MARKETING: PRINCIPLES
AND PRACTICE

SM1010

MARKS AND SPENCERS – PLACE

MODULE TUTOR:
JAYA AKUNURI

SEMINAR TUTOR:
RULA AL-ABDULRAZAK

CONTENTS

Page

Introduction 4
Abstract 4
Distribution Channel 5-6
Distribution Strategies 7-8
Conclusion 9
Bibliography 10-11

INTRODUCTION

Few producers sell their goods direct to the consumers, however most use third parties or intermediaries to bring their products to the market. They try to forge a distribution channel- a set of independent organisation involved in the process of making a product or service available for use or consumption by the consumer or business user.

This report will examine the way Marks and Spencer’s sell their goods direct or indirect to the consumers. The following features will also be examined: • How M&S channel members are selected • How M&S channel members are trained and motivated • What is M&S distribution strategy • What is the structure of M&S distribution strategy

To obtain the above information the following strategy were used • Journals • Websites • Books • Telephone ( no information given ) •