...Business Intelligence Applications Paul Villela CSCI 4304:Database Systems Dr. Carolyn W. Green 2 December 2014 Business Intelligence Applications On the May 4th, 2014 episode of Mad Men (appropriately entitled “The Monolith”, a clever nod to the iconic black monolith which provides the impetus for the evolutionary leap from beast to man in Arthur C Clarke’s novel “2001: A Space Odyssey”) Sterling Cooper & Partners, the fictional ad agency around which the show revolves, purchases and installs a brand new IBM 360 computer. While the vast majority of the office greets the massive, expensive machine with much apprehension (“What man lay on his back counting stars and thought about a number?” asks Don Draper, head of the Creative Department (played by John Hamm)) (Stevenson, 2014), Senior Partner and visionary Jim Cutler (played by Harry Hamlin) understands the power and potential of just such a machine, particularly in the field of advertising. Sterling Cooper & Partners gain an edge that their competition would not have for several more years, as well as a service they can offer their customers, one many of whom would not provide for themselves for even longer. What Jim Cutler was envisioning was a strategic idea currently referred to as Business Intelligence. A Brief History of Business Intelligence The concept of Business Intelligence (BI) began as a direct descendent of an information system called the Decision Support System (DSS), a system used for complex...
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...PSYC 303 Week 8 Final Exam. Click Link Below To Buy: http://hwaid.com/shop/psyc-303-week-8-final-exam/ Week 8 Final Exam. Part 1 of 1 - 145.0/ 150.0 Points Question 1 of 30 5.0/ 5.0 Points The founder of the first laboratory of scientific psychology was ________. A.Franciscus Donders B.Hermann von Helmholtz C.Wilhelm Wundt D.Hermann Ebbinghaus Question 2 of 30 5.0/ 5.0 Points The procedure in which trained participants describe their experience and thought processes in response to stimuli presented under controlled conditions is known as: A.information processing B.analytic introspection C.functional analysis D.behavioral analysis Question 3 of 30 5.0/ 5.0 Points John Watson believed that psychology should focus on the study of ________. A.observable behavior B.mental processes C.consciousness D.atention Question 4 of 30 5.0/ 5.0 Points The sequence of steps that includes the image on the retina, changing the image into electrical signals, and neural processing is an example of_______processing. A.bottom-up B.top-down C.size constancy D.perceptual organization Question 5 of 30 5.0/ 5.0 Points Some perceptions result from assumptions we make about the enviornment that we are not even aware of. This theory of unconscious inference was developed by A.Goldstein B.Gestalt psychologists C.Helmholtz D.Gibson Question 6 of 30 5.0/ 5.0 Points Things that form patterns that are meaningful are likely to be grouped together according...
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...The Human Memory Tracey Percifield American Intercontinental University Abstract Unit 4 IP The human mind is a fascinating instrument that is very complex and even though we know quite a lot about it we still do not know everything. The human memory has three phases of memory interpretation; Sensory Memory, Short-Term Memory and Long-Term Memory. Knowing how each of these memories store information is comparison to c computer. The average adult knows anywhere between 50,000 to 100, 00 words. The brain is incredible in protecting itself when injuries occur at times. The Human Memory The Father of Psychology begins with Sigmund Freud and his analysis of Psychoanalysis and the theories he introduced. Freud had many theories that caused controversy throughout his career but in today’s society they are accepted and his findings were true then as they are now without the controversy. In the unconscious mind we absorb many things from learning to traumatic events and information is stored, processed and in some ways affect our lives if we don’t resolve the issues at hand then we carry them with us and they still may affect us as we grow older (IEP, 2010). In 1968 two other Psychologist Richard Atkinson and Richard Shiffrin develop a model of the human mind with the understanding how memory storage is taken in and processed and recalled for later usage. The model is referred to Atkinson-Shiffrin model and is explained as three phases of sensory, short-term and...
