...1. How was Samsung able to go from copycat brand to product leader? Samsung was able to go from copycat brand to product leader by using a “new product development” strategy (Kotler and Armstrong, p.261). According to Kotler/Armstrong new product development is defined as the development of original products, product improvements, product modification, and new brand through the firm’s own product development. In 1993, the CEO and chairperson, Lee Kung Hee decided to revamp the company’s management because he was not content to remain the best of the knock-off brands. Rather, he set high goals (to become the biggest consumer electronics company and to surpass Sony) and established a strategic plan to accomplish those goals. Samsung accomplished its goals in less than two decades. The first step that he took was idea generation. He hired a “fresh new crop” of young designers to produce new ideas that could get the company in the direction that he wanted it. Sleek, bold and beautiful products were the aim so that they could target high-end users to the company. Next idea screen was also implemented in the development stage. Each product had to pass the “Wow” test otherwise; it would have to go back to the drawing board for further improvement Samsung then went a step further by testing new product concepts. From Blu-Ray players that changed colors, Eco-fit monitors with transparent stands that gave the appearance of a floating monitor, to a small Pebble MP3 player that...
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...Company Case 8 – Samsung: From Gallop to Run 1] How was Samsung able to go from copycat brand to product leader? Samsung started out as a maker of cheap consumer electronic knock-offs. CEO Lee Kun-hee has taken major strides to make Samsung the company it is today. In 1993, Lee unveiled what he called the “new management,” which was a top-to-bottom strategy for the entire company. Under Lee’s new management, he took Samsung Electronics in a very ambitious new direction. His goal was to make Samsung become a premiere brand that would dethrone Sony as the biggest consumer electronics firm in the world. Instead of being a copycat, Samsung was to become a cutting-edge product leader. As part of Samsung’s revamped strategy and positioning, along with developing stylish and innovative new products, the company altered distribution to match. Samsung quickly abandoned low-end distributors such as Walmart and Kmart and built strong relationships with specialty retailers such as Best Buy. 2] Is Samsung’s product development process customer-centered? Team-based? Systematic? Customer-centered new-product development focuses on finding new ways to solve customer problems and to create more customer satisfying experiences. Samsung uses the product development process by using market testing. Samsung created the “Wow!” test which every new product had to pass. If the product did not pass the “Wow!” test it went straight back to the design studio. Team-based new-product development is...
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...1. How was Samsung able to go from copycat brand to product leader? In 1993, Lee unveiled “new management” which is a top-to-bottom strategy for the Samsung Company. The goal of the new management is making Samsung become a premier brand that would dethrone Sony as the biggest consumer electronics firm in the world. Samsung then hired a new group of young designers who creates sleek, bold, and beautiful product targeting high-end users. Also, Samsung abandoned low-end distributers, and they decide to choose to work with specialty retailers such as Best Buy and Circuit City. Samsung clearly shows that they are no longer the cheap brand. 2. Is Samsungʼs product development process customer centered? Team based? Systematic? I believe Samsungʼs product development process all these three approaches since the “new management” is a top-to-bottom strategy; it requires various company departments to work together. In addition, every new Samsung product had to pass the “Wow!” test: If it didnʼt get a “Wow!” reaction during market testing, it went straight back to the de-sign studio. It is definitely creating more customer satisfying experiences, and the test is also how Samsung review, evaluate and manage the new products. 3. Based on the PLC, what challenges does Samsung face in managing its high- tech products? After 17 years remarkable success, Samsung is now in the decline stage of their high- tech products; therefore, Lee has announced Samsungʼs newest strategy “mabuljungje”...
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...1) How was Samsung able to go from copycat brand to product leader? (Armstrong, Kotler, 2011, pg. 576-578) In 1993 the CEO of Samsung created a new strategy for the company. CEO Lee called it “new management.” The goal that he set for the company was to dethrone Sony as the biggest consumer electronics firm in the world. The company hired new employees with fresh new ideas that were bold and stood out among other products. Every product had to pass the “Wow!” test and if it didn’t get the reaction they were looking for, it went back to the design studio. Samsung achieved the goal in less than two decades. 2) Is Samsung’s product development process customer-centered? Team-based? Systematic? It sounds to me like the development process involves all three. With systematic, the company can use an innovation management system to collect, review, evaluate, and manage new product ideas (Armstrong, Kotler, 2011, pg. 259). Being team-based, the different departments work closely together, overlapping the steps in the product development process to save time and increase effectiveness Armstrong, Kotler, 2011, pg. 259). Being customer-centered, Samsung is designing products that create customer-satisfying experiences. Samsung knows what customers get from other leading brands and they are trying to produce something that is of a higher caliber and better all-around product (Armstrong, Kotler, 2011, pg. 258). 3) Based on the product life cycle, what challenges does Samsung face...
