...Discussion E-commerce 2014 business. technology. society. tenth edition Global Edition The Financial Times: A Remodel for 21st Century Publishing Profitability Kenneth C. Laudon Carol Guercio Traver What were the objectives of the Financial Times in redesigning its e-commerce presence? What considerations, if any, unique to the newspaper business were involved? What did Financial Times do to meet the needs of mobile device users? Copyright © 2014 Pearson Education Slide 3-1 Copyright © 2014 Pearson Education Slide 3-3 Imagine Your E-commerce Presence What’s the idea? Vision Mission statement Target audience Intended market space Strategic analysis Internet marketing matrix Development timeline and preliminary budget Chapter 3 Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps Copyright © 2014 Pearson Education Copyright © 2014 Pearson Education Slide 3-4 1 Imagine Your E-commerce Presence (cont.) Imagine Your E-commerce Presence (cont.) Where’s the money? Business model(s): Portal, e-tailer, content provider, transaction broker, market creator, service provider, community provider Characterize the marketplace Demographics Size, growth, changes Structure Competitors Suppliers Substitute products Revenue model(s): Advertising, subscriptions, transaction fees, sales, and affiliate revenue Where is the content coming from? Static or dynamic? Copyright © 2014 Pearson Education Slide 3-5 Copyright © 2014 Pearson Education Slide 3-7 Imagine Your E-commerce...
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...Technology readiness index measures the readiness of consumers to accept different types of technology • The score suggest how an organisation can launch a new technology successfully. Why people don’t shop online – Security – Not being able to touch the product – Time delay in receiving the product – Trust in the e-tailer Five stages in consumer decision process – Awareness of need – Search for more information – Evaluation of alternatives – Actual purchase decision – Post-purchase contact with firm electronic books are portable computer devices with flat screens that are loaded with digital book content via communication interfaces Social search (using your friends’ activities to suggest something for you). Stickiness is anything about a web site that encourages a visitor to stay longer. A web site is sticky if a visitor tends to stay for a long time and to return. When you purchase or sell from an online trader outside the EU, the EU legislation on consumer protection does not apply Data protection-‘directive on the protection of individuals with regard to the processing of personal data and the free movement of such data’ – Strike a balance between protection of individual and free movement of personal data within EU Personal data must be processed fairly and lawfully, and only collected for specified, explicit and legitimate purposes or get consent. No transfers outside the EU unless equal protection You can keep the information of your previous...
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...Instructor’s Manual: Chapter 2 E-commerce Business Models and Concepts Teaching Objectives • Identify the key components of e-commerce business models. • Describe the major B2C business models. • Describe the major B2B business models. • Explain the key business concepts and strategies applicable to e-commerce. Key Terms business model, p. 65 business plan, p. 65 e-commerce business model, p. 65 value proposition, p. 66 revenue model, p. 66 advertising revenue model, p. 67 subscription revenue model, p. 67 transaction fee revenue model, p. 67 sales revenue model, p. 67 affiliate revenue model, p. 67 market opportunity, p. 68 marketspace, p. 68 competitive environment, p. 72 competitive advantage, p. 72 asymmetry, p. 72 first-mover advantage, p. 73 complementary resources, p. 73 unfair competitive advantage, p. 73 perfect market, p. 73 leverage, p. 73 market strategy, p. 74 organizational development, p. 74 management team, p. 74 e-tailer, p. 78 barriers to entry, p. 78 community provider, p. 80 intellectual property, p. 81 content provider, p. 81 portal, p. 84 transaction broker, p. 85 market creator, p. 86 service provider, p. 86 e-distributor, p. 88 e-procurement firm, p. 88 B2B service provider, p. 89 application service provider (ASP), p. 89 scale economies, p. 89 exchange, p. 89 industry consortia, p. 90 private industrial networks, p. 90 industry structure, p. 93 industry structural analysis, p. 94 ...
