...policy framework. This primer seeks to provide policy guidelines toward this end. E-BUSINESS E-business is the use of the Internet and IT to execute all of the business processes for the firm. E-business includes e-commerce, all internal processes, and coordination with business partners such as customers and suppliers’-business refers to the use of digital technology and the internet to execute the major business processes in the enterprise. It includes the activities for the internal management of the firm and for coordination with supplier and other business partners. It also includes e-commerce. E-business is the conduct of business on the Internet, in supply-chain planning, tracking, fulfillment, invoicing, and payment. It includes buying and selling as well as serving customers and collaborating with business partners. E-COMMERCE E simply means anything done...
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...take advantage of the benefits of e-commerce. Consumers need to trust the e-commerce site and see the advantages of buying through e-commerce. Changing customer perspective: One of the main matters with e-commerce is the customer’s perspective of online trading. For example items not being delivered and other reasons not to trust buying online. One thing that the businesses need to speechless is to prove that they can be trusted. A site should attract more customers if its promises: Value: lower prices than the high street and also the production not available else were. Service: the website must offer 24 hours delivery time for a small additional cost. Ease: open 24/7 and accessible for home. E-commerce may find it is easier to locate products using a website’s search facilities rather than searching in a physical store. Security: there are a number of ways to protect customers and website should ensure that they adopt these to reassure their customers. Business and society: By trading online, business open themselves up to global marketplace. Previously, it might have taken months or even years to break into foreign or niche markets. E-commerce had allowed instant penetration into all marketplaces. Here are many challenges raised due to the increase of e-commerce. For example, traditional booksellers are facing huge competition from online booksellers such as Amazon. As pure e-commerce business can offer the same products as traditional stores at lower...
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...Word-Of-Mouth, Website Quality, and Perceived Quality towards Buying Decision Yonatan Suganda, Wibawa Prasetya (Pembimbing) ABSTRAK Penelitian menjelaskan pengaruh electronic word-of-mouth, source credibility, website quality dan perceived quality terhadap buying decision. Metode penelitian yang telah dilakukan adalah metode kuantitatif. Analisis dilakukan dengan mengumpulkan data dari kuesioner dengan responden adalah konsumen Bhinneka.Com. Penelitian ini bersifat deskritif dan verikatif, sedangkan analisis berdasarkan pengolahan data menggunakan metode SEMdisertai implikasi teoritis dan implikasi manajerial. Perkembangan internet di Indonesia telah mendorong berkembangnya e-commerce di Indonesia. Menurut data yang dirilis biro riset Frost & Sullivan, bersama China, Indonesia menjadi negara dengan pertumbuhan pasar e-commerce terbesar di dunia dengan rata-rata pertumbuhan 17 persen tiap tahun. Melalui penelitian ini disimpulkan, bahwa variable electronic word-of-mouth dan variable perceived quality tidak berpengaruh terhadap buying decision. Variabel website quality dan variable source credibility mengukur hal yang sama sehingga membentuk variable baru yaitu variable website credibility yang berpengaruh signifikan terhadap buying decision. Penelitian ini juga menemukan bahwa variable perceived quality memiliki pengaruh negative terhadap buying decision Kata kunci: SEM, Confirmatory Factor Analysis, buying decision, skala likert. ABSTRACT The research explains...
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...of commodities, buying and selling, of products and services requiring transportation, from location to location is known as commerce. E-Commerce * From a communications perspective, e-commerce is the delivery of information, products/services or payments via telephone lines, Fax, computer networks or any other means. What is Electronic Commerce? * From an online perspective, e-commerce provides the capability of buying and selling * It refers to a wide range of online business activities for products and services. * Any form of business transaction in which the parties interact electronically rather than by physical exchanges or direct physical contact. Difference between E-Commerce & E-Business * Electronic commerce or "e-Commerce" * E-commerce covers online processes that touch customers, suppliers and external partners, including sales, marketing, order taking, delivery, customer service, purchasing of raw materials and supplies for production. * More sophisticated system such as flight and hotel reservation system. Difference between E-Commerce & E-Business e-Commerce breaks into two components: Online Shopping - the scope of information and activities that provides the customer with the information they need to conduct business with you and make an informed buying decision. Online Purchasing - the technology infrastructure for the exchange of data and the purchase of a product over the Internet. Online purchasing is a...
