...Marshall University Marshall Digital Scholar Theses, Dissertations and Capstones 1-1-2012 The Impact of Social Networking Sites on College Students' Consumption Patterns Whitney Sue Thoene thoene@live.marshall.edu Follow this and additional works at: http://mds.marshall.edu/etd Part of the Advertising and Promotion Management Commons, Marketing Commons, Public Relations and Advertising Commons, and the Technology and Innovation Commons Recommended Citation Thoene, Whitney Sue, "The Impact of Social Networking Sites on College Students' Consumption Patterns" (2012). Theses, Dissertations and Capstones. Paper 245. This Thesis is brought to you for free and open access by Marshall Digital Scholar. It has been accepted for inclusion in Theses, Dissertations and Capstones by an authorized administrator of Marshall Digital Scholar. For more information, please contact zhangj@marshall.edu. THE IMPACT OF SOCIAL NETWORKING SITES ON COLLEGE STUDENTS’ CONSUMPTION PATTERNS A thesis submitted to The Graduate College of Marshall University In partial fulfillment of the requirements for the degree of Master of Arts Communication Studies by Whitney Sue Thoene Approved by Stephen D. Cooper, Ph.D., Committee Chairperson Barbara J. Tarter, Ph.D. Cynthia B. Torppa, Ph.D. Marshall University May 2012 Dedication This thesis is dedicated to my beloved family. To my parents, Dale and Nancy, both of you have loved and supported me throughout all my endeavors. To my...
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...Social networking sites (SNSs) are increasingly used by young people. Critically evaluate claims that their use can have negative effects on users. Recent years have witnessed the exponential increase of web-based social networks, also known as social networking sites (SNSs). By the end of 2011, there were approximately 2.3 billion people (around one third of the global population) using the Internet, and 1.03 billion (about 45%) of which have reported using a social networking site at least once a day (International Telecommunications Union, 2011:1). According to Papacharissi (2009:199), the increasing popularity and the growth of the leading SNSs such as Facebook, My Space, Twitter and LinkedIn are due to the fact that they offer users various platforms to create their own profiles to represent themselves to interact with each other through emails, instant messages and many other integrated communication tools. While a variety of definitions of the term SNS have been suggested, this essay will use the one first suggested by Boyd and Ellison (2007:210) who saw it as: “web-based services that allow individuals to construct a public or semi-public profile, communicate with other users with whom they share a connection and view and navigate through their own list of connections as well as those of others.” As more people are becoming SNS users, it could be argued that more negative than positive impacts on society and human relationships can be seen in daily life (Ybarra...
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...experience with social networks and the nature of ‘‘true commitment’’ in Facebook Asimina Vasaloua,n, Adam N. Joinsona, Delphine Courvoisierb a School of Management, University of Bath, Bath BA2 7AY, UK Geneva University Hospitals 6, rue Perret-Gentil, 1211 Geneva 14, Switzerland b Received 9 January 2009; received in revised form 3 March 2010; accepted 2 June 2010 Communicated by S. Wiedenbeck Available online 9 June 2010 Abstract Formed on an analysis of design practices, the behaviour chain model stipulates that social network designer’s ultimate aim is to encourage users to adopt the social network site by entering a phase of true commitment. During this phase, social network users are driven to connect to known or unknown others by engaging in instrumental uses that create value and content and involve others, while staying active and loyal by investing time in the site. This paper investigates how designer’s intentions, as captured by the behaviour chain model, materialise through users’ reported practices in the social network site Facebook. A total of 423 Facebook users from 5 countries answered a questionnaire that allowed us to examine how 2 user characteristics, experience with the site, and culture, shape the nature of true commitment. Our findings show that experience with the site and even more so, culture, have an effect on users’ motivations for using Facebook, as well as their instrumental uses and the time they invest on the site. This analysis...
