...IBM Software Enterprise Marketing Management IBM’s State of Marketing Survey 2012 Marketers’ biggest challenges and opportunities reveal the rise of the empowered customer 2 IBM’s State of Marketing Survey 2012 Contents 2 Leading the customer experience 4 Removing silos and integrating across channels 6 Embracing an IT partnership 7 Conclusion 7 Survey Methodology 8 About IBM Enterprise Marketing Management Consumers are changing marketing. Today’s consumers are well-informed, social media-savvy, and likely have two or more mobile devices. They are more demanding—expecting current and perpetually shifting new channels, such as mobile and social, to deliver an exceptional customer experience. But it’s the dynamism of this change and conversation that is forcing marketers to re-think their craft. In an increasingly digital world, customers have a voice in their relationship with your brand, communicated through multiple channels, freely expressing their satisfaction or dissatisfaction with their experience. As a result, marketers must put the customer at the center of their business, or risk not just negative Twitter commentary, but ultimately lost customers. Marketing technology is enabling these profound changes in an organization’s relationship with customers, creating new challenges and new opportunities. Getting an in-depth look at how marketers from across the globe are responding to this empowered consumer provides important insights into the underlying characteristics...
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...IBM Global Business Services Human Capital Management Achieving success in a globally integrated world: Enabling an adaptable workforce 2 You’ve remodeled your supply chain. Optimized your IT infrastructure. Overhauled your financials. But you’re still not getting the results you expect. So what’s missing? Like many companies, you may be overlooking your most valuable asset: your people. While human capital is an organization’s single largest resource, many companies don’t utilize their workforce to its fullest — even when they’ve been successful in maximizing other strategic business areas — leaving a huge opportunity untapped. By looking to the workforce to improve enterprise adaptability, innovation and productivity, corporate leaders can differentiate their businesses and stay ahead of the competition. Yet, to achieve true differentiation, companies must develop a more responsive, flexible and resilient workforce by finding better ways to source talent, allocate resources across competing initiatives, measure performance and build vital capabilities and skills. This requires developing programs that focus on workforce performance, identifying and employing talent globally, working collaboratively to accelerate change, generating innovation and producing measurable business results — now and into the future. 3 Providing solutions based on solid research IBM’s Global Human Capital Study 2008, which reflects the insights of over 400 senior executives...
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...L.Friedman reminded to the term "Flat world" as the way to describe to an era of new World economy. Which including the globalization, intense competition, a big market without borders, the variety and combination of cultures in the World (Thomas L. Friedman, 2005; Victor K. Fung, el, at 2007; Ronald Aronica and Mtetwa Ramdoo, 2006). In fact, The change, updates, innovation and competition in technology industry are taking a level higher, because it happening every days, every hours (Jeffrey T. Macher, David C. Mowery; 2004). Factors impact to success of the company including external factors and internal factors. It closely related to the strategies in pathway of company development. Some things bring opportunities, some things bring challenges, or even make the company go to fail. This essay will provide a insight and explicitly analysis and discussion about internal factors and external factors of Lenovo case study....
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...IBM Business Consulting Services Challenges for the automotive industry in an on demand environment Seven areas of strategic action Executive brief ibm.com/bcs Contents 1 1 1 3 4 7 Introduction The automotive industry is facing new and pressing challenges. Globalisation, individualisation, digitalisation and increasing competition are changing the face of the industry as we know it. In addition, increasing safety requirements and voluntary environmental commitments by the automotive industry will also contribute to the changes ahead. Size is no longer a guarantee of success. Only those companies that find new ways to create value will prosper in the future. The purpose of this paper is to present a short overview of the automotive industry today and highlight challenges facing the industry. Based on this perspective, we will discuss strategic levers enabling OEMs to transform to on demand enterprises. Introduction Methodology The evolving automotive landscape The on demand challenge Brand management Customer relationship management 10 Core competency management 13 Software management 15 Quality management 17 Product development management 20 Expansion management 22 Strategic steps toward the on demand business 25 Conclusion 25 About the authors 26 About IBM Business Consulting Services 26 References Methodology The information, data and opinions presented in this paper are based on a series of interviews that IBM Business Consulting Services held with...