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...THROUGH ONLINE SHOPPING Zuroni Md Jusoh Goh Hai Ling Centre of Excellent for Sustainable Consumption Research Department of Resource Management and Consumer Studies Faculty of Human Ecology Universiti Putra Malaysia 43400 Serdang, Selangor Malaysia. Abstract Online shopping is the process of buying goods and services from merchants who sell on the internet. Shoppers can visit web stores from the comfort of their homes and shop as they sit in front of the computer. The main purpose of this study is to determine the factors influencing consumers’ attitude towards e-commerce purchases through online shopping. The study also investigate how socio-demographic (age, income and occupation), pattern of online buying (types of goods, e-commerce experience and hours use on internet) and purchase perception (product perception, customers’ service and consumers’ risk) affect consumers’ attitude towards online shopping. Convenience sampling method was conducted in this study and the sample comparison of 100 respondents in Taman Tawas Permai, Ipoh. Data were collected via self-administered questionnaire which contains 15 questions in Part A (respondents’ background and their pattern of using internet and online buying), 34 questions in Part B (attitude towards online purchase) and 36 questions in Part C (purchase perception towards online shopping). One-way ANOVA were used to assess the differences between independent variable such as age, income, occupation and pattern of online buying (type...
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...industry has had exponential growth is an understatement. The invention of the World Wide Web brought us into the modern Internet. No longer is it a solely a means of transporting messages. In the 1990’s it became widely known as the information superhighway. Vast amounts of information combined with the development of the search engine made the Internet a powerful resource. Meanwhile, exponential technology developments made it possible for virtually all households to own a personal computer. In the mid 1990’s electronic retail, now commonly called ecommerce, began to take hold. Companies like Amazon and EBay developed their online shopping retails with limited products and the prediction that online retail would have a growth rate of 2000% (Stone, 2013). Online purchasing continued to grow and develop in everyday consumer transactions like online banking, purchases, and video streaming. The next paradigm shift in this digital revolution came in the 2000’s with the cell phone becoming common place among all demographics. Mergers and acquisitions changed the infrastructure and paved the way for the next development. By the 2010’s smart phones combined the communications world with desktop computing and consumers could make purchases with as little as...
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...Chap Chapter 1 1. Define Organizational Behavior. The study of individual behavior and group dynamics in organizations. The study of organizational behavior is primarily concerned with the psychosocial, interpersonal, and behavioral dynamics in organizations. 2. Identify four action steps for responding positively in times of change. (1) Have a positive attitude, (2) ask questions, (3) listen to the answers and (4) be committed to success. 3. Identify the important system components of an organization. The four major internal components are task, people, technology, and structure. 4. Describe the formal and informal elements of an organization. The formal organization is the official, legitimate, and most visible part of the organization, and this is the part that enables people to think of organizations in logical and rational ways. The informal elements of the organization are often points of diagnostic and intervention activities in organizational development, though the formal elements must always be considered because they provide the context for the informal. Part II.--Answer questions at the end of the reading listed below: Issues in Diversity Women Triumph in times of Recession – really? American women are finally in a position to surpass men in the workforce, but it took an economic recession for them to do it. The layoffs and plant closures experienced in the manufacturing and construction industries have hit working men terribly hard. Some estimate that...
