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Chapter 1

Introduction and Background of the Study

The term 'motel' in the United States is outdated and very few motel chains still exist. Motels, very popular starting in the 1960s when travel by car was on the rise, have now been replaced by budget chain hotels typically used by road warriors. In the year 2000, the American Hotel-Motel Association removed 'motel' from its name after doing considerable market research and finding the term to be passed. This national association is now called the American Hotel and Lodging Association. The association felt that using the term 'lodging', instead of 'motel', more accurately reflects the large variety of different style hotels including luxury and boutique hotels, suites, inns, budget, and extended stay hotels.

Perception is subjective in interpretation as brought about by experiences. A particular object can mean differently to varied individuals. Some think it is a positive, others think negative, or they are unaware of the stimulus. Perception is the whole system by which stimuli affect whatever is the cognition and behaviour of the individual automatically responding to the stimuli.

Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to

Perception of College Students towards Advertisement of Selected…………

consume that particular brand. These messages are usually paid for by sponsors and viewed via various media. Advertising can also serve to communicate an idea to a large number of people in an attempt to convince them to take a certain action.

Many people think that a motel is a hotel design for motorists, and usually has a parking area for motor vehicles and everything will be taken care of by itself. Motel atmosphere is also enhancing staffs’ service. Motels have also served as a haven for fugitives of the law. In the past, the anonymity and the ability to move around between motels in different regions was by dropping in and checking out with a simple registration process that allowed fugitives to remain ahead of the law. However, several changes have reduced the capacity of motels to serve this purpose. Our purpose is to change the negative perception to positive perception of the Motel The fact of mobility has had another momentous effect on the hotel business in the United States, the development of the roadside horizontal hotel-the exact antithesis of the centrally located multi-story downtown hotel-known generally by its recently adopted name, “motel" (Encyclopedia Americana: V-14, 1968, p.438).

Traffic and parking problems made many travellers prefer to stay in with their cars at the edge of town; the American motel industry was born. Its beginnings were humble: in tourist cabins that really were just base cabins. But for many, convenience outweighed discomfort. Travellers could take from their cars only what was needed

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for a night, they saved on tips, and it was just a few steps from car to room. Most important, motel rates were far cheaper, at first. Soon better motels and other types of economy lodging began to compete with terms of metropolitan hotels in became competitive with comfort and luxury. But as the standards improved, prices raised, until rates in-town hotels. At the same time hotels took many ideas from motel operators, such as making parking accessible by putting a garage in the hotel building. Still, economy lodging-enhanced by more and more amenities: room cable television and movies to complimentary breakfast continue to be the fastest-growing segment of the American lodging industry (Encyclopedia Americana International Edition: V-14, 2006, p.452

Several perceptions were based on different opinions and interviews that Motel in the Philippines is commonly use for prostitution and as a drug den. But in some countries motels are used by tourist as a cheap alternative for hotel. But as the price is cheaper, the service is not that good. The room is affordable for visitors who are in the middle class in the society.

Positive perception is that families can avail it and other travellers as well. It is used so the family can stay for a while if they are caught travelling in the road and it's the cheapest alternative for expensive hotel.

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Negative perception about motels is that: youth is just using them as their own way to make them satisfied, instead of just availing motels to rest and to stay a while... it should be used as a resting place.

Motel composed of 1 bathtub, 1 bed with two pillows, 2 toothbrushes, 1 toothpaste, 1 television, 1 condom and 2 towels. Some motels have refrigerators with beers and soft drinks.

The objective of this study is to change and to understand the correct perception of college students toward motels here in Bacoor. Some people think that if you check-in in a motel you are doing something inside and create a bad image. According to our research motels are sometimes serve as housing for people who are not able to afford an apartment or recently have lost their homes and need a place to stay.

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Statement of the Problem

This study will describe and analyze the perception of selected college students toward different motel advertisements of Selected Motels in Cavite. Furthermore, this study aims to answer the following questions.

1.) What are the demographic profiles of the respondents according to:

1.1 age

1.2 gender

1.3 course/degree

1.4 civil status

2.) What is the level of perception towards motels advertisement?

2.1 promotional rates of rooms

2.2 length of stay

2.3 facilities

2.3.1cleanliness

2.3.2 Safety

2.4 Ambiance

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Hypothesis

There is no significant relationship between the demographic profile and perception towards the advertisement of motel.

Significance of the Study

This study is conducted to help gradually change the negative perception to positive perception of Motels. This research study will create a positive impact on the reader to be aware about the services and facilities of motels.

Beneficiaries of this research are the following: students, customers, teachers, future researchers and other people.

Students - the benefits that the students can have in this research is to know more information about motels and its value to our country and also to change the perception towards to its facilities, services in terms of lodging houses.

Teachers - this research study will include it to the course to give knowledge about inside the Motel.

Perception of College Students towards Advertisement of Selected…………

Future Researcher - to the future researcher to give better idea, new information about perception towards motels and its facilities and services. It can give additional information to the researcher.

Customers and Other people – future clients with benefit from this research in terms of information and perception about motels here in Cavite.

Owners – this study will help owners to improve their establishments to be able to attract customers.

Scope, Delimitations, and Limitation of the Study

This study will give information and analyze the perception of college students towards Motel advertisement. Both male and female were the respondents to the study. The study started from November 2010 to October 2011. This research study will be conducted to determine the Perception of college students towards motel advertisement in Cavite.

The study was limited only to investigation of the perception of college student for them to share information about services and facilities of a motel with other people. Moreover, the study was conducted in motel establishment within the vicinity of Bacoor, Cavite.

The respondents were consisted of 100 (one hundred) college students from the area of Bacoor, Cavite.

Perception of College Students towards Advertisement of Selected…

Chapter 2

Review of Related Literature and Conceptual Framework

This study will confer all related literature from local and foreign consideration, indeed associated to the present study. This chapter contains review of related literature and studies from books, unpublished materials, journals, and web resources. Defining each significant word in this study will give further understanding and knowledge to the readers.

Related Literature

In terms of age the pool of available workers is changing in several ways. Our country’s population is growing more slowly and aging at the same time. The previous availability of the teenagers and young adults for entry level hospitality jobs is a thing of the past. Workers between the ages of 35 to 54 make up 48 percent of the work force in 2005. People over the age of 55 are available to fill many of the job openings in the hospitality industry. The stereotypical belief that older workers could not easily learn new skills (and had diminished problem solving capabilities) has until now inhibited older workers from consideration as a potential labor source (Wikipedia, 2007).

