The target audience of Hutch’s Skinny Eats is anyone ranging from twenty years old to fifty years old. We want to be able to compete with our competitors, and that is what they are trying to promote right now. Our target population is women, men, and adolescents seeking to lose weight or have made a decision to have a healthier lifestyle. We can accomplish this by making sure that each client has access to many resources to ensure their success. The resources Hutch’s Skinny Eats is providing is the meal plans, workout plans/tips, and an idea of a healthy grocery list. We will assess each one of our customers to fit their needs and in the end, produce them with the outcome they were hoping for. By using social media, this will allow the company to have access to all parts of the target audience. Everyone uses social media, and recently it seems that exercising and eating healthy has become very popular over social media. People will be able to share information about the business, and hopefully, help it become very successful. The …show more content…
So, that’s timely brand-to-consumer engagement, which is providing ongoing support and motivation. Through Twitter, Facebook, Instagram, even on our website, we get questions every day. The other one is really continuing to innovate on increasing social sharing by allowing people to share what they’re learning, doing and loving on the program. We create pretty much exclusive content in social media, whether its tips, quotes, success stories, recipes, or workout tips. Our goal is to post at least three times a day when people are most likely going to be checking their phones. Since people usually have a lot of followers or friends, by posting at certain times it can increase our chances of having someone see our post. Therefore, generating more customers and increasing sales. The most important social media zones to this company are social community and social