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How Does an Understanding of Local Culture Give Managers an Advantage in Working in Business Competition?

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How does an understanding of local culture give managers an advantage in working in business competition?
In order for a business to be competitive in a foreign country, it is important that the managers have an understanding of the national and local culture of the country. This must include the religious practices and laws governing the people. And since business involves people, and is regulated by people, it is important to understand potential cultural differences. For this reason, the owners of java Lounge though they are all Saudis thought it wise to solicit a Lebanese consultant to research the market for them. The results of the research provided them with knowledge that cultural differences would have on location as well as the operational, managerial and organizational processes in the business. Situating the business in the city of Jeddah demonstrate an awareness of the cultural variation of the city in terms of the less conservativeness of the locals and the sizeable presence of foreigners.
Operationally, a good knowledge of the local culture permitted the owners to create a separate entrance for male clients who are unaccompanied and the reservation of evenings in serving only family customers. However, because of the culture that bars women from working in certain professions or in the presence of chaperones who must be a family member, the restaurant does not employ any female worker. The managerial process is dictated by the state in strict accordance to religious beliefs, with evening operations during Ramadan. Management strictly monitors and complies with non alcoholic beverages prohibition.
The Saudi women make up 51% of the country’s population and comprise a large portion of teachers and doctors but accounts for only 7% of the total work force (Daniels, Radebaugh, and Sullivan, 2011, p. 47). This disparity is absolutely due to the

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