Free Essay

Impact of a Jet

In:

Submitted By AhmadJbrSalman
Words 1698
Pages 7
Exp # 7
Impact of Jet
Objectives :
• Study the relation between the force produced and the change of momentum when a jet strikes a vane.
• Compare between force exerted by a jet on a flat plate and on a hemispherical surface.
Abstract
The deflectors used in this experiment can be categorised into three geometries. Flat, hemisphere and Vane deflectors are used for this experiment. Calculated force , Fth and the percentage of error will be calculated in this experiment.

Theory :
Let the mass flow rate in the jet be m . Imagine a control volume V, bounded by a control surface S which encloses the vane as shown. The velocity with which the jet enters the control volume is u1, in the x-direction. The jet is deflected by its impingement on the vane, so that it leaves the control volume with velocity u2, inclined at an angle β2 to the x-direction. Now the pressure over the whole surface of the jet, apart from that part where it flows over the surface of the vane, is atmospheric.
Therefore, neglecting the effect of gravity, the changed direction of the jet is due solely the force generated by pressure and shear stress at the vane's surface. If this force on the jet in the direction of x be denoted by Fj , then the momentum equation in the x-direction is :
F j = m(u2cos β2 − u1)
The force F on the vane is equal and opposite to this, namely
Fi = m (u1 − u2 cosβ2 )
For the case of a flat plate, β2 = 90°, so that cos β2 = 0. It follows that
Fi = m * u1 is the force on the flat plate, irrespective of the value of u2.
For the case of a hemispherical cup, we assume that β2 = 180°, so that cosβ2 = −1, and
F = m (u1 - u2)
If we neglect the effect of change of elevation on jet speed, and the loss of speed due to friction over the surface of the vane, then u1 = u2, so
Fi = 2m * u1 is the maximum possible value of force on the hemispherical cup. This is just twice the force on the flat plate.
Returning now to Fig 11.2, the rate at which momentum is entering the control volume is m*u1. We may think of this as a rate of flow of momentum in the jet, and denote this by the symbol J, where
J = m*u1
For the flat plate, therefore, we see from previous Equation that
F = J

and for the hemispherical cup the maximum possible value of force is, from Equation
F = 2J
In the SI system , the units of m and u are : m : [kg/s] u : [m/s] then, the units of force F are
F : [kg/s].[m/s] or [kg m/s2] or [N]

Apparatus :
This apparatus is designed primarily for use on the TQ H1 or H1D
Hydraulics Bench. By directly measuring the force exerted on the plates by the water jet, it allows the student to experimentally study the theoretical momentum laws used to solve jet impact problems.
An upper weigh beam is pivoted on precision bearings at one end and carries along its length the fixed test plate. The beam jockey and a scale are used to measure the jet force. An adjustable spring supports the lever and is used for setting the initial zero level of the beam. A hanging tally weight on the end of the beam is used to return the beam to horizontal each time a reading is required.
A high velocity jet is produced by the vertical tapered nozzle. For clear observation, both nozzle and test plate are contained in a transparent cylinder. The apparatus is leveled for test using the plastic screwed ball feet provided on the base legs.
A drain tube, in the base of the cylinder vessel, is used to direct the water to the weigh tank of the H1 or H1D Bench where the flow can be accurately measured.

Procedure :
1. The lever was set to is balanced position with the jockey weight is at its zero position.
2. The water valve was opened to it max, and the jockey was repositioned so that the lever is back to its balanced position.
3. The water tank was emptied of water and the refilled to take reading of time versus volume which was used to calculate the volumetric rate of flow. 4. A series of reading for the similar procedures was taken for the flat plate with reducing the rate of flow in each reading by using the valve. 5. The same steps were then repeated by using the hemispherical cup and the vane instead of the flat plate.

