...Advertising Brief Company Name: Hydra Sports Drink Product: Sports Drink Date 26/11/14 1. Introduction: 1.1 Authorisation: This report is prepared as part of the assessment for BSBADV511A Evaluate and recommend advertising media options 1.2 Limitations: The findings of this report are drawn primarily from secondary research due to which in real scenario there are many factory which need to be taken in to consideration while introducing Hydra Sports drink in Australia. Australia has mixed economy by which to develop marketing strategy requires a lot of understanding of the current economic condition by which the rural and urban population are being benefited. 1.3 Background information about the product Hydra sports drink can be very helpful especially for the athletes and enthusiasts who want to try out sports. Most athletes have relied upon sports drink to give them extra stamina so that they can practice all day. The runners are also some of the athletes who take sports drink. They need speed and endurance and they should not tire off easily because they will lose it. Hydra sports drink have been known and proven to increase activity of the body, brain activity, performance and endurance. This will make a person finish a long day's activity without wearing easily. The sports drink must be consumed at the desired dosage; it may be helpful to a person's build up. The only hazard is when a person drinks too much. 2.2 Emerging Market for Hydra Sports drinks Sports...
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...Mechanical Systems Integration Rochester Institute of Technology, Rochester, NY 14623, USA Sandeep Mohan Department of Manufacturing and Mechanical Systems Integration Rochester Institute of Technology, Rochester, NY 14623, USA Abstract Manufacturing Execution System (MES) came into existence with the need of managing various disciplines in an industry such as production planning, personnel and quality assurance. These various disciplines are interdependent and need to be integrated using a Manufacturing Execution System (MES). Nowadays MES is mainly being integrated with Enterprise Resource Planning (ERP) in the Computer Integrated Manufacturing System (CIMS) to reduce the complexities encountered in the production environment. This paper analyses the various functions of an MES used in the present-day industry and how it addresses the responsibilities of the shop floor of an industry. Keywords Manufacturing Execution System (MES), Enterprise Resource Planning (ERP), Computer Integrated Manufacturing System (CIMS) and Shop floor 1. Introduction Manufacturing is best defined as transformation of materials into items of greater value by means of one or more processing and/or assembly operations. A system that integrates all the operations of a manufacturing process right from processing the raw material to the completion of the final product is called a Manufacturing System. Manufacturing Execution System (MES) is a computerized control system used in monitoring the...
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...DX Cancri Zach Moon University of Arizona; (Insert Prof Name) (Insert class name) 20 October 2014 Author Note This paper was prepared for (Insert Class name), (insert course number), taught by professor (insert prof name). Abstract Our universe is filled with millions of objects that can be seen at different times throughout the duration of a 24-hour period. Many different stars help make up the 88-recorded constellations that can be seen around the world. Of those 88 configurations, are 12 constellations that are part of what is known as the Greek Zodiac. Each constellation in the Zodiac has a mythological story that some believe explains their existence. This paper will explain the history of the constellation Cancer,...
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...Vincor: Project Twist Report Feb 13, 2014 Karen Stanley, Olivia Pratile, Alexandra Carlow, Caitlin Tizzard, Lorena Reyes Table of Contents Company History Case Background Key Issues and Decisions Market Characteristics Competitive Landscape Analyses SWOT Analysis PEST Analysis Porter’s Five Forces Challenges Case Synopsis Alternative Recommendations Final Recommendation Epilogue Company History Vincor’s history can be traced back to 1874 with the establishment of the Niagara Falls Wine Company, founded by Thomas Bright and Francis Shirriff. Over the years, a number of Ontariobased wineries were established, eventually amalgamating into three large companies. In 1993, these companies; Cartier, Inniskillin and T. J. Bright, merged together to form Vincor. As of 2004, Vincor was the world’s eighth largest producer and distributor of wine and wine-related products. Case Background Vincor: Project Twist details the decisions that Vincor’s marketing team had to make in order to create a new alcoholic beverage to bring to the market. This task was challenging due the fact that “what’s trendy today may not be trendy two years from now,” as stated by Vincor’s marketing manager Kelly Kretz. Key Issues and Decisions The key issue in this case was coming up with a concept for a new alcoholic beverage product. Decisions to be made in regard to the product included: product characteristics, positioning, target market, branding, packaging and distribution strategy, pricing...
