...DATE \@ "d MMMM y" 20 October 2014 4004COMP Computing And Society The majority of the people living in the 21st century seem to be reliant on technology, however, does technology help or hinder me? As a biased approach I would strongly suggest that technology improves my quality of life to the extent that if it were removed from our society, i believe my quality of life would suffer dramatically. I am attached to technology every day of my life and so I have chosen 3 parts of technology that has improved my life dramatically. The first and most important thing in technology that i believe has helped and improved the quality of my life would be medication. Not that i have a deadly disease that would kill me had i not take medication at certain times of the day but never the less medication has had a dramatic impact on me. When i was born the doctors noticed a slight problem with my immune system it wasn't a massive problem however it needed attention. I was given some medication and i was monitored for a couple of months until i was fine. On birth my immune system was weak and couldn't fight viruses or infections. It was the slightest of problems but imagine they had not had the equipment or technology to fix or even notice what was wrong with me, would i still be here today? I mean look at Ebola for example, it started in West Africa some what 20 years ago and has recently returner infecting over 15000 people mostly in Africa a continent that I would say are decades...
Words: 1198 - Pages: 5
...Social Media Marketing Tracie Simmons Contemporary Business BUS 508 Dr. Laura Jones Strayer University August 23, 2012 Social Media Social media is best understood as of new kind of internet based media, where human beings discover, read and share news and information and content. Using online technologies and practices, people can share their insights, opinions, experience and perspectives taking different forms of social media including texts, images, pictures, audios and videos. There are different types of social media, but mainly it is divided into six different types including social network, wikis, blogs, podcasts, forums, content communities, and micro blogging. MySpace, Facebook, Bebo, Wikipedia, Apple iTunes, Flickr, YouTube, Twitter, etc. are the few examples of social media sites. Social media is much cheaper than traditional media, enables everyone to publish, share and access information. Looking to the higher investment in industrial types of media, private sector individuals now concentrated towards the social media to publish the information of the companies in a less formal ways that has been traditional in press releases, newsletters, and brochures which can helps the organization to give a human face and voices to the mass public. Social media becomes a very effective ways to build strong networks of individuals and relationship with them. In today’s business environment, social media is becoming more and more popular as marketing tools, where the...
Words: 2830 - Pages: 12
...and Sales Promotion In the summer of 1965, 17-year-old Fred DeLuca was trying to figure out how to pay for college. A family friend suggested that Fred open a sandwich shop—and then the friend invested $1,000 to help get it started. Within a month, they opened their first sandwich shop. From that humble start grew the Subway franchise chain with more than 33,000 outlets in 91 countries. Targeted advertising, timely publicity, and sales promotion have been important to Subway’s growth. For more than 10 years, memorable Subway ads featured Jared Fogle, a college student who was overweight but lost 245 pounds by only eating Subway’s low-fat sandwiches like the “Veggie Delite.” Jared says it was a fluke that he ended up in Subway’s ads. After all, he was recruited to do the ads because of good publicity that Subway got after national media picked up a story that Jared’s friend wrote about him in a college newspaper. Subway’s strategy at that time focused on its line of seven different sandwiches with under 6 grams of fat. The objective was to set Subway fare apart from other fast food, position it to appeal to health-conscious eaters, and spark new sales growth. Jared already knew he liked Subway sandwiches, but the “7 under 6” promotion inspired him to incorporate them into his diet. As soon as Jared’s ads began to run, word of his inspiring story spread and consumer awareness of Subway and its healthy fare increased. It’s always hard to isolate the exact impact of ads on sales...
Words: 19343 - Pages: 78
...STUDY ABROAD INTERNATIONAL BUSINESS – MAN 4956 AUSTRALIA – SUMMER A 2012 CITY-AS-TEXT ASSIGNMENT PART A As I embarked on my 20 hour trip to Sydney, Australia I couldn’t help but to wonder what lied ahead. I have had certain interest since I was a child in visiting this country but as many people do, I had certain preconceptions. The only thing I knew of this country was what I had seen on TV on the Discovery Chanel about the animal population; which the country is home to more than 140 species of marsupials (animals with pouches to carry their young), including koalas, wombats and the Tasmanian devil, now found only in the Tasmanian wilderness. Australia is also home to many unique animal groups thus creating in my mind a fear for both the marine life and other animals known only to reside there; and no there are no kangaroos bounding around downtown. I was also concern about the culture shock, I had this idea that Australians where more tall, light skin, blue eyes, blonde hair, but that quickly change upon my arrival ; there’s a diversity in culture (mostly Asian) and both man and women were not to tall. My idea of an open fields and small dessert like rural areas and under developed city quickly changed upon my arrival, while much of the land is grassland or desert, Sydney is a highly developed city with an economically advanced mixed economy. The city is much developed with so many places to visit like: The Sydney Opera House, Darling Harbor, which overlooks the...