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...to have the receiver read or listen to the entire message and then take the “requested” action at the end of the message. E-tailers must be able to duplicate over the internet the same “shopping” experience a consumer would have if the interaction were face-to-face. As consumers, we like to know what we're buying. In the brick- and-mortar buying context, we can use all five senses when distinguishing between items and exercising our preferences (Lindstrom, 2001). The electronic retail market has rapidly emerged on the internet. Electronic retailing, also called e-tailing, involves the selling of goods and services via the internet. E-tailing allows the consumer to make purchases without any restrictions on time and distance. Understanding consumers’ behaviors enables e-tailers to influence the consumer’s decision-making process, which will hopefully persuade the consumer to make a purchase. Finding and retaining customers is a major critical success factor for most business both online and offline (A Managerial Perspective, 2008). There are many behaviors associated with consumers in the e- tailing process. Three inherent behaviors discussed in A Managerial Perspective, within the E- commerce Consumer Behavior Model are: the decision process, seller-customer-relationship building, and customer service. E-tailers must be able to grab the consumer’s attention and keep it long enough for...
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...PERCEIVED RISK AND THEIR INFLUENCES ON ONLINE SHOPPING Major Project Report Submitted for the partial fulfillment of the requirement for the award Of Master in Business Administration Submitted by: Under the Guidence Kamal Kumar Dr. Vibhuti Tripathi 2012MB35 School of Management Studies Motilal Nehru National Institute of Technology Allahabad – 211004 May, 2014 Introduction Online Shopping There are many factors that point toward the potential for rapid growth of online shopping in India. In terms of education, India annually produces 2 million college graduates including approximately 200,000 engineers and 300,000 technically qualified graduates. The government of India has been heavily promoting investment in the telecom sector in recent years with the number of telephones increasing from 55 million in 2003 to 621 million in 2010. During the same period, broadband subscribers grew from .2 million to 8.8 million. Penetration of the internet, however, is comparatively lower at 6.9 percent of the population in 2009 compared to the world average of 26.8 percent (Internet World Stats, 2010), pointing to growth potential in the Indian market. Electronic payment in India is also steadily increasing thanks to a large young population with growing disposable incomes. There is evidence that the current economic crisis encourages online shopping as more and more Indian shoppers are motivated to compare prices among retailers...
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...[pic] E- Marketing Concepts, Strategies and Application [This Document is prepared and furnished as a completion of the Electronic Marketing course at the Arab Academy] Presented by: Contents: I. Introduction ( What is E-Marketing and why is it important) II. The 4 P's of e-marketing mix III. Building an e-marketing Strategy Introduction : What is eMarketing? Very simply put, eMarketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms eMarketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous. eMarketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers. By such a definition, eMarketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity. Why is it important? When implemented correctly, the return on investment (ROI) from eMarketing can far exceed that of traditional marketing strategies. The benefits of eMarketing over traditional marketing: Reach The nature of the internet means businesses now have a truly global reach. While traditional media costs limit...
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...E-commerce is the buying and selling of products and services through electronic platforms such as the Internet, email or mobile devices. The expansion of the Internet has contributed to rampant growth in e-commerce. Bata is now using e-commerce on their business, although in other countries Bata started using e-commerce earlier. But in Bangladesh the form of online business not become popular very much. There is certain things e-commerce which customer may or may not like. Customer may like usages of e-commerce; such as • Faster buying/selling procedure, as well as easy to find products. • Buying/selling 24/7. • More reach to customers, there is no theoretical geographic limitations. • Customers can easily select products from different providers without moving around physically. On the other hand customer may dislike usages of e-commerce, such as • It take long time for product delivery • No option for choosing right size of shoes • Low return ability than physical stores • Product uncertainty There are some external factors such as customer demand, competitive adjustment, competitive pressure, cost of IT equipment, Government policies which influence the implementation of e-commerce in Bata. • Customer demand has inflation on the implementation of e-commerce. The people who are living cities are not capable to get all the designs of latest Bata shoes. So by implementing e-commerce they can see all the designs in online catalogs & can order via online store because...