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...Literature Impact of Social Networking Websites on Students Author: Shahzad Khan Abasyn Journal of Social Sciences Vol. 5 No. 2 http://aupc.info/wp-content/uploads/2013/02/V5I2-5.pdf According to Charlene Li et al (2007) student activity on social networking sites focuses on communicating with each other. The most popular activities done by students and users on social networking sites revolve around looking at profiles of one another, searching for someone here and there, or updating one’s own profile, eavesdropping (sensing others activities on social networking websites and analyzing their posts). Media and content related activities like looking for an event, watching online videos, or listening to music and news. The ratios of these common activities which are almost practiced by almost every social networking websites user are calculated. Greenhow & Robelia (2009), Madge et al (2009) & Selwyn (2009) point of view social networking websites best serve educational goal and objectives by connecting students through such informal methods as it allows student through the process of collaborative sense making. Some of social networking websites are specifically specified for educational environment including linkedin.com which is fully featured for education purpose and let user to updates his educational credential and make a professional connections. In addition to the above statement Ellision et al (2007) & Lampe et al (2008) also stated that social networking...
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...Background of the Study: The research investigates the impacts of social networking websites on undergraduate students’ performance at Technology College Sarawak. The variables identified are age, gender, education, social influence and academic performance. Questionnaire will be design based on the requirement to determine the reasons and factors that affect the students’ performance and will be distributed to 30 correspondents, which consist of students in Technology College Sarawak. Social networking is the grouping of individuals into specific groups, like small rural communities or a neighborhood subdivision, if one’s will. Although social networking is possible in person, especially in the workplace, universities, and high schools, it is most popular online. An online social networking is a place where people build social relations by sharing information’s, interests, activities, or their real lives connections too. It allows users to communicate with each other without limits and boundaries. When it comes to online social networking, websites are commonly used. These websites are known as social sites. Social networking websites function like an online community of internet users. Depending on the website in question, many of these online community members share common interests in hobbies, religion, politics and alternative lifestyles. Once the user is granted access to a social networking website they can begin to socialize. This socialization may...
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...Effects of Social Networking Sites to the Study of CLSU 3rd year HRM students As a Partial Fulfillment of the requirements of the subject Methods of Research Submitted to: Submitted by: Lysel Cris C. Agram Mara Katrina C. Cusi December 2011 I Introduction Social networking websites are currently being used regularly my millions of people. The use of social networking sites has been widespread that they have not only caught the attention of academic and industry researchers worldwide but also us, in particular. Social networking sites are now being investigated by numerous social science researchers and an increasing number of academic commentators are becoming more and more interested in studying Facebook, Twitter, and other social networking services, because of their probable impact on society. While the social networking sites have the same key aspects, the cultures and responses around them that become apparent are varied. Most sites help strangers connect with others based on shared personal interests, political and economic views, or simply recreational activities. Some sites accommodate distinct viewers, while others attract people based on similarities, such as common languages or shared racial, sexual, religious or nationality-based identities. Nonetheless, social networking sites have only one common goal. It is to encourage new ways to communicate and share information. Many students have been blaming various social networking sites for their steady...
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...Social networking sites have both positive and negative effects. According to WhatIs.com, Social networking is “the practice of expanding the number of one’s business and/or social contacts by making connections through individuals.’’ For many around the globe, the use of social networks has become part and parcel of life. Students or youths in particular have made browsing social networking sites a daily habit. The use of social networks has enabled networking around the world very simple and has made individuals do away with engaging themselves in sporting activities as many prefer to chat online. This essay outlines some of the positive impacts and drawbacks of social networking. Firstly social networking sites encourage individuals not to limit their social life by seeking friends around the world through networking. People who have never met are able to share experiences and common interests. In addition, lifetime friendships can be built through social networking. According to a Science Daily article (http://www.sciencedaily.com/2011, p.1) students state that social networking helps them to further improve and maintain friendships, make new friends, stay in touch with family et cetra. This shows that overall social networking sites can be very influential when it comes to friendship. Secondly, every student is unique in their own way; some are able to express themselves openly while others are shy in nature. Social networking facilitates open communication, leading to...
