Impact of International Trade Fair Participation on Export – An Empirical Study of China Based on Treatment Effect Model Silu Shrestha, Zhuo Li* Economics and Management School, Wuhan University, Wuhan, Hubei, China

This paper examines the impact of international trade fair participation on export of China, explained by participation in overseas international trade fairs organized by China Council for Promotion of International Trade (CCPIT). The findings of this paper suggest that the international trade fair participation results the increment in export. For the export study the macro economic characteristics of destination and exporting country are considered along with trade fair participation. On the basis of treatment effect model this study analyze that international trade fair participation as an important factor to enhance export of the country. Like wise this model also explains the county characteristics, which determines the international trade fair participation. Overall this paper focuses on international trade fair participation as one of the important factor along with other factors positively affecting the export of China.
Keywords: China export, international trade fairs, and treatment effect model.
JEL Classifications: F14, F19, C21
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*Zhuo Li (corresponding author), Email: lizhuo@whu.edu.cn, tel no: +86 27 68753023

Introduction
Trade fair is an important medium where different sellers gather together for the sales and exposure of their product and from where buyers can get information about different products under one roof. Trade fairs emerge as particularly importance to the firms for export start-ups that may have no pre-existing networks and limited international experiences. These firms enter the established international network to accelerate the process