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...IBM Business Consulting Services IBM Institute for Business Value Strategy and Change Going global Prospects and challenges for Chinese companies on the world stage In association with IBM Institute for Business Value IBM Business Consulting Services, through the IBM Institute for Business Value, develops factbased strategic insights for senior business executives around critical industry-specific and crossindustry issues. This executive brief is based on an in-depth study by the Institute’s research team. It is part of an ongoing commitment by IBM Business Consulting Services to provide analysis and viewpoints that help companies realize business value. You may contact the authors or send an e-mail to iibv@us.ibm.com for more information. School of Management at Fudan University Fudan University was the first institution of higher learning in China to set up a department of business education, and was also the first in the country to resume its business education program after the reform and open-door was implemented in China. Over the past two decades, the School of Management at Fudan University has developed into an internationally well respected business school. This joint project with the IBM Institute for Business Value fulfills our mission to analyze business operations and national economic activities using advanced management theories, systematic methods, mathematics models and information technology. It is part of our commitment of timely research...
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...2009 Corporate Responsibility Report IBM Corporate Responsibility Report 2009 letter from the chairman Samuel J. Palmisano Chairman, President and Chief Executive Officer our company IBM basics The role of the ibmer A world of global citizens employees Investing in the IBMer ibmers in service Corporate Service Corps enters its third year communities Engagement, expertise and sustainable service environment Environmental sustainability, inside and out supply chain A holistic approach Governance Managing risk, maintaining trust public engagement Collaborating for societal progress 2009 performance Data summary 1 4 6 10 14 18 24 32 36 40 44 Samuel J. Palmisano Chairman, President and Chief Executive Officer It was at the height of the economic crisis in 2008 that IBM introduced the idea of a smarter planet. To some, this might not have seemed the most propitious moment to launch such an ambitious strategic initiative. However, we strongly believed there was an opportunity to address exactly the problems and challenges that were then gripping the world. Now it is nearly two years later and events have, if anything, strengthened this belief. The idea of a smarter planet is speaking powerfully to forward-thinking leaders and citizens around the world. It is opening up a growing global dialogue and generating thousands of innovative ideas. Hundreds of our clients have seized upon new capabilities to build smarter systems, and are achieving measurable benefits for their...
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...1 On Demand Business Volkswagen’s world-class procurement strategy produces breakthrough productivity gains. Based in Wolfsburg, Germany, Volkswagen AG (www.volkswagen.de) is Europe’s largest auto manufacturer with worldwide revenues approaching $110 billion and manufacturing facilities on every continent. While perhaps best known for its VW and Audi brands, Volkswagen is also the company behind such storied brands as Bentley, Bugatti and Lamborghini. Amid the everincreasing competition in the worldwide auto industry, Volkswagen has long set itself apart through the design and Volkswagen is the company behind such storied brands as Audi, Bentley, Bugatti and Lamborghini. Overview Challenge Faced with rising complexity within its supplier-facing processes, Volkswagen needed to make its employees more productive to stay ahead of the competition Why Become an On Demand Business? Volkswagen needed to integrate its information and processes to speed decision-making and become more responsive to a rapidly changing supplier environment Solution An On Demand Workplace that includes an enterprisewide portal for employees and suppliers whose sensing, analytic and workflow capabilities have radically streamlined the way employees access and act on information Key Benefits • 20% increase in procurement staff productivity • Expected 100% payback within one year • Significant decreases in materials purchasing and inventory costs “We need knowledgeable ...
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...by grants from the CISE/IRIS/CSS Division of the U.S. National Science Foundation, and the NSF Industry/University Cooperative Research Center, whose members include: ATL Products, The Boeing Company, Canon Information Systems, IBM Global Services, Nortel, Rockwell, Seagate Technology, Sun Microsystems and Systems Management Specialists (SMS). The authors would like to acknowledge the research assistance of Bryan MacQuarrie. They would also like to acknowledge the cooperation and assistance of numerous Acer Group executives and managers who agreed to be interviewed and provided vital data and information Acer_case_10-99.doc 2 Acer: An IT Company Learning to Use IT to Compete Jason Dedrick, Kenneth L. Kraemer, Tony Tsai I. INTRODUCTION Acer Computer is an unusual company in the personal computer industry. Companies such as Dell, Compaq and Gateway focus on designing, configuring, marketing and servicing PCs and increasingly leave the manufacturing to contract manufacturers and OEM producers. By contrast, Acer is a diversified, vertically integrated manufacturer of PCs, components and peripherals that it sells under its own brand name and on an OEM basis for other PC makers. Acer’s diversified product line resembles that of giants such as IBM, Hewlett-Packard, Toshiba and NEC, yet it is only a fraction of their size. Acer’s strategies and culture are the product of founder and chairman Stan Shih. Shih started the...