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Gender refers to the set of social and behavioural norms that are widely considered to be socially appropriate for individuals of a specific sex in the context of a specific culture, which differ widely between cultures and over time. There are differences of opinion as to whether observed gender differences in behaviour and personality characteristics are, at least in part, due to cultural or social factors, and therefore, the product of socialization experiences, or to what extent gender differences are due to biological and physiological differences.

Educational attainment this is increasingly important factor as technology becomes more important today’s living. Generally, the more education a person has, the greater the income they earn, thus the more money they have to purchase products. Education is most often measured by level of schooling completed. As a rule of thumb, college educated people are among the most desirable consumer.

Groups, but studies show that they also tend to be the least brand loyal. This means a business may have to work harder to reach and keep those of customers.

It is clearly seen that the children of today need quality education so as for them to have strong determination and faith to fulfil their personal and social responsibilities effectively and efficiently.

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The perception of an individual may or may not be similar to that of another individual about the same object, person, or event. Therefore, the perception may be as variable as individuals are, further, the perception depends upon an individual’s mental faculties and the state of mind at then given time and situation. As the individuals have different state of mind at different times and so there are different characteristics of perception as well.

History of Lodging

The modern U.S hotel industry emerged following World War II. The booming post war economy enabled Americans to purchase automobilist and to travel for leisure purpose. Motor hotels and motels bloomed along roadsides in order to attract this new type of travellers a bedroom, limited service, and parking right in front of the bedroom door. The quality of accommodation varied so widely that it was not uncommon for the traveller to ask to inspect the room before agreeing to spend the night.

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Motel Experience

Most establishments who categorize themselves as motels rather than hotels are going to provide rooms with an entrance that are accessible directly from the parking lot .A motor hotel, historically are just meant for travellers who are passing through and need a simple overnight stay with a shower and a bed.

Motel Customer Service

What do mature travellers perceive as important hotel and motel customer service? The availability of a quality service substantially influences consumer satisfaction. This study was to assess the importance of services provided by motels as perceived by mature travellers.

Motel Accommodation

We all know that feeling of excitement, when we know we are going away on holiday to a new or favourite place, but sometimes the excitement can turn into the anxiety of wondering if you have booked the right motel - Is it going to be what you expected. Do they provide everything you need? A simple search in Google can bring up a raft of motel accommodation providers in Taupo, along with a number of accommodation directory style sites; so what can you expect?

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Facilities when you are searching through accommodation directories or online, one of the first things which you are most likely to look at are the facilities on offer. http://ezinemark.com/a/expect-from-motel-accommodation/#ixzz1F1MYQsmm (AAA) - American Automobile Association Types of Service provided - another classification system categorizes lodging according to the level of services provided by guest. This system classifies by quality of facilities and services and by target market.
AAA Lodging Classification Apartment (limited service) establishment that primarily offers transient guest accommodation with one or more bedrooms, a living room, a full kitchen, and eating area .studio-type apartments may combine the sleeping and living areas into one room. Bed-and breakfast (limited service) usually is smaller, owner –operated establishment emphasizing a more personal relationship between operator and guest, lending an at-home atmosphere. Guest units tend to be individually decorated. Rooms may not include modern amenities such as televisions and telephones and may have a shared bathroom. A common room or parlor, separate from the innkeeper’s living quarter, allows guest and operator to interact during evening and breakfast hour.
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Hotel (full service) usually a high rise establishment , offering a full range of on- premises food and beverage service, cocktail lounge ,entertainment, conference facilities , business services , shops , and recreational activities. A wide range of services is available 24 hours a day and provided by uniformed staff. Lodge (modern service) consist typically of two or more stories, with all facilities in one building, and has a rustic decor .lodges are located in vacation area that provide skiing, fishing, and so on. They usually have food and beverages service. A limited –service property describes in this chapter is also reflective of this category.

Motel (limited-service) a low-rise or multistory establishment offering limited public and recreational facilities. Motor inn (moderate service) a low-rise or multistory establishment offering on-premises food and beverage service. Meeting and banquet facilities and some recreational activities are provided. Usually includes complimentary on-site parking. Ranch (moderate service) often offers rustic décor and food and beverage facilities. Entertainment and recreational activities are geared to a western-style adventures vacation .some meeting facilities may be provided.

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Style of Operation: 1. Guest must have a 24 hours access to outgoing phone service.

2. The facility must be accommodating primarily transient guests.

3. There must be a minimum of four rental units.

4. The facility must be operated as a full- time, seven –day-a-week business.

5. Incoming phone calls must be on a 24 hour basis, and a system must be in place to ensure that messages are delivered promptly.

6. Staff must be willing to accommodate unannounced property inspections.

7. Management must will to provide and honor room rates.

8. There must be 24- hour access to a property management representative, in person or telephone.

9. Properties must be clean, safe, and well maintained.

10. There must be appropriate, visible signage.

11. All facilities associated with a property must meet listing requirements.

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Security

The lodging business is vulnerable to security and safety problems. Problems can be created by guest, employees, or intruders. Security breaches can result in embezzlement, theft, arson, robbery, and even terrorism.

Guest Room Security Each door leading to a common walkway must be equipped with a primarily lock and a secondary dead bolt lock. This may be a single lock with dual functions. Primarily Lock is a device that permits a guest to enter a rental unit using some form of key and allows the door to be locked while the unit is occupied and when the guest leaves the unit. Passkeys assigned to appropriate staff members operate only these locks. In certain instances, with the approval of the AAA, the requirement for secondary locks may be modified. The most common modification is noted below. Sliding glass door an assortment of acceptable secondary locking devices is available for these doors, but the most common is metal bar that folds down and extends from the frame to the door. A chain lock is not acceptable.

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French doors in addition to the dead bolt lock requirements, surface-mounted slide bolts must be provided at the top and bottom, extending into the upper door frame and the lower door frame or floor. Historic doors if doors are considered integral to an establishment’s historic registry and is too thin to accommodate a standard mortised dead bolt lock, a surface –mounted dead bolt locking device will be considered and approved on a case by case basis. Each door must have a viewport or window that is convenient to the door.
Housekeeping and Maintenance
1. At the minimum, each guest units must be thoroughly cleaned, with complete bed and bath linens changes, between guest stays.
2. All areas of a property’s operation must be in good repair and in good working order.
3. Each room must offer an adequate open area allows guest to move freely about the unit.
4. Privacy coverings, such as shades, draperies, or blinds, must coverall windows or other guest unit areas.
5. Soundproofing must be sufficient to muffle outside noises, normal sounds in adjacent units, and sounds for public areas.

