...Licenciaturas Caso Flayton 1.- Lea el caso anexo. 2.- Escriba un ensayo de 4 cuartillas máximo de extensión en el cual: • Evalúe la obligación de Flayton electrónics para con sus clientes de proteger sus datos. • Si usted fuera el responsable de las tecnologías de información desarrolle una estrategia de comunicación con la cual notificaría a sus clientes sobre la potencial brecha de seguridad. • Determine el grado al cual Flayton Electornics fue dañado (reputación, finanzas, operaciones, etc) por esta fuga. • Recomiende 2 procedimientos para que Flayton Electronics prevenga fugas futuras. • Su trabajo debe incluir portada y referencias (no se cuentan como parte de la extensión). Fecha de entrega: 15 de Agosto 2013 11:55pm Via correo electrónico formato PDF. Miguel Laurent 719 col. Del Valle CP 03100 Benito Juárez, México DF tels. 5604 2178 5688 3512 www.univdep.edu.mx www.hbrreprints.org HBR CASE STUDY AND COMMENTARY How should the Flayton Electronics team respond to the crisis? Four commentators offer expert advice. Boss, I Think Someone Stole Our Customer Data by Eric McNulty • Reprint R0709A Flayton Electronics learns that the security of its customer data has been compromised—and faces tough decisions about what to do next. HBR CASE STUDY Boss, I Think Someone Stole Our Customer Data by Eric McNulty COPYRIGHT © 2007 HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION. ALL RIGHTS RESERVED. Brett Flayton, CEO of Flayton Electronics, stared intently...
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...Think Someone Stole Our Customer Data Evaluate the obligation Flayton Electronics has to its customers to protect their private data. Develop the communication strategy you would take to notify the customers of the potential security breach. Recommend procedures that Flayton Electronics should take to prevent future security breaches http://hbr.org/product/boss-i-think-someone-stole-our-customer-data-harva/an/R0709A-PDF-ENG Flayton Electronics is showing up as a common point of purchase for a large number of fraudulent credit card transactions. It's not clear how responsible the company and its less than airtight systems are for the apparent data breach. Law enforcement wants Flayton to stay mute for now, but customers have come to respect this firm for its straight talk and square deals. A hard-earned reputation is at stake, and the path to preserving it is difficult to see. Four experts comment on this fictional case study in R0709A and R0709Z. James E. Lee, of ChoicePoint, offers lessons from his firm's experience with a large-scale fraud scheme. He advises early and frank external and internal communications, elimination of security weaknesses, and development of a brand-restoration strategy. Bill Boni, of Motorola, stresses prevention: comprehensive risk management for data, full compliance with payment card industry standards, and putting digital experts on staff. For the inadequately prepared Flayton, he suggests consulting an established model response plan and...
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