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...P3, P4. Describe how two businesses are organized, and how the structure helps the businesses in fulfilling their purpose……………………………………………………….....5 Assignment II- Task 1 P5, M2. Two contrasting environments influence on business, and their challenges................8 P6, M3. Political, Legal, Social factors and challenges that affect the two businesses ...….....8 D2 Changes in political, legal, social, and economic factors may impact on organization strategy……………………………………………………………………………………......9 Bibliography............................................................................................................................11 Executive Summary: The business environment is a mix of all the internal and external factors that have influence on the business. All the factors that are under the control of the business do not form part of business environment. Some of the examples of these factors affecting business operations are customers, suppliers, competitors, industry trends, cultural and social factors, government activities, laws etc. It is all about the environment in which business operates. In this study, we have considered two different companies from different industries. Those are: IBM and GM Motors. These companies have been accessed in different economic environments on the basis...
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...Jeopardy! FPO Virginia M. Romett y Chairman, President and Chief Executive Officer $59 21% $108 10% $32 $30 2000 2013 2000 2013 $16.28 2000 2013 2015 IBM will remain a leader in high-performance and high-end systems, storage and cognitive computing, and we will continue to invest in R&D for advanced semiconductor technology. The second challenge involves the world’s growth markets. While IBM’s growth in Latin America and Middle East and Africa was strong, enterprise spending slowed in other key growth markets. We are intensifying focus on new growth opportunities. Overall, the opportunity in the world’s growth markets remains attractive. On being essent ial As we have learned throughout our history, the key to success is getting the big things right, innovating and investing accordingly, and challenging our organization, operations and especially our culture to adapt. I am deeply proud of the global IBM team for bringing us here, and I am grateful to you, our shareholders, for your unwavering support. I hope you share our excitement about your company’s path and the shared opportunity we have, together, to build a brighter future on a smarter planet. Virginia M. Rometty Chairman, President and Chief Executive Of cer When you do all those things, you do more than stay abreast of change. You lead it. You invent entirely new capabilities— such as cognitive computing and Watson. You translate these innovations into sustainable economic value—such as building...
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...ResearchBeam has announced a new Report Package "MES Market in North America 2015-2019: Industry Size, Trends, Growth, Analysis, Challenges, Report" Report Overview MES is a control system that helps manage and monitor operations on a plant floor. It tracks the entire manufacturing process end to end, from the transformation of raw materials to the final finished product. MES uses real time data from machines, robots, and employees. For better performance and information flow across the organization, companies are integrating MES with ERP. This allows organizations to improve efficiency by performing operations, such as operation scheduling, lot tracking, resource allocation and control, plant maintenance, labor planning, data acquisition and collection, quality assurance, and process control. MES acts as a communication system between the various parts of a plant and also provides an enterprise-wide record system. Get Detailed Report at: http://www.researchbeam.com/mes-in-north-america-2015-2019-market As per the analysts forecast the MES market in North America to grow at a CAGR of 11.42% during 2014-2019. Covered in this Report The report covers the present scenario and the growth prospects of the MES market in North America for the period 2015-2019. To calculate the market size, the report considers the revenue generated from various end-user industries. The namely MES market in North America 2015-2019, is prepared based on an in-depth market analysis, with...
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...MARQUIS ROSABETH MOSS KANTER IBM: The Corporate Service Corps In February of 2009, Kevin Thompson, program manager for the IBM Corporate Services Corps sat down with Stanley Litow, Vice President of Corporate Citizenship and Corporate Affairs, and Robin Willner, Vice President of Global Community Initiatives at IBM. They had recently received the results of an independent evaluation of the first 100 participants in IBM’s new employee leadership development program called the Corporate Service Corps (CSC). The CSC was an international community service assignment for high-potential IBM employees and 2008 was its pilot year. 11 teams of IBM’s best global employees had been deployed to work for local partners, frequently non-governmental organizations (NGOs), in locations such as Ghana, Tanzania, Romania, Philippines and Vietnam. Each team had worked for a month on projects as diverse as digitizing the supply chain of the Ghanaian handicraft sector to establishing a strategic plan for the Davao City Chamber of Commerce in the Philippines that would maximize job creation among locally owned small businesses. IBM had high hopes for this program, both as a way to deliver social value to emerging markets, but also as an important strategic business initiative. As globalization had proceeded, IBM CEO Samuel J. Palmisano had focused extensively on making global integration successful and how the new business environment would require globalizing IBM from the “bottom-up.” The CSC was...
