...From: John Faggit Business analyst, Ladi Discount Date: October 23, 2015 Subject: The development of consumer behaviour and the industry of discount stores and supermarkets in Denmark. As you requested on October 19, this briefing provides information about the current situation at the Danish market within the industry of discount stores and supermarkets as well as consumer behaviour. I here present a summary of the most important elements from my research. Key findings: The past 10 years we have experienced an increase in the consumption of the average Danish consumer on about 30 per cent. People are getting richer every year and therefore spend more money. During the last 15 years, the consumers’ spare time has been reduced by two hours in weekdays. They have less time to shop in stores and spend more time shopping online with the effect that there will be fewer “offline” shops. However, those remaining will become bigger (an average increase in area by 2-3 per cent the latest years). On that behalf, the location of shops and supermarkets is becoming even more important. In malls, and other places where there tend to be more people during the day, will become an attractive place to be located. How to attract customers will be vital in the future where clean concepts and interior design in shops will be essential to retain customers and attract new. The turnover of discount shops and supermarkets is increasing because people care more about price and quality...
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...unique way of business strategy, particularly in terms of pricing, convenience and product availability that draws consumer attention to buy products/goods online rather than through traditional bricks and mortar retailers. Taking about the most important factor that attracts consumer towards e-commerce is low pricing. Online stores only need to manage inventory in a warehouse, one store can serve all consumers. This allows them to focus on price , as their fundamental operating costs are typically lower. Hence online sites puts daily deals and offer cheaper pricing on products. “Most admit ,offline discounts can hardly eve match what’s on offer online”(Anonymus,2014,Retailers stumble as traffic heads to e-commerce sites, paragraph 3).Apart from that ,online sites have now started their own brands. ”So instead of taking clothes from, say Calvin Klein and selling them over the web, companies are now making their own clothes. This allows them to match traditional competitors on quality while undercutting them on price”( Colao,J. 2014,Top brands now start online). Thus low pricing forms the core benefit of online shopping. Online shopping is similar to any other online activity such as banking, that is convenient for the individual. People place a premium on their time, and online shopping allows them to run errands while at work or during the evening when stores...
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...totality of features and characteristics of a product or service that bear on its ability to satisfy stated or implied needs. Marketers play a key role in achieving high levels of total quality so that firms remain solvent and profitable. 5. Marketing managers must calculate customer lifetime values of their customer base to understand their profit implications. They must also determine ways to increase the value of the customer base. 6. Companies are also becoming skilled in customer relationship management (CRM), which focuses on developing programs to attract and retain the right customers and meeting the individual needs of those valued customers. 7. Customer relationship management often requires building a customer database and data mining to detect trends, segments, and individual needs. A number of significant risks also exist, so marketers must proceed thoughtfully. Applications Marketing Debate Online versus Offline Privacy As more firms practice relationship marketing and develop customer databases, privacy issues are emerging as...
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...BSc (HONS) in Business Information System BIS3012 – Customer Relationship Management Field Research – Customer Relationship Management Tutor: Dr. Lakshimi Narasimhan Chari Date of submission: 9th December 2011 ABSTRACT. Relationship Management is the most strongest and most efficient approach in maintaining relationship with customers. Businesses base on the customers as the famous saying, “Customers are always right” The impact of CRM in the commercial world cannot be undervalued. CRM is first and foremost business strategy that can be effectively executed through the appropriate business process and technology management capabilities the best match to an organization’s customer facing goals. Says Francis Buttle, pg 6, yr 2009. Table of Contents Pages 1. Introduction to Customer Realationship Management (CRM) 1 - 2 2. Business Models of Companies # Alibaba.com 3 # Illyria Geotechnologies 4 # iTunes 4 # Apple.Inc 5 # E-Bay 11 5 # Avon 6 # Inland Revenue Board of Malaysia 6 # Syabas 6 # The Northeast Gang Information System 7 # Proton Sdn Bhd 7 # E-Citizen portal of Singapore 8 # Immigration Department of Malaysia 8 3.Social Media Applications 9 4. CRM Software applications 10 5. CRM Strategies and associated business process 11- 12 6. CRM Best Practices 13 - 14 7. Conclusion 15 8. References 16 – 17 Introduction. According to Judith (2003, pg 41) CRM...