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...management was to make Samsung become a premier band that would dethrone Sony as the biggest consumer electronics firm in the world. The first step that Samsung took to become cutting edge product leader was new product development which was defined by Kotler and Armstrong as development of product, product improvement, product medication and new brand through the firm product development. Samsung implemented this by hiring a new group of young designers who creates sleek, bold, innovative and stylish product targeting high-end users. They then went a step further by Product testing Marketing which is also defined by Kolter and Armstrong whereby every product had to pass the “WOW” test, if it did not get a “WOOW” reaction during the market testing, it went back to the design studio making Samsung conduct integrated test of product and its entire marketing program-targeting and positioning strategy, advertising, distribution, pricing, branding and packaging and budget levels providing management the information needed to make a final decision about whether to launch the new product or going back to the studio. With the use of Positioning Commerzials Samsung abandoned low-end distributers and they decided to choose to work with specialty retailer such as Best Buy and Circuit City. 2. I believed Samsung process all these three approach since the new management is a top-to-bottom strategy. It requires various company departments to work together. In addition every new Samsung product...
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...delivering the best user experience through a combination of innovative industrial design (hardware) and software harmoniously working in concert resulting in a price premium that exceeds the cost of being unique. From an industry standpoint [see Chart 1], rivalry in consumer electronics is extremely high where product differentiation is short-lived (i.e. copycats). Even “the most valuable company in the world” cannot slow down. The industry, the competition, and advancements in technology are dynamic and continue to evolve at lightning speed. Apple must stick to its blueprint of success over the last two decades – differentiated product development and operational excellence without losing sight of the customer’s value chain – or risk falling behind and dropping market share. Analysis As a company, Apple has created an enviable and unique position in the industry of being able to design, manufacture, and market their own operating system, develop their own customer friendly hardware and application software, creating an ecosystem that is simple to use and delivers seamless integration. In addition they have been able to shape the industry around them through complementary product offerings. This was not by accident, rather, it was a specific choice made by their leader, Steve Jobs, after his return to Apple Inc. in 1997. Despite such a strong, differentiating posture in 2012, Apple Inc. had to reinvent itself multiple...
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...among the top 100 brands? Is it their sales revenue? No. Is it their years of existence? No. Is it their global presence? No. If all of these are not indicative of the companies’ entitlement to feature in the global brands’ list, what then explains their inclusion? The answer is Brands. Because these companies are able to create, nurture, and sustain powerful brands and all the above stated inferences are consequences of these untiring efforts. The next question is what’s a brand? A brand is a collection of perception in the minds of the consumers and resides in the minds of the consumers and resides in their minds. It propels them with a very high perceived association value. A brand is not a by product, an ad campaign, a logo, a spokesperson or a slogan. It is a differentiating identity and the most important reason for the employees, investors and customers to associate with the company. It is the firm’s most important asset in the long term. It is also a bond between the customers and the company. A brand assures reliability and quality. Brand owners have a powerful incentive to ensure that each pie is as good as the previous one because that would persuade people to come back for more. Brands are perceptions. The Volvo brand stands for “safety”. The Mercedes Benz brand is associated with prestige”. “BMW means “the driving”. Can these perceptions be influenced or managed? That is precisely what is executed through branding. Branding is creating a corporate brand identity imprinted...
