...attention for the redwoods as well as other environmental and justice issues and is chronicled in her book The Legacy of Luna: The Story of a Tree, a Woman, and the Struggle to Save the Redwoods. * How they changed their world Co-founder of The Engage Network and the inspiration behind What’s Your Tree? * Engage Network They help organizations by expanding themselves online and in the field, building local leadership and creating financial sustainability. They help build the strong networks and personal relationships necessary for powerful movement building. * What’s Your Tree Developed to help people join a small group to explore different ways to benefit their community. It’s a powerful curriculum of five steps for workshops, courses, and groups. They provide for people to create the world they want to live in by activating their purpose, giving them tools to turn their inspiration and passion into meaningful actions together. * Compare and contrast methodology and work 2. Ralph Nader * Brief Biography * How they changed their world * Compare and contrast methodology and work 3. Greenpeace * Brief Biography * How they changed their world * Compare and contrast methodology and work 4. EPA * Brief Biography * How they changed their world * Compare and contrast methodology and work References http://www.whatsyourtree.it/index.html http://engagenet.org/...
Words: 256 - Pages: 2
...How to ‘Break the Glass’ and move ahead in life. Do you feel that you've gone as far as you can with your current employer? Despite knowing that you have much more potential, is there a limit for "people like you" in your organization? If so, you've hit what's known as the "glass ceiling." This is the point at which you can clearly see the next level of promotion - yet, despite your best effort, an invisible barrier seems to stop you from proceeding. Traditionally, the glass ceiling was a concept applied to women and some minorities. It was very hard, if not impossible, for them to reach upper management positions. No matter how qualified or experienced, they simply were not given opportunities to further advance their careers. Today, there are many more women and minorities in powerful positions. However, the glass ceiling is still very real. And it's not always limited to gender or race. Have you been pushed up against a glass ceiling? This can happen for many different reasons. Are you too much the champion of change? Do you have difficulty communicating your ideas? Are you quieter and less outgoing than the people who get promotions? Whatever the reason, you have a choice. You can accept your situation and be happy with looking up and not being able to touch what you see. or you can smash the glass with purpose and determination. If you do, indeed, want to break through that glass, here are some steps to take. Identify the Key Competencies within Your Organization ...
Words: 1261 - Pages: 6
...From his childhood during Korean War to his second election as the Secretary General of the United Nations, Mr. Ki-moon Ban has demonstrated the leadership of resiliency, with which he was able to turn crisis into opportunities for his success. Moreover, Mr. Ban’s diligence, sincerity and warm-heartedness also contributed greatly to his rise, along with high performance capability. With such recognition, Mr. Ban successfully expanded his political network (both in Korea and in the organization of US) with apparent sincerity, great communication skill and sharp sociopolitical awareness. During the course of this paper, our group (“We”) will analyze and discuss how Mr. Ki-moon Ban used various situational conflicts as an opportunity to display and utilize his array of great characteristics to become the powerful leader. Prior to his political career, Mr. Ban’s childhood was deeply affected by the Korean War, which caused his family to migrate to different parts of Korea. Despite of such instability and uncertainty, Mr. Ban started to grow his intellectual curiosity of English. Even as a child, he liked to ask and speak with American soldiers, showing great resiliency. Such interactions and intellectual curiosity allowed Mr. Ban to be a star student in secondary school (especially in English), earning him an opportunity to meet John F. Kennedy as a winner of the Red Cross Competition for international students with proven academic excellence. Meeting the late John F. Kennedy...
Words: 1581 - Pages: 7
...Product Development Strategy (TCO E) 6. Strategy to protect innovations (TCO B) 7. A bibliography listing your references for the project Ideas to help Prepare the Course Project Section 1 - Strategy TCO F - Given an organizational and industry context identify and suggest a deployment strategy that will facilitate the success of a technologically driven organization. This is the most important part of the project, because this sets the direction for all other sections. In this section you establish the strategy for an organization. Often people refer to this as the “Vision” or “Mission” of a company, but it is not. The Vision for a company could be that you want to be a market leader. However, the technology strategy tells everyone how you will achieve that market leadership. The technology strategy tells the various stakeholders – employees, customers, community, and stockholders – what you are doing to do to achieve that market leadership. This strategy should be very clear and easy to understand so that everyone will be “on the same page” when it comes to working together toward that goal. In this section you should describe what “SHOULD” be the strategy of a technologically driven company. You should focus specifically on the...
