...I. Student number:x Word Count: 1650 Situation analysis An average Australian eats fast food every week and a report has shown that Australians make 51.5 millions visits to have fast food every month (Holroyd, 2011). The Hot Fresh Fries Vending machine provides convenience for consumers as people can easily access to hot chips. A SWOT analysis (appendix 1) has revealed both the potential and weaknesses of this new innovative machine. However, there are some environmental factors that can also affect the business’s operation. Macro environment factors: Demographic forces make up the market segments therefore it is an important factor to a business. It includes age, gender, ethnicity, location, lifestyle and other statistics. Social and cultural factors: The changes in social trends, consumers’ values and beliefs can impact on the demand of a company’s products. For example, there is a growing consumer awareness of healthy eating (IBISWorld, 2015), which could affect The Hot Fresh Fries Company. Micro environment factors: Customers has a huge impact on the business directly as they are the people who purchase the goods. Therefore knowing their needs and wants are critical. The Hot Fresh Fries is a B2C business which means the company needs to market to the consumers. Competitors are those who sell similar products in the market, such as McDonalds and Hungry Jacks. In order for a company to gain a decent position in the market, the company...
Words: 2371 - Pages: 10
...Nutritious Advertisement Campaign Assignment 2: Campaign 18/3/2012 Hayley Craig - 20122769 Contents page 1. Cover page 2. Contents 3. 1.0 Executive summary 4. 2.0 Situation analysis 5. 2.1 external forces 6. 2.2 internal forces 7. 3.0 target publics 8. 4.0 objectives 9. 5.0 strategies 10. 6.0 projects and action plan 11. 6.1 specific tasks 12. 6.2 time frame, 7.0 conclusion 1.0 Executive summary: McDonalds is an internationally recognized organization as a leading global foodservice retailer. With 34,000 restaurants worldwide, 1.8 million employees, serving approximately 69 million people in 119 countries each day. Although it is a leading foodservice retailer there are some areas that should be address, that if fulfilled can greatly increase business for the company. The main issue with all fast food services is the way they are viewed in the public eye as they are so heavily monitored by the media. Many individuals and families are reluctant to purchase fast food in general due to the reputation of poor quality nutrition and lack of healthier options; this is an issue McDonalds will have to conquer through marketing, advertising and public relations. Advertising will also be vital to gain the awareness through the main channels of communication. McDonalds already has extensive advertisement via television and billboards. Brand awareness would greatly increase if there was more advertisement via online, via popular...
Words: 2295 - Pages: 10
...ASSESSMENT COVER SHEET Please ensure this form is fully completed prior to submission. This page should be on the front of your assessment and needs to be easily accessible. Student ID Number: | 2085435 | Date Handed In: | 28th May 2012 | Student Name / Group Name: | Hirotoshi Matsushima | SGA Unit code | 1247 | SGA Unit Title: | International business forecasting | Course: | Diploma of Marketing | Trainer’s name: | Mr. P Mc Intoish | Received By (Academic Office): | | Assessment No: | 3 | PLAGIARISMPlagiarism is the act of representing as one’s own original work the creative works of another, without appropriate acknowledgement of the author or source. COLLUSIONCollusion is the presentation by a student of an assessment as his or her own which is in fact the result in whole or in part of unauthorised collaboration with another person or persons. Collusion involves the cooperation of two or more students in plagiarism or other forms of academic misconduct and as such both parties are subject to disciplinary action. Plagiarism and collusion constitute cheating. Disciplinary action will be taken against students who engage in plagiarism and collusion as outlined in the school’s policies. See ‘Student Discipline/Misconduct Policy’ and ‘Assessment Policy' STUDENT DECLARATION I hereby certify that: 1. This assessment is my own work based on my personal study / research and not the work of another student and / or source 2. I have acknowledged all material and...
Words: 5308 - Pages: 22
...Executive Summary This report contains the strategic audit of McDonald’s. The instruments use the external and internal aspects to analysis the opportunities, threats, strengths and weaknesses (SWOT analysis and SWOT matrix). Analysis of the company's position has been undertaken different technology models have also been applied in to undertake the analysis of the technology practices in the company. In the end suggestions and recommendations are presented in to improve the competitive position of the company. The analysis of external environment includes three threats and three opportunities. The opportunities included global expansion, the trend of healthier eating, and the growing market for coffee drinks. The three threats came from social activists, the large amount of competition, and the unhealthy food image in the eyes of the public. The analysis of internal environment includes three strengths, which are which are global expansion, specializing training and efficiency of the top management; two weaknesses which are exploited workers and damaging the environment. McDonald’s corporation had four strategies include expand the coffee market domestically, as well as internationally; develop more eco-friendly methods of operating; develop a method to choose where to locate new stores; expand the healthier food options on their menu. Introduction McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers...