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...TO SUBMITTED BY BLACKBERRY’S ACQUISITION BID BY FAIRFAX FINANCIAL HOLDINGS STRATEGIC MANAGEMENT PROF. V K RANJITH GROUP #10 MEMBERS: NEETU MURALI SOUNDHARYA S RAO BHARGAV SEERAM RAMESH DEBARMA 121202030 121202067 121202079 121202125 Foreword: Fairfax Financial Holdings announced on Friday (September 23, 2013) its interest in acquiring Blackberry. The focus of this case is to understand the implications of this acquisition for both the parties. What strategic alternatives are considered by the Blackberry Management team, who knew the problems of the company? Why did they focus on a platform which was already a failure (like in case of Nokia), Why didn’t they consider Android in their phones which gave Samsung a chance to capture the market? Why did they give away BBM, their core competence to android and iOS? Or is it a BBM spinoff? Why did they miserable fail from 2010 till now in launching the devices which were only attractive to few consumers. Why did they not target mass market and instead engrossed to niche market. Why did they not publicize about the QNX 10 which is used in 60% of Automobile Technology now? Why does a company who operates in insurance and investment management want to acquire a communication technology company? What benefits does it seek? Is it simply patriotism or something else which the company is bothered? The case is a more or less compilation of the news articles and only few facts have been taken out of the company’s website and other sources...
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... Strength Packaging design of Ninetology smartphones is in a huge cigarette boxes-like form, which is different with small and simple packaging design of main smartphone manufacture such as Apple and Samsung. Main colour use in packaging design of Ninetology is in white and red, this will create a young and energetic image towards consumer’s mind. Moreover, smartphone of Ninetology is come together with SKROSS@ World USB Charger, power bank, screen protector and bumper case besides basic accessories as what other smartphone manufacture provided. This will bring convenient for customer of Ninetology when they travel around the world. Also, customer do not have to worry there’s no suitable screen protector and case for their smartphone as Ninetology already provided them. Design of Ninetology smartphone is in sporty, slim and young ways. Middle-range smartphone of Ninetology is made by using polycarbonates while high-end smartphone is made by using aluminum and high-sensitive Gorilla Glass. In addition, features of Ninetology smartphone (U9 Z1+ Model) such as Dual Sim, HDR, Magnetic sensor, capability of take 9 pictures in 1 second and so on able to make Ninetology compete with its competitors such as Huawei, XiaoMi and well-established brand such as Samsung and HTC. In term of price, Ninetology flagship smartphone U9 Z1+ is set at RM1190.00. This price is considering low...
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...of: Sameer Velankar Index Serial No. Particulars Page No. 1. Introduction 2. History 3 Management Board Steve Jobs 4. Apple Products 5. Apple’s comeback 6. Small Solutions & Alternatives 7. i Products 8. Acquisitions 9. SWOT Analysis 10. SWOT Analysis Conclusion & Recommendation 11. Strategic Management the Steve Jobs Way 12. PORTER’S Five Forces 13. Microsoft, Apple & Google 14. Fundamental Analysis 15. Financial History 16. Graph Analysis 17. Case Study: Apple’s lawsuit on Samsung, what happened? 18. The components of the lawsuit 19. Bibliography Apple Computer, Inc. The idea fell from a tree, literally. Steve Jobs had returned from visiting a commune like place in Oregon located in an apple or hard. Apple co-founder and jobs pals, Steve Wozniak ,picked him up from the airport. On the drive home, Jobs simply said “ I came up with a name for our company- Apple”. Wozniak said they could have tried to come up with more technical sounding names but their vision was to make computers approachable. Apple fits perfectly. INTRODUCTION APPLE INC.. , formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, computer software, and commercial servers. Apple's core product lines are the iPad, iPhone, iPod music player, and Macintosh computer line-up. Founders Steve Jobs and Steve Wozniak effectively created Apple Computer...
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...jgarri8 Date: March 16, 2015 Mentor Name: Aslihan Cakmak Table of Contents Table of Contents 2 Introduction 3 Mission Statement 3 The Product & Support of Mission Statement 3 Target Market 4 Competitive Situation Analysis 4 SWOT Analysis 6 Market Objectives 8 Marketing Strategies 8 Explanation of Strategies 10 Tactics and Action Plan 10 Monitoring Procedures 11 References 12 Introduction Company G is a world-renowned electronics company whose core mission is to improve the quality and convenience of its customers’ lives. Concentrating on this mission, Company G will soon be introducing to market a new series of furniture products with built-in inductive, wireless charging of mobile devices, beginning with a set of night stands that can also double as end tables. The tables will also have the ability to power lamps and other devices that are compatible with inductive power transfer. Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.” The Product & Support of Mission Statement A next-generation bedside table that can easily double as a living space end table, these pieces will include built-in inductive/wireless charging. These sharply designed, high-quality pieces of furniture will be able to charge most cell phones and tablets simply by placing them on the table top. Once plugged into an electrical outlet, the tables will also have...