Words: 906 - Pages: 4
...After four months working as assistant product manager at Home Care, Lisa Benton has not been able to combine her inner strengths and her network map in order to establish good basis to launch her career. Whereas she has been hired for her enthusiasm and her academic background, she did not demonstrate neither of these qualities, mostly because of a failure to clearly identify the stakeholders and the interests of all the members of her professional network. Consequently, she could not build an effective network. First of all, at Home Care we have in the one hand the “MBAs” which is the predominant and most powerful stakeholders (overrepresented in the organization) and in the other hand, Scoville and Linton’s group which is a little isolated network based essentially on friendship (or more?) and hard work (task-related network). For example, Scoville is a task oriented person who communicates only for work-related problems and Linton seems to value more relationship, trust and hard work. Lisa perceived her bosses’ attitude as lack of interest or hostility whereas it is partly a lack of motivation due to absence of promotion and decreasing recognition of their skills in the organization that has resulted in isolation. Also, she perceived her direct managers only through the lens of formal hierarchy as legitimate and reward powers whereas they have other strengths that she could have noticed and valued like expertise and commitment to the company. Furthermore, Lisa has successfully...
Words: 844 - Pages: 4
...FINAL CASE ANALYSIS “Enabling Business Strategy with IT at the World Bank” 1. How does IT impact the mission of the World Bank? Before we dive deeply into analyzing how IT influences the mission of the World Bank (WB), it is important to understand their missions as well as their core strategy and capabilities fostering these missions. We will first notice changes in the capabilities and business strategies before we see the final impacts; every reflection of these changes shines through the glass of IT-enabled business initiatives. Rarely in business cases, do we see top executives present such strong support for IT development due to heavy upfront investment, possible disruptive business operations, and uncertain return on its investment (Applegate 63). Nevertheless, with a business model that thrives over internationally geographical and cultural differences, it is impossible to succeed without a well-supported IT global network. The WB’s simplified mission in three phrases: fight poverty with passion and professionalism, help people and environment with resources and shared knowledge, and forge partnerships in both public and private sectors. Part one of their mission, the WB has financed 240 projects in 92 countries as assistance to both low-income and developing countries in 2003 (McFarland and Delacey, 3). How the WB achieves this exemplifies their key capability, global IT networks since 1977. This single key capability made it possible for the WB to enforce its...
Words: 2233 - Pages: 9
...SOLUTIONS GUIDE The Splunk Guide to Operational Intelligence Turn Machine-Generated Data Into Real-Time Visibility, Insight and Intelligence What is Splunk® Enterprise? Splunk Enterprise is the leading platform for realtime operational intelligence. It’s the easy, fast and secure way to search, analyze and visualize the massive streams of machine data generated by your IT systems and technology infrastructure—physical, virtual and in the cloud. Use Splunk Enterprise and your machine data to deliver new levels of visibility, insight and intelligence for IT and the business. wire data, web servers, custom applications, application servers, hypervisors, GPS systems, stock market feeds, social media, sensors and preexisting structured databases. It gives you a real-time understanding of what’s happening and deep analysis of what’s happened across your IT systems and technology infrastructure, so you can make informed decisions. Splunk Enterprise has many critical uses across IT and the business: Application Delivery: provide end-to-end visibility across distributed infrastructures; troubleshoot across application environments; monitor for performance degradation; trace transactions across distributed systems and infrastructure Security, Compliance and Fraud: provide rapid incident response, real-time correlation and in-depth monitoring across data sources; conduct statistical analysis for advance pattern detection and threat defense Infrastructure and Operations Management: proactively...