Results: * for Flat : Y | V | T | Q | ṁ | u1 | uₒ | J | F(theory) | F(exp) | Error % | 20 | 0.005 | 23.79 | 0.00021 | 0.025 | 2.67 | 2.54 | 0.063 | 0.78 | 0.62 | 20.8 | 40 | 0.005 | 16.71 | 0.0002992 | 0.0358 | 3.811 | 3.71 | 0.13 | 1.57 | 1.35 | 13.7 | 60 | 0.005 | 16.69 | 0.0002995 | 0.036 | 3.815 | 3.723 | 0.134 | 2.35 | 2.11 | 10.76 | 80 | 0.005 | 12.0 | 0.000416 | 0.05 | 5.29 | 5.23 | 0.26 | 3.13 | 2.94 | 6.27 | 100 | 0.005 | 11.21 | 0.000446 | 0.053 | 5.68 | 5.62 | 0.29 | 3.92 | 3.75 | 4.23 |

* for Vane : Y | V | T | Q | ṁ | u1 | uₒ | J | F(theory) | F(exp) | Error % | 20 | 0.005 | 24.56 | 0.000203 | 0.0 | 2.56 | 2.42 | 0.059 | 0.78 | 0.51 | 34.4 | 40 | 0.005 | 18.3 | 0.000232 | 0.0 | 2.95 | 2.83 | 0.096 | 1.56 | 1.32 | 15.39 | 60 | 0.005 | 13.94 | 0.000358 | 0.0 | 4.56 | 4.48 | 0.192 | 2.35 | 2.14 | 8.5 | 80 | 0.005 | 12.15 | 0.000411 | 0.0 | 5.23 | 5.16 | 0.25 | 3.13 | 2.94 | 6.1 | 100 | 0.005 | 10.17 | 0.000492 | 0.0 | 6.26 | 6.21 | 0.36 | 3.92 | 3.72 | 5.2 |

* for Hemispherical : Y | V | t | Q | ṁ | u1 | uₒ | J | F(theory) | F(exp) | Error % | 20 | 0.005 | 25.7 | 0.000195 | 0.02 | 2.48 | 2.34 | 0.047 | 0.78 | 0.52 | 33.5 | 40 | 0.005 | 17.33 | 0.000288 | 0.035 | 3.67 | 3.57 | 0.13 | 1.57 | 1.35 | 14.1 | 60 | 0.005 | 14.8 | 0.000338 | 0.04 | 4.31 | 4.22 | 0.17 | 2.35 | 2.15 | 8.17 | 80 | 0.005 | 12.0 | 0.000416 | 0.05 | 5.30 | 5.23 | 0.26 | 3.13 | 2.94 | 6.1 | 100 | 0.005 | 11.8 | 0.000423 | 0.051 | 5.38 | 5.32 | 0.27 | 3.92 | 3.74 | 4.63 |
Calculations :
Diameter of nozzle, D = 10.0 mm
Cross sectional area of nozzle, A = πD2/4 = 78.5 mm2 = 7.85 × 10−5 m2
Height of vane above nozzle tip , s = 35 mm = 0.035 m
Distance from centre of vane to pivot of lever , L = 150 mm
Mass of jockey weight, M = 0.600 kg
Weight of jockey weight, W = Mg = 0.600 × 9.81 = 5.89 N

When the jockey weight is moved a distance y mm from its zero position, the force F on the vane which is required to restore balance is given by:
F × 150 = W × y
Inserting the value of W, namely 5.89 N, gives F = 0.03924 y N
The mass flow rate m in the jet is found by timing the collection of a known
The velocity u1 of the jet as it leaves the nozzle is found from the volumetric flow rate Q and the cross sectional area A of the nozzle. The velocity u0 with which the jet strikes the vane is slightly less than u1 because of the deceleration due to gravity. This effect may be calculated from the expression uₒ² = u1² - 2gs
Inserting the value s = 0.035 m leads to the result uₒ = √[u1² - 0.687} m/s also , ṁ=m/t Q=V/t u1 = Q/A
J = ṁ * uₒ
Error = [F(th) – F(exp)/F(th)] × 100%
Discussion of results :