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...Vincor: Project Twist Report Feb 13, 2014 Karen Stanley, Olivia Pratile, Alexandra Carlow, Caitlin Tizzard, Lorena Reyes Table of Contents Company History Case Background Key Issues and Decisions Market Characteristics Competitive Landscape Analyses SWOT Analysis PEST Analysis Porter’s Five Forces Challenges Case Synopsis Alternative Recommendations Final Recommendation Epilogue Company History Vincor’s history can be traced back to 1874 with the establishment of the Niagara Falls Wine Company, founded by Thomas Bright and Francis Shirriff. Over the years, a number of Ontariobased wineries were established, eventually amalgamating into three large companies. In 1993, these companies; Cartier, Inniskillin and T. J. Bright, merged together to form Vincor. As of 2004, Vincor was the world’s eighth largest producer and distributor of wine and wine-related products. Case Background Vincor: Project Twist details the decisions that Vincor’s marketing team had to make in order to create a new alcoholic beverage to bring to the market. This task was challenging due the fact that “what’s trendy today may not be trendy two years from now,” as stated by Vincor’s marketing manager Kelly Kretz. Key Issues and Decisions The key issue in this case was coming up with a concept for a new alcoholic beverage product. Decisions to be made in regard to the product included: product characteristics, positioning, target market, branding, packaging and distribution strategy, pricing...
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...Removal of Marijuana as a Schedule I Drug The argument for or against the legalization of medical marijuana has been in existence for decades with no sign of resolution. Ever since Congress passed into law the Controlled Substance Act in 1970, placing marijuana as a Schedule I drug, the debate has grown ever larger, with feelings strengthening on both sides. Recently the argument for medical marijuana has come into the debate, with more and more evidence supporting it. People in support of keeping it illegal feel that the drug would cause much more harm than good. People in support of making the drug legal feel that the harm of marijuana is over exaggerated, and keeping the drug illegal is causing the most harm. I fell that whether for medical or recreational use marijuana needs to be removed from its Schedule I status because it does not meet the definition of what a Schedule I drug is, it does not have adverse health effect if used properly, and it could positively affect the United States economy if taxed and/or used as a renewable resource. Many studies have found that marijuana meets none of the Controlled Substance Act’s criteria for placement in Schedule I, and therefore the government is required by law either to permit medical use or to remove the drug from federal control altogether. In regards to what a Schedule I drug is, Section 812 of the Controlled Substance Act states: Substances in the schedule have a high potential for abuse, have no currently accepted...
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...America's War on Drugs: Policy and Problems In this paper I will evaluate America's War on Drugs. More specifically, I will outline our nation's general drug history and look critically at how Congress has influenced our current ineffective drug policy. Through this analysis I hope to show that drug prohibition policies in the United States, for the most part, have failed. Additionally, I will highlight and evaluate the influences acting on individual legislators' decisions to continue support for these ineffective policies as a more general demonstration of Congress' role in the formation of our nation's drug policy strategy. Finally, I will conclude this analysis by outlining the changes I feel necessary for future progress to be made. Primary among these changes are a general promotion of drug education and the elimination of our current system's many de-legitimating hypocrisies. However, before the specific outcomes of Congressional influence and policy impact can be evaluated it becomes important to first review the general history and current situation of drugs today. Our present drug laws were first enacted at the beginning of the century. At the time, recreational use of narcotics was not a major social issue. The first regulatory legislation was for the purpose of standardizing the manufacturing and purity of pharmaceutical products. Shortly after, the first criminal laws were enacted which addressed opium products and cocaine. Although some states had prohibited...
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...Scientific and Industrial Research (CSIR) Pretoria 0001, South Africa mmasonta@csir.co.za mzyecem@tut.ac.za fmekuria@csir.co.za ABSTRACT Cognitive radio (CR) technology has become one of the buzzwords within the wireless communications community over the past 12 years. Its ability to learn, decide and adapt to the external environment made CR attractive to regulators, researchers, academia, politicians and the industry. CR promises to bring a paradigm shift in spectrum management policies from command-and-control regime to dynamic and opportunistic spectrum access. Despite more than a decade of research in the CR area, there are too little CR systems ready for the market. This lack of ready CR systems may reflect an overemphasis in the CR literature on theory and simulations with less work done in experimental-basedresearch and publications. In order to fast-track the real-life deployments of CR systems, the research community is now focusing on the development of CR platforms. With different software defined radio (SDR) packages and hardware available, it is confusing to decide which one to build or use. The objective of this paper is to study the design of CR platforms making use available SDR software packages and hardware. Our conclusion is that CR research should now focus on experimental-based results using real-life CR platforms in order to realize market-ready CR systems. Cognitive radio (CR) technology has become one of the hot research topics in wireless communications...