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...Proposal for an effective, robust E-Commerce principles and guidelines Introduction Due to the phenomenon of change of global business environment the technology and its capabilities have improved tremendously, affecting to the reengineering of the management of business and social activities. Moreover, improvements in web-based technologies are backing the evolution. Now none of a business can do transaction without using internet technologies, otherwise the business is going to face troubles because of not living according to the trends. Today business is done through internet by using electronic commerce, businesses do transactions among themselves and by involving customers to the business. Most of the businesses do payment operations and exchange the products and services through web with foreign countries. However, it may not be secured or may appear some technical issues, if not to control, check or develop the system. Hence, the current research is going to make a research, analyze and choose the best option in electronic business for business entities. 1. Selling products and services online According to the article of Gerstner L., in 1996, IBM was the first company which contrived the terminology of “e-business”. (Gerstner.L., 2002) E-business or Electronic business is circumscribes whole online processing in different business fields such as marketing finance, quality management, research and development management carried out in internet with the assistance of...
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...Ecommerce Team Project: This class provides the theoretical foundations necessary for understanding Ecommerce, how it is being conducted and managed, and what the major opportunities, limitations, issues and risks are in terms of assessing opportunities in the marketplace and managing everyday commerce. In order for the marketing student to grasp the complexities of these issues in the real business world, each student will be assigned to a special project group that will design and create an integrated Ecommerce business plan for a newly developed online company. Each team will be assigned a specific type of online business model. Project Concept: Each special project group will function as a marketing design team that will meet on several occasions to determine project requirements. Each group will be responsible for creating the appropriate Ecommerce business model, as part of the integrated Ecommerce marketing plan. Strategic market planning is a process directed towards making decisions with tomorrow in mind. As such, strategic market planning is a means of preparing for future decisions so that a firm can rapidly and economically, start and move forward with as little disruption to the business as possible. Proper strategic market planning can provide considerable benefits to start up firms, especially those firms requiring substantial financial backing or are involved in highly turbulent or changing environments online. Proper strategic market planning can act as a...
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...Influencing the online consumer’s behavior: the Web experience Efthymios Constantinides The author Efthymios Constantinides is an Assistant Professor at the University of Twente, Faculty of Business, Public Administration and Technology, Department of Marketing, Strategy and Entrepreneurship, Enschede, The Netherlands. Keywords Internet marketing, Worldwide web, Online operation, Consumer behaviour, Buying behaviour The consumers” buying behavior has been always a popular marketing topic, extensively studied and debated over the last decades while no contemporary marketing textbook is complete without a chapter dedicated to this subject. The predominant approach, explaining the fundamentals of consumer behavior, describes the consumer buying process as a learning, information-processing and decision-making activity divided in several consequent steps: (1) Problem identification. (2) Information search. (3) Alternatives evaluation. (4) Purchasing decision. (5) Post-purchase behavior (Bettman, 1979; Dibb et al., 2001; Jobber, 2001; Boyd et al., 2002; Kotler, 2003; Brassington and Pettitt, 2003). A distinction is frequently made between high and low involvement purchasing, implying that in practice the actual buying activity can be less or more consistent with this model, depending on the buyer’s perceived purchasing risks. High or low degree of involvement is also a question of buyer experience; products purchased for the first time, in general, require more involvement than...
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...Influencing the online consumer’s behavior: the Web experience Efthymios Constantinides The author Efthymios Constantinides is an Assistant Professor at the University of Twente, Faculty of Business, Public Administration and Technology, Department of Marketing, Strategy and Entrepreneurship, Enschede, The Netherlands. Keywords Internet marketing, Worldwide web, Online operation, Consumer behaviour, Buying behaviour The consumers” buying behavior has been always a popular marketing topic, extensively studied and debated over the last decades while no contemporary marketing textbook is complete without a chapter dedicated to this subject. The predominant approach, explaining the fundamentals of consumer behavior, describes the consumer buying process as a learning, information-processing and decision-making activity divided in several consequent steps: (1) Problem identification. (2) Information search. (3) Alternatives evaluation. (4) Purchasing decision. (5) Post-purchase behavior (Bettman, 1979; Dibb et al., 2001; Jobber, 2001; Boyd et al., 2002; Kotler, 2003; Brassington and Pettitt, 2003). A distinction is frequently made between high and low involvement purchasing, implying that in practice the actual buying activity can be less or more consistent with this model, depending on the buyer’s perceived purchasing risks. High or low degree of involvement is also a question of buyer experience; products purchased for the first time, in general, require more involvement than...