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...INTRODUCTION: Internet is changing the way consumers shop and buy goods and services, and has rapidly evolved into a global phenomenon. Many companies have started using the Internet with the aim of cutting marketing costs, thereby reducing the price of their products and services in order to stay ahead in highly competitive markets. Companies also use the Internet to convey, communicate and disseminate information, to sell the product, to take feedback and also to conduct satisfaction surveys with customers. Customers use the Internet not only to buy the product online, but also to compare prices, product features and after sale service facilities they will receive if they purchase the product from a particular store. Many experts are optimistic about the prospect of online business. In addition to the tremendous potential of the E-commerce market, the Internet provides a unique opportunity for companies to more efficiently reach existing and potential customers. PROBLEM IDENTIFICATION To study the influence of individuals towards online buying. THE OBJECTIVES: The objective of this study is to analyse consumer online shopping attitudes and behaviour. The purpose of this research study is to investigate online consumer behaviour; which in turn provide E-marketers with a constructional framework for fine tuning their E-businesses strategies. The specific objectives of this research are: 1. To identify key factors influencing online...
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...INTERNET SHOPPING AND ITS IMPACT ON CONSUMER BEHAVIOUR MSc INTERNATIONAL BUSINESS By Fayu Zheng 2006 -1- ACKNOWLEDGEMENTS This research is the final dissertation for MSc International Business at the University of Nottingham, during the summer term of 2006. Firstly, I would like to thank Vicky Story for her invaluable support, guidance and availability throughout the course of this project. In addition, I would like to thank all the participants for sparing the time to take part in the questionnaire. Finally, I would like to express my love and appreciation to my parents, Juxiu Zheng and Yangfang Wang, and also my fiancée Wei Jiang for their supports in the past few years. -2- ABSTRACT The main goal of the paper is to obtain quantitative evidence describing the actuality of internet shopping in the case of the UK and China in order to explain the development of internet shopping and its impact on consumer behaviour. The paper builds on the relevant literature and at the same time examines consumer behaviour by questionnaires. Furthermore, the future development of internet shopping will be measured, and a deep comparison of consumer behaviour between these two countries is also analysed. To reach those objectives a co-integration analysis and quantitative research methods are used to identify all aspect of the internet shopping and impact on consumer behaviour. The data results obtained revealed in the paper support the research questions...
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...CHAPTER I THE PROBLEM INTRODUCTION: Every business is in an individual position when it comes to adopting and implementing eco-efficient practices. Your business may be just beginning this process, while others, already benefiting from incorporating initial, easy-to-apply strategies and procedures, are now prepared to implement the next level to achieve further gains. Modern businesses know how important it is to consider environmental performance as part of their planning and operational procedures. Adopting eco-efficient business practices will not only benefit the environment, but will also improve business operational efficiency and reduce costs. This guide outlines practical measures that can be used to improve eco-efficiency in your fast food business. The first step in improving the eco-efficiency of your business is to establish a baseline for your current practices. This usually involves conducting an eco-efficiency audit. Follow the suggested steps to eco-efficiency for guidance on eco-efficiency improvement. As part of your planning process, you should check your energy and water use, as well as a number of other specific areas shown below. A range of actions to improve efficiency are suggested, including easy, low-cost strategies as well as those that require some investment. Fast food outlets operate air-conditioners, lights, dishwashers and cooking equipment, all of which are energy hungry. Heating water for cleaning also consumes a lot of energy. Implementing...
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...As the second-largest home improvement operator in home improvement industry, Lowe’s serves more than 17 million customers a week at around 1800 stores worldwide and has established itself as a successful retailer over the past decades. However, the question for Aunt Mary is not how wealthy the corporation has been, but whether it is the right time to purchase Lowe’s company's share now. The answer is yes. Here are the top five reasons why Lowe’s stock is a buy. Reason 1: A Gradual Recovery in the Housing Market Homebuilding in the U.S. shot up 11.3% in December of 2016, which directly caused comparable sales at home improvement industry increased 5%. Economic predictions for 2017 denote the outlook for the industry remains favorable as the...