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...Eyewitness Memory in Accuracy on Recall of 2nd Year Students of Daughters of Mary Immaculate School (DMI) Beginning from the conception until our present condition, we possess a certain characteristics which can only be found in ourselves. It is a unique way to see that everyone can speak in different way and act in different manner. We perceive different things in accordance with what our sensation sense. We can see, hear, smell, taste, and feel a stimulus and tend to bring that information in the brain for our own interpretation. After reaching it to the brain, the person produces reactions whether it is acceptable or not on particular setting. If it is unanimously acceptable to all, it doesn’t mean that we all have the same way of thinking or in a state of group mind. Every individual can still showcase another different facial expression after they come up to a decision. This is why individual differences are obviously seen to all individual. One of the basic parts of the body that can be the medium for accepting information towards our environment are eyes. It plays a vital role in encoding all perceived stimuli to our brain. From the part of the retina which is rods and cones, the information is relay to the ganglion cells and transmitted to the optic nerve until it reached to the occipital lobe. This is one part of the brain that responsible for the process of visual information. Stimulus that reached to the brain can either be remembered or not. Memory has the ability...
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...you do not want to be marked. Information The marks for questions are shown in brackets. The maximum mark for this paper is 72. Question 7 should be answered in continuous prose. You may use the space provided to plan your answer. In Question 7, you will be assessed on your ability to: – use good English – organise information clearly – use specialist vocabulary where appropriate. (JAn13psyA101) G/T87042 6/6/6/ PSYA1 Section A Cognitive Psychology and Research Methods Answer all questions in the spaces provided. Total for this question: 4 marks 1 Research has suggested that the encoding and capacity of short-term memory are different from the encoding and capacity of long-term memory. 1 (a) Explain what is meant by encoding. The way in which information is stored as a memory...
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...Sony Playstation 3 Case analysis I. Improving Sales In the time since the release Sony has made numerous attempts at turning around sales. One of the biggest moves was to drop the price drastically. This gave a lot of consumer’s confidence to spend their money on the system. Some consumers rationalize the purchase as a reasonably priced Blu-ray DVD player. Sony also introduced a new peripheral that emulates a lot of the functionality of the Nintendo Wii’s “Wii-mote”, which will most likely sway new buyers away from Wii. Sony has also built a library of very popular games that was a major weak point at the time around release. While many of these moves are a step in the right direction, they were almost expected. For Sony to truly bring back the following they once had with the Play Station 1 and 2, they need to go back to the fundamental mentality of game content. Many of the popular games are now released for all three systems (PS 3, Xbox, Wii), which makes the unique value of having PS3 limited. Sony needs to help developers create highly unique and innovative games that are exclusive to the Playstation 3. While there are a handful of name titles that are sole residents on the PS 3, they do not have the ability to build the brand loyalty in game products that PS 3 needs to convert consumers. Wii has also created opportunity in the market, as they have expanded the consumer market drastically. Sony needs to capitalize on this by creating an alternative brand...
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...Marketing Management Assignment Gap Model of Service Quality: The Taj Hotels Submitted by: Syndicate 6 Sneha Oswal (11020541127) Sunil Kumar(11020541131) Sudhir Bairwa (11020541128) Swapnil Gupta (11020541132) Supratim Sinha (11020541129) Swati Thakur (11020541133) Sumit Bhattacharya(11020541130) INTRODUCTION The Gap model provides an integrated framework for managing service quality and customer driven innovation. The hallmark of this model is its anchoring on the customer and integration of the customer throughout all gaps within the model. Every gap and every strategy is used to close the gaps in the model and meet or exceed the customer expectations. SERVAQUAL is the service quality framework. It has 5 dimensions: reliability, responsiveness, assurance, empathy and tangibles. SERVQUAL measures have been applied in and adapted to many industry settings. The 5 gaps are: •Gap 1 is the distance between what customers expect and what managers think they expect - Clearly survey research is a key way to narrow this gap. •Gap 2 is between management perception and the actual specification of the customer experience - Managers need to make sure the organization is defining the level of service they believe is needed. •Gap 3 is from the experience specification to the delivery of the experience - Managers need to audit the customer experience that their organization currently...
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...8ikPsychology Final Exam Review Chapter 1 * Correlation * Measurable of the relationship between two variables * Causation * Is something causing something else * Gestalt Theory * Good figure psychology * How we experience the world * Sensation + Perception = More than the sum of its parts * Psychoanalysis * Sigmund Freud * Most of your feelings come from a hidden place in the mind (unconscious) * Behaviorism * Focus on observable behavior only * John B. Watson (Little Albert) * Variables * Dependent Variable * Variable in experiment that represents the measurable response or behavior of the subjects in the experiment * Independent Variable * Variable in an experiment that is manipulated by the experimenter * Psychiatrist * Medical Doctor * Can prescribe medication * Psychologist * Professional with an academic degree & specialized training in one or more areas of psychology * Cannot prescribe medications (except in 2 states) * Psychiatrist Social Worker * A social worker with training in therapy methods who focuses on environmental conditions that have an impact on mental disorders * Cannot prescribe medication * Placebo Effect * Phenomenon in which the expectations of the participants in a study influence behavior * Think they are given a...