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Required amenities include one cloth bath mat, toilet tissue, one wastepaper basket , drinking glasses, at least one large bath towel, one hand towel and facecloth per guest, two individually wrapped bars soap.
Facilities
Basic Kitchen Facilities • Spa Pools / Baths • Air Conditioning • SKY TV • Off Street Parking • Guest Laundry Hospitality is an essential factor in gaining the satisfaction of customers, attending to their every need makes customers stay an enjoyable one. The pampering service of the motels includes:

• Cozy, very hygienic and comfortable rooms and fresh sheets and linens.

• Digital Television, free wireless broadband

• Hot shower with good water pressure

• Pleasant breakfast served to your room

• Reasonable prices of meals and drinks.

• Free utilization of their facilities such as spa, pool, gym, laundry, and parking.

• Kitchenette with refrigerator, microwave, toaster, jug and sink

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• Serving good breakfast right in your own room

• Accommodating and smiling service staff.

Popular Definition of Terms Advertisement

1. The non-personal communication of information usually paid for & usually persuasive in nature, about products (goods & services) or ideas by identified sponsor through various media.

2. Any paid form of non-personal communication about an organization, product, service, or idea from an identified sponsor.

3. Paid non -personal communication from an identified sponsor using mass media to persuade influence an audience.

4. The element of the marketing communication mix that is non personal paid for an identified sponsor, & disseminated through mass channels of communication to promote the adoption of foods, services, person or ideas.

5. An informative or persuasive message carried by a non personal medium & paid for by an identified sponsor whose organization or product is identified in some way.

6. Impersonal, one way communication about a product or organization that is paid by marketer.

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Advertising theory

• Hierarchy of effects model It clarifies the objectives of an advertising campaign and for each individual advertisement. The model suggests that there are six steps a consumer or a business buyer moves through when making a purchase. The steps are 1. Awareness 2. Knowledge 3. Liking 4. Preference 5. Conviction 6. Purchase • Means-End Theory This approach suggests that an advertisement should contain a message or means that leads the consumer to a desired end state. • Leverage Points

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It is designed to move the consumer from understanding a product's benefits to linking those benefits with personal values. • Verbal and Visual Images

Types of Advertising

Virtually any medium can be used for advertising. Commercial advertising media can include wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television adverts, web banners, mobile telephone screens, shopping carts, web popups, skywriting, bus stop benches, human billboards, magazines, newspapers, town criers, sides of buses, banners attached to or sides of airplanes ("logojets"), in-flight advertisements on seatback tray tables or overhead storage bins, taxicab doors, roof mounts and passenger screens, musical stage shows, subway platforms and trains, elastic bands on disposable diapers, doors of bathroom stalls, stickers on apples in supermarkets, shopping cart handles (grabertising). The opening section of streaming audio and video, posters, and the backs of event tickets and supermarket receipts. Any place an "identified" sponsor pays to deliver their message through a medium is advertising.

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Digital Advertising

Television advertising / Music in advertising

The TV commercial is generally considered the most effective mass-market advertising format, as is reflected by the high prices TV networks charge for commercial airtime during popular TV events. The majorities of television commercials feature a song or jingle that listeners soon relate to the product. Virtual advertisements may be inserted into regular television programming through computer graphics. It is typically inserted into otherwise blank backdrop or used to replace local billboards that are not relevant to the remote broadcast audience. More controversially, virtual billboards may be inserted into the background where none exist in real-life. This technique is especially used in televised sporting events. Virtual product placement is also possible. Infomercials: An infomercial is a long-format television commercial, typically five minutes or longer. The word "infomercial" is the combined words of "information" & "commercial". The main objective in an infomercial is to create an impulse purchase, so that the consumer sees the presentation and then immediately buys the product through the advertised toll-free telephone number or website. Infomercials describe, display, and often demonstrate products and their features, and commonly have testimonials from consumers and industry professionals.

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Radio advertising is a form of advertising via the medium of radio. Radio advertisements are broadcast as radio waves to the air from a transmitter to an antenna and a thus to a receiving device. Airtime is purchased from a station or network in exchange for airing the commercials. While radio has the obvious limitation of being restricted to sound, proponents of radio advertising often cite this as an advantage.

Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads that appear on search engine results pages, banner ads, in text ads, Rich Media Ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.

Covert advertising, also known as guerrilla advertising, is when a product or brand is embedded in entertainment and media. For example, in a film, the main character can use an item or other of a definite brand, as in the movie Minority Report, where Tom Cruise's character John Anderton owns a phone with the Nokia logo clearly written in the top corner, or his watch engraved with the Bulgari logo. Another example of advertising in film is in I, Robot, where main character played by Will Smith mentions his Converse shoes several times, calling them "classics," because the film is set far in the future. I, Robot and Spaceballs also showcase

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futuristic cars with the Audi and Mercedes-Benz logos clearly displayed on the front of the vehicles. Cadillac chose to advertise in the movie The Matrix Reloaded, which as a result contained many scenes in which Cadillac cars were used. Similarly, product placement for Omega Watches, Ford, VAIO, BMW and Aston Martin cars are featured in recent James Bond films, most notably Casino Royale. In "Fantastic Four: Rise of the Silver Surfer", the main transport vehicle shows a large Dodge logo on the front. Blade Runner includes some of the most obvious product placement; the whole film stops to show a Coca-Cola billboard.

Limited-service lodging establishment traditionally have been referred to as motels or motor hotels. However, since the early 1990’s , this category has been segmented into midscale establishment without food and beverages, economy , and budget establishment, with midscale being the highest priced of the three and budget, the lowest. The guest of the limited-service lodging chains is price-sensitive business or leisure travellers.

Extended-service lodging emerged in late 1995 as an alternative to more traditional lodging for those business or leisure travellers who anticipate visiting an area for more than one night. The guest of an extended –stay facility is provided all of the amenities of furnished apartment style living, with only some of the services of a full service hotel.

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The segment of the full-service lodging industry include deluxe, luxury, upscale, and midscale with food and beverage .typically, the range of food and beverage service is wider and the quality is higher at full- service facilities .

Suite- one or more bedrooms and living room / sitting area, closed off by a full wall.

Historic- accommodation in restored structures built prior to 1920, reflecting the historical ambiance of the surrounding area. Antique furnishing complements the overall décor of the property. Rooms may lack some modern amenities and may have shared bathrooms.