For the flat plate, the slope of the graph for is 0.97, as compared with the ideal value of 1.00. The discrepancy is possibly due to systematic experimental errors, such as a small error in the measured value of nozzle diameter. A further possibility lies in the behaviour of the jet after striking the vane. It forms a radial sheet which impinges on the inner wall of the surrounding cylinder, and then divides, some of the water flowing down the cylinder wall and the rest flowing upwards. Although visibility is impaired by the spray which is generated, it does seem that some water falls on to the top side of the vane. This would have the effect of producing a small momentum force in the downwards direction, so reducing the net upwards force on the vane.
For the hemispherical cup, the slope of the graph is 1.92, so that
F = 1.92J
The maximum possible force is shown by Equation to be 2J, which occurs when the jet is deflected through 180° without energy loss. The ratio between measured force and the theoretical maximum may be regarded as an efficiency of the vane, 0.96 in this case, and will always be less that 1.00 because losses will always occur in practice.
Conclusion
As a conclusion, the calculated force is correlated with the measured force. Both of the forces will have directly proportional relation. Theoretically, the calculated force should be the same as the measured force. However, this cannot be achieved experimentally due to the errors made during the experiment. Form this experiment, the flow rate for the hemisphere is found to be the lowest and thus require a longer time for the volumetric tank to rise from 20 to 30 litres.
References
1- Fluid lab manual 2- http://www.ahm531.com/lab-reports/hydraulics-lab/reports/1/Impact%20of%20a%20Jet.pdf

Similar Documents

Free Essay

Impact Jet

...Impact Of a Water Jet • Introduction: Over the years, engineers have found many ways to utilize the force that can be imparted by a jet of fluid on a surface diverting the flow. For example, the pelt on wheel has been used to make flour. Further more, the impulse turbine is still used in the first and sometimes in the second stages of steam turbine. Firemen make use of the kinetic energy stored in a jet to deliver water above the level in the nozzle to extinguish fires in high-rise buildings. Fluid jets are also used in industry for cutting metals and debarring. Many other applications of fluid jets can be cited which reveals their technological importance. This experiment aims at assessing the different forces exerted by the same water jet on a variety of geometrical different plates. The results obtained experimentally are to be compared with the ones inferred from theory through utilizing the applicable versions of the Bernoulli and momentum equations. • Objectives: 1. To determine the force produced by a water jet when it strikes a flat vane and a hemispherical cup. 2. To compare the results measured with the theoretical values calculated from the momentum flux in the jet. • Theory: For the general case shown in figure (1) the momentum flux in the jet is (muo) Where: m is the mass flow rate Uo is the jet velocity just upstream of the vane. After being deflected through...

Words: 2110 - Pages: 9

Premium Essay

Btec Business, Unit 38

...The impact of international factors on Easy Jet This report explains the impact of international fators on EasyJet Stacey Coffie The impact of international factors on Easy Jet This report explains the impact of international fators on EasyJet Stacey Coffie 2014 2014 Introduction: This assignment task describes the impact of international factors on Easy Jet. It will be focusing on the European factors and specifically the impact which the EU has. European factors have an effect on the UK economy as the UK is a member of the EU. The EU affects the way that the UK businesses perform. The EU began in the 1950’s and started off as European communities. France and Germany were the first countries to join however, 25 more countries joined the EU making it 27 members. The purpose of the EU is to allow people to move freely within the EU countries and also allow goods and services to move freely within the EU participating countries. This also means that the EU can import goods from non EU countries in bulk and they can distribute it without the member countries having to pay any extra costs. Having this has meant that it is cheaper to trade within the EU. European policies The European policies which impact Easy Jet are business growth and employment, education, economics and finance and environment. Business, Growth and Employment The business, business growth and employment is a consolation paper to investigate ways to invest and grow that are smarter and greener...