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...programs, it offers terrific versatility in adapting your advertising to specific interest groups and retail customers. Promotional pages have been regularly used in print media to introduce a product, but the electronic version can be used and reused for as long as needed without additional printing expense. It is clean, focused, concise, and detailed, is the next best thing to putting a product sample in the consumers hands. Marketing by means of the Internet offers both opportunity and hazards for businesses that choose to operate online. On the opportunity side, the B2B electronic market is an remarkably important area of marketing since the dollar transaction levels; about two thirds of all dollar transactions that take place in the business-to-business area and more than half of all employment is found there. In addition, B2C, online spending has risen every year, and shows every indication of continuing to do so. On the hazardous side, many online business providers have failed to...
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...to modern day businesses, and one of the following topics could make for a good tourism dissertation. * How customers choose leisure hotels when they plan overseas holidays. * Perception and attitude of British customers toward the Hilton Hotel in London. * Does the brand of leisure hotel matter when British customers choose accommodation. * Factors affecting leisure hotel buying decision making of British customers. * Examining the implications of the Internet toward online travel agents: The case study of Lastminute.com * Investigating expectation from budget hotels: The case study of Holiday Inn Express. * Does brand extension in hotel chains affect buying decisions of customers? * Does brand influence buying decision making of pubs and restaurants in the UK? * Perception and attitude of British customers toward food ordering via the internet through Pizza Hut. * How can small catering firms utilise integrated marketing communication to create brand recognition and sales. * Do cultural nuances between British and French customers influence buying decisions for leisure...
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...development and marketing have been developed. Use of latest technology for developing business has given birth to E-retail. E-retailing, also known as e-tailing is nothing but shopping through the internet. It is the process whereby consumers directly buy goods or services from a seller, without an intermediary service, over the internet. It is a way by which the retailer displays the array of products over a website so that the customer can view, analysis and order merchandise directly through interactive network or by telephone communication. The merchandise is then delivered to the customers address. The process is called Business-to-Consumer (B2C) online shopping. In present times the concept of e-retail has developed and some of global players of e-retail are e-bay, Amazon and flipkart where various products are sold online and can be bought easily. E-retail is more about selling merchandise that can be sold easily and attacks a large mass of customers. This technique is cost effective and gives rise to immense business opportunity. Support Services in E-Retailing The retail business can only be successful if it has appropriate support services. Support services are like life blood for the success of E-retail, if these systems are not available it will be very difficult to survive and the business venture becomes unproductive and inefficient. These services are important throughout the process of retailing. The following are the important support services: ...
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...Reference Alvin J. Silk (2006, pp. vii, 19). What is marketing? Lincoln Filene Professor of Business Administration, Emeritus, Boston, Mass. Harvard Business School; London: McGraw-Hill Barnardo, we believe in children (2011) HSBCkids Kids Friends On-Line (HSBCKids). [Online] Available at: http://www.barnardos.com.au/barnardos/html/hsbckids.cfm [Accessed 02/08/11] Bloomberg (2011). HTC Market Value Passes Nokia as Smartphones ‘Change Mindsets’ [Online] Available at: http://www.bloomberg.com/news/2011-04-07/htc-surpasses-nokia-s-market-value-as-smartphones-drive-profit.html [Accessed 31/07/11] Bobandscott (2011). Microsoft is Buying Skype… Bad Idea! Here’s why [Online] Available at: http://www.bobandscott.com/market-news/microsoft-is-buying-skype-bad-idea-heres-why/ [Accessed 04/08/11] Chris.Hackley (2005). Advertising & Promotion communicating brands. London; SAGE Cook, S. (2011, pp. 3-5). Customer care excellence: how to create an effective customer focus, 6th edition, London • Philadelphia• New Delhi. Kogan Page Limited; Ezine.Market.com (2011). Nokia Mobile Phones Has Been the Leader of Mobile Phone Market [Online] Available at: http://technology.ezinemark.com/nokia-mobile-phones-has-been-the-leader-of-mobile-phone-market-7d2dda09c666.html[Accessed 06/08/11] Fletcher, W. (2010). Advertising: a very Short Introduction. New York. Oxford University Press Inc. Henley Centre for Forecasting (1998); Newspaper Society. Marketing The Future of local marketing:...
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