Conceptual Framework

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• A - Attention (Awareness): attract the attention of the customer. • I - Interest: raise customer interest by focusing on and demonstrating advantages and benefits (instead of focusing on features, as in traditional advertising). • D - Desire: convince customers that they want and desire the product or service and that it will satisfy their needs. • A - Action: lead customers towards taking action and/or purchasing.
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AIDA is an acronym used in marketing that describes a common list of events that may be undergone when a person is selling a product or service. The term and approach are attributed to American advertising and sales pioneer, E. St. Elmo Lewis. In 1898 Lewis created his AIDA funnel model on customer studies in the US life insurance market to explain the mechanisms of personal selling. Lewis held that the most successful salespeople followed a hierarchical, four layer process using the four cognitive phases that buyers follow when accepting a new idea or purchasing a new product. (Ferrell, O.C. and Hartline,Michael (2005). Marketing Strategy. Thomson South-Western. ISBN 0-324-20140-0) Geml, Richard and Lauer, Hermann: Marketing- und Verkaufslexikon, 4. Auflage, Stuttgart 2008, ISBN 978-3-7910-2798-2 The AIDA model produces a pedantic illustration about the entire procedure of how advertising effects consumer behaviour. It is an acronym, which consists of the factors of attention, interest, desire and action, all of them relevant to the relationship between consumer behaviour and advertising. The first element, that is attention, describes the stage in which the brand manages to gain the attention of the consumer through the advertisement that he has come into contact with. It could be either positive or negative attention or sometimes, in a worse case, no attention at all.

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From the advertiser's standpoint, only the first case is a favourable one where the consumer pays positive attention to the advertisement and eventually the brand. This study conceptualized on the level of perception in advertisement of motel in Bacoor, Cavite. This model served as the basis of the research in which the levels of perception of the college student towards the advertisement of motel. Furthermore, the said model served as the basis of finding out if there are differences in the levels of perception of knowledge, and quality in services, facilities of motel.
Research Paradigm INPUT PROCESS OUTPUT

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This research study shows the input as represented in the first block refers to the independent variables such as the demographic profile of the customer of motel. The second block, the process include the instruments used in gathering the needed data. The third block the output included result or desired results of the investigation which were mostly positive in nature.

Based on the brief statement of the problem, the paradigm listed the respondents profile as independent variables while the levels of perception in terms of advertisement of selected motel.

Each box represented the components of each process the arrow stood for the next proceeding, the arrow illustrate in the above paradigm showed the relationship of the independent and dependent variables interchangeably .

This study conceptualized on the level of perception in the advertisement of a motel in Bacoor, Cavite. This model served as the basis of the research in which the levels of perception of the selected adults towards advertisement .Furthermore, the said model served as the basis of finding out if there are differences in the levels of perception of knowledge, and advertisement of motel.

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Definition of Terms For the better and clear comprehension of this study, the following terms are operationally and conceptually defined.

Apartelle - the combination of apartment and hotel.

Educational Attainment - is a term commonly used by statistician to refer to the highest degree of education an individual or the respondent has completed.

Inn-A public lodging house serving food and drink to travellers; a hotel.

Lodging House- A building containing rooms used or rented for sleeping purposes by two or more paying guests; the minimum and maximum numbers of rooms may be specified by the applicable local code.

Motel- An establishment that provides lodging for motorists in rooms usually having direct access to an open parking area. Also called motor court, motor lodge.

Socialization- The process whereby a child learns to get along with and to behave similarly to other people in the group, largely through imitation as well as group pressure.

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Satisfaction Theory

Customer satisfaction is measured at the individual level, but it is almost always reported at an aggregate level. It can be, and often is, measured along various dimensions. A hotel, for example, might ask customers to rate their experience with its front desk and check-in service, with the room, with the amenities in the room, with the restaurants, and so on. Additionally, in a holistic sense, the hotel might ask about overall satisfaction “with your stay. Customer satisfaction is an abstract concept and the actual manifestation of the state of satisfaction will vary from person to person and product/service to product/service. The state of satisfaction depends on a number of both psychological and physical variables which correlate with satisfaction behaviors such as return and recommend rate. The level of satisfaction can also vary depending on other factors the customer, such as other products against which the customer can compare the organization's products.

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Work done by Parasuraman, Zeithaml and Berry between 1985 and 1988 delivered SERVQUAL which provides the basis for the measurement of customer satisfaction with a service by using the gap between the customer's expectation of performance and their perceived experience of performance. This provides the researcher with a satisfaction "gap" which is semi-quantitative in nature. Cronin and Taylor extended the disconfirmation theory by combining the "gap" described by Parasuraman, Zeithaml and Berry as two different measures (perception and expectation) into a single measurement of performance relative to expectation. The usual measures of customer satisfaction involve a survey with a set of statements using a Likert Technique or scale. Customer satisfaction is generally measured on a five-point scale. [pic] Customer satisfaction data can also be collected on a 10-point scale.

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Synthesis

The synthesis contained details on the perception of college students towards advertisement of motel: based on the image engineering and what should emphasize and engaged in this study. The researcher gathers different articles that would be related on the study about motel advertisement. The articles collected showed the perception of the college students in terms of their knowledge, awareness and interest.

The researchers sought to study the said topic to determine the level of perception of the college students to the motel advertisement. The researchers intended that this study is contained with the information of the sources and it proves that this is not only copied, but there are also details that the researchers learned.

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Chapter 3

Research Methodology

This chapter presented the research design, study locale, instrumentation, samples and sampling method. Lickert scale method used and the statistical treatment of the data.

Research Design

The study utilized the descriptive-correlation design to answer the different research questions. This method describes the perception of college students towards motel advertisement. Descriptive-co relational design studies are usually cross sectional and involving collection of data in order to test hypothesis or to answer questions concerning the current status of the subject of the study.

Study Locale This study covered several motel establishments in Bacoor, Cavite namely: Mariche, SOGO, HABAY Hotel, Aliw Inn, Marina. The study was conducted within Bacoor, Cavite area only. The research conducted in this area because all the researchers are residing in Cavite. More so they also consider the accessibility to the respondents.

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Instrumentation

The researchers sought the approval of the Dean of School of International Hospitality and Tourism Management of St. Dominic College of Asia in Cavite and faculty in charge asking permission to allow them to distribute and conduct a survey, before the questionnaires were distributed to the respondents. Upon the approval of the researchers’ instrument, letter of permission to conduct the study on a specific date and time were given to the motel establishment managers. The researchers distributed the questionnaire and explained the instruction in the questionnaire upon the approval of their managers. The researchers gave them enough time to answer the said questionnaire. After questionnaires are duly accomplished and answered by the respondents, answer sheets were retrieved, tallied, interpreted and analyzed with the help of SPSS version 17. The data were tallied, tabulated, presented, analyzed and interpreted with the strategic factors as the frame of reference. This study utilized the questionnaire as a primary instrument for data collection. The researchers used researcher-made questionnaire in gathering data necessary in this study. The questionnaire has three parts:
Part I – contains information about the demographic profile of the respondents namely; age, gender, course. Part II- contains the scale to measure the levels of perception of college student towards the motel advertisement out of which the respondent will check one scale that would best represent his answer.