Words: 563 - Pages: 3

Free Essay

Jet Blue

...January 9, 2012 Discus the trends in the U.S. airline industry and how these trends might impact a company’s strategy. Change is the only thing that is constant. The airline industry has been through many changes in the past ten years. The September 11 event of 2001 sparked many changes. Security has been strictly enforced and fuel prices are at an all-time high. Many air-line companies have implemented baggage fees to help recover from the rising fuel prices and etc. There are some recent trends that have helped the air-line industry and also affected the air-line industry. With booming cellular data usage on the rise, many companies have turned to mobile apps. Smart phone applications are convenient for customers and the companies are taking advantage of the availability of these mobile devices. It is instant access and information in the palms of their hands. Airlines are increasing their reliance on technology to streamline passenger experience at check in and at the gate. Despite unfounded security concerns, paperless boarding passes have been adopted by some airlines and are being tested by others. A bar code is sent to the phone and then scanned by a barcode reader at security and during boarding. The TSA actually prefers the electronic bar codes, because they are much harder to counterfeit than printable boarding passes. One of the most recent trends that will impact the air-line industry is the European emissions regulations. Everyone in the world is preparing...

Words: 1514 - Pages: 7

Free Essay

Op Case Study Logan

...weather but only two of them are used for arrivals. The airport’s concern is to have a strategy that reduces delay times and associated costs. In our opinion, the strategy will include peak-period pricing in order to reduce the late times in the short-run. The impact of Peak Period Pricing on Delay Times and Costs During peak hours the arrival rate is between 44.5 and a little over 60 planes per hour. This analysis reflects the delay times and costs associated with each peak hour arrival rate for three plane types – Turboprop airplane, Conventional jets e Regional jets – in order to compare them. The total delay time for an arrival rate (λ) for 50 planes per hour is 6.55 minutes (0.109 hours) but when the arrival rate increases by 5 planes per hour, the delay is 12.52 minutes (0.209 hours) and the delay time is more than 1 hour (60.5 minutes) when the arrival rate increases to 59 planes per hour. These delays imply extra costs. These costs are the sum the passenger time cost and the delay time cost of the plane. | 50 planes/h | 55 planes/h | 59 planes/h | Turboprop Airplane | 71,26636363 | 136,3356522 | 658,7647059 | Regional Jet | 182,8636363509 | 349,8260869444 | 1690,3361344350 | Conventional Jet | 502,1181818 | 960,573913 | 4641,428571 | Table 2: Delay costs per aircraft per arrival rate The definition of Federal Aviation Administration (FAA) says that the plane is only late if the departure (or arrival) is 15 minutes or more after the scheduled time....

Words: 934 - Pages: 4

Premium Essay

Jet Noise, the Sound of Insomnia or Sound of Freedom

...Matthew Ricci Dr Merricks English 102 28 February 2014 Jet noise throughout South Hampton Roads The sound of freedom or not? Society today is filed with noise; there is no escaping it. The combined toll of occupational, recreational, and environmental noise exposure from sounds that is heard daily can possibly pose a serious public health issue. Everyday noise society looks at as “common” can include heavy construction equipment, sirens from emergency vehicles, lawn mowers and a little more noticeable, jet noise. No denying that anyone who has lived near an airport in any number of big cities or spent time in proximity to a military installation has been exposed to and possibly inconvenienced by the loud sounds of jet aircraft. To the locals that have lived and spent time in the Hampton Roads area, jet noise is as common as hearing a fire engine. Anyone living or working near one of the several military bases in the area or the Norfolk International Airport has heard or been affected in some way by jet noise. Jets noise in this part of Virginia is not just a daily occurrence but also a necessary one in order to preserve troop readiness and even society’s way of life. An examination of the state of global insecurity creating much higher operational military requirements since 9/11 and the economic stability our military bases provide reveal the necessity for higher tolerance of jet noise. Military training and readiness are directly proportional to the rise...

Words: 3280 - Pages: 14

Premium Essay

Wall Street Journal

...In the article, “What impact do lower fuel costs and other changes have on American Airline’s break-even point?” the author explains how airlines such as American Airline Group (AAL), United Continental Holdings, and Southwest Airlines recorded record profits in 2014. These record profits are caused by the decrease in the price of oil in recent years. Changes in the cost of airline operations can have a huge impact on the airline’s breakeven points- this includes the change in the price of oil. A 3% increase in airfare could impact the breakeven point by decreasing it. Since the selling price of tickets went up, the contribution margin per unit will go up, making the breakeven point per units decrease. The 18% decrease in the price per gallon of jet fuel is a variable cost per unit that would also result in the decrease of the airline’s breakeven point. The increase in the number of seats sold impacted the breakeven point because it was easier to reach the point since more people are buying seats. The increase in the total money spent on jet fuel would make the breakeven point increase since the airline is spending more but not making more profit. The increase in the cost of labor contracts would raise the breakeven point because the fixed cost would go up. All these impacts result in either increasing or decreasing the breakeven point of the airline. Although the cost of jet fuel per gallon has decreased, airlines are spending more on jet fuel because they are buying more fuel...