Words: 3454 - Pages: 14
...previous owner licensed it initially in 1998 and sold it to the current owner, Kevin Talley, in 2005. It is a unique place in the fact that it does not serve liquor, it only serves beer and wine. When asked why, the short answer is that The Corner is supposed to be a relaxed area for friends to meet and watch sports and they don’t want the headache that comes with serving liquor. They are know for their iconic “Slim Jim” which is a 32oz beer mug used to serve beer fresh from the tap. Their grill is one of the few open for breakfast, lunch and diner giving the place a steady flow of hungry and thirsty customers. The “Four P’s” of the marketing strategy are Product, Price, Promotion, and Place. These are used to produce a cohesive marketing program in any size business and are implemented at The Corner Bar. Another method I used to investigate and analyze The Corner Bar was through a SWOT Analysis. This method emphasizes the...
Words: 1730 - Pages: 7
...Assessment 1 Research & report Assessment 1 Research & report A1 Introduction and Description. I am doing my assignment on a working Buffet Luncheon with donations for Legacy at my workplace, Daly Officers Mess, Lavarack barracks, Townsville. A working buffet lunch means it is done during work times over an extended lunch period from 12pm to 2pm. Legacy is a charity that supports Australian Defence families. As this is a working lunch, no alcohol is permitted to be purchased from the bar and I am expecting 50pax. We are doing this for our Military members, to change up the boringness of a normal lunch. For variety, we have decided to serve a selection of our most popular meals decided on by our members, which are: Cold meats being fresh ham off the bone, pastrami and chicken, we will also be doing a Thai chicken noodle dish, homemade large sausage rolls, beef parmigianas, hot chips and salads. Soft drinks will be available from the bar and free coffee/tea from our espresso coffee machine. My team will consist of myself, 3 cooks (the third is a backup), 1 bar person (as only soft drink is available I can’t see the bar needing more than one employee), 2 kitchen hands (cooks can kitchen hand themselves if needed) and 4 floor staff (if needed one of these can do the bar). I am calling my project, the Daly Officers Mess Buffet Luncheon. The military come and eat in the Mess every day, for Breakfast, Lunch and Dinner in a very routinely manner, my goal...
Words: 2762 - Pages: 12
...1.1 The strategy context and terminology explained based on Kellogg’s study case: * Mission: It defines what the company does, who it serves and how it serves. This is a formulated form of company`s goal, philosophy and characteristic. For Kellogg`s the quality was the key also the mission is to develop their product through the customers, consumers and communities. * Vision: This can be defined as a dynamic and compelling view at some point in the future. True the vision the company can see where it want to be and what Kellogg`s want to achieve in the future. Kellogg`s vision is ‘To enrich and delight the world through foods and brands that matter’ (Kelloggs). Regarding to our case study, Kellogg`s vision in India was to serve a bigger choice in the food industry and also apart of cereal they wanted to expand into snack and frozen foods in U.S. * Objectives: Kellogg`s objectives included such as support physical activity for the population, promote exercise, sponsor activities (studies). Kellogg became the main sponsor of swimming in Britain. Also they introduce food labelling which is providing an opportunity for the consumers to make decisions about the right balance of food. Kellogg is violently supporting but in the same it puts a lot of effort to protect their reputation. * Goals: Kellogg`s want to provide the consumers all over the world with simple and more suitable way of enjoying good health. * Core competencies: Core competence is important for...
Words: 3787 - Pages: 16
...New York, NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Datamonitor Germany Kastor & Pollux Platz der Einheit 1 60327 Frankfurt Deutschland t: +49 69 97503 119 f: +49 69 97503 320 e: deinfo@datamonitor.com Datamonitor Asia-Pacific Room 2413-18, 24/F Shui On Centre 6-8 Harbour Road Hong Kong t: +852 2520 1177 f: +852 2520 1165 e: hkinfo@datamonitor.com Datamonitor Japan Aoyama Palacio Tower 11F 3-6-7 Kita Aoyama Minato-ku Tokyo 107 0061 Japan t: +813 5778 7532 f: +813 5778 7537 e: jpinfo@datamonitor.com ABOUT DATAMONITOR Datamonitor plc is a premium business information company specializing in industry analysis. We help our clients, 5000 of the world's leading companies, to address complex strategic issues. Through our proprietary databases and wealth of expertise, we provide clients with unbiased expert analysis and in-depth forecasts for six industry sectors: Automotive, Consumer Markets, Energy, Financial Services, Healthcare and Technology. Datamonitor maintains its headquarters in London and has regional offices in New York, Frankfurt, Hong Kong and Japan. Datamonitor's premium reports are based on primary research with industry panels and consumers. We gather information on market segmentation, market growth and pricing, competitors and products. Our experts then interpret this data to produce detailed forecasts and actionable recommendations, helping you create new business opportunities and ideas. Our series of company, industry and country...