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Each category contains sub items to be rated using the five alternative responses with the corresponding score value i. e., 5- strongly agree, 4- Agree , 3- Uncertain, 2-Disagree, 1- Strongly disagree. The ratings and limits for the levels of perception of selected adults in terms of their knowledge about the quality of advertisement in motel were described as follows:

Score Value Statistical Limits Interpretation 5 4.5 - 5.00 Strongly Agree 4 3.5 - 4.49 Agree 3 2.5 - 3.49 Uncertain 2 1.5 - 2.49 Disagree 1 1.0 - 1.49 Strongly Disagree

The higher scores on the scale indicate high level of perception while lower scores indicate poor level of perception. Some items were eliminated to come up with the final content of the survey questionnaire.
Part III- contains the questions to the advertisement in selected motel for better assessment of their perception.

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Samples and Sampling Method The study used the purposive sampling method. Judgmental Sampling is another form of convenience sampling where participants are handpicked from the accessible population. This type of sampling technique is appropriate if the population to be studied is difficult to locate, or if some members are thought to be more appropriate for the study than others. This technique is very much subject to the researchers’ preconceptions, and the sample selection can be very biased. One hundred (100) college students from different school were given questionnaires for the said study.

Statistical Method

This study used a Descriptive statistics method: Lickert scale method was used by the researcher in tabulating the results of the responses are strongly agreed, agree, uncertain, disagree and strongly disagree. Points are given to each responses 5- strongly agree, 4- Agree, 3- Uncertain, 2-Disagree, 1-Strongly disagree. The number of respondent’s for each response multiplies these points. The result of each response is divided by the total number of the respondents.

Perception of College Students towards Advertisement of Selected…………

Score Value Statistical Limits Interpretation 5 4.5 - 5.00 Strongly Agree 4 3.5 - 4.49 Agree 3 2.5 - 3.49 Uncertain 2 1.5 - 2.49 Disagree 1 1.0 - 1.49 Strongly Disagree

Break down of responses: Classification Number Percentage

College Students 100 100%

Perception of College Students towards Advertisement of Selected…………

Formula:

ITS= ((A*5) + (B*4) + (C*3) + (D*2) + (E*1)

R

Where:

ITS= Individual Total Score

A= No. of persons who marked strongly agree

B= No. of persons who marked agree

C= No. of persons who marked uncertain

D= No. of persons who marked disagree

E= No. of persons who marked strongly disagree

R= No. of respondents

Perception of College Students towards Advertisement of Selected…………

Chapter 4

Presentation, Analysis of Data and Discussion of Results

This chapter presented the analysis and interpretation of the data gathered by the researcher using tabular illustrations the table summarized the number of figures, which were obtain from the answer of the respondents.

Problem number 1: What is the demographic profile of the respondents in terms of

1. Age 2. Gender 3. Course 4. Civil status
Statistical analysis – the lickert method was used b the researcher in tabulating the results of the responses are strongly agreed, agree, uncertain, disagree, and strongly disagree. Points are given to each response. 5- For strongly agree 4- agree, 3- uncertain, 2-disagree, 1- strongly disagree. The number of respondents for each response multiplies these points. The product of each response is summed up and divided by the total number of respondents. The quotient is then compared to the table below for interpretation.

Perception of College Students towards Advertisement of Selected…………

Table A

Lickert Scale Table

| Scale |Interpretation |
|5.00 - 4.51 |Strongly Agree |
|4.00 - 3.51 |Agree |
|3.50 - 2.51 |Uncertain |
|2.50 – 1.51 |Strongly Disagree |
|1.50 – 1.00 |Disagree |

Graphical Illustration

Question # 2.1

[pic]

For the question 2.1, (promotional rates) would you agree of the rates of motel like discount and other benefits offered? Wherein Strongly Agree (SA) -20%, Agree (A) –29%, Uncertain (U) -33%, Disagree (D) -10%, Strongly Disagree (SD) -11%. Resulted in a scale of 3. 49% and interpreted as strongly agree.

Perception of College Students towards Advertisement of Selected…………

Question # 2.2

[pic]

For the question 2.2, (length of stay) do you think length of stay and promotional packages are important to increase motel sales? Wherein Strongly Agree (SA) – 21%, Agree (A) – 37%, Uncertain (U) – 27%, Disagree (D) – 11%, Strongly Disagree (SD) – 4%.Resulted in a scale of 3.60% and interpreted as agree.
Question # 2.3

[pic]

For the statement 2.3, (facilities) – would you agree that motel facilities and cleanliness are comparable to a hotel? Wherein Strongly Agree (SA) – 32%, Agree
Perception of College Students towards Advertisement of Selected…………

(A) – 24%, Uncertain (U) – 28%, Disagree (D) – 10%, Strongly Disagree (SD) – 6%.Resulted in a scale of 3.66% and interpreted as strongly agree.
Question # 2.3.1

[pic]

For SOP 2.3.1, (facilities and safety) – would you agree that motel facilities and safety can attract more customers? Wherein Strongly Agree (SA) – 38%, Agree (A) – 30%, Uncertain (U) – 23%, Disagree (D) – 6%, Strongly Disagree (SD) – 3%.Resulted in a scale of 3.94% and interpreted as strongly agree.
Question # 2.3.2

[pic]

Perception of College Students towards Advertisement of Selected…………

For the statement 2.3.2, (safety) – do you agree that the low room rates of motel can attract more customers? Wherein Strongly Agree (SA) – 30% Agree (A) – 30%, Uncertain (U) – 28%, Disagree (D) – 7%, Strongly Disagree (SD) – 5%.Resulted in a scale of 3.73% and interpreted as Agree.
Question # 2.4

[pic]

For the statement 2.4, (ambiances) – do you agree that the advertisement such as billboard, flyers of motels can attract lots of customers? Wherein Strongly Agree (SA) – 29%, Agree (A) – 37%, Uncertain (U) – 20%, Disagree (D) – 11%, Strongly Disagree (SD) – 3%.Resulted in a scale of 3.78% and interpreted as Agree.