Words: 4294 - Pages: 18
...Commute to Nowhere By Jonathan Mahler Published: April 13, 2003 In the forest of khaki, heather gray and chambray that is the Gap's store on Fifth Avenue and 54th Street, the 6-foot-4-inch Jeff Einstein is a walking, talking redwood. The instant a potential customer breaches the invisible border of his department, he approaches to offer assistance. ''Too bad I'm not selling cars,'' he jokes with one pear-shaped man after setting him up with a pair of khakis -- 40-inch waist, cuffs, pleats -- in less than 15 seconds. There's something self-conscious about Jeff's act, as if he's trying to prove to himself that he's comfortable with his job. Or maybe it's that he's overcompensating for having been a bit slow to tell me about it a few weeks earlier. (''I'm working in retail now,'' he had said cryptically.) Either explanation makes sense. Jeff is not your typical Gap salesman. When his shift ends, we relocate to a nearby bar, and Jeff tells me the story of landing the job. The Gap was gearing up for the Christmas onslaught near the end of last year, and he was summoned for a group interview. ''There were about 20 people in the room,'' Jeff recalls, ''and each one of us had to introduce ourselves and talk about our most recent position. There was a cashier from McDonald's, a woman who had worked at Baby Gap, a ticket collector from Loews, a gift wrapper from Barnes & Noble. Then it came to me. I said I used to be an executive vice president and a director of interactive marketing...
Words: 8257 - Pages: 34
...also get a bad name Strength * McDonalds holds a very strong brand name worldwide * They have large partnerships with other companies that provides them with their desired products, this increases the goodwill of the company * Socially responsible firms earn a good name in the market due to their projects they do to help people, McDonalds is one the most reputed firms who are socially responsible * It is said that McDonalds was the first food outlet to provide its customers with nutritional facts * Loyal employees and management and customers is their biggest strength * McDonalds makes sure that cultural and regional barriers are kept in mind while providing food to different countries * Clean environment and play areas for children...
Words: 7132 - Pages: 29
...Hartman Stone Poneys/Linda Ronstadt Albert Hammond Harpo Delta Goodrem Henchmen Andy Gibb Norman Greenbaum R & J Stone Dobie Gray Enya Patrick Swayze Brenton Wood Sheena Easton Jon English Fairground Attraction Everly Brothers Charlene Al Stewart Yvonne Elliman Amii Stewart Hamilton, Joe Frank & Reynolds Fortunes Steve Forbert Peter Paul & Mary 965 964 963 962 961 960 959 958 957 956 955 954 953 952 951 950 949 948 947 946 945 944 943 942 941 940 939 938 937 936 935 934 933 932 931 930 929 Zoom The Twist Song For Guy Miracle Of Love Kiss You All Over Hold Me Close Lady What's Your Name Forever Autumn Lotta Love Lily Was Here Celebration Up Where We Belong Chuck E's In Love Green Tambourine If I Had Words Beach Baby A Hard Day's Night Play Me Sunny Afternoon Lonely Days Rock & Roll (I Gave You The Best Years Of My Life) Time After Time Telephone Line I Should Have Known...
Words: 6514 - Pages: 27
...COMMUNICATION: ADVERTISING COMPENDIUM (C.A.C.) CHAPTER 1 — INTRODUCTION TO ADVERTISING CHAPTER OBJECTIVES 1. Discuss the elements of effective advertising. 2. Define advertising and identify its types and roles. 3. Identify the five players in the advertising world. 4. Explain the evolution of the advertising industry and the current issues it faces. CHAPTER REVIEW Effectiveness is at the heart of companies’ desire to advertise. Though advertising ultimately aids in the sale of products or services, other factors such as price or lack of distribution may influence purchase decisions. Advertising effectiveness tends to be measured in terms of communication impact such as exposure to a message, awareness of a product, attention, and involvement. Most responses can be categorized as perception (seeing), learning (thinking), persuasion (feeling), or behavior (doing). Effective advertising stems from a combination of carefully planned strategy that connects to audience members on an emotional level and that isolates a need the product fulfills, creative that delivers the strategy, and strong, arresting executions. Six components comprise the classic definition of advertising. Advertising is a paid nonpersonal communication from an identified sponsor using mass media to persuade or influence an audience. Advertising can be classified into one of nine types. National consumer or brand advertising focuses on building long-term brand identity...