Words: 346 - Pages: 2

Premium Essay

Airline

...these trends might impact a company’s strategy Airline industry is a clearly structured industry. Trends in the U.S airline industry have an impact the strategies of the airlines especially the Jet Blue airline. U.S airline industry trends including increased crude oil prices, new technology advancement and the impact on post 911 aviation securities. Technologies place an important role in the airline industry today. Technology helps to develop great convenience offer to the customers. Internet as a way to book flights, check in, and check flight status. After the terrorist attack of the 911-airline industry have security systems protecting for the passengers. There are some main changes in the airline industry after attack of 911 such as baggage screening and passenger screening. After 911 federal government increased the air passenger safety. Screening procedures for passengers and their baggage including requiring passengers to remove their shoes and limiting carrying fluids on to the plane. Finally crude oil prices impact a company strategies in the airline industry. Crude oil prices increased dramatically and caused airlines to struggle. When the crude oil price increase they began to increase passenger fees for heavy bags, snacks and even blankets and pillows. Discuss Jet Blue’s strategic intent Discuss Jet Blue’s financial objectives and whether or not the company has been successful in achieving this objective Discuss Jet Blue’s strategic elements...

Words: 454 - Pages: 2

Free Essay

Method of Reviews for 2nd Generation Biofuels

...prominent in addressing the need for a continuous supply of fuels. Biofuels are fuels that are produced through the biological process of converting biomass/biowaste into a fuel source to reduce the negative impacts faced by fossil fuels combustion (reduction in greenhouse gasses) and availability of supply. Biofuels can be derived from a wide variety of biomass, and are categorised into four generations:     First generation biofuels are made from sugars, starches, oil, and animal fats that are converted into fuel using already-known processes or technologies. These fuels include biodiesel, bioalcohols, ethanol, and biogases, like methane captured from landfill decomposition. Second generation biofuels are made from non-food crops or agricultural waste, especially ligno-cellulosic biomass like switch-grass, willow, or wood chips. Third generation biofuels are made from algae or other quickly growing biomass sources. Fourth generation biofuels are made from specially engineered plants or biomass that may have higher energy yields or lower barriers to cellulosic breakdown or are able to be grown on non-agricultural land or bodies of water. However, criticism falls on this solution, with the biofuels being pursued to reduce climate change impacts from energy consumption being relatively ineffective. Analysis of the carbon lifecycle associated with biofuels articulates that carbon dioxide from the atmosphere is absorbed by the biomass feedstock to cultivate...

Words: 4026 - Pages: 17

Premium Essay

Jetblue Case

...and fun for its clients. Aside from that, Jet Blue Airways Corporation also reaches out to the public by being active into community service. Essentially, Jet Blue is committed to enriching the lives of children and supporting the communities they serve through their core values of caring, fun and passion. In connection, one of the best community services offered by the company is giving books to children of not wealthy parents in one of the cities in the United States. The unwritten mission statement of Jet Blue Airways Corporation is reflected in its core values and principles created and set by the company. In lieu of mission statement, Jet Blue Airways Corporation is presenting a strategic set of core values. These core values include safety, caring attitude, integrity, fun and passion. The company commits to safety as the first priority in all business operations. In order to do so, the company adheres to rules and regulations implemented by regulatory agencies whenever is needed. Maintaining high standards in a consistent manner is the primary goal of the company when it comes to safety matters. Thus, the company never compromises safety of its crewmembers and customers during and after flights. The company also takes social responsibility for the benefit of the people in general and strives to be a role model in the business community. The company cares for its employees and the customers in one-way or another. In addition, Jet Blue Airways Corporation...