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... 21 The Impact of the Internet on the Music Industry: The Record Label VS. Downloadable Music It was only a short time ago that record stores like Specs and FYE were littered across the country, stocked from wall to wall with all the latest albums from your favorite bands and all sorts of music paraphernalia. People like me would have stacks of compact discs or binders full of the music they owned ready to go wherever they went. Before them there were cassette tapes, and before that vinyl records. If you were lucky enough to be a signed musician, you were a star destined for fame and fortune with thousands if not millions of loyal supporters buying your album and following you on tour. Most importantly for the purpose of this paper, the record labels were some of the wealthiest companies in the entertainment industry. The music industry is a multibillion dollar industry and was thought by many to be too big to fail. Record labels had their pick of the crème de la crème with regards to up and coming artists and when they weren’t cutting shady deals with new acts they were reaping in the profits with album sales and royalties for radio play of their music catalog. The music industry is...
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...to the memory of my late father, Mr. Isaac Omotayo Famubo. ACKNOWLEDGEMENT My great appreciation goes first to the Lord, my God for given me the fortitude to begin and finish this programme. I express my sincere gratitude to my wife, Bose Famubo and children for their understanding during the period this course lasted. I also express my profound gratitude to my Project Supervisor, Mr. O.J Odewale for his assistance and scholarly advice. My special thanks goes to the Director-General, Nigerian Institute of Social and Economic Research (NISER), Prof. S. O. Akande, Mrs. C. O. Adelani, Mr. V. O. Akinrinlade, Mrs. P. E. Bassey, M. O. Akinyemi and others too numerous to mention for their wonderful support. ABSTRACT Examination malpractice is one of the cankerworms threatening Nigeria’s education structure. As a result of over-dependence on paper qualification, examinations in Nigeria are bedevilled with a number of problems. This paper assesses examination malpractices in some selected Senior Secondary Schools in Ibadan North Local Government Area of Oyo State. It...
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...European Journal of Business and Management ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online) Vol 4, No.8, 2012 www.iiste.org The Role of Entrepreneurship in Economic Development: The Nigerian Perspective Dr. Mrs Ann Ogbo AGU CHIDIEBERE NWACHUKWU Dept. Of management, University of Nigeria, Enugu Campus. PMB 011 *E mail of the correspondence author: annogbo@yahoo.com brightchidi@yahoo.com Abstract The aim of the paper is to develop and analyse the contributions of entrepreneurship in the economic development through SME development in Nigeria. A total of 100 SMEs were randomly selected from a cross section of a population of all SMEs spread around some states of Nigeria and covering virtually all forms of enterprise. Participants were selected through a simple random sampling. The responses to the questionnaires were complemented with personal interviews of some SMEs operators. The responses of the participants were analyzed using the statistical package for social sciences (SPSS), which generated the frequency distributions, means, standard deviations, chi-square statistics, analyses of variance, etc of the responses. The hypotheses of this research which were tested at 0.05 level of significance using chi-square statistics hinged on identifying the greatest problem which SMEs face in Nigeria, the identification and ranking of the top ten problems or challenges of SMEs in Nigeria and the relationship between the form and nature of the business enterprise and its sources of funding...