Perception of College Students towards Advertisement of Selected…………

Table B

Result of the survey

|Question # |SA (5) |A (4) |U (3) |D(2) |SD(1) |Total |
|1.1 |26 |29 |24 |10 |11 |100 |
|1.2 |21 |37 |27 |11 |4 |100 |
|1.3 |32 |24 |28 |10 |6 |100 |
|1.4 |38 |30 |23 |6 |3 |100 |
|2.1 |30 |30 |28 |7 |5 |100 |
|2.2 |29 |37 |20 |11 |3 |100 |
|2.3 |20 |29 |33 |11 |7 |100 |
|2.3.1 |16 |36 |37 |6 |5 |100 |
|2.3.2 |23 |31 |27 |12 |7 |100 |
|2.4 |20 |27 |34 |9 |14 |100 |

Perception of College Students towards Advertisement of Selected…………

Chapter 5
Summary of Findings, Conclusions and Recommendations This chapter presents a brief summary of the study, the significant findings to answer the specific questions of the study, conclusions drawn, and the recommendations offered.

Summary

This study sought to determine the perception of college students towards the motel advertisement: basis for image engineering. This study focused on 100 college students as respondents. The said study covered several motel establishments in Cavite namely: Mariche, Marina, Habay Hotel, Aliw Inn, and Sogo. The researchers used a researcher-made questionnaire. The study answered the following questions:

1.) What are the demographic profiles of the respondents according to?

1.1 Age

1.2 Gender

1.3 Course

1.4 Civil Status

Perception of College Students towards Advertisement of Selected…………

2.) What is the level of perception towards motels advertisement?

2.1promotional rates of rooms

2.2 length of stay

2.3 facilities

2.3.1cleanliness

2.3.2 Safety

2.4 Ambiances

Summary Findings:

Based on the data gathered, the following findings were formulated:

1. Relative to the demographic profile of the respondents. 39% of the respondents in terms of age respectively belongs to 19-20 years of age. The higher percentage of male is 51% while 49% is female. 38% of the respondents from their selected courses are BSHM wherein 98% of them are single while 2% are married.

Perception of College Students towards Advertisement of Selected…………

2. Level of perception. The level of perception of college student in terms of their awareness in the promotional rates of room is interpreted as strongly agree wherein with the percentage of 3. 49%. In length of stay was interpreted as agree with the percentage of 3.60% while in their interest in the facilities and cleanliness is interpreted as strongly agree with the percentage of 3.66%. In their desire for the amenities is interpreted as agree with percentage of 3.73% and for the ambiance wherein interpreted as uncertain with the percentage of 3.44.
Conclusion

From the findings of the study, the researcher concluded that the motel advertisement has a negative impact to the college students because of the low prices for only a short period of time. The researchers suggest to the owner of motel here in Bacoor, Cavite to improve their advertisement in the way of improving their promotional rates , facilities and services because according to our respondents the best way to improve motel advertisement is to give the customer an idea on what a motel means and what can really provide to the customers because some people misunderstood of the services of the motel .Some people think that a motel only serve as a place where sex happen but the truth is it can also serve as temporary shelter for people who are not able to afford an apartment or recently lose their homes and need somewhere to stay.

Perception of College Students towards Advertisement of Selected…………

Recommendation

Faculty of Hospitality Management educations highlights the importance of perception of college student as part of the whole hotel and restaurant management course; teachers should educate college students and people as well in this area of the lodging industry.

The researcher would like to suggest to the future developer of the same study to include it as a references.

A similar study is highly recommended for further investigation by the future researchers to verify the findings and conclusions generated from this research. More follow up research on the topic should be conducted in other places.

The researcher would like to suggest to the owner of the motel here in Bacoor, Cavite to improve their advertisement in the way of improving their promotional rates, facilities and services because according to our respondents the best way to improve motel advertisement is to give customer an idea on what motel means and what can really provide to the customers because some people misunderstood of the services of the motel.

Perception of College Students towards Advertisement of Selected…………

References
Arenes (1996)
Allan t. stuff /James f. Wortman (2006) P.4-21
Blech & Blech (1998) bearden, Ingram, & Laforge (1998)
EncyclopediaAmericana:V-14,1968,p.438
Encyclopedia Americana International Edition (2006)V-14, p.452
Ferrell, O.C. and Hartline, Michael (2005). Marketing Strategy. Thomson South-Western.
General Psychology p.158
Geml, Richard and Lauer, Hermann (2008).Marketing- und Verkaufslexikon, 4. Auflage,Stuttgart http://jht.sagepub.com/content/20/2/77.abstract http://en.wikipedia.org/wiki/Gender_role http://ezinemark.com/a/expect-from-motel-accommodation/#ixzz1F1MYQsmm http://en.wikipedia.org/wiki/Gender_rolehttp://www.articlesnatch.com/Article/Avail-The-Amazing-Facilities-Of-Albury-Motel/2051306#ixzz1F2ce2DDb
Lamb, Hair & Mc. Daniel (2000)

Wikipedia, (2007)

Wells , burnett, & Moriaty (1998)

Zikmund & d'amico (1999)

Perception of College Students towards Advertisement of Selected…………

Appendices

Perception of College Students towards Advertisement of Selected…………

Survey Questionnaires
Dear Respondents,
We the 4th year BSHM students would like to ask your precious time to accomplish this survey form.

It is one of the requirements in order to finish our thesis which is entitled Perception of College Students towards advertisement of selected Motel in Bacoor, Cavite: Basis for Image Engineering of a motel. Your effort and time is very much appreciated. Thank you.

Name:

Age: Civil status: Gender:

Course:

Please check on the space provided.

1. Have you checked in a motel? Yes No

2. What were the main reasons for your visit to this MOTEL? (Mark the answer)

Rest and relaxation Business reasons.