Words: 5719 - Pages: 23
...it is feasible to open an organic restaurant in San Luis Obispo, CA. All collected data went into the development of a bare bones business plan for the organic restaurant. The report utilizes two techniques for analysis of this data. A strategic analysis was used to determine if the restaurant could be a legitimate competitor among the many local restaurants of San Luis Obispo. Strengths, weaknesses, opportunities, and threats were outlined, given weights according to their impact, and used to develop a SWOT matrix. Strategic goals were set after reviewing the matrix and a QSPM, quantitative strategic planning matrix, was created to determine which goal was worth pursuing. The final step in determining if the organic restaurant could compete in San Luis Obispo was to perform a competitive analysis against what were determined to be the top local competitors. Following the strategic analysis, a financial analysis was executed to determine whether the operation offered a profitable investment. This included an examination of startup costs and funding, as well as the creation of an income statement, statement of cash flows, and a balance sheet that were based off of a thirty-six month sales forecast. These financial forms made it possible to perform a break even analysis that had the final say as to whether or not the restaurant could be a profitable investment....
Words: 17467 - Pages: 70
...McDonald How would you define the industry to be analysed? Is the industry global? Is the organisation mentioned Australian or overseas base? What are the key product and services segments in the industry that are mentioned in the article? Are you able to identify the stage of the industry life-cycle from the facts in article? McDonald’s Corporation operates in fast food industry with a large chain of restaurants in various countries. Unlike other restaurants, McDonald’s serves fast foods including hamburgers, soft drinks, desserts, milkshakes and French fries. McDonald’s was formed by two brothers: Mac and Dick McDonalds in California. The company experienced a fast growth, expanding to all the states in the United States before moving out to other countries. Today, McDonald’s is present in more than one hundred and twenty countries, serving the world market in fast foods. This article does not give much detail information about key product and service segments in the industry. Generally speaking, the key product in Fast food industry would be Hamburger, Fries and soft drink. And the services segment is general public. The stage of the industry Industry – Fast Food industry (Globally, based in USA) 1. Key product – 2. identifying the key service segment- Geographic – US, Europe, APMEA and Other countries (119 countries) Product segment- Hamburger, 3. What type of Organisation is McDonald McDonald is the world leading global food service retailer...
Words: 8556 - Pages: 35
...Executive Summary The Gold Coast is indisputably Australia's most popular holiday destination and offers many different types of beachfront accommodation, award-winning dining, shopping and thrilling attractions. This marketing report aimed to devise a marketing strategy for this location. It began by scanning the macro environment and found that the location is politically stable, although currently the entire world is being severely affected by the economic recession. This has therefore meant that non-essential spending is down, which will have a negative economic impact. Conversely, new technologies such as efficient aircraft are allowing for more visitors to the region. A current concern is that of global warming, being a beach front city, this will affect the climate and cause beach erosion. The Gold Coast and Queensland are famous for the Sun and Surf as well as a very active party and bar scene, and some world famous events. The existing marketing plan has made good use of these factors, although the report has shown that it may be further refined. A brand-new aspect of the Gold Coast promotion has been introduced in the form of a new logo which consists of a rainbow theme. It has been designed to appeal to several markets such as self discoverers, active explorers, and stylish travellers, un-winders, social fun-seekers and connectors which are further outlined in the target market section. In order to promote the destination effectively, this report...
Words: 6140 - Pages: 25
...McDonald’s Corporation Marketing Plan Susie Ransom MKT Abstract This paper discusses McDonalds Marketing Plan for the future. Below I will cover the goals and objectives of their current and future coals for the corporation. Topics that will be discussed include the Situation Analysis, customer environment, competition, economic growth and stability, political trends, technological advancements, sociocultural trends, marketing goals and objectives, marketing strategy, marketing implementation and finally the timeline in which it will take McDonalds to implement these goals. Executive Summary McDonalds is known as the world number one selling Fast Food Company. They serve their famous burgers and fries in over one hundred countries around the world. While the majority of their restaurants are stand alone, they also have many franchises that are owned by everyday people like me and you. Their franchises have been their ticket to success; they are the top in the fast food industry because they stay unified in quality and marketing aspects. No matter which type of restaurant, whether corporate or franchised owned. Although, McDonalds are number one in the industry, in order to stay in their position they need to increase sales through expanding into new markets. They have been successful in the past in China and other markets. One of their strengths lies in their versatility to adapt to the culture of foreign markets. By serving traditional cuisine along...