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...Air Canada to not only reduce the overall cost of serving its customers, but also serve them better. IT approach and Outsourcing Information Technology has emerged from a discipline that is primarily focussed on financial and administrative tasks, a core component of all systems in airlines. More comprehensive services are offered to the customers by airlines using IT. Given the critical importance to IT infrastructure to the airline’s successful operations, a set of IT principles should be implemented and often changed for a “productive” and “cost effective” environment. In 1994, a contract was signed between Air Canada and IBM with a view to reduce costs and to allow the airline to focus on its core business. But back then as Air Canada was not satisfied with the services offered by IBM, it proposed a request for proposals (REP) to find IT vendor to partnership with for innovation. A lot of requests were received from the potential suppliers but IBM’s proposal was chosen. The objective of Air Canada’s proposal this time was purely “innovation” rather than reducing cost. But this innovation went beyond IBM’s borders to a stage where it doesn’t have products ready for Air Canada. In 2000, need for a vendor specialised in telecommunications made Air Canada to choose Telecom as its telecommunication provider. In 2003, Air Canada...
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...IBM’s International Assignment in India ------------------------------------------------- Executive Summary Despite years of war and economic setbacks, India has emerged as one of the world’s most promising emerging markets. Many international firms have sought to gain a foothold in India for two reasons. One reason is to target a massive market with the fourth largest purchasing power in the world, and another is to utilize a seemingly abundant supply of low cost yet skilled English speaking labor. IBM is one of these companies and has seen great success in India in the past decades. IBM’s Indian subsidiary now earns 30% of the company’s total revenue, but recent changes in both India and IBM present a new set of challenges for the company’s continued presence in India. This paper seeks to identify these challenges and offer potential solutions to how IBM can continue to grow their highly profitable operations in India. Vivek Sahay Roni Sims Hank Scurry Nidhi Prakash Spoorthi Purumala India Overview With the world’s fourth largest GDP in purchasing power parity and second largest population base, India has been a popular market in the past two decades, particularly in the IT sector. The country has undergone a lot of growth in the past century. After becoming independent from British rule in 1947, the subcontinent underwent a period of violence, including two wars with Pakistan and one with China. The last war ended in 1971; however, tensions with both the countries remain...
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...TABLE OF CONTENTS Introduction 2 Global Impacts of the Credit Crunch 3 IBM – International Business Machines 4 Table 1: IBM’s Financial Performance History 2000-2009. Source: IBM Annual Report 2009 5 Table 2: Earnings per share 2006 to 2010 projection. Source: IBM Annual Report 2009. 6 How the Credit Crunch Impacted IBM’s Operations 7 Global Integration 7 Changing Business Scope 7 Revenue 8 Human Resource Management Impacts 8 Price Instability 8 Exchange Rate Fluctuation 8 Interest Rate Fluctuations 8 Debt 9 Notable Impacts 9 IBM’s Operational Strategy 10 Strategic Response 10 HRM Strategy 10 Value Chain Strategy – Developing a Business of Values 11 Table 3: IBM Value Chain. Source – ibm.com/services 12 International Strategy 13 Institutional Strategy 13 Recommendations for Future Growth 14 Delivering Value to Customers 14 Human Resource Capital 15 Research and Development 16 References 17 Bibliography 18 Introduction The ‘Credit Crunch’ emerged in 2007 with the first effects being felt by the U.S. Mortgage industry. The term ‘credit crunch’ came was used to describe the collapse of the subprime mortgage industry that resulted in a freeze in lending by financial institutions. With non-payment of loans, huge debt and no capital gains, financial institutions began to go under. Investment banks, financial services and real estate market felt immediate impacts. Trillions of U.S. dollars were lost, huge government bailouts...
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