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...Apple Inc University of Redlands Abstract Apple Inc (previously known as Apple Computers Inc) is a market leader and an iconic American company. They provide an interesting example of micro-economics as they operate in a competitive industry – high tech consumer electronics, but they have differentiated themselves so well, they operate almost like a monopoly. This paper will explore the uniqueness of Apple that makes them an economical oddity. Company Overview Apple Inc. (originally Apple Computers Inc.) was formed in 1977 and is a $500 billion company, employing 75,000 people worldwide. It sells consumer electronic products, software and digital content. Its primary product lines are the Macintosh, iPod, iPhone and the iPad. It is, by far, the largest company in the world in terms of market capitalization and is more than twice the size of Wal-Mart. This sheer size makes Apple an important to our component financial composition. Many people own shares of Apple without even realizing it, as most pension funds and stock mutual funds have a significant amount of Apple stock. It’s also an important company in terms of technology that touches our lives. Niche and Following Apple products have a fiercely loyal following. Many of its customers wouldn't even consider a competing product. There have been a series of bugs and technical oversights in its products and software. Who could forget the famous antenna snafu? Despite these issues, Apple's customer base...
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...creating a contemplative social space that is separated from the ordinary scenes and noise of the busy New York City. The White Oak trees surrounding the memorial, aesthetically provide a canopy through it rustling leaves. Blair, Dickinson, and Ott have argued that open memory is actuated by concerns, issues, and the present anxieties (6). the Memorial is a tribute to the past and a place of hope for the future For ten years after September 11, 2001, the physical commemoration offers a vague record of the occasions, uncovering the United States battles with what 9/11 implied. Nevertheless, the computerized and innovative presence of the remembrance recounts an altogether distinctive story, underscoring pressures in the middle of innovation and memory. Through cell phones, guests at the commemoration are allowed access to measurements of the commemoration that cannot be touched but can unquestionably be felt. Through an analysis of the physical and computerized 9/11 Memorial writings, it can be argued that the United States components of the remembrance remediate the experience of the physical site, driving guests to fathom people, in general and remembrance in private ways. The privatized variant of the memory favors personal stories related to trauma over those of open reflection, rebirth, and a bigger chronicled awareness of 9/11 tragic events (Hess and Herbig 5). According to Smith and Kelly, the memorial surrounding is among high-rise structures towering over the very busy...
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...Stephen Frears, utilises the director's imagined memories of the events succeeding Diana's death to portray the Queen, and her actions, in a warmer light. A compelling and challenging view of Diana is also presented in the film, furthering Frears' purpose of convincing the audience of the difficulty of the Queen's position and hence softening the public image of her. Diana is initially presented through a montage of grainy archival footage, where Diana almost seems to be courting and teasing the media with her image. While this archival media footage adds authenticity to Frears' account, it also demonstrates how insulting this behaviour would have been to the rigid policies of the monarchy. Thus as Diana is depicted as causing trouble for the monarchy, sympathy for the Queen's position upon her death is created. This compelling portrayal of Diana, through historical footage, allows Frears to validate his personal memories and in this way the symbiotic nature of history and memory is revealed. insights into Queen Elizabeth II's emotions during the aftermath of Diana's death can be gained through observing the interplay between the collective and personal memories of the event. Frears' imagined interpretation of the Queen's vulnerability challenges the public's collective memory of Diana's death. Frears' perspective is immediately depicted in the opening intertextual quote from Shakespeare's Henry IV: "uneasy lies the head that wears a crown". Sympathy is created as Frears suggests...
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...| User Interface DesignAndrew DillonThis item is not the definitive copy. Please use the following citation when referencing this material: Dillon, A. (2003) User Interface Design. MacMillan Encyclopedia of Cognitive Science, Vol. 4, London: MacMillan, 453-458.Keywords: human-computer interaction, applied cognitive science, design, computer.Contents listIntroduction Cognitive Science and design The Basics of Human-Computer Interaction Cognitive Design Guidelines: from psychophysics to semiotics Beyond guidelines Cognitive theories and models in HCI Developing user-centered design methods Summary Bibliography GlossaryArticle definitionThis article covers the basic issues that the field of cognitive science raises in the design and testing of new digital technologies for human use.1. IntroductionThe design of computer interfaces that are usable and easily learned by humans is a non-trivial problem for software developers. As information technologies mediate many of the activities we now perform routinely as part of our lives, the attention paid to the process of human-computer interaction is enormous. Since much of the process of interaction is cognitive in nature, involving perception, representation, problem solving, navigation, query-formulation and language processing, the theories and methods of cognitive science are viewed as directly relevant to such concerns. The result has been the emergence of an applied cognitive science for software design that is known as the...