Words: 6362 - Pages: 26
...When the founder of the Subway Restaurant,respected Mr Fred DeLuca with his partner Dr. Peter Buck opened the first shop in Bridgeport,CT in 1965,this company has already become a strong and energetic single entity among all the well-known competitors,its growing trait exists in a total of close to 35,000 units located in 98 different countries.In fact,such a scale of development, not just a simple number, it shows the subway broad market presence, and the ability to explore the market, and that this is a huge advantage even such a fast-food giant McDonald's did not have. For Subway,grounded in a such large global background including economics environment,the firm is limited by many pressure,constraint and even threat from competition that can affect the strategic management process of Subway.In a way,if the firm want to be successful really,you must find out a sustainable competitive advantage(core competency) derived from capabilities and resource.(core competencies are capabilities that serve as a potential source of competitive advantage for a firm over its rivals).And high-quality food,top customer service and the ability to continuously finding supervisor location is the core competencies of Subway today. As shown by the slogan”Eat Fresh”,the firm has much more confidence than providing satisfied food to different needs from different customers,for example their own bread,the offer of a set of fresh ingredients as the choice by the customers and so on.At the same...
Words: 5915 - Pages: 24
...SCHOOL OF BUSINESS BMIS300 – Management Information System Sec: D Beirut campus Analysis of Mc Donald's Information System Done By: Rawan Al- Masri To: Dr. Abdo Haidar Year: Spring 2015 ACKNOWLEDGEMENT First of all I'm thankful to Almighty Allah who gave me strength for the completion of this project. Next, I'm heartedly thankful to my most respected and honored course instructor of Management Information System, Dr. Abdo Haidar who gave me an opportunity to do this project, and for his guidance, efficient teaching, and cooperation. . This study greatly acknowledges the cooperation and assistance of all those employees of McDonald’s, whose favors have helped me to precede my project, for that I'm very grateful. Table of Content 1. Executive Summary 2 2. Organizational Overview 3 3. Issue Analysis 12 4. Analysis of Information Systems 14 4.1 Customer relationship management 14 4.2 Knowledge Management 19 4.3 E-Procurement and McDonald’s 25 4.4 Supply Chain and Logistic Management Definition 29 5. Details Analysis of suggested Systems 35 6. Organizational Impact of Recent Systems 36 7. An overall analysis of organization 40 Conclusion: 42 Reference 44 Analysis of Mc Donald’s Information systems Executive Summary McDonalds is the world's largest chain of burger fast food and perhaps is one of the fastest and rapidly growing fast food chain restaurants in the world. It uses various...
Words: 8679 - Pages: 35
...IIBM Institute of Business Management Marketing Management www.iibmindia.in Subject: MARKETING MANAGEMENT Credits: 4 SYLLABUS Concepts of Marketing Management: Definition and Concepts: Definitions of Marketing, Scope of Marketing; Core Marketing Concepts: Concept of Demand and Supply; Transaction; Major Marketing Management Philosophy; Social Marketing Marketing Environment - Internal & External Marketing Environment Forces; Macro Environment; Micro and Internal Environment; Factors Influencing Consumer Buyer Behavior; Buyer Decision Process; Inputs for Buying Decision Process; Consumer Trends; Market Segmentation Process. Developing Market Strategies and the Offerings Part –I Positioning and Differentiation: Concept, Positioning according to Ries and Trout, Various Tools of Differentiation; Product Decisions and Strategies; Product Mix; Product Life Cycle; Brand Positioning; Brand Identity; Equity and Packaging. Developing Market Strategies and the Offerings - Part II: Introduction to Service Marketing; Differentiating Services; Product and Service Price; Response to Change in Price; Pricing Strategies. Delivering Marketing Programs – Part I Marketing through Channel Partners; Wholesalers and Retailers: Current Trend; Channel Management. Delivering Marketing Programs – Part II Market Communication, Process for Effective Communication; Advertising; Different Advertising Media; Sales Promotion; Public Relations; Direct Marketing; Personal Selling:...
Words: 96487 - Pages: 386
