraced by many Western political thinkers. The twenty-first century is an era of unprecedented globalization and cultural diffusion. However, the mingling of different cultures is often followed by disastrous consequences as seen in the turbulent political situation in Germany (Siebold, Reuters UK). Although Jonathan Swift wrote his travel satire Gulliver’s Travels in an age when multicultural societies had yet to emerge (indeed, cultural imperialism was the zeitgeist of the eighteenth century, an idea quite antithetical to multiculturalism), the cultural clash that Swift’s protagonist Lemuel Gulliver experiences with the foreign peoples he comes into contact with and observes between individuals within these societies portend the divisive aspects of human nature that preempt the possibility of a multiculturalist ideal. Gulliver is not a detached observer: his interactions with these societies eventually lead to his disillusionment about the goodness...
Words: 2621 - Pages: 11
...Sciences and Nutrition, Laval University, Quebec, Canada Keywords Clothing, Consumer behaviour, Fashion, Image, Innovation, Marketing strategy Abstract Describes the results of a survey of 281 adult women in the state of Florida. We used the 15 adjective pairs of the Malhotra self-concept scale to measure their self-image. A valid and reliable self-report scale measured their fashion innovativeness, thus identifying those consumers most likely to buy new fashions after they first appear in the market. T-tests compared the mean scores on the self-image adjective pairs between 30 innovators and 251 later adopters. Pearson correlation analysis was also performed. The results of both analyses showed that the fashion innovators described themselves uniquely as more comfortable, pleasant, contemporary, formal, colorful, and vain than the later adopters. The results were quite consistent with an earlier published study of college students, lending confidence to this approach to profiling fashion innovators and suggesting that using self-image could be a fruitful way to appeal to these important consumers. Fashion innovativeness Introduction Fashion marketers, clothing theorists, and consumer psychologists all study fashion innovativeness in order to better understand the behavior of fashion innovators and the process of fashion diffusion. Fashion innovators, after all, comprise a unique and important segment of the clothing market....
Words: 5377 - Pages: 22