From the case study, categorize the Nano’s marketing segments that have the greatest influence on its sales. Assume you are the marketing manager at Tata responsible for consumer marketing. In your own words, outline a plan that Tata could implement in order to make the process to purchase the Nano more efficient for potential buyers.
Based in India, which has a population of about 1.1 billion – with a median age of just under 25 and a rapidly expanding middle class, is the home of the Nano car. This car company is owned by Tata Motors, the sixth-largest commercial vehicle manufacturer in the world and was among India’s largest automobile companies. The Nano has two major market segment that it aims to penetrate with its line of vehicle that it produces. Nano’s marketing segments that have the greatest influence on its sale are the median age and the middle-class segments.
As the marketing manager at Tata who is responsible for consumer marketing, a strategic plan that I would recommend to Tata, if implemented, to make the process of purchasing the Nano more efficient for potential buyers would the based upon the present short-comings of their present ill-fated strategy. My first and foremost objective will be to correct the safety futures of their cars. Reexamine the company’s initial proposition which was to produce and market a lower price point car that is safe and efficient. This idea has become a failure and the blame is being attributed to numerous factors from rising metal costs to insufficient management planning.
Being faced with such a threatening decline in sales number, I would recommend Nano add another dimension to affordability and safety which are two of its most important proposed valued propositions.

From the scenario, analyze each level of needs Maslow’s hierarchy, and articulate the level which most affects you when making a purchase.