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...Module 1: Digital Photography Critical Analysis Digital Photography 1. Introduction A sailor planting a wet one on a nurse, Man walking on the moon, a student standing up to a line of tanks, and the horrifying moment a plane crashed into a skyscraper. Figure 1 –"V-J Day, Times Square, 1945", a.k.a. "The Kiss" “Man on the Moon, Apollo 11, 1969” "Tiananmen Square, China, 1989" “9/11 Attacks, New York City, 2001” All of these iconic images from history would be nothing but memories without the invention of photography. The power of photography has allowed us to see distant places, events before our lifetime, people from foreign lands and tragedies including war; all through the view of a lens. In just under 200 years, photography has transformed the world we live in enabling us to see not only beyond the boundaries of time and location but also beyond the range of human vision through macro, infrared and high-speed photography. Figure 2 – High Speed Photography, Bullet shot through an apple 1 Module 1: Digital Photography Critical Analysis Photography has changed a lot since its inception, what once was a painstakingly slow process involving specialized equipment and chemicals has become a revolutionary digital medium accessible by virtually anyone. 2. A Brief History of Cameras While the founding ideas behind what would become photography date back as far as the ancient Romans, the real history of cameras starts in the 17th century. Photography’s...
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...Horney—rejected penis envy idea Carl Jung—collective unconscious Assessment Projective tests Rorschach TAT - Thematic Apperception Test Draw-a-person Sentence completion Evaluation: * Repression often not shown (vivid memory often results after trauma) * Terror management theory Social-cognitive Reciprocal determinism—interplay of Personal factors/internal cognition Behavior Environment Personal control (Julian Rotter) External locus of control Internal locus of control *Without internal locus, learned helplessness results Explanatory style (Martin Seligman) Optimistic Unstable, specific, external Pessimistic Stable, global, internal Bandura Personality influenced by observational learning, outside influences (Bobo doll study) Self-efficacy (belief in ability to do things that lead to positive outcomes) Humanism Maslow—self-actualization Hierarchy of needs * Safety—security—love—selfesteem—self-actualization Carl Rogers—person-centered Genuineness Unconditional positive regard Empathy Trait theory Greeks—4 humors (choleric, sanguine, melancholic, phlegmatic) Allport (student of Freud) Eysenck—unstable/stable; introverted/extroverted Costa & McCrae (Big 5) OCEAN (openness, conscientiousness, extraversion, agreeableness, neuroticism) Assessment MMPI (used factor analysis, empirically derived) Cattell’s 16PF Person-situation controversy Walter...
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...share. The iconic slogan “Red Bull GmbH gives you wings” is Red Bull GmbHs calling card, and all advertising is essentially connected through that slogan or graphic. A Forbes business article titled “the wind behind Red Bull GmbH’s wing” defines and explains Red Bull GmbH’s brand growth as “...A reflection of Red Bull GmbH’s freewheeling corporate culture that has enabled the company to build an enviable product performance... years fine-tuning its marketing and communications strategy.” This explanation in the article is true, to which modern global corporations aim to apply frameworks or models to help them succeed and better themselves from the competition. The background summary is a brief explanation and overall introduction of Red Bull GmbH. The Theoretical analysis identifies and describes the sources of Red Bull GmbH’s brand equity. The theoretical analysis II integrates and analyses’ the Red Bull GmbH’s marketing program in terms of how it contributes to the brand’s equity. It identifies any alternatives, or issues that might arise through the contribution of various factors. The theoretical analysis III, allows for the evaluation of Red Bull GmbH’s move into herbal teas, fast-food and magazines. It also, requires the critical evaluation of whether it makes sense for the company to expand and if there are any potential benefits and dangers? Table of contents Page 4-7: Theoretical Analysis I Page 8-11: Theoretical Analysis II Page 12-14 Theoretical Analysis III Page...
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