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Importance of Teamwork in Events Industry

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Submitted By disektikus
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Discuss the Importance of Teams, Their Characteristics and Their Development to the Successful Delivery of Events

The purpose of this essay is to explain the importance of teams within the event industry. It will go into depth explaining the different theories behind the importance of teams within events.

Team work is a collaboration between individuals with different skills. It is key element in decentralized organization. Teams exist for efficiency and also because humans need continual motivation and emotional support which sustains work-flow and adds creativity to work. There are two types of team work groups: Formal groups, which are structured to pursue a specific task, and Informal groups, which occur naturally in response to interests. While it is possible to learn a lot from informal groups in terms of leadership and motivation, this essay will concentrate mostly on formal groups (Janis, I. L. 1982).

A successful event is one that achieves a set of pre-determined goals. These goals can be to make a certain amount of financial profit, to reach a certain number of people in attendance or to raise awareness. (Brown, N. 2013). A good example of this would be Glastonbury festival 2013. After selling all 135,000 tickets in just under an hour and a half, the event was a success grossing profits of 32.2 million. The majority of the profit was donated to multiple charities (NME magazine 2013). Another example of this would be Notting Hill carnival 2012. As opposed to Glastonbury festival, the main goals of this festival are to raise cultural awareness for the Caribbean society and to bring revenue to the local community. This event was a success as it was attended by more people than ever before and brought in an estimated £93 million to the city of London (Dugdale, 2012).

Bruce Tuckman (1965) published a model for group dynamics called Forming Storming

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