Words: 8030 - Pages: 33
...interpersonal skills to build her network in such a manner that she could act as a super-connector. Throughout her career, she built relationships with members of the press, industry, software etc. She was careful to only create access where both parties stood to gain from the connection. Heidi acted as a super-connector, a powerful broker who shared her contacts within her network. Effort to reduce Self Similarity & Proximity – Heidi tried not to restrict her relationships to people similar to her. She believed reaching out to not only successful, but also smart people whom she considered to be potential successful businessmen. In her early years, she reached out to people across fields (press, industry, software developers, entrepreneurs etc.). Shared Activities – Heidi believed that people needed to have some reason to interact with you in order to build a network. Throughout her career, she strived to convert routine interactions into strong professional relationships by seizing opportunities to interact and then stay in touch with all the people that she met. She also threw the dinner parties at her home and interacted with people in her visit to health clubs, jogs etc. 2) What specific behaviours led to her current network? How were ties formed? Maintained? 3) What are the strengths of Heidi Roizen’s network? Weaknesses? Strength: Value of Brokers: Heidi had established close ties with people who were the nuclei of multiple networks. This enabled her to...
Words: 509 - Pages: 3
...sociologist, Max Weber defined power as "the probability that one actor within a social relationship will be in a position to carry out his own will despite resistance." Along similar lines, Emerson suggests that "The power of actor A over actor B is the amount of resistance on the part of B which can be potentially overcome by A." Power appears to involve one person changing the behavior of one or more other individuals – particularly if that behavior would not have taken place otherwise. Sources of Power are: (vi) Legitimate power – derived from the position e.g. kingship, managerial (vii) Reward Power – derived from control of resources e.g. promotion, recommendation, training etc (viii) Referent power– derived from association with powerful people (ix) Coercive power – uses the ability to force other people to act against their wishes through the fear of punishment. (x) Expert power – derived from the possession of expert knowledge or information that others need but have no alternative access. Politics is also the study of influence and the influential • Influence is measured on the basis of the number of shares one or a group has in the preferred values or attributes • The more values or attributes shared, the greater the influence • No single index (share) is a wholly accurate gauge of influence • Pfeffer (1992, p.30) defined politics as (the processes, the actions, the behaviors through which potential power is utilized...
Words: 3129 - Pages: 13
...Viral marketing, viral advertising, referring to marketing techniques that use pre-existing social networking services and other technologies to try to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses (cf. Internet memes and memetics). It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks.[1] Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution.[2] Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company webpage or social media profile) or on social media websites such as YouTube.[3] Consumers receive the page link from a social media network or copy the entire ad from a website and pass it along through e-mail or posting it on a blog, webpage or social media profile. Viral marketing may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, text messages, email messages, or web pages. The most commonly utilized transmission vehicles for viral messages include: pass-along based, incentive based, trendy based, and undercover based. However, the creative nature of viral marketing enables an "endless amount of potential forms and vehicles the messages can utilize for transmission",...
Words: 3521 - Pages: 15
...Judo Strategy is: • The mind set of not opposing strength to strength • Three Principles of competition: movement, balance, and leverage • A toolbox of tactics and techniques Use Judo Strategy if: • You’re a small player facing off against stronger competitors • You’re a large player moving into areas where powerful opponents may already be entrenched. • You have the capabilities(speed, agility, and creativity) to outmaneuver your opponents, no matter what the balance of strength may be. Use Judo Strategy when: • Dealing with the competition is one of your top strategic priorities • Competitors have the advantage of strength and size. • You’re unlikely to win by going head to head. Judo Principles • Movement o Don’t invite attack-“The Puppy Dog Ploy” Keep a low profile and avoid giving away your game Position alongside competitors instead of attacking head on. Don’t moon the giant – unless you want to lose. o Define the competitive space Change the paradigm by redefining standards for the market Segment the market and make focus the key to success Use first-mover advantage to build a market where you choose the rules o Follow Through Fast Stay focused and sequence growth to avoid becoming overextended Make maintaining internal alignment an early priority – before the challenges of growth emerge. Use partnerships to leverage resources beyond your immediate control. • Balance o Grip your opponent Design joint ventures and equity...
