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Hr Plan

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Раздел 1. Характеристика открытого акционерного общества «Планета спорта»
Бренд «Планета спорта» появился на белорусском рынке в 1998 году.
В 1998 году в городе Минск, на улице Янки Купалы, Гурбо Алексеем Александровичем, чемпионом мира по прыжкам в длину, был открыт первый фитнес-клуб «Планета спорта» (табл.1.1), соответствующий мировым стандартам. На сегодняшний день «Планета спорта» является одной из лидирующих фитнес-сетей Минска, которая оперирует 5 клубами в различных районах города (расположение клубов указано на рисунке 1.1)

Центральный район Советский район Первомайский район Партизанский район # Заводской район Ленинский район Октябрьский район Московский район Фрунзенский район - спортивный клуб «Планета спорта»
Рис.1.1. Расположение клубов сети «Планета спорта».

Клуб № | Год открытия | 1 | 1998 | 2 | 2002 | 3 | 2004 | 4 | 2006 | 5 | 2011 |
Табл.1.1. Время основания клубов.
Сеть фитнес-клубов «Планета спорта» представляет членам клубов полный комплекс фитнес- и оздоровительных программ, бассейны, русскую и финскую бани, групповые тренировки (аэробика и йога), а также тренажерные залы.
Однако клубы немного разнятся по оснащению и предоставляемым услугам, так, например, клуб №2, №4 и №3 не имеют бассейнов, в последнем также не проводятся тренировки по йоге. Данное распределение обусловлено располагаемой площадью помещений, численностью населения в районе и спросом (таблица 1.2). Клуб № | 1 | 2 | 3 | 4 | 5 | Тренажерный зал | + | + | + | + | + | Аэробика | + | + | + | + | + | Бассейн | + | | | | + | Йога | + | + | | + | + | Площадь, км2 | 1710 | 950 | 450 | 1200 | 1500 | Посетители, чел. | 1049 | 551 | 509 | 549 | 901 |
Табл.1.2. Оснащение и услуги.
Клиентов «Планеты спорта» можно разделить на 4 сегмента: бодибилдеры, студенты, клиенты среднего возраста (в основном женщины), высший класс.
«Планета спорта» является основателем института персональных тренеров в Беларуси. В компании разработана система сертификации, которую ежегодно проходят все инструкторы сети. В состав тренерской команды клубов входят чемпионы мира и Европы, мастера спорта международного класса.
Основная миссия компании «Планета спорта» - популяризация здорового образа жизни и фитнеса. На протяжении 5 лет компания организует и поддерживает проведение социальных мероприятий и программ национального масштаба в области спорта и здорового образа жизни: ежегодный Международный Фестиваль Физкультуры и Спорта, региональные конвенции.
В штате данной организации находится 98 человек, включая генерального директора. На данный момент 8 человек работают в администрации, 4 человека образуют отдел маркетинга. В каждом клубе имеется свой менеджер, тренеры, кассиры и технический персонал (уборщики, ремонтники). Подробнее состав отражен в рисунке 1.2. Административный аппарат состоит из генерального директора, специалистов, образующих финансовый отдел: главного бухгалтера, главного экономиста, двух бухгалтеров; 2-ух ИТ-специалиста: менеджер служебных каталогов и инженер бизнес-процессов, а также офис-менеджмера.

Рис.1.2. Состав персонала.

Половая структура занятых

Показатели | 1998 г. | 2002 г. | 2004 г. | 2006 г. | 2011 г. | | Чел. | | Чел. | % | Чел. | % | Чел. | % | Чел. | % | мужчиныженщины | 1410 | 58.341.7 | 2218 | 5545 | 2828 | 5050 | 3637 | 49.350.7 | 4652 | 46,953,1 | Всего работников | 24 | 100 | 40 | 100 | 56 | 100 | 73 | 100 | 98 | 100 |
Табл.1.3. Половая структура 1998-2011гг.

Возрастная структура персонала на начало 2011 года

Возраст | Доля, % | Человек | 21-30 | 45.9 | 45 | 31-40 | 32.7 | 32 | 41-55 | 10.2 | 10 | 56-60 | 11.2 | 11 |
Табл. 1.4. Возрастная структура персонала.

Таким образом, почти половина работников - женщины, причём большая доля из них в возрасте от 25 до 32. Многие не имеют детей, поэтому необходимо иметь в виду возможное увеличение ушедших в декретный отпуск.

План на 2012 год:
Несмотря на востребовонность предоставляемых услуг, популярность бренда «Планета спорта» и положительный имидж («Планета спорта» зарекомендовала себя, как фитнес-сеть с высоким уровнем качества обслуживания), финансовые результаты заставляют ожидать лучшего. Отдел маркетинга разработал стратегию, согласно которой организация будет фокусироваться на 2-ух более прибыльных сегментах: высший класс и клиентах среднего возраста. Стратегия будет осуществляться через программу лояльности, открытие на базах клубов точек для продажи сопутствующих товаров, партнерстве с близлежащими центрами здоровья и СПА, открытие новых нетрадиционных трендовых видов спортивной активности (капоэйра, зумба и т.д), работа с социальными сетями. Данная стратегия направлена на увеличение удовлетворенности и прибыльности клиентов. Для реализации стратегии понадобится изменение состава персонала.