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...Influencing the online consumer’s behavior: the Web experience Efthymios Constantinides The author Efthymios Constantinides is an Assistant Professor at the University of Twente, Faculty of Business, Public Administration and Technology, Department of Marketing, Strategy and Entrepreneurship, Enschede, The Netherlands. Keywords Internet marketing, Worldwide web, Online operation, Consumer behaviour, Buying behaviour The consumers” buying behavior has been always a popular marketing topic, extensively studied and debated over the last decades while no contemporary marketing textbook is complete without a chapter dedicated to this subject. The predominant approach, explaining the fundamentals of consumer behavior, describes the consumer buying process as a learning, information-processing and decision-making activity divided in several consequent steps: (1) Problem identification. (2) Information search. (3) Alternatives evaluation. (4) Purchasing decision. (5) Post-purchase behavior (Bettman, 1979; Dibb et al., 2001; Jobber, 2001; Boyd et al., 2002; Kotler, 2003; Brassington and Pettitt, 2003). A distinction is frequently made between high and low involvement purchasing, implying that in practice the actual buying activity can be less or more consistent with this model, depending on the buyer’s perceived purchasing risks. High or low degree of involvement is also a question of buyer experience; products purchased for the first time, in general, require more involvement than...
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...Electronic Commerce Assignment #1 Stacey Cruise 3135149 Friday November 8, 2013 Part A 1. Both Google and Yahoo! can be classified under the ‘Portal’ B2C business model, as both sites offer and integrate a wide package of content including: social network services, news, e-mail, and the ability to search content. The major reason web surfers use either site is simply because these services offered to the public are free. Individuals are permitted to utilize these services free of charge because both companies receive revenues through advertisements. Google for example will only receive payment from their advertisers once a searcher “clicks” on their ad. Both companies also realize the same market opportunity and compete for the same market share with other organizations including: Bing, Ask, and AOL. One of the major distinctions between Yahoo! and Google is the competitive advantage both companies offer to the public. Although both provide a wide range of features, Google maintains their own algorithms in order to achieve the most accurate search results whereas Yahoo! concentrates more on other services they offer such as Yahoo! local or Yahoo! answers allowing them to better compete with Google for market share. 2. One of the common difficulties a company is confronted with when expanding the reach of their market is growing too quickly. Physical space may become too small, and will no longer be sufficient in supplying customer demand. It also becomes easy for...
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...used by different types of businesses across different industries. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Rainer, R. K., Jr., & Turban, E. (2009). Introduction to information systems: Supporting and transforming business (2nd ed.). Hoboken, NJ: Wiley. All electronic materials are available on the student website. |Week One: Overview of Information Systems...
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...brokerage site | A type of Web site that brings buyers and sellers together to facilitate transactions between them; the site earns revenue in the form of commissions on sales made via the site. | business-to-business (B2B) model | An e-commerce model in which a business provides goods or services to other businesses. | business-to-consumer (B2C) model | An e-commerce model in which a business provides goods or services to consumers. | business-to-government (B2G) model | An e-commerce model in which a business provides goods and services to government organizations. | consumer-to-consumer (C2C) model | An e-commerce model in which a consumer provides goods or services to other consumers. | digital wallet | A program or online service that holds a buyer’s information (such as electronic payment, billing, and shipping information) that can be used to speed up online purchase transactions. | dot-com | An Internet-only store with no physical presence. | e-commerce | The act of doing business transactions over the Internet or similar technology. | e-commerce business model | A description of how an e-commerce company does business, such as the types of buyers and sellers involved. | e-tailer | An online retailer. | m-commerce | E-commerce carried out via mobile phones and other mobile devices. | meta tag | A special HTML or XHTML tag containing information about a Web page that is added by the person creating the Web page and is used primarily by search sites. | ...