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...European Journal of Business and Management ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online) Vol 4, No.8, 2012 www.iiste.org The Role of Entrepreneurship in Economic Development: The Nigerian Perspective Dr. Mrs Ann Ogbo AGU CHIDIEBERE NWACHUKWU Dept. Of management, University of Nigeria, Enugu Campus. PMB 011 *E mail of the correspondence author: annogbo@yahoo.com brightchidi@yahoo.com Abstract The aim of the paper is to develop and analyse the contributions of entrepreneurship in the economic development through SME development in Nigeria. A total of 100 SMEs were randomly selected from a cross section of a population of all SMEs spread around some states of Nigeria and covering virtually all forms of enterprise. Participants were selected through a simple random sampling. The responses to the questionnaires were complemented with personal interviews of some SMEs operators. The responses of the participants were analyzed using the statistical package for social sciences (SPSS), which generated the frequency distributions, means, standard deviations, chi-square statistics, analyses of variance, etc of the responses. The hypotheses of this research which were tested at 0.05 level of significance using chi-square statistics hinged on identifying the greatest problem which SMEs face in Nigeria, the identification and ranking of the top ten problems or challenges of SMEs in Nigeria and the relationship between the form and nature of the business enterprise and its sources of...
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...topicmodels: An R Package for Fitting Topic Models Bettina Grun ¨ Johannes Kepler Universit¨t Linz a Kurt Hornik WU Wirtschaftsuniversit¨t Wien a Abstract This article is a (slightly) modified and shortened version of Gr¨n and Hornik (2011), u published in the Journal of Statistical Software. Topic models allow the probabilistic modeling of term frequency occurrences in documents. The fitted model can be used to estimate the similarity between documents as well as between a set of specified keywords using an additional layer of latent variables which are referred to as topics. The R package topicmodels provides basic infrastructure for fitting topic models based on data structures from the text mining package tm. The package includes interfaces to two algorithms for fitting topic models: the variational expectation-maximization algorithm provided by David M. Blei and co-authors and an algorithm using Gibbs sampling by Xuan-Hieu Phan and co-authors. Keywords: Gibbs sampling, R, text analysis, topic model, variational EM. 1. Introduction In machine learning and natural language processing topic models are generative models which provide a probabilistic framework for the term frequency occurrences in documents in a given corpus. Using only the term frequencies assumes that the information in which order the words occur in a document is negligible. This assumption is also referred to as the exchangeability assumption for the words in a document and this assumption leads...
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...Continental J. Education Research 4 (3): 70 - 80, 2011 © Wilolud Journals, 2011 Printed in Nigeria ISSN: 2141 - 4265 http://www.wiloludjournal.com ADMISSION AS A FACTOR IN THE NIGERIAN UNIVERSITIES’ MANAGEMENT PROBLEMS Babatunde Oyedeji Dept of Politics and International Relations, Lead City University, Ibadan ABSTRACT Admission is a necessary foundation building for joining a university institution for study or for scholarship. It is the climax to a string of academic activity starting from the cradle (of applicants) onto the matriculation watershed. Universities therefore take the task of admission of Students into their portals seriously insisting that as part of its basic academic freedom, the University Senate should provide and protect policies and processes for admission. Phillip G Altback described the central elements of academic life as ‘….. the admission of students, the curriculum, the criteria for the award of degrees, the selection of new members of the professoriate, and the basic direction of the academic work of the institution’1. This paper seeks to dissect the background and circumstances affecting and afflicting the admission process and its pivotal role in the business of tertiary education in Nigeria. It will attempt to draw connections as between admissions and variables such as the quality, quantity, stakeholder involvement, institutional effectiveness of the process and how it features as an instrument for higher quality higher education. KEYWORDS: University...
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...Chapter one 1.0 Introduction Just a casual look at Nigerian universities these days will suffice to realise that so many social vices have become the order of the day. Chief among these are the twin evils of cultism and indecent dressing. Interestingly, these vices are commoner among the males and females respectively. What probably began as pacification to desires for companionship, protection and security; an innocent imitation of westerners has grown to bedevil sanity and progress on our university today. In this paper, cultism, indecent dressing and some other related social vices will be dealt with in light of their causes, consequences and possible remedial steps. 1.1 Definition of Basic Terms * Social vices * Cultism * Secret cult * Secret societies * Indecent dressing Social vices: Social vices are forms of evil, wicked and criminal actions or behaviours in the society. These are social problems and have been thought of as social situations that a large number of observers feel are inappropriate and need remedying. Social vices are those acts and conditions that violate societal norms and values. Cultism: The Oxford Advanced Learner's Dictionary defined cult as a small group of people who have extreme religious beliefs and who are not part of any established religion. Secret Cult: Ogunade (2002) defined a secret cult as an enclosed organized association or group devoted to the same cause. It is an enclosed group having an exclusive...
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