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...(NCAER) study, there are as many "middle income and above" households in rural areas as there are in urban areas. There are almost twice as many "lower middle income" households in rural areas as in urban. According to NCAER's projections, the number of middle and high-income households in rural India is expected to grow from 80 million to 111 million by 2007. In Urban India, the same is expected to grow from 46 million to 59 million. Hence the absolute size of middle and high income households in Rural India is expected to be nearly double that of Urban India. Percentage Distribution of household population and income | |Households |Population |Income | |Rural |73.6 |74.6 |55.6 | |Urban |27.4 |25.4 |44.4 | |All India |100 |100 |100 | Thus we see that Rural India contributes almost 56% to the National Income as against 44% contributed by Urban India. Although it is contributed by 76% of the total population, which has its own challenges like how to sell small quantities to large base of consumers. Percentage of Population Below Poverty Line By Rural-Urban Location State Wise (1999-2000) |States |Rural |Urban | |All-India |36.35 |28.76 | |Andhra pradesh ...
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...education is quite different from most of the methods of teaching used at the school and undergraduate course levels. Unlike traditional lecture-based teaching where student participation in the classroom is minimal, the case method is an active learning method, which requires participation and involvement from the student in the classroom. For students who have been exposed only to the traditional teaching methods, this calls for a major change in their approach to learning. This introduction is intended to provide students with some basic information about the case method, and guidelines about what they must do to gain the maximum benefit from the method. We begin by taking a brief look at what case studies are, and how they are used in the classroom. Then we discuss what the student needs to do to prepare for a class, and what she can expect during the case discussion. We also explain how student performance is evaluated in a case study based course. Finally, we describe the benefits a student of management can expect to gain through the use of the case method. WHAT IS A CASE STUDY? There is no universally accepted definition for a case study, and the case method means different things to different people. Consequently, all case studies are not structured similarly, and variations abound in terms of style, structure and approach. Case material ranges from small caselets (a few paragraphs to one-two pages) to short cases (four to six pages) and from 10 to 18 page case studies...
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...C, we have written the case of the respective company that the group members have chosen. Bangladesh’s mobile phone market has achieved exceptional growth since the beginning of 2004, registering a massive 100% growth in its subscriber base during 2004, and 137% during 2005. In recent year of 2012, 15% has been observed in the industry. This trend is forecast to continue over the coming years as the 3G will further boost up the pace of subscribers’ acquisition Many foreign investors are now interested to do business in telecom sector in Bangladesh which reveals that Bangladesh has become a significant hub for telecoms. It has been forecasted that the average revenue from telecoms sector will be Tk 2500 crore a year. Bangladesh is a country which is densely populated and also is a flat and easily extends able coverage. The infrastructure and Tele-density is low which on the other hand made the market a perfect place for telecom business. The demand is very high and the consumer base is very large but the investment is low because of the topographic layout. The government has a receptive foreign investment policy with no restrictions on repatriation of profit. Even though the current infrastructure...
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...80 Days That Changed The World, it would appear that Apple doesn't get much credit for the revolution it sparked in personal computing. As the leading innovator in the computer market, and with a balance sheet holding of four billion in cash, neither its stock value nor its market share is very high. Every few months or so, a journalist reports on impending trouble for Apple Computer. Part of the reason for this negative press is that its main competitor has a 95% market share and billions more in cash. By any other standards, Apple would be judged to be an astonishing success, but a bigger question remains: Why is the Apple market share so small when it has a superior product? Blaming Microsoft for the 'ills' of Apple really misses the point. Both companies were formed early in the computer age, both had product, innovation and opportunity at a critical time, but their history is vastly different. Apple's small market share must be the result of its business model. While the business model has failed the aspirations of the Macintosh Revolution, there is a New Revolution. The Macintosh has given birth to OS X and the Digital Age. Structure of Current Business Model The current Apple business model follows three broad industry categories: Software Engineering, Hardware Manufacturing, and Retail. In essence, Apple is a conglomeration of three successful but completely different company types: Microsoft, Dell and The Gap. It is...
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