Visiting relatives and friends. Fun Others, (specify please)

3. How does the motel advertisement affect you? ( choose one)

Negative impression / perception

Positive impression/perception

Desired to purchase

Have an interest

4. Which among of the motel advertisement promotions has great impact on you?

(Choose only one)

Just the printed words ex. Leaflets flyers

Billboard

Poster Cheaper price/discount card

Perception of College Students towards Advertisement of Selected…………

Please rate the given advertisement statement according to your perception.

|5-strongly agree , 4-agree, 3-uncertain, 2-disagree, 1-strongly disagree| | | | | |
| |1 |2 |3 |4 |5 |
|Promotional rates | | | | | |
|Would you agree of the promotional rates of motel like discount and other | | | | | |
|benefits offered? | | | | | |
|Length of stay | | | | | |
|Do you think length of stay and promotional packages are important to | | | | | |
|increase motel sales? | | | | | |
|Facilities and cleanliness- | | | | | |
|Would you agree that motels facilities and cleanliness are comparable to a | | | | | |
|hotel? | | | | | |
|Would you agree that motel facilities and cleanliness can attract more | | | | | |
|customers? | | | | | |
|Amenities | | | | | |
|Do you agree that the low room rates of motel can attract more customers? | | | | | |
|Do you agree that the advertisements such as billboards, flyers of motels | | | | | |
|can attract lots of customers? | | | | | |
|Do you think advertising motel promotional rates to youth, teenagers and | | | | | |
|also college students can develop their interest to avail motel services. | | | | | |
|Do you agree that motel provide adequate leisure and comfort to customers? | | | | | |
|Awareness | | | | | |
|Do you agree that there is increasing number of motels in Cavite? | | | | | |
|Do you agree that anybody, regardless of age can avail of the motel | | | | | |
|services? | | | | | |

Perception of College Students towards Advertisement of Selected…………

Result of survey based on demographic profile
Problem number 1: what is the demographic profile of the respondents in terms of? 5. Age 6. Gender 7. Course 8. Civil status 1. Distribution and Percentage according to AGE:

Table no.1

|Age |No. of respondents |
|16 |14 |
|17 |16 |
|18 |14 |
|19 |18 |
|20 |21 |
|21 |5 |
|22 |2 |
|23 |8 |
|27 |1 |
|29 |1 |
|Total of respondents |100 |

The distribution of age is seen on table 1. Out of 100 respondents there is more 19- 20 of age range.

Perception of College Students towards Advertisement of Selected…………

2. Distribution and Percentage of respondents by gender.

|Gender: |No. of respondents |
|Female |49 |
|Male |51 |
|Total of respondents |100 |

Table no.2

The distribution of gender is seen on Table no.2 out of 100 respondents there is more male than female.

3. Distribution and Percentage according to course.

Table no.3

|Course |No. of respondents |
|BSHM |38 |
|BSN |16 |
|BSTM |11 |
|BSPT |11 |
|BSIT |1 |
|ABCOMM |6 |
|BS Psychology |5 |
|Computer engineering |4 |
|Computer science |1 |
|Marine engineering |4 |
|Commercial cookery |1 |
|Dentistry |1 |
|Total No. of respondents |100 |

Perception of College Students towards Advertisement of Selected…………

The distribution of course is seen on Table no.3 out of 100 respondents there is more BSHM than to other courses.

1.8 Distribution and Percentage of respondents by Civil Status.

Table no. 4

|Civil Status |No. of Respondents |
|Single |98 |
|Married |2 |
|Total of respondents |100 |

The distribution of civil status is seen on Table no.4 out of 100 respondents there is more single than married.

Result of the Survey:

Questionnaire part I:

1. Have you checked-in in a motel?

|Yes |38% |
|No |62% |
|Total of respondents |100% |

The result of the study shows that 62% percent of the respondents haven’t checked-in in a motel.

Perception of College Students towards Advertisement of Selected…………

2. What were the main reasons for your visit to this Motel?

|Rest and relaxation |54% |
|Visiting friends and relatives |20% |
|Business reasons |8% |
|Fun |11% |
|Others |7% |
|Total No. of respondents |100% |

The result of the study shows that 54% percentage of the respondents has answered their main reason of visiting motel is to rest and relax.

3. How does the motel advertisement affect you?

|Negative |36% |
|Positive |42% |
|Desired to purchase |11% |
|Have an interest |11% |
|Total of respondents |100% |

The result of the study shows that 42% percent of the respondents have answered they have a positive perception towards the motel advertisement.

4. Which among of the hotel advertisement promotions has great impact on you?

|Just printed words |7% |
|Billboard |50% |
|Poster |13% |
|Cheaper price |17% |
|Total of respondents |100% |

The result of the study shows that 50% of the respondents have a great impact on billboard in terms of advertisement.

Perception of College Students towards Advertisement of Selected…………

Curriculum Vitae
[pic]
JAYMARIE A. DAYDAY
14-B Bayanan Bacoor, Cavite
Contact no.09158028473
Email: jaymarie_dayday@yahoo.com

OBJECTIVES: To develop good personal and interpersonal working skills and also to expose myself to the actual work of my chosen career.
EDUCATION: TERTIARY St. Dominic College of Asia 2008-2011 E. Aguinaldo Hi –way, Talaba, Bacoor, Cavite, Philippines SECONDARY St. Francis of Assisi College 2004-2008 Bayanan Bacoor, Cavite PRIMARY Bayanan Elementary School 1999-2000 Bayanan Bacoor, Cavite Molino Elementary School 2001-2004 Molino III Bacoor, Cavite

Perception of College Students towards Advertisement of Selected…………

SEMINARS ATTENDED:
Culinary skills Workshop and the Art of Service Workshop
Shatec Institute Singapore
19 October 2010

Housekeeping seminar & hands-on bed making; fruit& vegetables
Carving, ice carving hands-on & seminar; Bartending & Barista seminar`
Microtel Inn & Suites Baguio City, Philippines
January 24-26, 2010

Certificate of Employment (On-the-job-training)
Set-up/ Receptionist assigned at the dining area
Dragon Gate Seafood Restaurant
1600 Roxas Blvd. cor. Layug St.Pasay City
April 24-May 29, 2010

Certificate of Attendance
1st Annual General Assembly & Hotel Exposure
Reality 2009-Real Experience for Active Learning and Interface
Teaching for Youth Day” Hyatt hotel and Casino Manila
August 22, 2009

Front Office and Housekeeping Operations Seminar and Hotel Ocular
Diamond Hotel, Philippine
September 19, 2008
Hotel Orientation program on Manila Pavillion –Hotel Overview
(Tour of back of the house & housekeeping seminar – BED MAKING)

Perception of College Students towards Advertisement of Selected…………

PERSONAL DATA
Age : 19
Date of Birth : May 17, 1992
Place of Birth : Manila
Religion : Catholic
Civil Status : Single
Citizenship : Filipino
Height : 5’0
Language : Filipino, English

Perception of College Students towards Advertisement of Selected…………

ANDREW JAKE R. PADERNA
774 San Jose St. Manuyo I Las Piñas City
Contact no.: 09176141638 / 09398679893
Email: jakers_25@yahoo.com

Objectives: To be able to utilize the practical and theoretical skills that I have learned that will be essential in meeting the industry standards. To develop good personal and interpersonal working skills. To able to help and share my knowledge in order to attain a high level of performance. To expose myself to the actual work of my chosen career.