Words: 1921 - Pages: 8
...Many of us would like to help build a better world, but taking on the whole world as a project can certainly seem overwhelming. Where does one even begin? And what can one person with simple resources actually do? Well, good news! There really is an easy answer! Listed below are five things that anyone can do to help build a better world. Now, the actual work may not be easy...but it will be challenging and rewarding. And it will also likely be a lot of fun. So let's get started. If you want to build a better world: OWN YOURSELF. Recognize that you are a sovereign and unique Individual and make the decision to own yourself in spirit, mind and body. Become the owner of your life and destiny and take personal responsibility for them. This essential decision will guide your other decisions in life, re-orienting and re-creating your existence around the principle of personal sovereignty. Recognizing the sovereignty of other Individuals provides the foundation for ethical social interactions. Owning yourself and recognizing the sovereignty of others are both ongoing processes. BECOME POWERFUL. Creating a better world requires the efforts of powerful Individuals. You can contribute to the new population of powerful Individuals by starting with yourself. Empower yourself physically by getting optimum nutrition and exercising for strength, flexibility and endurance. Empower yourself mentally by learning critical and creative thinking skills. Learn how to learn and seek more knowledge...
Words: 986 - Pages: 4
...on Facebook. It used the free page to build relationships with customers and sell selected products, but it spent very little money advertising on the site. In January, however, the company began buying a different kind of Facebook advertisement. “Sponsored stories,” as they’re called, let marketers pay to turn actions people take on Facebook into promotional con- tent. When members click a thumbs-up button to signal that they “like” a product or brand, for example, a simple ad appears on their friends’ pages: “Julia Smith likes 1-800-Flowers.com.” Those friends can click a Like button on that ad, which then shows up on their friends’ pages, and so on along with $79.5 million in punitive damages. Thanks in part to those ads, the company now has more than 125,000 Facebook fans, more than twice as many as it had at the start of the year. Now, says 1-800-Flowers president Chris McCann, "We look at Facebook as core to our marketing program."Many companies has to say similar stories. Instead of wasting large amount of money in advertising companies all they have to do is create an ad in facebook and make us its marketers. 1. What are the benefits of using social media as a marketing tool? Most businesses venture into social media expecting to see a big return on investment. The hope is that new customers will come in droves, and that the benefits and revenue generation will be huge. However, this is rarely the case. It takes time to build momentum with social media, and the benefits...
Words: 1485 - Pages: 6
...filled in and the document saved again before submitting to the Dropbox. If you did not attend the live Unit 8 Seminar, you must complete the Unit 8 Alternate Seminar Assignment in order to earn Seminar credit. Submit your completed template to the Unit 8 Seminar area of the Dropbox on or before the close of the unit on Tuesday evening (11:59 p.m. ET). If you attended the live Unit 8 Seminar session, you do NOT need to complete this Assignment. Read the Unit 8 Seminar Case Study and be prepared to respond to the related questions. Using specific information from your unit of study, and previously learned information, provide a detailed response for each of the following questions (minimum 10 complete sentences for each item): How might Daniel make use of the 5 steps of the DO IT! problem solving strategy as he strives to gain part-time employment in an office setting? Response: For Daniel a strategies he would need to use is the 5 steps to problem solving. First step is the identify the problem. Next would be to identify this issues. Generating a type of solution. Generate analysis of his solution , and lastly advance your answer. Put your answer into a plan of action. Daniel should keep in mind the responsibilities at his other job. Daniels should make sure he will still be able to support himself on changing a job. Consider the 7 Practical Steps for Networking outlined in the Unit...
Words: 601 - Pages: 3
...Focus is what develops a Brand We Seem to Be Confusing Product Brands and Company Brands It's obvious that Procter & Gamble is a company brand, but what's an Apple? Like P&G, Apple is a company brand. But unlike P&G, the Apple company brand is a powerful motivating force for buying Apple product brands including the iPod, the iPhone and the iPad. Every company should have a powerful company brand, but they don't. Except for a handful of companies like Johnson & Johnson, most company brands influence very few consumers. How many consumers go out of their way to buy Procter & Gamble products? Or Unilever products? Or PepsiCo products? Or General Motors products? Not very many. How do you build a company brand? Many marketing pundits have a lot to say about this subject. Some typical approaches include: * Communicating culture, concern for the environment and sustainability programs. * Purpose-driven marketing, based on social responsibility and standing for something that inspires consumers. * Through innovation, by launching new products and services that are on the cutting edge of design and performance. All of these things are worth doing, but they don't do much to build a company brand. The problem is the noise level. It's not just the Fortune 500 that are causing the problem. That's just the tip of the corporate iceberg. It's the Fortunate 17,509. There's nowhere near enough room in the average consumer's mind to file away facts...
Words: 975 - Pages: 4
