1. Do you agree with HubSpot that the "rules of marketing" have changed? If so, how? Is inbound marketing the answer? Why or why not?

Yes, I agree with HubSpot because with the use of the Internet to communicate information (i.e. marketing campaigns) being the norm now, people are able to verify the information and can look for competitors while on a cold call. Additionally, life has gotten a lot busier and when people are interrupted during a task by a marketer, they will most likely not buy from them. Cold calling and traditional advertising related to outbound marketing tried to catch people off guard and convince them to buy a product or service right at that moment. It was effective before the Internet and smartphones flourished because people did not have the luxury of searching for alternatives products and services at their fingertips at any time. Frequently, people agreed to an offer over the phone because it sounded reasonable. Now, with so many alternatives to a given product and easy accessibility to the market, people will buy a product if they can connect to it in some sort of way and find it online. If you have online marketing content that speaks to people – as is the goal with inbound marketing techniques such as blogging - then you will attract the right type of customer. The limit with inbound marketing is that only the people who can relate to your content will buy it. It is impossible to relate to everyone, yet even the segments of people that buy a certain product through inbound marketing are more stable of a consumer group then those who would buy with the help of outbound marketing.

2. Is HubSpot finding and serving the right set of customers? Given its position as a start-up company, should it widen its focus to server any customer that comes its way? Or narrow their target, by focusing exclusively on either Owner Ollies or