Premium Essay

How Does Starbucks Use Tradigital Advertising

Submitted By
Words 283
Pages 2
PepsiCo uses tradigital advertising. Since we live in the south, we are used to seeing Coca-Cola products, but Pepsi is a lot bigger in northern states. PepsiCo has television advertisements and billboard advertisements as well. It is still common to see Pepsi products in store ads. PepsiCo owns Starbucks and their advertising has grown. Throughout the different seasons Starbucks markets and promotes different products. In the summer they promote their fresh teas with promotional advertising on their receipts. This promotion allows customers to bring in the receipt from a purchase they made earlier in their day to receive half off their second purchase for the day. This is an example of traditional print advertisement. Starbucks also uses a

Similar Documents