Words: 28864 - Pages: 116
...Children as Consumers: Advertising and Marketing Children as Consumers: Advertising and Marketing Sandra L. Calvert Summary Marketing and advertising support the U.S. economy by promoting the sale of goods and services to consumers, both adults and children. Sandra Calvert addresses product marketing to children and shows that although marketers have targeted children for decades, two recent trends have increased their interest in child consumers. First, both the discretionary income of children and their power to influence parent purchases have increased over time. Second, as the enormous increase in the number of available television channels has led to smaller audiences for each channel, digital interactive technologies have simultaneously opened new routes to narrow cast to children, thereby creating a growing media space just for children and children’s products. Calvert explains that paid advertising to children primarily involves television spots that feature toys and food products, most of which are high in fat and sugar and low in nutritional value. Newer marketing approaches have led to online advertising and to so-called stealth marketing techniques, such as embedding products in the program content in films, online, and in video games. All these marketing strategies, says Calvert, make children younger than eight especially vulnerable because they lack the cognitive skills to understand the persuasive intent of television and online advertisements...
Words: 14381 - Pages: 58
...Comments on FUTURE SHOCK C. P. Snow: "Remarkable ... No one ought to have the nerve to pontificate on our present worries without reading it." R. Buckminster Fuller: "Cogent ... brilliant ... I hope vast numbers will read Toffler's book." Betty Friedan: "Brilliant and true ... Should be read by anyone with the responsibility of leading or participating in movements for change in America today." Marshall McLuhan: "FUTURE SHOCK ... is 'where it's at.'" Robert Rimmer, author of The Harrad Experiment: "A magnificent job ... Must reading." John Diebold: "For those who want to understand the social and psychological implications of the technological revolution, this is an incomparable book." WALL STREET JOURNAL: "Explosive ... Brilliantly formulated." LONDON DAILY EXPRESS: "Alvin Toffler has sent something of a shock-wave through Western society." LE FIGARO: "The best study of our times that I know ... Of all the books that I have read in the last 20 years, it is by far the one that has taught me the most." THE TIMES OF INDIA: "To the elite ... who often get committed to age-old institutions or material goals alone, let Toffler's FUTURE SHOCK be a lesson and a warning." MANCHESTER GUARDIAN: "An American book that will ... reshape our thinking even more radically than Galbraith's did in the 1950s ... The book is more than a book, and it will do more than send reviewers raving ... It is a spectacular outcrop of a formidable, organized intellectual effort ... For the first time in history...
Words: 159732 - Pages: 639
...Introduction Chapter One - What Bill Clinton Knows About Eye Contact Chapter Two - How to Become a Master of Eye Chapter Three - Eye Flirting, Part I Chapter Four - Eye Flirting, Part II Chapter Five - The Eyes Are the Windows to the Sale Chapter Six - How to Wow a Crowd with Eye Contact Chapter Seven - If Looks Could Kill Chapter Eight - Truth and Eyes Chapter Nine - Eye Love You Chapter Ten - Gazing at the Divine Chapter Eleven - Going Deeper Epilogue Ralph Waldo Emerson on Eyes and Eye Contact Notes Works Cited Interviewees Free Bonus Material for Readers Acknowledgments About the Author Advance Praise for The Power of Eye Contact Copyright About the Publisher A Note to Readers I welcome your comments, questions, critiques, feedback, corrections, stories, experiences, and anecdotes. Please write to me at michael@powerofeyecontact.com. I won’t answer everything personally, but I will read it all and will answer the most interesting questions and queries. I may also post your questions, stories, or anecdotes on the book’s blog, www.powerofeyecontact.com/blog. So when you write, let me know if you’re OK with that, and if so, how you’d like me to identify and credit you (name, website, etc.). I have put many free downloadable bonuses to this book on www.powerofeyecontact.com/bonus, including a free teleseminar series covering the topics of this book, audio interviews with experts, my free ebooks “How to Host an Eye Gazing Party” and “Beauty Secrets for Better Eye Contact” (that...