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...trench coat in which Burberry is famous for, building a stable structure amongst its internals and employees which provided a venue for employees both recent and veteran to grow and maximize their potentials and capabilities, and to become a forward thinking brand by adapting and even innovating to the growing changes of modernity and digital technology. As Burberry now grows with operation for more than 200 stores, hitting its revenue more than double from 2006 and obtaining a growing number of more than 11,000 employees, through its new leadership under Bailey, Burberry is not pacing down as the brand strengthens its core to provide a complete customer experience. Burberry’s products are divided into Accessories, Women’s, Men’s and Children’s in which these products go through a strict standards of design, product development, as well as merchandising and planning. Architecture was also one of the main focus of the constant improvement and innovation under the current Burberry wherein the advancement of technology was heavily adapted to the new concept of their new flagship store in London. By using...
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...the Starbucks logo is not a rare site. Starbucks advertises themselves on billboards, newspaper, ad space, and logos through the form of institutional advertising. When using institutional advertising, Starbucks goal is to improve the image of their company as whole to consumers and their target market. (Hair, Lamb, McDaniel, 2014). Along with this advertising, Starbucks uses various types of media to best reach its target market. Some of these media types are: magazine ads, television commercial ads, and most importantly through social media. Although Starbucks uses magazine ads and television commercials to portray their products and a friendly coffee shop environment, the company tends to have a big brand presence when it comes to the Internet. According to Branding Personality, Starbucks has made it a point to take its successful offline branding strategies and implement them online. Its online image and messages have stayed consistent with their brand values, which are honesty, sincerity, and connecting with its consumers on a level unlike any other brand. The coffee company uses different types of social media, such as Facebook and Twitter, to have a two-way communication with its consumers. The Starbucks Facebook Page was created in 2008 with a total fan count of around 200,000. In the past several years, Starbucks has grown its...
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...Implementation of the strategy for 4ps …..……..…………………………… 6 3.1 Product……………..…………………………………….………………. 6 3.1.1 Core product ……………….…………………………………… 6 3.1.2 Extended product ……….………………………………………. 7 3.1.3 Branding ……………….…………………………...……………. 7 3.2 Price …………………………………………………..…………………. 7 3.2.1 Payment method …………….…………………………………. 8 3.2.2 Price policy ………………….………………………………….. 8 3.2.2.1 Differential pricing ……………………………………. 8 3.2.2.2 Membership pricing policy …………………………… 8 3.3 Place …………………………………………………………………….. 8 3.3.1 Online channels ………………….……………………………... 9 3.3.2 Offline channels ………………………………………………... 9 3.3.3 Distribution channels ………….….……………………………. 9 3.4 Promotion ………………………………………………………………. 10 3.4.1 Online promotion ………………………………………………. 10 3.4.2 Offline promotion ……………...………………………………. 10 3.4.3 Search engine marketing ………………………………………. 11 4. Conclusion ………………..…………….…………………………………….. 12 5. Reference List ……………..…………………………………………………. 13 Introduction As software is ubiquitous in today’s business world, software as a server has been used widely. The SaaS firm which located in Beijing should make a proper marketing strategy and only...
