Table of contents
Executive Summary 3
Project Specifications 4
Product and Parent Company 4
Target Market 4
Product’s Lifecycle 5
Development 6
Strategies and Product Mix 6
Pricing 7
Distribution 7
Branding 8
Promotion 8
Observations and Conclusions 9
References 10
Appendix 11

Executive Summary
Being frequent consumers of soft drinks and having two members from Brazil in our group, we realized that even though the market for soft drinks can be considered saturated, it also shows some opportunities for different and innovative products that can add something extra to the current range of options for consumers. For this reason, we have decided to bring to the U.S. the most famous soda in Brazil, called “Guaraná Antarctica” that will bring a unique and surprising taste to those like us, who appreciate a tasteful and refreshing soda. Our project will give insight and provide details about how we plan to make our product one of the major competitors in the soft drink market.
Our main objective is to provide a soda completely different from anything that can be found in the U.S. market, while we bring a product that is directly related to the Brazilian culture and could add some new perspectives on how we look at the soft drink market. We will look forward to present our idea to some beverage distribution companies in order to make it possible to bring the product in a large scale to the U.S., as we plan to partner with AmBev (the Brazilian company that produces the Guaraná) and create a direct supply chain to diminish costs and improve efficiency.
The market for this product is a challenging choice, because there are many competitors and it is always hard to establish a new product where other products are really well established. However, our personal experiences and international background give us enough confidence to believe that Guaraná