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...Application of mobile commerce As content delivery over wireless devices becomes faster, more secure, and scalable, there is wide speculation that m commerce will surpass wireline e-commerce as the method of choice for digital commerce transactions. The industries where m-commerce is applicable include; * Financial services, which includes bill payment, mobile banking(when customers use their handheld device to ace their accounts and pay their bills) as well as brokerage ervices, in which stock quotes can be displayed and trading conducted from the same hand held device. * Telecommunications, in which service charges , bill payments and account reviews can all be conducted from the same hand held device. * Service/retail, a consumers are given the ability to place and pay for orders on-the-fly. * Information services, which include delivery of financial news, sports figures and traffic updates to a single mobile device. * M-commerce is also being used for the sale of mobile ringtones and games, ticketing, athough a 3G/UMTS services roll out it is increasingly used to enable payment for location based service such as maps, as well as video and audio content, including full length music tracks. IBM and other companies are experimenting with speech recognition software as a way to ensure security for m-commerce transactions ADVANTAGE OF M-COMMERCE * The benefits of M-commerce include customer satisfaction. Cost savings and new business opportunities...
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...Contents INTRODUCTION 4 SECURITY 4 Client Security 4 Server Security 5 Document Confidentiality 5 Risks and threats to E-commerce Sites 5 Hackers 5 Software/hardware failure 5 WHY SECURITY FAIL 6 Exposure of confidential data 6 Modification of Data 6 Errors in Software 6 Poor stipulation and testing 6 Repudiation 6 Solutions to E-commerce Security Risks 7 Encryption 7 Data Encryption Standard (DES) 7 RSA Public Key Algorithm 8 Digital signatures 8 Digital certificates 9 Security for Transactions 9 Secure sockets layer 10 Secure Electronic Transactions (SET) 10 Conclusions 11 INTRODUCTION Internet security is not fully understood by many. However, it is an integral part of Using the Internet safely, most of the security on the Internet is not seen nor its Existence known to the user. The importance of web security is to keep the user, the E- Commerce Merchants and Authorised third parties safe whilst carrying out normal Browsing and transactions online. SECURITY To examine web security we need to look at all the main components of a connection, which are the browser and the Server and then examine the connection between the two. The user, via their web Browser, connects to a remote web server and requests a document. The server then Returns the document, and the browser displays it. This seems a simple enough process, So what could go wrong? From the users point of...
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...HND Business E-Business Integrated Assignment 2014/15 Tiarnan Farquhar Table of Contents 1.1 Introduction to the environment in which e business is conducted and business transaction types 1.2 The benefits and barriers to businesses considering an on-line presence 1.3 Security and legislative issues facing an on-line business 1.4 The models of communication available to an e-business and their application 3.1 The different e-business models that can be used to generate revenue for a business 3.2 Analysis of each model in terms of capacity to generate revenue 3.3 Report of future developments in e-business models 1.1 Introduction to the environment in which e business is conducted and business transaction types Electronic business or as it is more widely known ‘e-business’ is is the application of information and communication technologies (ICT) and applications that support and drive business processes, most often using web technologies. E business allows companies to link internal and external procedures more proficiently and effectively. It allows them to connect more with suppliers and associates to produce a better service, product and experience to their customers. This generally results in an enhancement to the complete business performance.A website is the most well-known application used, e-business delves much deeper than this. There is an immense range of internet technologies to select...
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... 2. Why are information systems so essential for running and managing a business today? 3. What exactly is an information system? How does it work? What are its management, organization, and technology components?...
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