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...doesn’t mean they don’t want to. In fact, many of them love the idea of saving time by not having to trek to a supermarket, push a shopping cart down aisle after aisle, then wait in the checkout line. The convenience of shopping for groceries online is alluring. But convenience isn’t everything. Consumers will shop for groceries online only if the offer is right: they’re not willing to sacrifice the price, quality, and range of products that they’ve grown accustomed to in the supermarket, and they won’t put up with inconvenient delivery or pickup arrangements. To date, few European retailers have given consumers a compelling reason to switch from the neighborhood grocer to the Web. That could soon change. Based on our latest research, we believe the advent of the “click and collect” model—which allows customers to place orders online and pick them up at a store or other designated location—could entice more retailers, as well as more consumers, to the online-grocery space. Nevertheless, getting into e-commerce isn’t a trivial matter for a grocery retailer. Will the payoff be worth the investment? Our research, which included a survey of more than 4,500 European 23 consumers in France, Spain, and the United Kingdom, as well as a global scan of best practices in online grocery, strongly suggests that the answer is yes—for retailers that move quickly. Online grocery will play out differently in each country and Toko Ohmori Some of Europe’s grocery retailers have ventured...
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...How to Grow Market Share Promote your business: After all is said and done, it is the business, company, product or service that is known to the target customers that will gain a large market share. This is a very vital element of the steps needed to increase your business market share. It’s just common sense; people buy from those they know. So here is the question, how many people know about your business, company, product or service? You have to constantly put your business, company, product or services in the public’s eye. If you operate on a local level you have to think going to the state level, from the state to the national level, from national to global. What options are available to you for doing this? 1. Social Media: The internet is fast becoming the world’s most populous domain. You cannot phantom the number of people and the number of hours spent online. So, if you are serious about increasing your market share, go online. 2. Advertise, Advertise, Advertise: a. Offline, newspaper, flyers put around town, billboard, radio, word of mouth…. i. Flyers can be distributed in the local area on a monthly basis advertising specials, draws and promotions. ii. Sandwich Boards: Display 2 sandwich boards, one for either store end. b. Display window – see to it that the public can see a small portion of the whole line of your products displayed. 3. Get Back Former Customers: Another way to increase market share is to try and win...
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...* Industry Definition – Providing an avenue for consumption purchases * Industry Value Chain – Fig 2.3 Page 2.9 * Value chain is being altered which increases value for the consumer as the retailer “middle man” is being cut out. Where merchandiser has direct access to the consumer. Banking industry has followed suit to create BPAY, Paypal etc. * Product Segmentation * Clothing * Small Goods * White Goods * Food * Music * Movies * Services * Industry Life Cycle – Fig 2.8 Page 2.19 * Early stages of the Growth Cycle * Remote Environment * POLITICAL – Change in legislation – ie. Tariff attached to every purchase. Negative * ECONOMIC – Exchange rate fluctuations – most online shopping growth is coming from intl. Labour Costs – need to reduce in order to make retail shopping more competitive. Positive * SOCIAL – Better Security – with entering personal banking information for online payments. Work/Life balance – Convenience and time poor. Positive * TECHNOLOGICAL – More efficient. Very dependent on advancing technology. Cost of production is reduced as the “middle man” ie. Retailer is reduced. Positive * ENVIROMENTAL – Logistically – more trucks on the road to make deliveries. Increased Packaging. Negative * LEGAL – Actually changing the legislation – to allow companies to ship to Australia. Positive More positives than negatives – industry...
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...Retail Trend Paper Social and mobile media have changed the face of online (and offline) retail. There’s no denying that today’s consumer is increasingly active and always plugged in. Social and mobile media are already carrying some serious weight in the marketing world, and it is increasingly becoming more essential in company operations. Retailers have been at the forefront of using social and mobile platforms to engage customers, build an army of fans, and better understand what customers want. But they are still learning about how consumers really use social and mobile to make buying decisions, and the respective learning curve. The influence of the internet, especially via social networking (Facebook, Twitter, etc.) on people’s purchasing behavior has grown over the years. Retailers who depended on traditional stores to drive sales, have found that the reach of social media extends beyond generating visibility; it is also a channel to generate revenue. Social media has prompted retailers to shift a growing percentage of their marketing dollars to this space. Most retail firms aren’t just scrambling to add more content to their Web sites; they’re battling a shifting tide. Now the future of digital marketing isn’t about bulking up a firm’s own branded dot.com to inform followers of the company – it’s about getting their content onto someone else’s website to reach more consumers. There is no need to search for online shops and auction houses through search engines...
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