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...history of social networking 2 THE IMPACT OF SOCIAL NETWORKING ON BUSINESSES 2 THE FORMS OF BUSINESSES WHICH DEPLOY SOCIAL NETORKING SITES TO ACHIEVE COMPETITIVE ADVANTAGE 4 THE EXTENSIONS CAN BE BOLT ON TO MAKE SOCIAL NETWORKING SITES MORE ATRACTIVE 6 CONCLUSION 8 REFERENCE 9 INTRODUCTION The history of social networking Over the last few years, the Internet has extended with dominant applications such as video, online maps, multiplayer gaming, online news, blogs, instant messaging, e-commerce, VoIP (which includes peer to peer voice communication), podcasting, photo sharing, GPS services and a lot of other conditions have entered into the vocabulary as these services became accepted with people who use them. As the Internet came out with more and more complicated services, encouraged entrepreneurs brought many of these services together into sites that intended to join people. With such widespread use, it was only natural then that people began using the Internet as more than just a means of seeking information. People found that the Internet could be used to connect with other people, whether for business or commercial purpose, and also to make new friends and to renew old friends and long lost connections. The social networking revolution was born. Today, social networking sites form the mass of most lists of highly valued Internet companies. This is because just about everyone who uses the Internet is a member of at least one and often many online social networks...
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...RESEARCH ESSAY “SOCIAL NETWORKING IS BENEFICIAL FOR SOCIETY” Social Networking is beneficial for society Presently, online activity becomes lifestyle on society, particularly accessing social networking sites. Cameron (2013) states that the digital analytics company Experian published a report in April 2013, that 27% people in United States, United Kingdom, and Australia spent online time on social networking sites. Social networking refers to the platforms of interactions between people where they create, share, exchange information and thoughts in cyberspace or online communities (Digital Communications 2014). The utilization of social networking sites to connect with family, relatives, friends and also to meet new people has massive impact on how people do interaction in society (Australian Psychological Society 2102, p. 2). According to Nations (n.d.) explain that social networking has the open-ended characteristic that makes it can be popular at the moment, so that easy to used by the new users. This research essay will explain there are three reasons why social networking is beneficial for society: social networking can improve relationships, it can be used for study aims, and also social networking is utilized for sharing information. To begin with, social networking can improve relationships. Nowadays, teenagers and adults are using social network to get relations in their society, such as make new friends, connect to their family or friends. They may feel...
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...INTRODUCTION Social Media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content. Furthermore, social media depends on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. It introduces substantial and pervasive changes to communication between organizations, communities, and individuals. Cognitive Psychology is the branch of psychology that studies mental processes including how people think, perceive, remember, and learn. As part of the larger field of cognitive science, this branch of psychology is related to other disciplines including neuroscience, philosophy, and linguistics. The core focus of cognitive psychology is on how people acquire, process and store information. There are numerous practical applications for cognitive research, such as improving memory, increasing decision-making accuracy, and structuring educational curricula. Youth is the time of life when one is young, but often means the time between childhood and adulthood (maturity). Definitions of the specific age range that constitutes youth vary. An individual's actual maturity may not correspond...
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...Social Networking Sites The Internet and technology are growing bigger and bigger every day and before we know it technology is going to pass us by. With the invention of the Internet and Social Networks, the possibilities are endless. Social networking sites provide us the opportunity to explore the whole world, make friends, and share moments with the rest of the world through the Internet. Everyday more and more people become part of the different social networking sites available now, like Facebook or Twitter. The use of social networking sites is changing our society and the way people do and see things. Certainly, social networking sites have had great impacts in people’s lives and society. One great impact that social networking has had in our society is that it allows people to interact with an unlimited number of people. Social networks like Facebook and Twitter are populated with hundreds of millions of users from all over the world. This gives people who are part of the different social networks, not only the possibility to interact with a great number of people, but also the possibility to interact with people of different cultures and societies from around the world. We are no longer restricted to rely on people in our neighborhood, church, or workplace to provide the interaction we desire. Interacting with people from different cultures helps people know more about what is happening around the world. In addition, social networking sites allow people to share...