Words: 1674 - Pages: 7

Premium Essay

Delay at Logan Airport Case Analysis

...Total Delay Cost / minute | Turboprop | $25.70 | 13.3 | $348.00 | $689.81 | $11.50 | Regional | $25.70 | 35 | $640.00 | $1,539.50 | $25.66 | Conventional | $25.70 | 105 | $1,585.00 | $4,283.50 | $71.39 | Total Delay Costs per plane | Arrival Rate (Arrivals /hr.) |   | 50 | 55 | 59 | Expected Delay (from above) (min) | 6.54 | 12.52 | 60.5 | * 50 planes/hour: – Turboprop: (6.54/60) * 348 + (6.54/60) * 25.7 *13.33 = $75.19 – Regional jets: (6.54/60) * 640 + (6.54/60) * 25.7 *35 = $167.81 – Conventional jets: (6.54/60) * 1585 + (6.54/60) * 25.7 * 105 = $466.90 * 55 planes/hour: – Turboprop: (12.52/60) * 348 + (12.52/60) * 25.7 * 13.33 = $143.94 – Regional jets: (12.52/60) * 640 + (12.52/60) * 25.7 * 35 = $321.24 – Conventional jets: (12.52/60) * 1585 + (12.52/60) * 25.7 * 105 = $893.82 * 59 planes/hour: – Turboprop: (60.5/60) * 348 + (60.5/60) * 25.7 * 13.33 = $695.56 – Regional jets: (60.5/60) * 640 + (60.5/60) * 25.7 * 35 = $1552.33 – Conventional jets: (60.5/60) * 1585 + (60.5/60) * 25.7 * 105 = $4319.20 Total Delay Costs per plane | Arrival Rate (Arrivals/Hr.) | | 50 | 55 | 59 | Expected Delay (from above) (min) | 6.54 | 12.52 | 60.5 | Turboprop | $75.19 | $143.94 | $695.56 | Regional | $167.81 | $321.24 | $1,552.33 | Conventional | $466.90 | $893.82 | $4,319.20 | b. How would your answers to a...

Words: 1697 - Pages: 7

Premium Essay

Crafting and Executing Strategy

...and how these trends might impact a company’s strategy. The rising oil prices are increasing the cost of the flight in spite of reduction in the prices of the flight. There is less scope now to get the tickets urgently because all the tickets are booked at least 2 months before to counteract the demand. Although the fares are declining but the airlines increasing the prices of checking, refreshment, which ultimately have negligible impact in the prices of the flights. It has been seen that most of the travelers are selecting economy class instead of business class so that they can meet their expenditure as per their budget. But the airlines are trying to sell their business class seats first to generate higher revenue. To reach their target, the nearby hotels are making contract with the airlines. The specific percentage is associated with the airlines. The main objective of them is to attract more customers to increase their revenue (Thompson, Strickland & Gamble, 2010). Therefore they are cutting their cost by decreasing the fares but on the other hand they are giving fewer facilities to the passengers like they are not providing any meal if providing it is chargeable. Again it is seen that some flights are providing only drinks and cakes to the customer. But the registrations of flights tickets are seem to be very easier and convenient for the customer. Now they can book the ticket online without bearing any charge of brokers. 2. Discuss Jet Blue’s strategic intent prior...

Words: 1419 - Pages: 6

Premium Essay

Easyjet

...orange airline: Intro: Easy jet is an European airline which was launched in 1995 by its founder Greekcy Priot  Stelios Haji-Loannou. It was started with two wet leased Boeing like 737-200 aircrafts and today it operates 196 aircrafts with 20 buses all over around the Europe. It carried 45.2 million passengers in the year of 2009 which made it as a second largest low cost European airline behind Ryanair. In 2002, Easy jet bought London Stansted based Go airline £ 374 million (easy-jet.com). Go was the low cost scheduled passenger airline which provides service within the Europe. The main reason behind this acquisition was profitable and established airline with strong growing aspects that reveals a year to year increase of 232 per cent. Nearly 90% of sales in Easy jet are online from this website. There are two significant features based on its success are: low price and E- commerce strategies .The purpose of this Easy jet‘s, online the presence of information’s and procedures to sketch and propose suggestion on the progression involved in creating a booming online presence( David & Cynthia1999). Apart from this it will define its approaches for its significant success of industry. In this paper, we will first discuss about the approaches and it applies. Then based on PESETEL framework we will find out the reason for applying. And in final the merits and demerits approaches in order to discuss about the alternatives approaches for easy jet. The above figure shows out about...