Education: Tertiary 2007-2011 St. Dominic College of Asia E. Aguinaldo Hi –way, Talaba, Bacoor, Cavite, Philippines

Secondary 2004 Las Piñas National High School Sultana Road, Brgy. Daniel Fajardo, Las Piñas City

Primary 2000 Manuyo Elementary School Brgy. Manuyo I, Las Piñas City

Perception of College Students towards Advertisement of Selected…………

Certificate/Seminars: Culinary Skills Workshop and The Art of Service Workshop Shatec Institutes Pte Ltd, 21 Bukit Batok Street 22, Singapore October 19, 2010

1st Annual General Assembly and Hotel Exposure “Reality 2009 – Real Experience for Active Learning and InterfaceTeaching for Youth Day” Hyatt Hotel and Casino Manila, Pedro Gil. cor. M. H. del Pilar, Malate, Manila August 22, 2009

On-The-Job Training 300 Hours The Palms Country Club 1410 Laguna Heights Drive Filinvest Corporate City Alabang, Muntinlupa City 1781 March 30-May 12, 2009

3 Day Actual Shipboard Training (January 27 to 28, 2009) onboard M/S “SAINT JOSEPH THE WORKER”, AND ON (January 28 to 29, 2009) Onboard M/S “SAINT PETER THE APOSTLE” Pier 2, North Harbor, Manila, Philippines January 30, 2009

Perception of College Students towards Advertisement of Selected…………

“Customer Righteousness, Basics of Food and Beverage, and Personality Development Seminar” Iloilo Grand Hotel, Iloilo City January 28, 2009

Coffee Classroom (Coffee and Barista Training) St. Dominic College of Arts and Sciences Talaba IV, Bacoor, Cavite December 16, 2008

Personal Data: Full name: Andrew Jake Reyes Paderna Age: 24 Sex: Male Height: 5”11 Birth date: October 8, 1987 Birth Place: Bacoor, Cavite Religion: Catholic Civil Status: Single Citizenship: Filipino Special Skill: Drawing, Painting, Flower Arrangement

Perception of College Students towards Advertisement of Selected…………

Tipon, Rafael Christian S.

Barcelona 3 Buhay na Tubig, Imus Cavite

Mobile No.: 09158401955

Email Address: kazuhiko_aikwa@yahoo.com

Objective:

To work and grow in an organization that offers a challenging work environment with a human touch. Use inborn and acquired strengths to accomplish individual goals in the course of realizing the organizational goals.

EDUCATION:

College: St. Dominic College of Asia (S.Y 2006-2010)

E. Aguinaldo Highway, Talaba IV, Bacoor Cavite

Bachelor of Science in Hotel and Restaurant Management

Secondary: Seven Seas Academy (S.Y 2002 – 2006)

Elementary: Seven Seas Academy (S.Y 1995 – 2002)

Perception of College Students towards Advertisement of Selected…………

TRAINING / SEMINARS ATTENDED:

David’s tea House dasmarinas Cavite

300 Hours of On the Job Training

May 27, 2009

Iloilo Grand Hotel

200 Hours of Hotel on the Job Training

January 28, 2009

HYATT Hotel and Casino Manila

Certificate of Attendance for 1st Annual General Assembly and Hotel Exposure

August 22, 2009

St. Dominic College of Asia

Coffee Barista

December 16, 2008

St. Dominic College of Asia

Seminar Random Drug Testing

February 10, 2010

Diamond Hotel

Hotel Familiarization Tour

September 8, 2007

Garden Plaza Hotel

Seminar – Different Hotel Operation

September 8, 2007

Perception of College Students towards Advertisement of Selected…………

PERSONAL DATA:

Age : 20

Sex : Male

Date of Birth : July 11, 1991

Place of Birth : Manila

Civil Status : Single

Height : 5’6

Religion : Born Again

Languages : English / Filipino

Perception of College Students towards Advertisement of Selected…………

Ednil B. Machon

Block 4 Lot 29 Granville Homes,

Malagasang 2-B Imus, Cavite

Mobile No.: 09163175450

Email Address: machonednil@rocketmail.com

Objectives: To develop good personal working skills.

To able to help and share my knowledge in order to attain a high level of performance.

To expose myself to the actual work of my chosen career.

Educational Attainment

College: St. Dominic College of Asia (2007-2012)

E. Aguinaldo Highway, Talaba IV, Bacoor, Cavite

Bachelor of Science in Hotel and Restaurant Management

Secondary: Southern Philippines Institute of Science and Technology

(2005-2007)

Tia Maria, Building Anabu I, Imus, Cavite

Elementary: Doña Juana Elementary School (1999-2000)

Barangay Holy Spirit, Fairview, Quezon City

Perception of College Students towards Advertisement of Selected…………

Training/Seminar Attended

1st Annual General Assembly and Hotel Exposure Realty 2009

Real Experience for Active Learning and Interface Teaching for Youth Day.

On-The-Job Training 200 Hours

Gerry’s Grill Blue Wave, Macapagal Boulevard, Metro Manila

March 27 to May 26, 2010

3 Day Actual Shipboard Training (January 27 to 28, 2009) onboard M/S “SAINT JOSEPH THE WORKER”, AND ON (January 28 to 29, 2009) Onboard M/S “SAINT PETER THE APOSTLE”
Pier 2, North Harbor, Manila, Philippines
January 30, 2009

“Customer Righteousness, Basics of Food and Beverage, and Personality Development Seminar”
Iloilo Grand Hotel, Iloilo City
January 28, 2009

Coffee Classroom (Coffee and Barista Training)
St. Dominic College of Arts and Sciences
Talaba IV, Bacoor, Cavite
December 16, 2008

Perception of College Students towards Advertisement of Selected…………

Flower Arraignment Seminar by Mr. Rowell Paras

St. Dominic College of Asia

Bacoor, Cavite

January 23-25, 2008

Diamond Hotel

Hotel Familiarization Tour

September 8, 2007

Certificate of Participation in Junior Hospitality Professional Summit:

The Skills Adventure 2011

St. Dominic College of Asia

February 24, 2011

Personal Data

Full Name: Ednil Barrientos Machon

Age: 23yrs. Old

Sex: Male

Height: 5”6

Birth date: September 18, 1988

Birth place: Binondo, Manila

Religion: Catholic

Civil Status: Single

Citizenship: Filipino

Special Skills: Basketball, Drawing and Flair tending

-----------------------

Level of perception of college students towards advertisement about motel

Questionnaires, Interviews, and Surveys

Respondent’s profile