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...Summary Social media, online social networking service, has been existed for a long time. In that time, people use social media as an effective way to expand our social circle. People who use these sites form a social network, which provides a very strong and powerful way to connect, share interests, and keep in touch with others across the miles. However, as “the valuation of Facebook raised in a significant way, settling at figures in excess of $80 billion just after the company’s developer conference in September, 2011” (O'Dell, 2011). This valuation of the social media is only ranked second to Google’s. Even an obtuse CEO can realize the important impact on the business industry that social media will bring. Such a high valuation is not only because Facebook provides more than 600 million users a platform to communicate with each other, both in their leisure time and at work. Therefore, it is obvious to observe the social media’s economic impact. The economic impacts of the social media are increased work opportunities, decreased business cost, positive push in consumers’ purchasing behavior, increased opportunities for small businesses, and increased employees’ productivity. However, one thing should be noted that there may some different economic impacts in different countries because each country has their own cultures, economies, and business structures. Introduction of Social Media Social media, online social networking service, is among the most popular sites on the...
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...Should Children be Exposed to Social Media? Learning Team C BCOM/275 June 18, 2012 Dr. Nicholas Sherwin Should Children be Exposed to Social Media? The most popular way to stay connected to family, friends, coworkers and classmates is via social media. Today, there are numerous sites available and with technology are readily accessible to anyone of any age. For children, becoming a member of these sites can expose them to situations and experiences that can have both a positive or negative effect. It opens the door for them to be cyber bullied or can expose them to a new form of peer pressure. Social media sites allow round the clock access to everyone so that we can all be “connected”. Is the cost of this access worth the benefits of staying “connected”? Social Media In todays world, media technology is a fundamental part of children’s lives. American children are heavily exposed to all forms of social media through many different channels of technology. Media is an instrument used as a form of communication, like a newspaper, radio, television, and the internet. Social Media is the main component of communication and is dramatically changing. Individuals can communicate with family and friends in more detail as more contents are created and shared on these social media websites. The most popular media used by children today are: the internet, cell phones, and a wide range are joining the social networking sites like Facebook and MySpace (The Future of Children...
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...ĐỒNG QUỐC TIẾN The Impact of Social Networking in Traveling Websites Introduction As has been noted by different authors, the advent of information technology and the internet has gave way to different changes on the way how business, marketing and other transaction or social networking is done. Since, different industries and business wanted to gain competitive advantage through the use of information technology, most of these enterprises are considering changes. There is a notion that users surf the internet, there are many enterprises that have their own website and thousands of advertisement are open with just a blink of an eye (Donthu & Garcia, 1999). The use of websites is available for any enterprise who wants to make each and every target consumer aware of their existence. In addition website development may enable the enterprise to be known worldwide since more and more users are being independent on the internet as a tool to get essential information. It is considered today as the most significant part of the travel marketing strategy in the world where competition is very stiff, and that is the market environment. In today’s generation, travelers or visitors are not only visiting a specific place or events, simply just for fun. Most of them are looking for excitement, and more importantly learning process and tourists and travelers are looking for new products and services that would satisfy their needs. This is one of the reasons why, more and more countries...
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...Social networking isn’t for everyone, but it’s now such a massive part of all our lives, whether we embrace or reject the notion, that it can no longer be ignored. But are social networking sites such as Facebook, Twitter, and Google+ a force for good or evil? As with most questions there are multiple angles to approach this quandary from. Having already looked at the negative impact of social networking sites on society, I thought it only fair to redress the balance. Every ying has its yang, after all. Using the previous article as a loose template it’s clear to see that what some people would conceive as negatives can also be positives. I guess there are no hard and fast rules when it comes to the effect social networks are having on us all in this day and age. Friends! Friends The Positive Impact Of Social Networking Sites On Society [Opinion] It has never been easier to make friends than it is right now, mainly thanks to social networking sites. Just a few decades ago it was pretty tough to connect with people, unless you were the overly outgoing type able to make conversation with anyone at a party. The rise of mobile phones helped change this, connecting people in a new way, but then social networks sprang up and the whole idea of friendship changed once more and for ever. It’s entirely possible to have hundreds of friends on Facebook. They may not be friends you know on a personal level and spend time with in the real world on a weekly basis. But they’re friends...
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