Words: 2161 - Pages: 9

Premium Essay

Unit 1 - Business

...Importance of stakeholders (easy Jet) List in order of importance 1. Owners 2. Employees 3. Customers 4. Suppliers 5. Government 6. Media 7. Trade unions 8. Local businesses 9. Local and/or national communities Owners are by far the most vital stakeholder in the running of the business, I believe that they are the reason that the business is up and running they allow for vital decisions to be made within the business, things such as various location of the branches have to be carefully taken into account to therefore determine the success of the business. In easy jets case,Sir Stelios Haji-Ioannou created a huge success of the company by considering all aspects of the business carefully. Things such as locations, prices, and employees had to be individually assessed in turn to create and put the business in a safe position, this allowed for easy jets to get where they are today. Employees offer a number of great services from the way in which customers are treated to the taste of their food on the aeroplanes, they in turn are second on the list because of the way in which they help or even so assist the business on the road in the right direction, they are a vital organ of the business in my opinion and if they were to be affected the business would not function as well as they do to this day. I believe they are above customers in the list of importance because if easy jet did not have workers willing to work then there would not be adequate services provided to...

Words: 1141 - Pages: 5

Premium Essay

Whole Foods

...Assignment #1 Case #3 Jet Blue Airways Daisy L Kenney Professor Kimberly Anthony BUS599 Strategic Management July 10, 2011 Case #3 Jet Blue Airways 1. Discuss the trends in the U.S. airline industry and how these trends might impact a company’s strategy. The trend in US airline industry is to use price discrimination and differential pricing to increase the revenue of the airlines. For this there are computerized programs that help increase the revenues of the airlines. Further, the current trend among airlines is to reduce operating costs. The current trend in airlines industry is to lease aircraft and avoid entering into long term contracts so that the financing remains modes. Finally, the current trend of alliance among airlines especially that of code sharing or selling the tickets of another airlines. Overall, the airline industry is very competitive, turbulent and volatile. 2. Discuss Jet Blue’s strategic intent. The strategic intent of Jet Blue Airways is to improve its profitability, revenue optimization, Improved capacity management, cost reduction, and delivering high quality service. Since its IPO, Jet Blue Airways posted its first loss in 2005. There is a difficulty in the strategic intent of Jet Blue Airways. It...

Words: 623 - Pages: 3

Free Essay

Strategic Planning: Jet Blue Airways

...Strategic Planning: Jet Blue Airways Gregory James Professor John Mitchell BUS 599 Strategic Management April 24, 2011 Abstract This report has been produced to determine if the strategic planning in which new of Jet Blue Airways CEO David Barger has created, will help to ensure the company long term success. Addressed in this report will be the following topics: (1) What are the trends in the U.S. airline industry? How might these trends impact a company’s strategy? , (2) What is Jet Blue’s strategic intent? , (3) What are Jet Blue’s financial objectives? Has the company has been successful in achieving their objective? , (4) What are Jet Blue’s strategic elements of cost, organizational culture, and human resource practices? Does each of these elements provide the organization with a competitive advantage? , and (5) What are Jet Blue’s strategies for 2008 and beyond? Will Jet Blue be successful implementing these strategies or not? Strategic Planning: Jet Blue Airways What are the trends in the U.S. airline industry? How might these trends impact a company’s strategy? With the constant changes in the country’s economy, airlines are having more difficulties reaching a competitive advantage. The constant raise in fuel and oil cost to fuel airplanes has caused airlines to come up with a plan to maintain these cost. In addition, the airlines also focus on increasing profit return to shareholders and company executives. To achieve this goals airlines have started...

Words: 1343 - Pages: 6