...at country’s leading pharmaceutical company, world reputed Square Pharmaceuticals Limited (SPL) and was placed under one of the most important departments in the company Product Management Department (PMD). I have found the experience to be quite interesting and under the guidance of my supervisors and with the help of all the members of the department I have tried my level best to prepare an effective report on the above mentioned topic. The report contains the trend analysis of generic shifting, the reasons behind it and future potentiality of certain generic shifting events and SPL’s planning in the present scenario. Here I have gathered data and information through actual interviews of product managers and secondary data from IMS software and Research department of the organization (MRPC). I honestly hope that my analysis will help to give the idea how generic shifting event occur in the pharmaceutical market in Bangladesh and performance of different brands of different generics in the market. I hope you will find this report worth all the labor I have...
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...territory and product structuring, field alignment and related queries. * Making reports regarding performance of our products with their competitors * For launching new products, provide suitable and potential information to the marketing staff about the molecule and segments as well as highlight those areas where we have boost our business. * Make monthly reports brick wise performance , Territory wise performance ,Product wise performance ,Regions and District wise performance , Outlet wise performance * Besides making above reports, different kind of reports are developed as per the requirement of immediate boss * Using Software PLD( Pharmacy Level Data) * Using Software Sales Analyzer * Using Software IMS Plus * Using IMS Black book Organization : Helix Pharma (Private ) Limited. Over All Duration : Jan 2012 up March 2014 Previous Designation : Sales Analysis Officer Previous Responsibilities: * As a Marketing Sales Analyst, My Responsibilities Includes...
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...great absentees of the social media. Out of fifty pharmaceuticals included in a social media use study, only ten had an identifiable presence on social media. Several articles had been written about what they call the "PharmaSocmephobia." A very interesting study from IMS Institute dedicates over 40 pages to explore, discuss and analyze the reasons, the pros and cons of this behavior. By ignoring social media pharmaceuticals are missing on great information for product development, key opinion leader identification and monitoring. Social media are a tool to listen to customer ideas and feedback, and collaborate with social groups to test products and services. As stated by IMS Pharmaceutical companies cannot afford to delay their entry into these ever evolving and increasingly significant new channels of communication. "Early movers will test the water with an educated trial and error approach and discover benefits for the company as a whole while moving closer to consumers and patients."(Social, 2014) Hard copies of healthcare information decreased in importance while online researchers for healthcare information went from 25% on 2000 to 72% of Americans and 82% among Europeans on 2012 according to IMS study. It is mandatory by FDA when advertising healthcare products FDA to include risk information in the main body...
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