Words: 72918 - Pages: 292
...(Chapters 7–17) Part 4: Extending Marketing (Chapters 18–20) 4 Marketing Information to Gain Managing Customer Insights Chapter Preview In this chapter, we continue our exploration of how marketers gain insights into consumers and the marketplace. We look at how companies develop and manage information about important marketplace elements: customers, competitors, products, and marketing programs. To succeed in today’s marketplace, companies must know how to turn mountains of marketing information into fresh customer insights that will help them deliver greater value to customers. Let’s start with a good story about marketing research and customer insights in action at P&G, one of the world’s largest and most re- spected marketing companies. P&G makes and markets a who’s who list of consumer megabrands, including the likes of Tide, Crest, Bounty, Charmin, Puffs, Pampers, Pringles, Gillette, Dawn, Ivory, Febreze, Swiffer, Olay, Cover Girl, Pantene, Scope, NyQuil, Duracell, and dozens more. The company’s stated purpose is to provide products that “improve the lives of the world’s consumers.” P&G’s brands really do create value for consumers by solving their problems. But to build meaningful relationships with customers, you first have to understand them and how they connect with your brand. That’s where marketing research comes in. P&G: Deep Customer Insights Yield Meaningful Customer Relationships C reating customer value. Building meaningful customer...
Words: 26161 - Pages: 105
...Event Marketing HOW TO SUCCESSFULLY PROMOTE EVENTS, FESTIVALS, CONVENTIONS, AND EXPOSITIONS Leonard H. Hoyle, CAE, CMP JOHN WILEY & SONS, INC. Event Marketing The Wiley Event Management Series SERIES EDITOR: DR. JOE GOLDBLATT, CSEP Special Events: Twenty-first Century Global Event Management, Third Edition by Dr. Joe Goldblatt, CSEP Dictionary of Event Management, Second Edition by Dr. Joe Goldblatt, CSEP, and Kathleen S. Nelson, CSEP Corporate Event Project Management by William O’Toole and Phyllis Mikolaitis, CSEP Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions by Leonard H. Hoyle, CAE, CMP Event Risk Management and Safety by Peter E. Tarlow, Ph.D. Event Sponsorship by Bruce E. Skinner and Vladimir Rukavina The Complete Guide to Destination Management by Pat Schauman, CMP, CSEP Event Marketing HOW TO SUCCESSFULLY PROMOTE EVENTS, FESTIVALS, CONVENTIONS, AND EXPOSITIONS Leonard H. Hoyle, CAE, CMP JOHN WILEY & SONS, INC. This book is printed on acid-free paper. Copyright © 2002 by John Wiley & Sons, Inc., New York. All rights reserved. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher...
Words: 72488 - Pages: 290
...Advertising, Promotion, and other aspects of Integrated Marketing Communications Terence A. Shimp University of South Carolina Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Advertising, Promotion, & Other Aspects of Integrated Marketing Communications, 8e Terence A. Shimp Vice President of Editorial, Business: Jack W. Calhoun Vice President/Editor-in-Chief: Melissa S. Acuna Acquisitions Editor: Mike Roche Sr. Developmental Editor: Susanna C. Smart Marketing Manager: Mike Aliscad Content Project Manager: Corey Geissler Media Editor: John Rich Production Technology Analyst: Emily Gross Frontlist Buyer, Manufacturing: Diane Gibbons Production Service: PrePressPMG Sr. Art Director: Stacy Shirley Internal Designer: Chris Miller/cmiller design Cover Designer: Chris Miller/cmiller design Cover Image: Getty Images/The Image Bank Permission Aquistion Manager/Photo: Deanna Ettinger Permission Aquistion Manager/Text: Mardell Glinski Schultz © 2010, 2007 South-Western, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright hereon may be reproduced or used in any form or by any means—graphic, electronic, or mechanical, including photocopying, recording, taping, Web distribution, information storage and retrieval systems, or in any other manner—except as may be permitted by the license terms herein. For product information and technology assistance, contact us at Cengage Learning Customer &...
Words: 219845 - Pages: 880
...THE MARKET WIZARDS CONVERSATIONS WITH AMERICA'S TOP TRADERS JACK D. SCHWAGER HarperBusiness You've got to learn how to fall, before you learn to fly. —Paul Simon One man's ceiling is another man's floor. —Paul Simon If I wanted to become a tramp, I would seek information and advice from the most successful tramp I could find. If I wanted to become a failure, I would seek advice from men who had never succeeded. If I wanted to succeed in all things, I would look around me for those who are succeeding and do as they have done. —Joseph Marshall Wade (as quoted in a Treasury of Wall Street Wisdom edited by Harry D. Schultz and Samson Coslow) 2 Contents Preface...................................................................................................................................................4 Acknowledgments ................................................................................................................................5 Prologue ................................................................................................................................................6 My Own Story ......................................................................................................................................7 Part I-Futures and Currencies ...........................................................................................................9 Taking the Mystery Out of Futures.................................
Words: 49182 - Pages: 197