Раздел 2. Планирование состава персонала

Должность | Квалификация | Количество | Административный аппарат | Генеральный директор | Высш. образование | 1 | Главный бухгалтер | Высш. образование | 1 | Главный экономист | Высш. образование | 1 | Бухгалтер | Высш. образование | 2 | Менеджер служебных каталогов | Высш. образование | 1 | Инженер бизнес-процессов | Высш. образование | 1 | Офис-менеджер | Среднеспец. образование | 1 | Работники клубов | Менеджеры | Высш. образование | 5 | Тренеры | Высшее, среднеспециальное образование | 50 | Кассиры | Среднеспециальное, среднее образование | 20 | Продавцы | Среднее, среднеспец. образование | 10 | Технический персонал | Ремонтники | Средне-спец.образ., базовое. | 10 | Уборщики | Базовое | 6 | Отдел маркетинга | Маркетолог | Высш. Образование | 2 | Специалист по рекламе | Высш. Образование | 1 | Копирайтер | Высш. Образование | 1 | Соц. сети | Среднее образование | 1 |

Таким образом в организации произойдет изменения состава за счет новых тренеров по капоэйры и зумбе (5), продавцов сопутствующих товаров (10), а так же специалиста, который будет заниматься продвижением через социальные сети (1). Итого планируемое количество занятых в «Планета спорта» - 109 человека.

Раздел.3 Планирование изменений персонала

В 2012 году в сети фитнес-клубов «Планета спорта» планируется отправить на пенсию 3 человека: 2 уборщиков и ремонтника. Так же в 2012 году в декретный отпуск выходит одна из сотрудниц (маркетолог). На их места потребуется замена.
Так как ОАО не располагает внутренними ресурсами для замены уходящих на пенсию сотрудников, персонал придется искать на рынке труда.
Для оптимизации численности штата рабочих потребуется нанять маркетолога, 2 уборщиков и ремонтника, 10 продавцов сопутствующих товаров, 5 тренеров по зумбе и капоэйре и специалиста по продвижению в социальных сетях. Также можно рассмотреть возможность переподготовки уже имеющихся тренеров по вышеописанным профилям.

Раздел 4. Найм персонала

В связи с появлением вакантных должностей продавцов сопутствующих товаров необходимо осуществить поиск кандидата из внешних источников персонала. К кандидатам на эту должность будут предъявляться следующие требования: * среднеспециальное или среднее образование; * опыт работы приветствуется; * вежливость, тактичность, коммуникабельность.
Обязанности:
* консультирование клиентов о показателях и свойствах продукции; * работа с кассовым аппаратом.
Необходимо нанять достойного кандидата на должность маркетолога, который отвечал бы всем требованиям компании: * высшее профильное образование; * опыт работы маркетологом не менее 2 лет; * опытный пользователь ПК, хорошее знание 1С предприятие, Exсel; * 23-35 лет; * аналитические и организационные способности, коммуникабельность, переговорные навыки; * ответственность, внимательность, обучаемость; * уверенность в своих силах, неконфликтность.
В обязанности маркетолога будет входить: * изучение рынка предоставляемых услуг; * проведение исследования основных факторов, формирующих динамику спроса на услуги; * проведение маркетинговых исследований, связанных с изучением сегментации рынка, анализом ценообразования и предпочтений потребителя, прогнозом продаж и каналов реализации, оценкой эффективности рекламы, деятельностью конкурентов; * анализ потребности клиентов и границы ценообразования; * деятельность в области рекламы; * анализ эффективности рекламных мероприятий; * подготовка предложения по формированию фирменного стиля компании и фирменного оформления рекламной продукции.
Необходимо обеспечить замену работникам, которые в 2012 году уходят на пенсию. В связи с этим необходимо нанять 2 уборщиков и ремонтника.

Раздел 5.Планирование высвобождения персонала

В связи с выходом на пенсию высвобождаются: * 2 уборщика * 1 ремонтник
Уход на пенсию осуществляется с согласия работников в связи с достижением пенсионного возраста и ухудшением состояния здоровья. Сумма выплаты выходного пособия заранее прописана в контракте.
В июне 2012 года в декретный отпуск уходит штатный маркетолог. На время её отсутствия необходимо нанять временного сотрудника.

Раздел 6.Планирование развития персонала

В 2012 году в рамках системы сертификации планируется проведение сертификации инструкторов. А также в связи с разработанной стратегией фокусирования на 2-ух наиболее прибыльных сегментах, планируется провести переподготовку некоторых тренеров по классу зумбы и капоэйры.
В апреле 2012 года в Москве состоится Международная Фитнес-Конвенция, на которую для обучения и участия в конкурсе будут отправлены лучшие тренера клубов «Планета спорта», а для ознакомления с новинками в данной сфере на выставку «Фитнес-Индустрия», проводимую в рамках конвенции будет отправлен глава отдела маркетинга.
Раздел 7. Планирование занятости персонала

График работы:
Администрация отдел маркетинга: пн-пт с 9.00 до 17.00, выходной - суббота, воскресенье;
Менеджеры клубов: пн-пт с 9.00 до 17.00, выходной – суббота, воскресение;
50 тренеров-инструкторов: по 12 часов 2 через 2 дня с 9.00 до 21.00;
20 кассиров: по 12 часов 2 через 2 дня с 9.00 до 21.00;
10 продавцов: по 12 часов 2 через 2 дня с 9.00 до 21.00;
10 ремонтников: по 12 часов 2 через 2 дня с 9.00 до 21.00;
6 уборщиков: с 9.00 до 14.00 без выходных.

Раздел 8. Финансирование

На развитие персонала потребуются финансовые вложения. Прежде всего это переподготовка тренеров.
На переподготовку будет отправлено 10 тренеров. Переподготовка занимает 4 месяца. Стоимость каждого месяца за человека – 200 000 бел. руб. Итого переподготовка потребует 8 000 000 бел. руб.
Расходы, касающиеся Международного фестиваля фитнеса составят примерно 15 000 000 (сюда входят билеты до Москвы и обратно для 3 человек, проживание в течении 3 дней в гостинице).

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